Inbound Marketing Tools for the Smart Marketers

9 Inbound Marketing Tools for Smart Marketers

In addition to generating 54% more leads than traditional marketing, inbound marketing tactics help businesses curtail lead generation costs by 62%. Also, they create opportunities for companies and startups to increase brand awareness, boost sales conversion, and sustain competitive advantage by building long-lasting relationships with consumers.

But inbound marketing, unlike outbound marketing, delivers results in the longer run. Marketers can accomplish desired results only by ensuring that the right content is delivered to the right customer at the right time. Smart marketers boost the performance of inbound marketing campaigns through automation.

They automate recurring and routine marketing activities using inbound marketing tools. The inbound marketing software solutions further make it easier for users to nurture leads and personalize customer experiences by leveraging a large amount of real-time data. We are making it easier for you to automate inbound marketing activities by discussing some of the widely-used inbound marketing tools.

Overview of 9 Inbound Marketing Tools Hugely Popular with Smart Marketers

1. Salesforce

Integrated customer relationship management (CRM) software helps marketers access the contact information of prospects and customers collected from various sources. Sales and marketing teams leverage customer data to increase sales conversion rates by sending personalized content to every customer according to her current position in the buyer’s journey. Also, sales and marketing teams can share up-to-date customer information with various stakeholders.  Salesforce boosts inbound marketing campaigns using AI-driven prompts that make users take the right action at the right time.

2. Google Analytics

Marketers convert leads into customers by sending personalized and targeted messages across the sales funnel. They must understand a customer to personalize messages according to her position in the buyer’s journey. The web analytics service launched by Google is used widely by inbound marketers to understand customers based on website and mobile app data. Google Analytics uses artificial intelligence (AI) and machine learning (ML) to provide actionable insights that help marketers boost the performance of marketing content and campaigns.

3. MailChimp

In addition to facilitating email marketing automation, MailChimp boosts the performance of email marketing campaigns using AI and data analytics. Marketers can use the standalone email marketing tool to send the right message to a large number of customers at the right time.

At the same time, the software helps them optimize email content by giving AI-assisted suggestions and simplifying A/B testing. Marketers can use MailChimp to track the performance of individual email marketing campaigns using important metrics like open rate, clickthrough rate, and unsubscribe.

4. Unbounce

Businesses these days run paid advertisement campaigns to diver more visitors to their websites. Marketers engage and convert website visitors by building and optimizing campaign-specific landing pages. Unbounce makes it easier for marketers to build custom landing pages by providing industry-specific templates.

Also, the software uses AI technologies to optimize each landing page based on insights gained by analyzing real-time campaign data. Unbounce eliminates the need to perform A/B testing by sending website visitors to the right landing pages detected using intelligence technologies.

5. Buffer

Inbound marketers use Buffer to automate common social media marketing activities. They use the software to publish and schedule posts on popular social networks like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and Tik Tok. Buffer makes it easier for users to track social media marketing campaign performance by generating reports.

Also, marketers can use the inbound marketing tool to engage customers on social media by navigating and responding to their comments. At the same time, the tool provided by Buffer enables marketers to create customized landing pages for social media ads in minutes.

6. SEMrush

SEMrush is one of the inbound marketing tools that help users automate multiple campaigns – search engine optimization (SEO), social media marketing, and PPC. Marketers use the all-in-one software to automate recurring SEO activities like keyword research, competitor analysis, website audits, and search rank tracking.

At the same time, the software facilitates SEO-friendly content generation by identifying relevant topics, measuring content performance, and providing actionable tips. Marketers can use SEMrush to post and schedule content on popular social networking platforms and analyze the performance of social media posts.

7. AdRoll

AdRoll makes it easier for marketers to plan, manage, and improve a wide variety of ad campaigns. Marketers can use this advertising platform to run brand awareness ads, connected social ads, and retargeting ads. AdRoll makes it easier for users to show relevant ads to each lead by tracking the behavior of identified contacts and the activities of unknown contacts.

Also, it divided the target audiences into relevant segments based on their behaviors and attributes. The bidding AI used by the software helps marketers reduce ad spending by making frequent predictions based on the latest data. At the same time, marketers can use AdRoll to complement paid ad campaigns with email marketing campaigns.

8. Hubspot

Smart marketers opt for Hubspot to automate inbound marketing campaigns using a variety of tools. Hubspot facilitates inbound marketing automation by providing content management software, marketing automation software, and CRM software. The marketing automation software makes it easier for users to attract website visitors from organic and paid marketing channels.

Also, users can convert website visitors into customers in a variety of ways – delivering targeted content, sending emails, and optimizing landing pages. Hence, marketers can use Hubspot to run multichannel campaigns without investing in additional inbound marketing tools.

9. Marketo

The marketing automation solution launched by Oracle comes with features and tools to boost B2B lead conversion. While planning inbound marketing campaigns, marketers use Marketo to create rich buyer personas based on behavioral and firmographic data collected from many sources.

They create dynamic marketing campaigns based on these buyer personas. Marketo makes it easier for users to create important marketing assets like emails, landing pages, and forms. The software uses advanced AI algorithms to target the right audience, prioritize qualified leads, and send targeted messages.


Smart marketers boost lead generation and conversion through the automation of individual inbound marketing strategies like search engine optimization, social media marketing, content marketing, email marketing, and influencer marketing. Hence, they combine a slew of free and premium inbound marketing tools to automate various activities. But they always evaluate the pros and cons of each inbound marketing tool to automate the desired marketing activities successfully.

Startup Marketing Strategy for 2023

Startup Marketing Strategy for 2023

Eminent researchers believe that the world economy is headed for a recession in 2023. The global recession will decline the valuation of startups. Also, the huge funding crunch will make it challenging for startups to sustain business growth. Entrepreneurs and founders can overcome the funding crunch only by achieving profitability.

They will try to survive the funding crunch by accelerating customer acquisition and increasing sales revenue consistently. Likewise, they will try to maintain a positive cash flow by curtailing upfront and ongoing costs. Hence, startups will explore ways to promote and sell their products/services aggressively without escalating marketing costs.

While making a startup marketing strategy in 2023, you should focus on interacting with existing and potential customers using multiple channels and touchpoints.  But your digital marketing strategy for startups must curtail costs and increase returns by combining a slew of low-cost and budget-friendly marketing tactics.

15 Tactics to Consider While Making a Startup Marketing Strategy for 2023

1. Website Optimization

You can divert visitors to the start-up’s website using many digital marketing tactics. But the digital marketing strategies cannot convert visitors into leads and customers if the website does not deliver an optimal user experience. You need to ensure that users can access the startup’s website seamlessly on desktops, laptops, smartphones, and tablets.

