The noteworthy video consumption statistics compiled by Techjury suggest that an internet user spends an average of 6 hours and 48 minutes per week watching online videos. Also, 66% of netizens use videos as the primary source of income and 99% of businesses gain new customers by posting branded videos.
These statistics indicate the huge significance of video marketing for companies and startups in 2023. Your business can get a positive return by increasing investment in video marketing. But you cannot make video marketing campaigns successful only by creating and publishing different types of marketing videos.
In addition to creating perfect branded videos, you must leverage the video content to promote awareness, engagement, and education through various social and digital channels. There is a slew of software tools that help your business implement video marketing strategies without investing extra time and resources.
Some of these video marketing tools help you create, edit, and publish professional videos, while others make you track and boost the performance of video marketing campaigns. We are identifying some of these widely-used video marketing tools that help your company or startup to get higher ROI in 2023 by leveraging the surge in online video consumption.
10 Awesome Video Marketing Tools Your Business Should Leverage in 2023
1. Video Marketing Blaster
This Windows-based video marketing tool helps you divert targeted traffic to the videos using search engine optimization (SEO) techniques. You can consider Video Marketing Blaster to create and publish videos optimized for Google and YouTube. The software identifies relevant and related keywords for your video. Also, it optimizes the video’s title, description, and tags by embedding the right keywords. However, the software does not provide you with video-making and video-editing tools.
Wideo helps you tell the brand story by creating, sharing, and publishing animated videos. You should consider this software to create videos for marketing campaigns and social media in minutes. In addition to choosing from hundreds of templates, you have the option to use stock footage and drag-and-drop graphics. Also, you can create videos in MP4 format by uploading your own videos. The drag-and-drop editor provided by the software makes it easier for you to customize videos by adding text to the templates.
Unlike other video marketing software tools, Videoshop delivers a versatile video editing experience. It enables entrepreneurs and working professionals to create promotional videos while traveling for work. You can opt for Videos to share information about your brand using social media messaging. The software creates opportunities for you to create quick snippets of videos without putting in extra time and effort. However, you can remove the watermark from the video clicks only by subscribing to the pro version of Videoshop.
The video-making tools provided by Animaker help you make a variety of animated video content – marketing videos, advertisement videos, Facebook videos, and promo videos. In addition to using prebuilt templates, you have the option to choose from several video styles and use custom fonts. Animaker optimizes the videos for web browsers using an HTML5 engine. You can make the branded videos stand out by creating unique characters and embedding stock videos and images.
FlexClip is another marketing tool that can also be used for editing and making your marketing videos in no time. It offers various types of built-in video templates in different categories. It is user-friendly and has tons of valuable features that can help you significantly enhance your video. It also lets you design your logos and make animated videos, promos, and social media videos. The new auto subtitle generator will make your video editing easier.
You can use this cloud-based video editing tool to create professional videos using a computer or mobile device. WeVideo makes it easier for you to create branded videos by providing access to a large collection of videos, images, track music, and other stock media. At the same time, you have the option to customize each video by adding your company logo, call-to-actions, information cards, and own graphics,
As its name suggests, this online software helps businesses create a variety of videos by providing a variety of templates and tools. In addition to providing video-making and video editing tools, Promo makes it easier for you to photos and GIFs to branded videos. Also, you can choose from many classic and trending video templates according to your campaign goal, industry, and targeted channel. You can customize the videos by adding to your branding style by adding logos, colors, and fonts.
You can consider this widely-used video marketing solution to create a variety of videos – advertising, explainer, marketing, training, and presentation. Many decision-makers use Biteable to share important information with employees, clients, and other stakeholders in the form of videos. At the same time, leading brands use this software to create promotional videos using prebuilt templates. Also, Biteable allows users to customize videos by adding textual content, animation, and recorded videos.
9. YouTube Analytics
Most businesses run video marketing campaigns by creating channels and posting videos on YouTube. But they can make the campaigns successful only by measuring and tracking the performance of YouTube videos using relevant metrics. YouTube Analytics helps you measure and improve the performance of branded videos by proving a variety of information. Also, it simplifies the analysis of data using many metrics, graphs, and metrics.
This video analytics tool helps you create videos that drive customer acquisition and increase conversion rates. Your team can use Tubular to identify the video content your customers watch, like, prefer, and interact with. In addition to measuring video performance using the right KPIs, Tubular helps users track changes in consumer behavior and interest. It further boosts the performance of branded videos using artificial intelligence (AI) and machine learning (ML) technologies.
Vidyard is one of the video marketing tools that feature video creation and video analytics tools. You can use the video creator solution to record, edit, upload, share, and optimize videos effortlessly. Also, you can introduce your business at the beginning of the video by embedding banners. At the same time, the video analytics dashboard makes it easier for you to gather details of individual viewers and measure video performance using the appropriate KPIs.
You have the option to choose from many video marketing tools in 2023. Most of these video marketing platforms simplify branded video recording, editing, and optimization by providing tools, templates, and libraries. Also, some of these video marketing software tools help you measure and monitor video performance using analytics. Hence, you can invest in the right video marketing tools to present your brand voice by leveraging video as a massively popular communication channel in 2023.
In 2022, the average time internet users spend on various social networking platforms increased by 7 minutes to 2 hours and 29 minutes. The number of time users spend on social networks will increase by several minutes in 2023. Hence, social media will remain one of the major B2B marketing channels next year.
In addition to enhancing their online presence, B2B companies and startups will build social media strategies to create brand awareness, generate leads, increase sales, and retain customers. But your business can reach social medial goals in 2023 without sharing a variety of interesting and engaging content.
Also, you should remember that B2B social media trends change at frequent intervals. Your brand can increase the number of likes, shares, and mentions only by adopting B2B social media trends for 2023 early. However, you can establish powerful brand connections only by adopting both existing and emerging B2B social media trends in 2023.
9 Existing and Emerging B2B Social Media Trends to Count on in 2023
1. Company Ambassadors
Social media users trust a real person more than a company or startup. Your business can engage social media users in 2023 only by sharing information and delivering messages through real people. It is always important to get messages, news, and updates delivered by your company’s spokespersons.
Likewise, you can make social media users trust your brand by making experts share information. At the same time, you need to ensure that the employees impress followers by responding to their comments proactively. The company ambassadors will make more social media users trust and follow your brand.
2. Employee-Shared Content
Employee-shared content performs better than employee-shared content on professional social networking platforms. In 2022, you can win the trust of B2B customers by encouraging your employees to produce and share content.
In addition to making employees act as company ambassadors, your social media strategy should encourage them to post thought leadership content. But you must remember that employees will find it difficult to create and post content due to their professional responsibilities. Hence, you must assist them in producing content for various social networks.
3. Audience Nurturing
In 2023, businesses will not focus only on increasing their social media followers. They will drive lead generation and create sales opportunities by nurturing their followers. Along with attracting new followers regularly, your social media strategy should focus on nurturing and engaging existing followers.