At the same time, your strategy should focus on improving the key factors affecting the website’s user experience – speed, usability, content, security, and credibility. Also, you have to implement the latest search engine guidelines to increase search engine traffic to the website organically. Hence, your startup marketing strategy must make user experience optimization an ongoing process.

2. Search Engine Optimization (SEO)

SEO is one of the digital marketing tactics that help businesses reduce customer acquisition costs significantly. In addition to reaching out to a wider audience, SEO tactics boost a website’s online reputation and credibility. Your startup marketing strategy must boost the website’s search visibility using on-page, off-page, and technical SEO techniques.

However, you must remember that Google and Bing these days update their search algorithms frequently to boost search experiences. Hence, you must keep the SEO strategy flexible enough to accommodate the changes required to boost customer acquisition. In addition to using different forms of content, you must optimize the content for textual search, image search, voice search, and video search.

3. Social Media Promotion

The average time spent by internet users on various social networking platforms has increased to 2 hours and 29 minutes in 2022. Hence, your startup marketing strategy must include an organic social media plan. You can promote the startup on social networks organically by posting and sharing a variety of content – posts, stories, memes, photos, and videos.

However, your strategy must focus on posting the right type of content on the right social networking platform at the right time. In addition to posting content regularly, you need to optimize the content and engage with the target audience. Audience engagement is essential to enhance your brand recognition and visibility and produce user-generated content.

4. Influencer Marketing

Many individuals and enterprises have become social media influencers by establishing reputation and credibility in a specific sector. They help businesses promote their products and services on social media through posts, mentions, and endorsements. Your startup marketing strategy must consider this distinct form of social media marketing to promote products/services to a wider audience.

You can leverage this marketing tactic fully by long-term partnering with the right influencers. The partnership will result in the publication of authentic influencer content according to your marketing strategy. However, you must allow creative freedom to enable the influencer to create content that keeps the audience engaged and deliver your marketing message.

5. Content Marketing

In addition to connecting startups with the target audience in a cost-efficient way, content marketing boosts the performance of SEO and social media marketing campaigns. Your marketing strategy for 2023 must make the creation, distribution, and promotion of multi-form content an ongoing process.

But the startup can win customers’ trust and build long-term relationships with them only by producing relevant, valuable, and consistent content. Hence, this marketing tactic requires startups to produce high-quality content by deploying seasoned content creators. Your strategy must leverage real-time data to produce content that the target audience wants and prefers.

You must publish and promote the content strategically to ensure that the target audience can consume the content using their preferred channel and devices. At the same time, you should identify the high-performing content and focus on optimizing the underperforming content by monitoring the performance of each form of content.

6. Email Marketing

Email marketing is one of the tried and tested digital marketing strategies. Over 87% of marketers distribute various forms of content organically using email marketing. In addition to connecting with the target audience, email marketing helps startups keep recipients engaged and influence their purchase decisions.

While making a startup marketing strategy, you should opt for email marketing as a low-budget marketing budget to build, nurture, and sustain customer relationships. But your email marketing strategy must focus on sending the right message to the customers at the right time. Also, you can get better results by combining email marketing and SEO.

7. Video Marketing

This marketing strategy requires startups to incur video costs. Also, startups have to spend more to improve video quality. But you must remember that 54% of consumers want brands to publish video content regularly. Hence, a startup cannot meet the expectations of consumers without investing in video marketing.

However, your marketing strategy for startups must focus on controlling video marketing costs by adopting best practices like keeping videos short, producing videos in-house, procuring economical equipment, and spending time on pre-production. At the same time, you must increase ROI by implementing a slew of video marketing strategies.

8. User-Generated Content

Consumers find user-generated content more authentic and impactful than brand-generated content. Your startup marketing strategy can influence the purchase decision of consumers by using brand-specific content created by consumers in various marketing campaigns.

You can boost brand loyalty and brand growth in a cost-efficient way by posting positive reviews on websites, social networks, and online forums. However, your strategy must make it easier for consumers to create brand-specific content by providing clear instructions.

9. Hashtag Campaigns

Hashtag marketing is a form of social media marketing. As the name suggests, this marketing tactic enhances the visibility of content on social media by embedding hashtags. Your startup marketing strategy should consider hashtag campaigns to create brand awareness, build communities, and promote products/services.

But you can make the hashtag marketing strategy impactful only by selecting the appropriate hashtag for a campaign and posting content featuring the hashtag. You also have the option to use multiple hashtags according to precise marketing goals. At the same time, you need to ensure that the target audience can interact with the hashtag seamlessly.

10. Referral Programs

This marketing strategy drives customer acquisition and sales conversion by encouraging and incentivizing existing customers to recommend products/services. While making referral programs for startups, you should focus on converting happy and loyal customers into brand advocates.

The existing customers will help the startup acquire new customers by recommending products/services to their friends, coworkers, and family. But the startup can persuade existing customers to recommend only by giving incentives like a surprise gift, option to upgrade, or attractive discounts.

11. Cross-Promotion

This marketing tactic emphasizes brands promoting each other’s products/services by marketing partnership. A startup can promote its product/service in a cost-efficient way by forming marketing partnerships with similar or relevant businesses.

The strategy will make another business promote the startup’s product/service to its customer base. But the startup has to promote the product/service of the partner to its customer base in return. Hence, cross-promotion creates a win-win situation for both partners without escalating marketing costs.

12. Business Awards

Many governmental and non-governmental organizations these days recognize the outstanding achievements of startups by giving awards. These awards enhance the reputation and credibility of winners in a short amount of time.

A startup can use the award as a cost-efficient marketing tool to attract new customers and retain existing customers. It can impress and influence visitors by displaying the awards on its website. But a startup can leverage this marketing tactic only after winning business awards.

13. Network Events

In addition to enhancing brand awareness, network events create opportunities for entrepreneurs to make connections in the industry. Startup founders can leverage this low-cost marketing tactic by organizing local events as well as attending network events.

While attending business networking events, entrepreneurs should showcase their expertise by participating in genuine discussions. At the same time, they must build business connections by sharing their contact information and staying in touch with other participants.

14. Personal Branding

Many entrepreneurs and founders have become celebrities in a short amount of time thanks to Social networking platforms and business reality TV shows. Likewise, many founders enhance brand recognition and customer acquisition through personal branding.

While making marketing strategies for startups, you focus on branding both founders and startups. Your personal branding strategy for entrepreneurs should focus on highlighting their struggles, past experiences, success stories, failures, and future plans.

At the same time, you should enhance the founder’s personal brand by distributing a variety of digital content – articles, blogs, videos, podcasts, case studies, and infographics – across customer communication channels and touchpoints.

15. Low-Budget PPC Campaigns

PPC is not one of the low-budget digital marketing strategies for startups. But no startup can garner instant results without running paid advertisement campaigns. While making a startup marketing strategy, you should focus on controlling costs by running low-budget PPC campaigns.

Leading search engines and social media enable you to control PPC campaign costs in a variety of ways. For instance, you can control PPC marketing costs by targeting the best keywords, opting for manual bidding, and targeting limited locations. However, you must monitor and refine the PPC campaign performance regularly to get better results.

Final Thought

While making a startup marketing strategy in 2023, you can overcome budgetary constraints by combining a slew of low-budget digital marketing techniques. But your strategy can increase ROI only by focusing on two important factors – digital marketing automation and digital marketing performance measurement.

Digital Marketing Performance Monitoring

Your digital marketing strategy for 2023 must define the metrics or KPIs for monitoring digital marketing performance. The KPIs will show the performance and outcome of digital marketing campaigns in numbers. Hence, it becomes easier for you to know which digital marketing techniques are working and which are not.

You can make the strategy more effective by increasing budgetary allocation for high-performing digital marketing campaigns. Also, you can achieve predefined marketing goals by improving the performance of underperforming digital marketing campaigns by making data-driven decisions.

Digital Marketing Automation

You curtail the manpower and resources required to run multichannel digital marketing campaigns only through automation. The digital marketing tool will help you control staffing costs by automating routine communication and marketing activities. Also, you can use the tool to generate, nurture, and retarget leads more efficiently.

At the same time, the software will provide you with actionable insights by analyzing large volumes of customer and marketing data collected from various sources. You can generate automated reports to boost digital marketing performance by making the right decision at the right time. Hence, you can power up the startup marketing strategy for 2023 by investing in the right digital marketing tool.

You can easily boobest free plagiarism checkers

Best Free Plagiarism Checkers

Search Engine Optimization (SEO) is one of the inbound marketing strategies that help you drive organic traffic to a website regularly. You can increase organic website traffic by about 50% after investing in SEO. While implementing an SEO strategy, you must focus on the right on-page and off-page SEO techniques.

Also, you need to identify and fix a slew of SEO issues affecting your website’s search visibility. Plagiarism is one of the critical SEO issues that impact your website’s search visibility and organic traffic directly and negatively. Hence, your SEO strategy must focus on avoiding plagiarism while creating and publishing content.

According to Kent State University,

In an instructional setting, plagiarism occurs when a writer deliberately uses someone else’s language, ideas, or other original (not common-knowledge) material without acknowledging its source. This definition applies to texts published in print or online, to manuscripts, and to the work of other student writers.

Major search engines consider plagiarism unethical. Google advises webmasters to avoid plagiarism and duplicate content. Also, Google updates search algorithms to identify and penalize websites guilty of plagiarism. You can easily boost your SEO efforts using a slew of the best free plagiarism checkers. Each of these plagiarism-checking tools or services checks plagiarism by matching your text to the existing online content.

They use algorithms to identify duplicate, copied, and paraphrased content. Also, they highlight similarities in the content using dedicated databases. The widely online plagiarism checkers vary from each other in many aspects, including database size and scanning quality. Some of these best free plagiarism checkers have set word limits for visitors and basic users.

We are making it easier for you to publish fresh and original content by comparing some of the free and popular plagiarism checkers.

Comparing 17 Free Plagiarism Checkers Used Widely by Professional Content Writers


Originality.AI is a new Plagiarism Checker and AI Content Detector that has launched to help digital marketers check the Originality of the content they are publishing. With the rise of AI content tools what Original content means has changed… Originality.AI has been built to be a modern content originality checker. 

What makes Originality.AI unique as a plagiarism checker is that it was built with high-volume publishers in mind. You can add team members to your account and view scan history.

You can check to see if the content was either generated by AI or plagiarized from another source. The easy-to-use tool is priced lower than Copyscape and provides more information. 

2. Copyscape

Copyscape is one of the most popular online plagiarism checker tools. It facilitates the detection of duplicate content and the originality checking of fresh content by providing multiple professional solutions. You can use the free version of Copyscape to check if the content published by you is original simply by entering the URL.

But you have to opt for Copyscape Premium to check content originality before publishing a new article or blog. Likewise, you have to subscribe to Copysentry to check if your website content is being copied and republished on other websites.

3. Small SEO Tools

Small SEO Tools drive search engine optimization and content writing campaigns by providing a set of text tools. You can use the free plagiarism checker provided by Small SEO Tools to check plagiarism and content originality using a deep search. You can check plagiarism simply by pasting your content or entering the URL.

The free plagiarism checker supports multiple languages. The free version of the tool supports content with text lengths of up to 1,000 words. You have to subscribe to the pro version to check the originality of content with text lengths of up to 30,000 words.

4. Quetext

It is one of the plagiarism checkers that protect privacy by not storing documents in a database. Quetext detects plagiarism using deep search technology and produces detailed plagiarism reports in seconds. However, Quetext is not one of the free plagiarism checkers.

You can detect plagiarism in content with text lengths up to 2500 words or 5 pages using the free version of Quetext. The free version of the tool supports conditional scoring and contextual analysis. You need to subscribe to one of the professional versions of the online software after the trial period.

5. ProWritingAid

This artificial intelligence (AI) powered writing assistance comes with several features. In addition to checking grammar and writing style, ProWritingAid comes with a native plagiarism checker. The online tool detects plagiarism by comparing your content with billions of web pages, academic papers, and published content.

Also, it protects privacy ensuring that the content is not stored or shared. You can use this online plagiarism checkers regularly only by subscribing to ProWritingAid based on the number of checks. But you can access this tool free of cost by adding ProWritingAid to Chrome or starting a free trial.

6. Check Plagiarism

This online content originality checker emphasizes speed, accuracy, and security. You can use the free version of Check Plagiarism to check the originality of content with text lengths up to 2000 words. You also have the option to upload a file or paste the content, along with excluding specific URLs during plagiarism checking.

Check Plagiarism displays results by indicating if a particular sentence is unique or plagiarized. Also, it allows you to access the URL matching a specific sentence. However, you have to upgrade to the pro version of Check Plagiarism to generate plagiarism reports more accurately and quickly using deep search technology.