Your brand can nurture followers by posting multi-format content regularly. At the same time, you must make the followers feel valued by commenting on their posts and replying to their comments. The nurturing will help you win followers’ trust by humanizing your brand.
4. Short-Form Videos
In 2023, you can boost B2B social media marketing campaigns by posting a variety of videos – explainer videos, product videos, commercials, and comparative videos. But you should not ignore the massive popularity of short-video-sharing platforms like TikTok among millennial and generation-Z users.
Most B2B professionals do not access TikTok due to a lack of time. But they access short videos on YouTube Shorts and Instagram Reels. Hence, your social media strategy must post short videos on the right social networks to convey messages to B2B professionals. But you must not forget to keep the short videos entertaining and engaging only by creating them in different and innovative ways.
5. B2B Social Communities
Many B2B Professionals use both search engines and social media to gather information about products, services, and brands. Many businesses build personal relationships with social media users to announce new products/services and get customer insights.
You can build and sustain personal relationships with B2B professionals by creating a dedicated B2B social community. You can easily create B2B social media communities using the features provided by social networking platforms like Facebook. However, you can make the most of the B2B social community only by connecting with and engaging members in meaningful ways.
6. Smaller Social Networking Platforms
While making social media strategies, businesses often target top B2B social networking platforms like LinkedIn, Twitter, Facebook, YouTube, and Instagram. But several studies suggest the growing popularity of visual social networking platforms like Pinterest and TikTok among younger professionals.
Also, the business accounts of these visual social networking sites are getting more foot traffic. Your business should leverage TikTok to connect with modern B2B professionals and use Pinterest to build brand appeal. Hence, you cannot widen your brand’s social media reach in 2022 only by targeting large B2B social networks.
7. Bite-Sized Content
Social media users prefer bite-sized content to long-form content. They love bite-sized content that delivers required information in a fast, engaging, and entertaining way. You have to engage social media users by posting bite-sized content that delivers information in seconds.
However, your social media strategies should focus on posting bit-sized images in multiple formats – videos, stories, and tweets. The B2B professionals will love your content when they can get relevant information despite packed work schedules.
8. Social Media Ads
In 2022, social media accounts for 33% of all digital marketing spending. Leading brands have revealed their plan to spend more on social media ads in the near future. Hence, your organization cannot expand ad reach in 2023 without increasing social media ad spending.
But you cannot increase ad impressions without leveraging real-time data gathered from various sources. Your strategy must focus on running ads on social networks accessed by the target audience. Also, you need to explore ways to engage social media users by displaying targeted and personalized ads.
9. AI-Driven Automation
Artificial intelligence (AI) technologies will continue to transform B2B social media marketing in 2023. In addition to saving time and resources, AI-powered tools will optimize social media campaigns by facilitating personalization and ensuring precision.
You can leverage the AI-driven tool to generate hashtags, personalize content, and deploy chatbots. Also, you can produce and schedule content for targeted social networks using specialized tools. Hence, your organization has to invest a percentage of your budget to automate recurring social media marketing activities.
In 2023, your existing and prospective customers will spend more than 2 hours and 29 minutes on social networks. Hence, your organization can leverage social media as a powerful B2B marketing channel to connect, grow, and nurture audiences. But you can achieve preset social media goals only by refining your marketing strategies based on existing and emerging B2B social media trends for 2023.
As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial relationships with the public. Digital tools, techniques, and channels have transformed conventional PR by facilitating a faster and wider spread of information and news.
Companies and startups have been switching from conventional PR to digital PR to increase brand awareness, enhance brand reputation, and establish online authority without partnering with PR agencies.
They leverage top digital marketing channels to build and sustain long-term relationships with the public through direct interactions. Also, they manage their online presence and image using several digital PR strategies and tools.
Your business can grow website traffic, generate leads, and increase sales using a slew of digital PR strategies. Likewise, you can announce news or share information with the public using a variety of digital PR tools.
Common Digital PR Strategies
While planning PR campaigns, you can spread the news and announce events through many digital communication channels. Hence, your digital PR strategies must adopt a multichannel approach. Also, you should focus on quality instead of quantity while using some of these tried and trusted digital PR strategies.
This commonly used digital PR strategy emphasizes providing information to members of the news media by issuing official statements in the form of press releases. You can circulate press releases to share information about your products, services, projects, partnerships, and events. You can create digital press releases in many formats using online templates. Also, you can circulate the press release to various members of the press using press release distribution services.
Guest blogging is one of the simple digital PR strategies. You can increase brand awareness and influence readers by writing blogs for reputable websites. But you cannot make the strategy successful by writing guest posts regularly. You should focus on projecting yourself as an industry leader by sharing original insights on a topic.
Many organizations these days drive PR campaigns by publishing and promoting a variety of digital content. While planning content marketing campaigns, you should focus on building trusting relationships with readers. The content created for PR campaigns must establish you as a thought leader and enhance your brand’s trustworthiness. Also, you should create content that highlights the achievements of your company and the awards won by it. Here is a blog on how to plan your content strategy along with PR.
While discussing your brand online, people often do not provide links back to your website. But brand mentions enhance your brand’s online presence and increase brand awareness. You can make your PR campaigns more impactful by monitoring these unlinked mentions on social networks and other online platforms. The monitoring will help you understand what impacts the perception of your products or services negatively. Also, you can generate high-quality backlinks by converting these unlinked brand mentions into hyperlinks.
Business Directory Inclusions
This digital PR strategy makes you leverage business directories just like digital phone books. The directories make it easier for the public to find important information about your business and visit your website. Popular directories categorize businesses using a variety of parameters – location, size, turnover, industry, and activities. But you should focus on getting your business listed in niche and reputable directories.
This digital PR strategy helps you showcase your expertise by fostering community. Community panels provide relevant information and assistance to members through open conversations. You can leverage the strategy simply by answering questions asked by members briefly. But your answer will appear on the community panel only if it is considered one of the best answers by the editors.
Many video bloggers and journalists these days interview experts across industries and regions. They gather relevant information from experts with the aim to help viewers solve common problems. Also, they highlight the interviewee as an industry expert by mentioning her achievements, biography, and professional journey. You can implement the digital PR strategy by answering questions asked by the interviewer.
91% of customers these days trust online reviews and personalized recommendations. Also, major search engines like Google use review sentiment as one of the key local search ranking factors. Your digital PR strategies can increase website traffic and influence website visitors by increasing customer reviews. But you must focus on generating authentic customer reviews on Google My Business and other online platforms.
Essential Digital PR Tools
While planning PR campaigns, you have the option to choose from many digital PR tools and platforms. Some of these digital PR tools help you announce news and events, while others make it easier for you to build and maintain public relationships. Hence, your business needs different categories of digital PR tools to achieve preset campaign goals.
Press Release Distribution Services
Your PR campaigns must focus on announcing news and events by targeting bloggers, journalists, and other media professionals. You can share the right information with the right people by distributing press releases over the internet. There are many press release distribution services that make it easier for you to share press releases with the right people through multiple digital communication channels.