7. Plagiarism Detector

It is one of the plagiarism checkers that is developed as desktop software. You need to download and install Plagiarism Detector on your computer before checking for plagiarism. The demo version of the software is available as a free download.

After being installed on your computer, Plagiarism Detector checks content originality accurately and reliably using search engines. Also, it protects privacy by not storing documents and keeping plagiarism reports private. However, the free version of the software restricts the number of words per document to 1000.

8. Pre Post SEO

You have the option to choose from 95 online tools provided by Pre Post SEO while creating content for digital marketing campaigns. The free plagiarism checker provided by Pre Post SEO allows you to check plagiarism by either uploading a file or copying and pasting the content.

In addition to using deep search technology, the plagiarism checker supports multiple languages. The reports generated by this tool display unique and plagiarized content as percentages. You can use this tool as a visitor to check the originality of content with word lengths up to 1000. Also, you can increase the word length up to 1500 by becoming a basic registered user.

9. PlagTracker

It is one of the free plagiarism checkers that assess the originality of a variety of content. The students and teachers use PlagTracker to detect plagiarism in academic papers, while publishers can use this online service to check the originality of articles and manuscripts before submission.

At the same time, webmasters and SEO professionals can use PlagTracker to know if the content posted on a website is unique or plagiarized. The online tool checks plagiarism using unique checking algorithms and accessing a huge database of academic papers. Also, the plagiarism report generated by PlagTracker highlights the sections that need citations or sources.

10. Dupli Checker

This online plagiarism checker supports multiple languages and file formats. While using Dupli Checker, you can check content originality in a number of ways – copying and pasting the content, uploading the file, and entering the URL. The tool detects both duplicate content and copyright infringements accurately using artificial intelligence (AI) algorithms.

At the same time, Dupli Checker produces reports that highlight duplicate phrases and sentences using a color-coding scheme. However, it restricts the word count to 1000 per search. You have to upgrade to the pro version of Dupli Checker to increase the word count and the number of searches.

11. Writer

In addition to checking plagiarism, Writer helps you improve content quality by identifying spelling, grammatical, and punctuation mistakes. The AI-powered writing assistant assesses content originality by scanning a large database of web pages, news sources, books, and academic papers.

 The AI algorithms produce accurate and reliable results by scanning each word of the content. Also, you can identify the duplicate sections in the article or blog that need citation simply by referring to the text highlighted in the right-hand panel.

12. Unicheck

Unicheck differentiates itself from its competitors by preferring results to numbers. Instead of displaying duplicate content in percentages, it focuses on helping writers increase content authenticity. But its design goal primarily meets the needs of students and teachers. An educational institution can access Unicheck in a variety of ways – as a standalone solution, as part of the LMS, and using an API. But they can use only the demo version of the plagiarism checker without a subscription.


It is one of the simple online plagiarism checker tools. While accessing, you can check plagiarism simply by pasting your content in a text box or entering an URL. In addition to supporting multiple languages and file formats, this online service checks content originality using deep search technology. The free version of the tool checks content with word lengths up to 1000. You need to access the pro version of the tool to increase the content length up to 25000 words.

14. Plagiarisma

In addition to supporting over 190 languages, Plagiarisma can be accessed on both computers and mobile devices. The online tool allows you to check plagiarism in a number of ways – pasting your text, uploading the file, and entering the URL. However, it checks the originality of the content submitted by unregistered users using Bing.

You have to become a registered user to check plagiarism using Google. Also, you can access a slew of free writing assistant tools by becoming a registered user. Both registered and unregistered users can detect duplicate content based on exact matches.


As the name suggests, this website helps users boost SEO campaigns by providing a variety of solutions. facilitates content creation for SEO campaigns by providing an article rewriter and a plagiarism checker. You can paste the text, enter an URL, or upload a file while checking content originality using this online tool.

The tool generates plagiarism reports that display results along with percentages. As it supports 1500 word counts, you can detect plagiarism in an article or blog without splitting the content. Also, you have the option to compare the duplicate content with web pages containing content with similar text.

16. EduBirdie

The online writing platform provides a plagiarism checker that helps students, teachers, and content writers hone their writing skills. You can opt for the for EduBirdie plagiarism checker to check content originality using an AI-driven paraphrasing tool.

The plagiarism report generated by EduBirdie depicts plagiarism by assigning average scores and calculating similarity percentages. Also, it comes with a built-in citation generator that converts duplicate content into quotes automatically. EduBirdie is one of the plagiarism checkers that you can use free of cost.

17. PaperRater

This online service helps you improve your writing skills by availing tools to check grammar, plagiarism, and proofreading. The plagiarism checker provided by PaperRater is hugely popular with students and academics. You can consider this tool to check content originality by comparing your text to more than 10 million documents.

The basic version of the cloud-based software allows you to get 50 submissions per month without subscriptions. But you need to subscribe to the premium version of the online solution to increase the monthly submission up to 200.

18. Grammarly

The plagiarism checker provided by Grammarly helps you check content originality and fix writing issues simultaneously. Grammarly plagiarism checker checks plagiarism by comparing your text to over 16 billion web pages. While using this online tool, you can check content originality by pasting your text or uploading the file.

The free version of the tool depicts if the text written by you contains duplicate content or not. You have to subscribe to the pro version of the plagiarism checker to identify the passages that contain duplicate content and need citations.

19. ZeroGPT

ZeroGPT is a simple and credible tool to detect AI-written content. It is being used and trusted by millions every month.

After analyzing more than 10M articles and text, some generated by AI and others written by humans, we developed ZeroGPT’s algorithm with an accuracy rate of text detection higher than 98%. Our AI text detector tool uses DeepAnalyse™ Technology to identify the origin of your text. It is based on a complex mathematical equation, as well as a trained in-house model which makes ZeroGPT the most accurate tool available on the market.

Their experiments are still ongoing, and their aim is to analyze more than 1B articles and text and to converge to an error rate lower than 1%.

ZeroGPT has worldwide usage with multilingual users. It detects AI text output in all the available languages.

And the most important thing, ZeroGPT is completely Free to use. Also, Now ZeroGPT is offering a Gauge showing the percentage of AI written content, and also ZeroGPT highlights the sentences that are written by AI.


You can avoid duplicate content and boost SEO efforts using a slew of the best free plagiarism checkers. But you must remember that most of these plagiarism checkers are available in both free and professional editions. The professional or premium versions of the tools always detect plagiarism more accurately and give actionable recommendations.

Hence, you should spend some time evaluating the quality of reports generated by each of these free plagiarism checkers. It is also a great idea to check content originality more accurately using multiple plagiarism checkers. The comparison and evaluation will help you the right plagiarism checker for your SEO writing and content marketing project.

Marketing Software and Tools to Adopt in 2022

Marketing Software and Tools to Adopt in 2022

Several market research and forecast reports suggest a steady increase in global ad spend across digital marketing channels. According to an Advertising Expenditure Forecast Report published by Zenith Media, “Advertising across all digital channels will exceed 60% of global ad spend for the first time in 2022, reaching 61.5% of total expenditure; their share will rise to 65.1% by 2024.

But no enterprise can beat the competition and drive sales conversions only by implementing multichannel digital marketing strategies. In addition to launching multiple digital marketing campaigns, entrepreneurs and marketers must streamline, monitor, and measure various marketing tasks and activities by adopting marketing automation.

According to the marketing automation statistics compiled by Findstack,

On average, 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.

Enterprises will adopt a wide range of marketing software and tools in 2022 to automate lead generation, nurturing, and conversion procedures.

Your organization cannot automate and manage multiple and multichannel digital marketing campaigns using a single or specific marketing software and tool. You need to combine various marketing tools to automate search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. Likewise, you need different marketing software solutions to capture leads; nurture leads; and convert leads.

That is why; your marketing automation strategy in 2022 must focus on selecting and combining the right digital marketing tools. We help you to understand and compare some of the widely used marketing software and tools by gathering information from diverse online sources. You can leverage the neutral information to boost the performance and productivity of your sales and marketing teams.

40+ Marketing Software and Tools Your Organization Should Leverage in 2022

Customer Relationship Management (CRM) Software

1) Zoho CRM

Zoho CRM comes with features to streamline lead management, contact management, deal management, and workflow automation. Your organization can leverage these features to identify, capture, and nurture leads based on their contact information. Also, you can use CRM software to connect with leads across communication channels by getting real-time insights. Your team can create custom workflows to automate routine lead nurturing tasks at various stages of the sales process.

2) Salesforce Sales Cloud

Salesforce has developed Sales Cloud with native features to automate lead management, contact management, and opportunity management. The CRM software enables your team to access crucial information about leads from various locations. You can leverage these features to track and score leads by tracking the relevant information. Also, you can use drag-and-drop tools to automate complex sales processes without putting in extra time and effort.

3) Hubspot CRM

The free edition of Hubspot CRM allows you to avail of useful features like prospect tracking, email tracking, meeting scheduling, and live chat. Also, you can avail of a slew of advanced features by subscribing to the premium edition of Hubspot CRM. The CRM software features a visual dashboard that helps your team visualize and analyze the sales pipeline in minutes. Also, your sales team can use this marketing tool to track website visits, email opening, and similar activities of the prospect by getting automated notifications.

4) Zendesk Sales CRM

The Sales CRM built by Zendesk helps your team to improve relationships with customers and prospects by streamlining pipeline management. Your team can use this CRM software to boost the conversational experience of customers and leads across communication channels. The salespeople can use the integrated tools provided by the marketing software to focus on the highest-value customers and deals continuously. Also, they can make phone calls, schedule meetings, and check deal history instantly while nurturing leads.

Website Optimization Tools

5) Google Optimize

You can leverage Optimize as part of the Google Marketing Platform to personalize the user experience by running various website tests. The helps you to assess your website’s current user experience as well as compare different versions of the website content by conducting A/B and multivariate testing. The test results will make it easier for you to deliver customized website experiences to various types of visitors.  You can integrate Optimize seamlessly with widely used tools like Google Analytics, Google Ads, and Firebase.

6) Optimizedly

This open and extensible platform helps you boost your website’s digital experience by leveraging artificial intelligence (AI). Optimizedly uses AI algorithms to personalize every touch point by testing key features of the website. At the same time, you can use the integrated platform to set up both B2B and B2C sites. The enterprise CMS included in Optimizedly makes it easier for you to create, customize, and scale a variety of digital content for various digital marketing campaigns.

7) Hotjar

Hotjar helps businesses to understand and measure the real-time user experience of websites. It comes with features to visualize user behavior by recording every website visit automatically. Also, it highlights where visitors click, scroll, and move on the website visually. You can playback the recordings to assess the user experience delivered by the website. At the same time, you can use Hotjar to boost user experience by gathering feedback and suggestions from visitors.

8) Clicky

You can adopt Clicky to monitor and analyze your website traffic in real-time. The marketing analytics software provides you with information about visitors as well as their actions. You can generate reports based on real-time data to analyze website traffic based on important parameters like average action, total session time, average session time, and bounce rate. Hence, you can keep the visitors engaged by making your website deliver superior digital experiences by reacting to the traffic in real-time.

Lead Generation Tools

9) LeadPages

LeadPages helps you to generate leads by building websites, landing pages, alert bars, and pop-ups. You can use the DIY interface provided by this widely used lead generation tool to build landing pages in a few minutes. Also, you can persuade website visitors to become email subscribers using a variety of options – access content, download digital files, and avail of opt-in offers. The tool makes it easier for you to boost lead generation activities by facilitating A/B testing and real-time performance tracking.

10) Unbounce

You can use Unbounce to generate and convert leads by developing smarter landing pages. It leverages artificial intelligence and machine learning to build pre-optimized landing pages in minutes. Also, you can use the built-in tool provided by Unbounce to create content for ads, landing pages, and marketing emails effortlessly. At the same time, Unbounce boosts lead generation activities by displaying the most appropriate landing page to every website visitor automatically.

11) Woorise

The all-in-one lead generation platform helps your business to generate leads using a variety of options – landing pages, engaging forms, contests, and giveaways using built-in tools. You can use templates provided by Woorise to create beautiful landing pages in minutes. Also, you have the option to customize every landing page by including forms, surveys, contests, quizzes, and giveaways. At the same time, Woorise enables your business to receive online payment by allowing customers to use widely used payment gateways like PayPal, Square, and Stripe.

12) LeadIQ

LeadIQ simplifies the outbound prospecting process through capturing and sequencing of contact information. Your sales team can leverage the features of LeadIQ to capture leads while accessing websites and social networks. Also, the salespeople can organize and prioritize the prospects using a slew of parameters – company size, region, and title. You can integrate LeadIQ with your existing sales tools to eliminate the need to enter contact data across platforms. 