Social Media Monitoring Tools
Tracking social media conversations about your product, service, or brand is an essential aspect of digital PR. You can track ongoing conversations on popular social networks using a slew of social media monitoring tools. In addition to tracking brand-related conversations, these tools create opportunities for you to find the right influencers and engage with potential brand ambassadors.
Content Marketing Tools
We have highlighted the importance of adding PR to your content marketing strategy in a previous blog. Your business should make digital PR a key part of content marketing to expand content outreach, sustain customer relationships, and boost SEO campaigns. You can simplify the creation, publication, and promotion of multi-format digital content using several content marketing tools.
Website Analytics Tools
In addition to running PR campaigns, you must track and evaluate their performance using the right metrics. Website analytics tools help you measure the performance of PR campaigns by analyzing website data. You can use these digital tools to know if the PR campaigns are increasing website visitors, generating leads, or driving sales conversions.
Your business can spread news and information using several types of digital PR – press releases, online publications, blogging, social media, and viral marketing. Hence, you must combine digital PR strategies and tools according to the target audience and campaign goals. Also, it is important to refine PR strategies and use new PR tools regularly to boost the performance of PR campaigns.
“62% of organizations have documented content marketing strategies, 75% of organizations are expected to increase their content marketing budgets, and 30% of organizations spend more than 49% of their marketing budgets on content marketing.”
In 2023, B2B companies and startups will invest in content marketing campaigns to generate leads, drive sales, and promote customer loyalty. Also, they will nurture leads and subscribers by creating, distributing, and promoting a variety of digital content – blog posts, infographics, videos, podcasts, webinars, whitepapers, and case studies.
But your B2B company or startup can increase B2B content marketing ROI in 2023 only by understanding what is working and what is not working. Also, you need to track the existing and emerging trends that will shape content marketing in 2023. We are making it easier for you to refine your organization’s content marketing strategy by highlighting some of the major B2B content marketing trends for 2023.
Identifying 17 B2B Content Marketing Trends for 2023
1. Omnichannel Approach
In 2022, 59% of content marketers consider blogs as the most valuable channel. B2B companies generate, nurture, and convert leads by distributing and promoting digital content through owned, paid, and shared media. They will continue to distribute content through multiple content marketing channels in 2023.
The omnichannel approach will help them reach a wider target audience. But they will focus on keeping the messaging consistent across distribution channels. Also, they will make the multi-format content deliver a reliable experience by focusing on the expectations and interests of prospective and existing customers.
2. Customer-Centric Content
60% of B2B organizations use SEO as a tried-and-tested content marketing strategy. They optimize the content for major search engines like Google and Bing by applying many on-page and off-page SEO techniques. But no business can increase conversion rates only by focusing on search engine optimization.
In addition to boosting the content’s search visibility, marketers have to focus on the needs and expectations of searchers. Content creators will keep readers engaged by creating informative content. Also, they will explore ways to create content that is original and unique. Hence, SEO strategies in 2023 will focus on both search engines and searchers.
3. Brand Personalization
Leading brands influence customers and prospects by creating unique and personalized experiences. They switch from a mass marketing approach to brand personalization to influence the target audience by delivering relevant offers and messages. In 2023, B2B companies will make their brands stand out from competitors by focusing on brand personalization.
They will collect real-time information from various communication and marketing channels to identify the needs, interests, preferences, and expectations of B2B customers. Marketers will deliver personalized and targeted content to a prospect according to her current position in a buyer’s journey. Also, they will generate more leads and drive sales conversions by offering exclusive perks to each buyer across the sales funnel.
4. Content Remarketing
Remarketing is one of the hottest B2B marketing trends for 2022. B2B companies run remarketing campaigns to influence prospective customers when they access competitor websites. B2B marketers target and reengage website visitors using a variety of content.
Creators have to keep in mind the offering in which the prospect has shown interest. Also, they will personalize the content according to the prospect’s purchase history, purchase intent, and position in the buyer’s journey. B2B companies will continue to create data-driven and customer-driven to persuade website visitors to take the desired action.
5. Influencer Content Marketing
Influencer marketing will remain one of the important trends in B2B and B2C content marketing. Companies will partner with B2B influencers to create and distribute content that prospects will trust. They will further pay B2B influencers to promote their products or services by writing a blog or posting videos.
However, B2B influence content marketing strategies will help businesses achieve long-term marketing goals. Also, companies will look for B2B influencers whom the target audience read, follow, watch, and listen to. In 2022, 86% of B2B companies find success with influencer marketing. The number of companies leveraging B2B influencer content marketing will increase in 2023.
6. Sales and Marketing Alignment
In 2022, 49% of B2B companies find it challenging to align content creation, distribution, and promotion across marketing and sales teams. The sales team does not utilize a significant percentage of content created for marketing campaigns. The misalignment makes it difficult for them to create content that influences a prospect in different stages in a buyer’s journey.
In 2023, most companies will focus on integrating content activities across marketing and sales teams. They will make marketing and sales professionals work as a single team. The unification will result in the creation of content that meets the needs of salespeople and marketing professionals. Professionals can share information and suggestions to boost the value of cross-functional content.
7. Interactive Content Experience
Unlike static content, interactive content engages target audiences by focusing on personalization and participation. Consumers these days love content that they can interact and engage with in their own way. In 2023, B2B companies will boost content marketing campaigns by producing a variety of interactive content.
The interactive content will deliver relevant information and desired messages while providing readers or viewers with options. For instance, B2B companies will allow customers to access information by reading an article or watching a video. Also, they will create infographics to make B2B professionals get the information in seconds.
8. Strategic Video Integration
In 2022, 67% of B2B marketers create and upload videos on a weekly or monthly basis. They will continue to create short and long videos in 2020 to convey information to the target audience in a captivating way. But they will explore ways to make the most out of the video assets by focusing on integrating videos into content marketing strategies strategically.
B2B companies will create videos according to predefined strategies. Also, they will mix and match different types of B2B marketing videos according to specific goals. At the same time, creators will focus on making the video clicks deliver additional information in a faster and more captivating way while standing out from the crowd.
9. Data-Driven Stories
B2B companies make customer data collection a continuous process. They analyze data collected from real-time sources to identify the needs, expectations, and pain points of customers. In 2023, many B2B companies will boost content marketing campaigns by humanizing real-time data.
Content creators will leverage the data to understand the real problems faced by a customer. They will create content that highlights the effectiveness of a product/service in solving specific problems. Hence, content creators will humanize data by creating case studies that will promote a brand by connecting with B2B customers emotionally.
10. Industry Expert Positioning
In 2023, content marketing strategies will focus on projecting brands and entrepreneurs as industry experts. B2B companies will continue to produce content and create ads that help the target audience access the latest industry information, detect emerging industry trends, and finetune their strategies.
Businesses will conduct original research to create content that wins the trust of readers and outperform competitors. Content creators will leverage the original research to create business case studies that summarize real-life business scenarios and help B2B customers solve real-time problems.