Lead Nurturing and Conversion Tools

13) Outgrow

Outgrow helps you to nurture leads and prospects by delivering engaging and interactive content. In addition to creating a variety of digital content, you can use Outgrow to embed the content in the web pages seamlessly and effortlessly. Also, you can qualify and nurture the leads by answering some of their pressing questions in a personalized way. Outgrow features intelligence analytics and data analytics that make it easier for you to divide the leads into various segments.


You have the option to use either as an online marketing tool or a Chrome add-on. Your sales team can use to collect verified email addresses of both companies and professionals in seconds. They can find email addresses simply by entering specific domain names. The verified email addresses make it easier for them to keep the CRM system clean and follow up with the leads more confidently. Also, they can filter the email addresses for lead nurturing campaigns using a variety of parameters.

15) AWeber

The prebuilt temples provided by AWeber help you to create landing pages, signup forms, marketing emails, eCommerce pages, and web push notifications. The landing pages and signup forms help your sales team to capture and nurture new leads. At the same time, you can use AWeber to nurture the leads effectively by running automated email marketing campaigns. In addition to helping you to compose engaging emails, AWeber ensures that the emails remain in the recipient’s inbox.

16) ActiveCampaign

ActiveCampaign helps your organization automate lead nurturing activities by providing a CRM system and email marketing automation tools. You can use the integrated marketing automation platform to generate more leads by building customized landing pages and subscription forms. At the same time, you can nurture the leads effectively by sending targeted emails, triggered emails, broadcast emails, and scheduled emails automatically.

Search Engine Optimization (SEO) Tools

17) Ahrefs

Ahrefs makes it easier for you to automate common SEO activities by providing a slew of tools – site audit, keyword explorer, site explorer, content explorers, and rank tracker. Also, you can use the dashboard provided by this popular SEO tool to track the progress and performance of various SEO campaigns from a centralized location. You also have the option to boost your SEO skills by accessing a wide range of SEO tutorials and guides available on the website.

18) Semrush

You can leverage the tools and reports provided by Semrush to automate a variety of routine SEO tasks – keyword research, competitor SEO analysis, on-page SEO, local SEO, rank tracking, and link building. The SEO toolkit helps you to get regular search engine traffic to your website by identifying both local and national keywords. Similarly, you can build high-value backlinks by analyzing the backlink profiles of competitors. Semrush further enables you to track the search engine ranking and visibility of your website daily without putting in extra time and effort.

19) Moz

Moz helps you to learn SEO by accessing online resources and automating SEO tasks using a variety of tools. You can leverage the free SEO tools provided by Moz to simplify recurring tasks like keyword research, backlink analysis, and domain analysis. At the same time, you can use MozBar to measure the search engine ranking of your website instantly on Google Chrome using a variety of SEO metrics. You also have the option to subscribe to Moz Pro to boost SEO campaigns by availing of a suite of useful tools.

20) Growthbar

Growthbar is one of the easy-to-use SEO tools available in the market. The popular SEO toolkit leverages AI to facilitate the creation of blogs and website content optimized for search engines. You can use the tools to optimize content by including the right titles, keywords, headers, links, and introductions. Also, the tool helps you to perform keyword research and assess keyword difficulty scores. At the same time, you have the option to create blogs and content for SEO campaigns by contacting freelance SEO content writers.

Additionally, you can consider these 15 popular SEO tools for better search engine ranking to divert organic traffic to your website from search engines organically and regularly.

Social Media Marketing Tools

21) BuzzSumo

BuzzSumo boosts social media marketing campaigns by helping users monitor and analyze the performance of content. While creating content, you can use this widely used marketing software to get more likes, shares, and links by exploring high-performing content. Also, you can leverage the tool to identify and connect with influencers according to your brand and industry. At the same time, BuzzSumo helps you increase social media engagement by responding to comments and tracking trends proactively.

22) Buffer

Buffer helps your brand to connect with more customers and prospects on social networking platforms in four simple steps – analyze, publish, engage, and celebrate. In addition to assessing your brand’s social media performance, you can use this widely used digital marketing tool to schedule social media posts and respond to comments. Many marketers these days opt for Buffer as one of the clean and intuitive social media management solutions.

23) Hootsuite

Hootsuite comes with a slew of features to boost your brand’s social media presence and performance on multiple social networks. You can leverage these features to promote organic content, manage paid ads, schedule social media posts, and respond to comments and incoming messages. At the same time, Hootsuite makes it easier for you to boost your social media marketing campaigns by measuring results, monitoring competitors, and tracking emerging trends.

24) Social Pilot

Social Pilot helps both small businesses and enterprises to promote their brands on popular social networking platforms. You can leverage the features and solutions provided by this widely used social media management tool to find and create relevant content based on curated and suggested content across industries. Also, you can track and measure the performance of multiple social media promotions by generating white-level reports on demand. The simple dashboard provided by Social Pilot makes it easier for you to make informed decisions by leveraging analytics.

Email Marketing Software

25) Mailchimp

The marketing automation platform launched by Mailchimp includes tools that help you create, schedule, and send engaging emails. You can use drag-and-drop email templates to compose emails based on your brand in minutes. Also, you can conduct A/B testing to boost email open rates by assessing the subject line and email content. The platform features a Customer Journey Builder that enables you to send emails to customers based on their behaviors and interactions. At the same time, you can generate reports to track sales and measure email campaign performance.

26) ActiveCampaign

This cloud-based platform helps B2B and B2C companies to automate email marketing campaigns by providing a slew of solutions. You can leverage ActiveCampaign to send a variety of emails by setting up email automation. You can use the drag-and-drop email designer to create beautiful emails effortlessly. Also, You also have the option to increase open rates by sending dynamic content to customized emails to various segments of customers. Furthermore, you can leverage the contact information of recipients to send personalized emails according to their precise wants.

27) MooSend

The affordable email marketing tools help you to run email marketing campaigns using a drag-and-drop editor. MooSend further complements the editor with a robust library of customizable temples. You have the option to compare various versions of an email by conducting A/B testing and using built-in analytics. At the same time, you can leverage the tools provided by MooSend to generate and influence leads by creating beautiful landing pages.

28) Hubspot

You can leverage the useful email marketing tools provided by Hubspot to design and customize professional emails using a wide range of ready-to-use templates. Also, you can use the Hubspot CRM software to send professional emails to the relevant recipients. The tools provided by Hubspot help you to measure the performance of email marketing campaigns based on open rates. However, you need to avail of these email marketing tools as part of Hubspot’s all-in-one marketing toolkit.