11. Shoppable Content
Shoppable content is one of the emerging content marketing trends for 2023. Most B2C companies post shoppable content on various digital platforms to enable readers to purchase the product directly. Shoppable content marketing strategies focus on creating direct shopping opportunities for readers while producing articles, blogs, images, and videos.
Unlike the B2C buying process, the B2B buying process is complex and involves multiple decision-makers. But B2B companies can publish shoppable content to enable buyers to place an order when they are in the last stages of the buying process. However, B2B businesses have to keep the shoppable content personalized and targeted to increase conversion rates.
12. Content Shortening
In 2022, long-form content is more effective than short-form content for B2B companies to increase organic website traffic from search engines. They will continue to create and publish long-form content in 2023 to get more backlinks and social shares. But bit-sized content is currently one of the hottest B2B social media trends for 2023.
B2B companies will publish short-form content to provide the information required by the target audience quickly and exactly. However, they will encourage readers to gather additional information by accessing long-form content. Many companies will repurpose and shorten existing content to leverage the emerging B2B social media trend.
13. No Controversies
B2B companies have been enhancing brand reputation by supporting many social causes. In addition to meeting the needs of target audiences, B2B content marketing strategies these days focus on covering relevant social causes. But there are many instances when brands become controversial by publishing content on controversial or sensitive topics.
In 2023, brands will avoid controversies by publishing content that fosters inclusivity and supports diversity. Content creators will create content on sensitive issues thoughtfully and empathically to create content that makes readers respect the B2B company without hurting their sentiments.
14. AI-Generated Content Humanization
Artificial intelligence (AI) algorithms enable machines to create a variety of content based on specific keywords and key phrases. Many companies already invest in AI content generators to write long-form and short-form B2B marketing content without increasing time and cost. But robotic messaging and lack of creativity often affect the quality of AI-generated content. Hence, they do not leave a long-lasting impact on readers like human-created content.
In 2023, digital marketers will explore ways to humanize AI-generated content. They will deploy content writers to alter and finetune the content created by machines. The writers will use AI-generated content as the first draft of an article or blog. They will replace many lines to engage readers by expressing a brand’s personality and voice.
15. Content Audits
A significant percentage of organizations are yet to make content audits an ongoing process. But a surge is being noted in the number of organizations making content audit an integral part of content marketing strategies. In addition to assessing content quality, content audits help businesses to measure content gaps, facilitate content repurposing, and remove outdated content.
In 2023, many companies will audit the performance of published content to find opportunities to improve and alter. They will measure the performance of various forms of digital content – blogs, infographics, case studies, whitepapers, videos, podcasts, and ebooks – using relevant metrics. Also, many companies simply content performance analysis by investing in content audit tools.
16. Emerging Content Marketing Metrics
In 2023, businesses will measure and track the performance of each B2B content marketing strategy using distinct metrics. For instance, they will track the performance of SEO campaigns using metrics like search engine ranking, overall search traffic, traffic sources, and backlinks. Likewise, they will track the performance of the content on social networks based on the number of likes, shares, comments, and mentions.
But these metrics make it challenging for decision-makers to measure the performance of individual pieces of content and all content distributed. Hence, they will mix and match multiple content marketing strategies to know what is working and what is not. They will focus on combinations of metrics that help them informed decisions by providing actionable insights.
17. Content Marketing Outsourcing
The report published by the Content Management Institute suggests that 75% of large companies outsource content work. Also, the companies outsourcing content marketing are more successful than the companies doing content marketing work in-house.
Hence, companies will continue to outsource content marketing work in 2023. But they will look for partners who adequate topical expertise and understanding of the target audience. Also, businesses will expect partners to provide strategic advice.
In 2023, your B2B company or startup can attract, generate, nurture, and convert leads by running omnichannel content marketing campaigns. But you must understand what is working and what is not working to make content marketing strategies achieve preset goals. At the same time, you must keep the strategies relevant and competitive by considering both existing and emerging B2B content marketing trends for 2023.
Want to know what copywriting is? Well, you have landed in the right place; in this comprehensive guide, we are going to tell you all about SEO copywriting and also about the best tools that can assist you in it.
First, you must know that copywriting is very important for every business that wants to build connections and make more sales.
Copywriting is actually the type of content that entices a reader to perform an action, particularly a purchase. SEO copywriting is quite similar; let us discuss it in detail:
What is SEO Copywriting?
SEO Copywriting is actually a unique way of creating a combination of content that drives traffic and intrigues a reader to take action (subscribing, purchasing, clicking, etc.); usually, this type of writing can be found in promotional blogs, websites, and on e-commerce stores.
SEO COPYWRITING is very much different from that of COPYWRITING. The main purpose of copywriting is to promote products through content in such a way that the reader converts into a potential buyer.
On the other hand, SEO copywriting is focused on generating targeted traffic for conversions and sales.
On the basis of SEO copywriting principles, one can create content for:
- Checkout screens
- Product Description
- Navigation instructions
- Website copies
- Brand Messaging
- Call-To-Action buttons
- Landing Pages
SEO Copywriting Tips for Beginners:
Search engine optimization is not easy, especially for people who have less knowledge and experience about it. Here we have discussed some of the most important tips that can help you with SEO copywriting:
1. Do Proper Keyword Research
In SEO copywriting, the most important thing is keyword research. Without the use of keywords, SEO copywriting is incomplete.
Keyword research is a complicated task, but you can make it easy with online keyword finder and suggestion tools.
Before starting the keyword research process, you have to make a list of terms that you think your target audience would use to find your brand/products/services.
You need to find relevant keywords to those terms.
2. Optimize Titles & Heading Tags
Metadata is an important element when it comes to search engine optimization. Metadata is actually the information that is used by the search engine to understand who your target audience is and what is the purpose of your content and page.
It includes a meta title, description, title tags, and headers in the content. You must try and include keywords in metadata and keep it under the max length given by Google. Here is a guide on meta descriptions and their importance to SEO.
3. Adjust Keywords Naturally
In SEO copywriting, you have to make sure that the keywords you add in your drafts are adjusted in an extremely natural way.
If the keywords are placed in irrelevant places and without context, then it is simply going to piss off the search engine as well as the target audience. Readability is a very important factor in SEO.
So you need to make sure that your written material is pleasing to the readers. Only add keywords where they make sense and can entice an action.
4. Include CTA in Content
As we have told you before, the main goal and purpose of SEO copywriting are to drive traffic and turn them into leads and, finally, sales.
This cannot be done without proper call-to-actions. CTA is the only thing that can turn a reader into a lead that would finally buy something from your page.
Always make sure that the CTA is clear, concise, and actionable. A reader should know what action you expect from them before they click.
5. Use Backlinks in Content
Another point to keep in mind while SEO copywriting is to create backlinks. These are directory links that can drive traffic from other sites to yours.
Getting links from high authority and relevant websites is very important as it can take your site to the top search results. The better position you would have in the search results, the more customers you will get.
6. Ensure High-Quality Content
SEO copywriting helps you win more sales. High-quality content is very important if you want to see your brand in the top search results.
Content that is free of plagiarism and other human errors would always be ranked higher by the search engine. You need to make sure that your content is well-structured, visually enhanced, and has credible information in it.
Three Best Tools for SEO Copywriting
Out of dozens of online tools, we have mentioned the top three ones that can assist you in SEO copywriting:
The online notepad is a very important tool for copywriters. The tool can be used for taking notes and making lists during the research phase in copywriting.
You can write down the search terms being used by your target customers on the notepad and can find relevant keywords against them. The online notepad is considered to be the perfect research assistant because it has a search bar in its header.
Users can enter the possible search terms/queries in the search bar and get results from Google. The notepad’s search bar can be used to find out relevant results and keywords which are commonly used by competitors.
Research is very important in SEO copywriting. You have to find out keywords that are related to the possible search terms being used by your target audience.
The notepad can help you search and write down all important keywords that you can use in your descriptions, messages, metadata, and in other content copies.
The notepad is free to use, and you don’t have to worry about any restrictions or limitations while using it.
Buzz Sumo is another tool for SEO copywriting. The main function of this tool is to find trending topics that would intrigue your target audience.
You can find topics that are popularly being searched by audiences. Not only can you get new content ideas, but this tool also helps you monitor content being published by your competitors.
You can find out what kind of content is being published by your competitors and how much traffic they are gaining from it. Other than this feature, you can also use buzz summon to audit your content.
The tool can help you identify posts that have performed well and have helped you get the most sales.
By gathering this information, marketers can easily repurpose their content and generate more leads.
Grammarly is another important tool for SEO copywriters. Grammarly is quite popular among most people related to the content writing fraternity.
The main purpose of this tool is to find out human errors in content. Not only does it find mistakes, but it also fixes them with the best possible solutions.
SEO copywriting, as we have told you earlier, should be free of human errors and plagiarism. Well, Grammarly can be used to check out the quality of content and whether it is unique or not.
Other than checking and preventing human errors, the tool can be used to check plagiarism.
Writers can easily improve the quality of their content and remove plagiarism with the help of Grammarly. It is available in both free and paid versions. Moreover, it provides extensions for Word and Google docs.
The tips and tools we have discussed in this post can help you a lot in automating your workflow. Other than that, you can get complete assistance in search engine optimization.
An important point that you need to know is that these three tools can surely streamline your work, but they cannot replace your personal value. So make sure you put personal effort into making your SEO copywriting effective!
In 2022, 59% of people in the world access social networks. Also, an average user spends about two and a half hours every day on various social networking platforms. These statistics depict the massive significance of social networking platforms as customer communication and digital marketing channel for companies and startups in 2023.
But you cannot boost customer acquisition and sales conversion in 2023 without managing multiple social media accounts efficiently and simultaneously. Also, you need to measure your brand’s social presence and detect emerging trends using social media analytics.
There are many free social media tools that help you create, schedule, publish, and promote digital content on multiple social networking platforms. Likewise, you can use several free social media software solutions to measure the performance of social media marketing campaigns using various metrics.
11 of the Best Free Social Media Tools Your Business Should Leverage in 2023
Buffer provides you with tools to publish content and analyze social media performance. You can leverage content publishing tools to publish content on Facebook, Instagram, Twitter, LinkedIn, and Pinterest using a single dashboard. At the same time, you can leverage social media analytics tools to measure your brand’s social media performance using several metrics. However, the free version of Buffer allows you to target up to 3 social networks and schedule 10 posts per channel.
Your business can post relevant images on social networks to communicate brand information by gaining attention and increasing engagement. You can use this widely-used graphic design tool to boost social media campaigns by processing a variety of digital designs. You can use the free edition of Canva to digital designs in minutes using prebuilt templates. Also, you can use the software to publish and schedule the graphics directly.
You should consider this free social media application to manage multiple Twitter accounts simultaneously and efficiently using a unified interface. TweetDeck allows you to create customized dashboards. You can use the dashboard to monitor multiple Twitter profiles as well as send, schedule, and receive tweets.
Friends+Me makes it easier for you to publish content on several leading social networking platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Tumblr. You can access this social media tool as a desktop app or a browser app to schedule and publish content by creating queues for each targeted social networking platform. The free version of Friends+Me allows you to create 2 queues and schedule 5 posts per queue. You have to upgrade the plan to increase the number of queues.
The delay in content approval often impacts the performance of social media campaigns. You can opt for Planable as a collaboration tool to get the content approved by various stakeholders in a reduced amount of time. You can use Planable to create and schedule content for multiple social networks as well as get the content reviewed and get feedback from various stakeholders. However, the free edition of Planable allows users to post up to 50 posts.
IFTTT automates social media management by providing users with a wide range of applets. You can use these applets to manage profiles and post content on specific social networks. For instance, you can use the Facebook applet to connect to Facebook and post content on the social network. IFTTT allows you to use platform-specific applets from popular social networks like Facebook, Twitter, Instagram, and YouTube. But you can use only 5 applets while using the free version of IFTTT.
7. FS Poster
You can use this popular WordPress plugin to boost site SEO and manage social media campaigns. FS Poster makes it easier for you to publish and schedule content on many social networking platforms using a unified dashboard. Also, you can measure the performance of social media campaigns using a variety of metrics by leveraging social media analytics.
8. Zoho Social
Zoho Social helps you schedule content and track content performance by providing a variety of tools and features. You can use a social media scheduler to customize and schedule content for each targeted social networking platform. Also, you can measure your brand’s social media performance using multiple metrics simply by generating reports. However, you can manage your social media campaigns using Zoho Social for 15 days by requesting a free trial.
You can consider Followerwonk to boost social media campaigns on Twitter. The social media tool helps you increase followers, connect with influencers, and compare Twitter accounts. Also, you can run targeted campaigns by dividing your followers into relevant segments based on their location, bio, and whom they follow. The tool helps you create and post relevant content on Twitter by understanding what your followers want and like. But you can use the free edition of Followerwonk to connect to a single Twitter account.
Postly makes it easier for you to run social media campaigns by providing a variety of tools. You can automate social media content creation and optimization using an AI-driven writer. Also, you can accelerate content creation using important tools like bulk content uploader, image editor, URL shortener, and team collaboration. These tools make it easier for you to create the content once and post the same content on multiple social networking platforms, including Facebook, Twitter, LinkedIn, and Instagram.
11. Built-in Social Media Analytics Tools
Your business cannot make social media marketing campaigns successful in 2023 without analyzing the large amount of data collected from social networks. You can use social media analytics tools to get actionable insights and detect emerging trends effortlessly by analyzing large volumes of social media data.
Leading social networking platforms make it easier for you to gain actionable data by providing built-in specific analytics. You can use the free social media analytics tool to measure the performance of digital content posted on a specific social network.
For instance, you can use YouTube Analytics to monitor the performance of your videos posted on this popular video-sharing platform. Likewise, you can use Instagram Analytics to understand the performance of photos and videos posted on this photo and video-sharing social network.