Content Creation Tools

29) Adobe Creative Cloud Express

The beautiful temples provided by Adobe Creative Cloud Express help you to curtail the time and effort required for creating digital content. You can access the web or mobile versions of this content creation tool to create engaging content by leveraging Adobe Stock, Adobe Fonts, and Adobe Photoshop. The combination of royalty-free stock photos and innovative fonts make it easier for you to create content for content marketing and social medial promotional campaigns despite being no professional designer.

30) Canva

You can combine the templates, images, and content provided by Canva to create a wide range of digital content. The templates help you to design logos, posters, social media posts, newsletters, email headers, presentations, and infographics in a few minutes. In addition to choosing from many popular designs, you can design customized content for various marketing campaigns by following step-by-step guides.

31) Recordit

Often content marketers track varying screen and sound activities while gathering content ideas and conducting research. Recordit makes it easier for content creators to conduct research by recording screen and sound activities for up to five minutes. You can leverage Recordit as a professional screencast tool to capture important information during content research and creation processes. You also have the option to access a free library of images, graphics, icons, and illustrations while creating visual content.

32) Piktochart

You can use Piktochart to tell your brand story visually by creating infographics, presentations, and reports. Large companies leverage the templates provided by the software to create infographics that explain a topic, convey information, or visualize processes. Also, you can use this tool to share data with your team interestingly and engagingly by creating reports.

Video Marketing Tools

33) Wistia

The video hosting platform helps B2B marketers to drive sales conversion by creating and promoting videos, webinars, and podcasts. You can leverage the tools and solutions provided by Wistia to embed the audio and video content seamlessly according to your branding strategies. You also have the option to publish the content across marketing and communication channels. Wistia makes it easier for you to track the performance of video marketing campaigns using important parameters like links, email collections, and call-to-action (CTA).

34) Vimeo

The easy-to-use tools provided by Vimeo make it easier for you to create, manage, and promote videos regularly. You have the option to create videos using ready-to-use templates as well as recording video messages. Also, you can share the videos with customers seamlessly and securely from a central hosting location. At the same time, you can leverage a slew of video marketing tools provided by Vimeo to promote your products or services by connecting with the target audience.

35) Loom

Loom is an asynchronous video messaging platform that enables you to create and share video messages in minutes. You can leverage a free screen recorder to create informative and promotional videos using both computers and mobile devices. You can further customize the video by reducing its size and including a call-to-action or custom thumbnail. At the same time, Loom allows you to share the video message instantly by sending the link. The viewers can react to the video by posting comments or emojis.

36) Vidyard

Vidyard helps businesses generate, nurture, and convert leads by recording and sending videos effortlessly. You can use a video creation tool to record videos using a webcam or recording your screen. You can further host the videos on a secure platform and personalize the viewer experience. At the same time, Vidyard helps you to measure the performance of individual videos using video analytics. You can leverage video analytics to understand the audience as well as to measure video engagement.

PPC Management Tools

37) Adespresso

You can use Adespresso to manage paid advertisement campaigns efficiently on Google, Facebook, and Instagram. The tools and solutions provided by this full-service digital advertising platform make it easier for you to create ads, manage ad campaigns, and analyze campaign results. At the same time, you can manage PPC campaigns more efficiently by accessing the blogs, webinars, guides, and ebooks provided by Adespresso.

38) Spyfu

Spyfu comes with a slew of tools to help you manage both SEO and PPC campaigns. You can use Spyfu to run PPC campaigns successfully by uncovering competitors’ paid advertising strategies. You can use the suite of PPC tools provided by this platform to access and analyze Google Ads and keywords of competitors. Also, you also have the option to access Google Ads templates and Google Ads Advisor, along with competitor analysis.

39) Adalysis

You can use this marketing software to automate paid search campaigns on Google and Bing. The automation tools provided by Adalysis help you validate your PPC strategy, boost the bidding strategy, track monthly ad spend, perform automated ad testing, and control the ad’s display network behavior. At the same time, you can leverage the auditing tools provided by the software to identify duplicate ads, keyword conflicts, duplicate search terms, and landing page errors while planning PPC campaigns. 

40) AdStage/TapClick

TapClick (earlier known as AdStage) facilitates the automation of PPC campaign optimization and monitoring by providing a slew of products and solutions. You can leverage these tools to manage multiple PPC campaigns from a centralized location. In addition to simplifying campaign analysis, TapClick automates routine activities like ad scheduling and rotation and routine optimization activities. Also, you can monitor the performance of individual PPC campaigns by receiving automated email alerts. 

Marketing Automation Tools

You can allocate more time to track and boost multichannel digital marketing campaigns only by automating routine and common marketing tasks. You can automate a variety of activities using some of these 17 widely used marketing automation tools. Some of these marketing tool automation tools help you streamline customer communication by sending automated emails and SMS. At the same time, you can use specific marketing automation tools to automate routine tasks like content scheduling, lead scoring, customer segmentation, and landing page generation.

Tools to Measure Digital Marketing Performance

You cannot drive lead generation and conversion activities only by launching multichannel digital marketing campaigns. Along with implementing various digital marketing strategies, you need to measure, monitor, and refine the performance of individual marketing campaigns. You can boost the performance of individual digital marketing campaigns by adopting these 18 widely used tools to measure digital marketing performance.

While implementing a marketing automation strategy, you have the option to choose from a wide range of marketing software and tools. Each of these software solutions is developed with features to streamline and automate specific digital marketing campaigns. Also, you must remember that every marketing software and tool has its own strengths and shortcomings. Hence, you must combine the right marketing software and tools in 2022 to adopt the hottest marketing automation trends.

Tools to Measure Digital Marketing Performance

Tools to Measure Digital Marketing Performance

In the digital age, existing and prospective customers communicate with businesses and brands through multiple channels. Multichannel communication creates opportunities for businesses and startups to generate leads and convert them into customers by implementing many types of digital marketing strategies – email marketing, content marketing, search engine optimization (SEO), social media marketing, and influencer marketing.

But your business cannot boost lead generation and conversion activities only by launching multichannel digital marketing campaigns. You must remember that each digital marketing strategy has its own strengths and weaknesses. Also, performances of digital marketing campaigns vary from time to time based on a variety of factors. Hence, you need to boost digital marketing performance consistently to achieve preset marketing goals.