You can manage your brand’s social media presence and reputation in 2023 using several free social media tools. But some of these free social media management solutions come with basic features. Also, you can use the premium social media tools for a short period by requesting a free trial or demo. That is why; you should focus on choosing the software that makes it easier for you to manage social media for your company or startup in the longer run.
Marketers increase website traffic to a website using search engine optimization (SEO) as a tried and tested digital marketing strategy. But an aspiring marker can increase a website’s search visibility by focusing on three distinct levels of SEO – technical, on-page, and off-page.
Unlike on-page and technical SEO techniques, off-page SEO activities are performed, outside of a website. But off-page SEO techniques make major search engines understand what the audience thinks about a product, service, brand, or website.
They increase a website’s search engine ranking by increasing its relevance, authority, and trustworthiness. Often aspiring marketers link off-page SEO to link-building activities. But they can increase a website’s organic traffic only by implementing a slew of off-page SEO techniques.
13 Off-Page SEO Techniques for Aspiring Marketers to Increase Organic Website Traffic
1. Link Building
The creation of valuable backlinks is a tried and tested off-page SEO strategy. Marketers improve a website’s authority by getting links from websites with higher domain authority. While making link-building strategies, aspiring marketers should focus on creating both natural and promotional backlinks.
Also, they need to ensure that the SEO strategy is not creating harmful backlinks or violating search engine guidelines. They should focus on generating high-quality backlinks instead of increasing the number of backlinks.
2. Sharable Content Publication
The website visitors create natural backlinks by sharing and using the content. Aspiring marketers must focus on posting fresh, relevant, and sharable content that readers will share and bloggers will use. They must collaborate with content creators to produce digital content that keeps readers engaged and stand out from the competitors.
3. Guest Posting
This off-page SEO strategy requires aspiring marketers to create high-value backlinks by posting articles, and blogs on reputable websites. They can increase the number of backlinks by posting content on multiple websites.
They should shortlist the websites that allow writers to create guest posts for them. Also, they need to collaborate with content writers to create well-researched and insightful content for the website. But they should focus on doing guest posting correctly.
4. Forum Posting
Many people these days find answers and solutions using popular online forums like Reddit, Quora, and Yahoo Answers. The growing popularity of these online forums creates opportunities for aspiring marketers to create high-quality backlinks.
But forums do not allow users to mention a brand or insert a link to a website directly. Aspiring marketers have to start the process by discussing relevant topics or answering brand-related questions. They can introduce the brand and create a backlink naturally as part discussion or conversation.
5. Social Media Marketing
Popular social networking platforms create opportunities for aspiring marketers to website content, generate backlinks, and leverage brand mentions. But they can leverage this off-site SEO technique only by strengthening a brand’s presence and sharing content on the right social network.
Also, they must remain active and responsive on the social network by posting content regularly and replying to users’ comments proactively. The responsiveness will make the social media audience visit a website, share website content, and mention brands.
6. RSS Feed Subscription
In the digital age, many customers expect brands to share the latest news and up-to-date information regularly. Aspiring marketers can impress and engage such visitors by requesting them to become subscribers.
Also, they must make it easier for visitors to subscribe by embedding a Rich Site Summary (RSS) fox in web pages and blogs. The subscription box will make the interested visitors read and share website content by sharing their email addresses.
7. Article Submission
Many third-party websites allow aspiring marketers to post content related to a product, service, or brand. Aspiring marketers can generate high-quality backlinks by posting articles on such article submission sites. But they can improve the backlink quality only by creating fresh and insightful content and posting the content on the right article submission site. Also, they should not post the same article on multiple sites.
8. Image Submission
There are many sites and social networks that create opportunities for aspiring marketers to generate backlinks by posting images. Aspiring marketers can share information and generate backlinks by posting images on free image submission sites. But they can leverage this off-page SEO technique only by posting HD images. Likewise, they must optimize the images while submitting by adding an appropriate title, description, and tags.
9. Video Submission
Netizens spend most of their digital media time on spending online videos. Aspiring marketers can use videos as a marketing tool to promote products/services as well as generate high-quality backlinks. They can post videos on multiple video submission sites including YouTube, Vimeo, and Vine. But they can make the off-page SEO technique impactful only by optimizing the video by adding the right title, description, tags, and reference links.
10. Infographic Submission
Infographics present information in an engaging, quick, and clear way by combining images and data visualization techniques like graphs, charts, and minimal text. Many infographic submission sites allow content creators to publish a variety of infographics.
Aspiring information can leverage these infographic submission sites to generate high-quality backlinks to a website. While submitting infographics, they can generate backlinks simply by giving a reference link to a relevant blog or web page.
11. Document Sharing
Document-sharing websites provide information to visitors in the form of PDFs and PPTs. Aspiring marketers can create backlinks to a website by submitting documents in one of the formats supported by the website. But they must create documents with unique and insightful content. Also, they should check the document-sharing website’s DA to increase the backlink quality.
12. Press Release
Enterprises from various sectors make important announcements and share newsworthy information by publishing press releases. There are many websites that facilitate online press release distribution. Aspiring marketers can leverage these top press release submission sites as a source to generate backlinks. However, they have to convert content in press releases by adding important elements like headlines, announcement summaries, quotes, hyperlinks, and contact information.
13. Influencer Outreach
This off-site SEO technique requires aspiring marketers to generate backlinks by requesting influencers to share website content and blogs. They should start the process by publishing high-quality content on the website. After publishing the content, they will search for relevant influencers and request them to share the link. However, this technique will work only when the link is shared by influencers on relevant domains.
Aspiring marketers can use many off-page SEO techniques to drive organic traffic to a website by improving its credulity, authority, and relevance. But they can make the off-page SEO methods effective only by using on-page and technical SEO techniques. Hence, aspiring marketers should combine on-page, off-page, and technical SEO techniques to increase organic website traffic consistently.
While monetizing a website, content creators and publishers have the option to choose from many ad services platforms and applications. AdSense is an ad-serving application launched by Google, while Ezoic is a Google award-winning ad platform. Often bloggers describe Ezoic as one of the most popular alternatives to Google AdSense.
According to the usage statistics posted on SimilarTech, Google AdSense is currently used by 3,448,200 websites. At the same time, 23,731 websites use Ezoic to generate revenue by monetization with ads. But you cannot increase ad revenue only by choosing an ad network based on its market share. It is always important to compare Ezoic and AdSense based on their key features, pros, and cons.
Google AdSense creates opportunities for you to generate recurring ad revenue by monetizing websites, blogs, and YouTube videos. Also, the ad network allows advertisers to run ads in multiple formats – text, images, videos, and HTML. Here is a video guide to Google Adsense ad network.
The free-of-charge ad network serves contextually-relevant ads on a webpage based on its content as well as the visitors. The ads served by AdSense are designed by advertisers. However, Google evaluates a website elaborately based on predefined AdSense guidelines.
Ezoic monetizes a website by improving user experience and ad performance simultaneously. It is one of the ad networks that optimize the user experience and ad performance using new-generation technologies like artificial intelligence (AI), machine learning (ML), and big data analytics. Here is a detailed review of Ezoic Ad network.
While monetizing a website using Ezoic, you have the option to leverage a slew of tools and solutions, including a multivariate ad testing tool, a video player, and big data analytics. You can use Ezoic to monetize a website regardless of its monthly traffic.
But Ezoic provides additional benefits and access to more ad partners if the website has more than 10000 monthly sessions. Several bloggers have highlighted how they increase ad revenue significantly after switching to Ezoic from leading ad networks, including AdSense.
In this blog, we have analyzed the ad networks for bloggers: Ezoic vs AdSense, and listed out 9 Major Differences, which will help you in making a decision
Ezoic vs AdSense
Both Ezoic and AdSense monetize websites regardless of the number of monthly sessions. But they require you to write the website in one of the languages supported by AdSense and publish only unique content. Ezoic prohibits you from running websites using unethical techniques like copying content from other sites and auto-generating content using content creation tools.
Content publishers can integrate Google AdSense into their websites simply by pasting a small piece of code in the header.php file. Bloggers not proficient in web technology have to refer to online sources to trace the header.php file. But content publishers have to put in extra time and effort to integrate Ezoic into a website. Also, they often have to solve several configurations and integration issues while starting with Ezoic.
Both AdSense and Ezoic support ad layout customization. But Ezoic makes it easier for content publishers to evaluate and compare multiple ad layouts using a variety of parameters by providing an AI-driven layout tester. It recommends the best-performing ad layouts by analyzing a large amount of website data. Users also have the option to place ads in the desired area and customize the settings of individual ads.
Both AdSense and Ezoic facilitate ad testing. But AdSense requires publishers to test ads manually. Often publishers find the manual ad testing results inaccurate and unreliable. Ezoic simplifies and improves ad testing by providing an AI-powered ad tester. The ad tester helps publishers test ads and measure user experience simultaneously. Also, the tool recommends the best-performing ad layout to publishers by a large number of data points.
Number of Ads
Ezoic, unlike AdSense, maximized ad revenue by displaying more ads on a web page without affecting the user experience. The ad network sometimes increases the number of ads displayed on a web page to more than 10. The increase in the number of ads makes Ezoic more effective than AdSense in increasing ad revenue. But you must perform elaborate testing to ensure that the additional ads do not impact your website’s user experience adversely.
Unlike AdSense, Ezoic emphasizes increasing ad revenue by making a website deliver a better user experience. The tool provided by the ad network helps content publishers measure the performance of a website using a slew of parameters, including loading speed, session duration, and bounce rate. Also, they can boost the website’s performance by fixing the issues highlighted by the tool.
AdSense shares 68% of ad revenue with content creators and publishers. On the other hand, Ezoic allows publishers to choose from two revenue-sharing options – 10% of revenue share and ad-funded. But Ezoic beats AdSense in the category of RPM. It helps content creators increase ad revenue consistently by increasing the number of monthly sessions. That is why; many bloggers these days switch from AdSense to Ezoic to earn more.
Both Ezoic and AdSense have set payment terms at net 30 days. Hence, you will receive in March the ad revenue earned in January. But AdSense has set the minimum payout at $100, while Ezoic has set the minimum payout at $25. Both ad networks support multiple payment methods, including bank transfers, wire transfers, and paper checks. Ezoic, unlike AdSense, supports PayPal as a payment method.
While using AdSense, publishers lack the option to get proactive customer support. They often solve issues by finding solutions from online forums and sources. But websites do not face major issues if AdSense is integrated accurately. On the other hand, Ezoic is one of the ad networks that offer solid customer support. Hence, it becomes easier for content publishers to set up Ezoic and solve emerging issues.
Ezoic vs AdSense: The Final Verdict
Many bloggers switch from AdSense to Ezoic to generate more ad revenue. But you must remember that Ezoic is a Certified Google Publishing Partner. It requires you to write the website in one of the AdSense-supported languages. Also, your website must use tools complying with Google AdSense policy.
AdSense and Ezoic differ from each other in many aspects. You should compare the website monetization options using a slew of parameters. At the same time, you must keep in mind the monthly sessions of your website while choosing from Ezoic vs AdSense.
I was recently hiring SEO executives for my team, and I had created the SEO executive job description so I thought I should share the same with my readers.
Search engine optimization (SEO) is one of the digital marketing strategies that show results after several months. But businesses of various types and sizes invest in SEO to achieve a slew of marketing objectives – increase website traffic, generate leads, create brand awareness, and increase customer conversion rates.
But no company or startup can get higher ROI without managing various SEO activities. Many organizations these days manage their SEO activities efficiently by deploying dedicated SEO executives or SEO specialists. In addition to making and implementing SEO strategies, SEO executives increase website traffic consistently by monitoring and improving the performance of SEO campaigns.
According to Glassdoor,
“SEO specialists are marketing professionals who use research and analysis to improve a website’s ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users. SEO specialists can work in digital marketing agencies or at in-house marketing departments.”
These professionals acquire SEO skills by joining online courses or certification programs. Also, they hone their research, analytical, and communication skills by working in companies and startups. We can understand SEO executive job descriptions based on some of their core responsibilities. But we should not forget that the responsibilities of SEO executives vary across organizations.
SEO Executive Job Description: Key Roles and Responsibilities
Improving a Website’s UI and UX
A website’s user interface (UI) and user experience (UI) impact its search engine visibility directly. SEO executives measure the performance of a website using a variety of parameters – site speed, multi-device accessibility, security, content quality, and crawlability. Successful SEO specialists optimize a website’s UI and UX using a slew of technical SEO methods. Also, they collaborate with web developers to implement search engine recommendations.
Making SEO Strategies
Implementation of SEO strategy is a critical element of the SEO executive job description. While making SEO strategies for a specific website, they combine three levels of search engine optimization – technical, on-page, and off-page.
As noted earlier, SEO executives improve a website’s UI and UX using technical SEO methods. Also, they use on-page SEO techniques to optimize important elements of website content like keywords, HTML title tags, meta tags, and internal links.
At the same time, SEO specialists boost a web page’s relevance, authority, and trustworthiness using off-page SEO techniques like high-quality link building, guest blogging, local listing, social media marketing, and forum posting.
Driving SEO Automation
The SEO tools create opportunities for users to improve a website’s search performance without putting in extra time and effort. In addition to automating recurring SEO activities, the widely-used SEO tools help users track and measure SEO performance regularly. SEO executives drive SEO automation by choosing the right SEO tools. They have to compare the SEO tools using a slew of parameters, including features. At the same time, they control digital marketing costs by leveraging free SEO tools.
Conducting SEO Audit
Most businesses these days post fresh digital content and update their website frequently. Some of these changes impact the website’s search visibility and organic traffic directly. SEO executives identify and fix the issues affecting a website’s search performance by conducting SEO audits regularly. They further speed up the audits and produce accurate results using SEO audit tools. In addition to identifying issues affecting search visibility, some of these tools help SEO executives analyze competitors.
Optimizing Fresh and Existing Content
Creation, publication, and promotion of multi-format digital content are the most important aspects of SEO strategies. SEO executives do not create content for various digital marketing campaigns. But they have to optimize landing pages, ad copies, articles, and blogs for search engines by collaborating with the content creators and editors. Also, they perform content audits regularly to identify the content to be updated, removed, or consolidated to make the website rank higher on search engine results pages (SERP).
Tracking and Measuring SEO Performance
The performance of SEO campaigns is impacted by a variety of factors, including search engine algorithm changes. SEO executives can increase the number of website visitors only by identifying and fixing issues impacting SEO performance proactively. That is why; they need to track important SEO metrics like keyword ranking, domain authority, organic traffic, organic conversions, exit time, click-through rate (CTR), and exit rate regularly. Many SEO executives measure the website’s organic performance using SEO analytics.
Identifying and Adopting Emerging SEO Trends
Search algorithm changes create new SEO trends and make SEO techniques obsolete. For instance, Google created new SEO trends by using website speed as a ranking factor. Likewise, the search engines created new SEO trends by measuring a website’s overall user experience using Core Web Vitals. SEO executives have to understand the latest search algorithm updates and adopt emerging SEO trends proactively to increase website traffic consistently.
Managing Campaign Expenses
Many companies consider SEO as an investment. They measure the return on investment (ROI) by setting SEO budgets and tracking SEO expenses. While working in such companies, SEO executives manage SEO expenses and try to stay on budget. Hence, SEO expense tracking and management have become one of important aspects of the SEO executive job description. SEO executives stick to preset budgets using cost management techniques and reconciling discrepancies.
Collaborating with Digital Marketers
Most businesses these days generate, nurture, and convert leads using multiple communication and marketing channels. They generate and convert more leads by complementing organic digital marketing strategies with social media marketing, paid advertisement, and ad targeting. Hence, SEO executives often work as a member of the digital marketing team. They collaborate with other digital marketers to streamline content creation, optimization, and distribution.
These roles and responsibilities summarize the overall SEO executive job description. But SEO techniques and tools have been evolving consistently. Each search engine algorithm update makes businesses’ revamp SEO strategies and developers update their SEO tools. That is why; new responsibilities are added to the SEO specialist job description regularly. Hence, SEO executive job description. Also, the new responsibilities keep changing the job description of SEO specialists from time to time.
On-page and off-page SEO techniques help you divert organic traffic to your website or blog site regularly. But you cannot make the website visitors read the website content without increasing the content’s reach. As a multichannel promotional approach, content amplification enhances your content’s reach by distributing digital content through multiple online platforms and channels.
According to Content Marketing Institute, “Content amplification is a multichannel approach that uses paid, owned, and earned media to promote and distribute content. The goal of amplification is to increase your brand’s reach while encouraging your audience to move seamlessly through your sales funnel.”
In addition to informing more customers about the content, content amplification helps you reduce bounce rate and increase average session duration. But you cannot promote each piece of digital content on a large number of online platforms and channels without investing in extra resources. The content amplification tools make it easier for you to increase content reach using multiple delivery channels.
You can use Content amplification tools to promote your content using shared media, earned media, owned media, and paid media without escalating digital marketing costs. They create opportunities for you to generate more leads and increase conversion rates by merging the right delivery channels. You also have the option to choose from a wide range of content amplification software solutions according to your content distribution strategies.
9 Content Amplification Tools for Increasing Website Traffic and Content Reach
1. Facebook Ads
2 hours and 24 minutes are the average time users spend on Facebook every day. You can leverage the massive popularity of the social network to increase content reach significantly. Facebook Ads allows you to promote content by targeting users based on their location, profile information, and demographic. The ads published on Facebook platform appear on the newsfeed of users. But users can differentiate the ads from organic posts by seeing the label promoted or ad.
2. Promoted Tweets
The daily average time spent by users on Twitter currently stands at 31 minutes. You can promote your content on the micro-blogging site by promoting tweets. Twitter allows you to include text, images, and videos in the Promoted Ads. Also, the Promoted Ads appear on users’ newsfeeds like regular tweets. The users can like, retweet, and reply to the ads. But Twitter distinguished promoted content by adding the label promoted.
Taboola creates opportunities for you to promote content and increase website traffic by reaching 1.5 billion users across the world. You have the option to promote digital content by publishing content, video, and social ads. Also, the content amplification tool displays your ads in a non-intrusive format on reputable websites. The links appearing on third-party sites will increase traffic to your website or blog. But the links often appear as online ads. Hence, audiences can easily distinguish the links from organic content.
The web recommendation platform promotes digital content on high-traffic and high-domain websites. Outbrain makes more people read your articles and blogs by recommending them to readers. The content amplification tool makes over 344 billion recommendations to readers across more than 55 countries. You can opt for Outbrain to increase content reach. But you lack the options to distribute and promote content by targeting specific readers. Also, Outbrain displays the links to your website or blog just like online ads.
Unlike other content amplification options, Buffer helps you promote digital content on multiple social networking platforms. It makes it easier for you to publish content on social media by providing content publishing tools. You can use the content publishing tool to schedule and publish content on popular social networking platforms like Facebook, Twitter, Instagram, and LinkedIn using a single dashboard. At the same time, you can track and analyze the performance of content using social media analytics.
HootSuite helps you manage multiple social media profiles and publish content on multiple social networks using a dashboard. The social media dashboard supports many popular social networking platforms. Also, you have the option to integrate HootSuite with several social networks. In addition to scheduling and publishing content, you can use the tool to know which user is clicking on what type of content. You can further increase the number of social media followers by running contests or sweepstakes.
Storify drives content amplification by creating stories and timelines on popular social networking platforms and high-traffic websites. The users can find your content by initiating a search using Storify. Also, they can promote the content by dragging them to their timeline.
The content creators can add context to the link to your website or blog by adding text. You can analyze the social media posts gathered in a single location to know what audiences are liking, sharing, and saying. But you must remember that Storify, unlike other content amplification tools, does not provide options to promote content.
The widely-used digital email marketing platform increases content reach using emails. You can leverage this fermium marketing automation tool to amplify content by sending email newsletters. Mailchimp makes it easier for you to design email newsletters by providing ready-to-use email templates. Also, you can design customized newsletter templates using the email designer provided by the tool. But you can leverage this content amplification tool when after creating an extensive and engaging email list.
You can leverage the web tools provided by ShareThis to amplify content across the open web through the audience. These web tools make it easier for you to simplify content sharing by embedding share buttons, react buttons, follow buttons, image share buttons, and social media feed in web pages and blogs. At the same time, the data analytics tools provided by ShareThis predict future trends and detect deeper insights. Hence, ShareThis creates opportunities for you to amplify content using multiple delivery channels.
The content amplification tools help you increase website traffic and content reach simultaneously. But you can leverage the content amplification software only by publishing high-quality digital content. Also, you must keep in mind the target audience and desired content promotion channels to choose the right content amplification software.