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Digital Marketing Strategies For the Aviation Industry

7 Digital Marketing Strategies For Aviation Industry

As international travel resumes and more aerospace projects expand, the aviation and aerospace industry will become increasingly competitive. To stay ahead in the business of aviation you will want to incorporate digital marketing strategies for the aviation industry to succeed against your competitors. Digital marketing can help you to recruit people easily, in a time when many employees are leaving the airline industry, and help you to build your business. The more digital marketing you invest in, the more people you will reach.

Read more: 7 Digital Marketing Strategies For Aviation Industry

Actionable Digital Marketing Strategies For Aviation Industry

Optimize Your Website

One of the first things that you should do to ensure that you are able to reach people is to optimize your website for search engines. Search engine optimization will help your website to show up in the listings first. You will want to conduct keyword research and get as much content on your site as possible that is relevant to your business. By having an organic content strategy you could save money in the long run. It is an essential part of a digital marketing strategy that many businesses overlook because of the amount of effort it takes to produce. However, you want to be ahead of your competitors, so you will want to put website optimization into your marketing strategy.

Actionable Landing Page

When people come on to your website, you want them to stay there and take a look at what you have to offer. Having a bland landing page that does not catch the eye simply will not work. People will get bored quickly and simply get off of your website. Create a landing page that people will be interested in. Make sure that is organized, optimized for both desktop and mobile, and clearly represents your services and mission to potential customers. Also, make sure that you clearly represent your mission statement as an organization on your landing page. This will let your visitors get familiar with you as a brand. Here are some landing page best practices for you to implement for your website.

Do Not Forget Social Media

Social media is big, even in the aviation world. You should not neglect to have a social media presence. You can reach many different people, especially if you use multiple social media sites. Consider using sites like Facebook, Twitter, and even TikTok. Make sure that your content on these sites is engaging. You will want to post frequently to ensure that you reach many different people. It is also a great opportunity to update on important information. If you are an airline you may want to post live updates for delayed flights to keep passengers in the loop.


One way that you can interest people in aviation is to start blogging. Blogging is great for SEO purposes. You can include keywords that will then link back to your website. The more blogging you do, the better. You will want to blog about things like what is going on in the aviation field, and you can even include personal stories. Just make sure that you post frequently and that you include keywords. It is important to note that you should not overstuff the keywords.

This will not help your business show up better. To get started blogging, you should make a list of topics that you would like to cover. After you have created the list, try to write your first blog post about the first thing you have written down. You will find that the more you practice, the easier it will be to write a blog post.

Do Email Lists

To help with aviation recruitment advertising, you will want to do email marketing. Email marketing will have you getting a list of people that you can email about your business. You can include things like information about your business, upcoming events, promotions, and more. If you are not sure how to build a good email marketing strategy, take your time and do some research.

When people come to your landing page, it is a good idea to enable a popup that asks visitors to sign up for your mailing list. That will make it easier to gain some contacts that are interested in your services. Make sure when you create an emailing strategy that you are well-read on CAN-SPAM laws. If you are using an outreach list, make sure to remove any recipients who clearly indicate they do not want to be contacted again. Make sure that you also provide an option for email subscribers to unsubscribe from your emails if they wish.

Make A Mobile App

This one might seem strange, but people love their mobile apps, and most people have a cell phone at their fingertips. A mobile app will allow you to create a unique experience for people who visit it. When someone launches the app, they will be able to communicate with you and learn more about your aviation business. This is an especially great idea for airports and airlines. By having a mobile app you could clearly communicate flight schedules and delays.

Do Live Chats

One of the best ways to use digital marketing for your aviation business is to do live videos. These live videos can showcase your aviation and help you to get people to come in. Make sure that you post them on your social media channels and YouTube. Create engaging content that makes people want to tune in. Create exclusives that are just for the people that tune in to your Livestream videos.

For example, if you are an aviation company that allows people to take private helicopter rides, record some go-pro videos of what that experience is like. Educate viewers on helicopter safety and explain the different package options you have. If you are an aviation school, show what it’s like to fly from the driver’s seat and give a sneak peek at how to fly a plane. When it is safe to do so, make sure to respond to questions in your comment section.


When it comes to digital marketing, every business field, including aviation, can benefit from it. Whether you are an airline, or airport terminal, or provide private helicopter tours. There are so many ways to advertise online. The more that you do, the more that your business will reach people. Consider getting started today so that you can reach more people and teach them about aviation and more.

Important SaaS Marketing Metrics

Critical SaaS Marketing Metrics to Track

In addition to being intangible, Software as a Service (SaaS) products are being updated by the provider frequently. Also, potential buyers perform elaborate research by analyzing the information gathered from diverse online sources. Leading businesses these days promote their cloud-based software solutions by sending quality and targeted content to leads throughout the buying cycle.

In addition to answering questions asked by leads, the targeted content influences their purchase decision gradually during the decision-making process. Leading cloud service providers these days deliver the right content to the lead at the right time through multiple SaaS marketing channels. Also, they drive customer acquisition and retention by launching various SaaS marketing campaigns.

Hence, entrepreneurs, managers, and other decision-makers need to measure the performance of their marketing campaigns and activities using a slew of SaaS marketing metrics. The widely used SaaS marketing metrics can be divided into three broad categories – acquisition metrics, funnel metrics, and monetization metrics.

Read more: Critical SaaS Marketing Metrics to Track
  • Acquisition metrics help decision-makers to identify and compare the channels through which leads find the SaaS product and become subscribers. Marketers use a slew of acquisition metrics to monitor and understand the activities of website visitors before they become leads or contacts.
  • The decision-makers use funnel metrics to assess lead nurturing activities and monitor the lead’s journey in various stages in the sales funnel. These SaaS marketing metrics help marketers to influence leads by delivering informative, personalized, and targeted content about the SaaS product.
  • Monetization metrics help decision-makers to measure customer lifetime value and decide how to sustain profitable growth by increasing customer lifetime value consistently. Many entrepreneurs use monetization metrics to measure ROI on SaaS marketing expenditure and differentiate marketing efforts based on ROI.

Decision-makers can measure the performance of SaaS marketing campaigns and activities only by combining the appropriate acquisition, funnel, and monetization metrics. The combination of varying metrics helps them boost SaaS marketing campaigns by taking informed decisions by analyzing real-time data collected from various channels.

Identifying 21 Crucial SaaS Marketing Metrics for Entrepreneurs and Marketers

Here are the most important acquisition metrics, funnel metrics, and monetization metrics for SaaS marketers.

Crucial Acquisition Metrics for SaaS Marketers

1) Website Visitors/Website Traffic

The success and performance of SaaS marketing campaigns directly depend on the number of website visitors or the size of website traffic. A SaaS provider can generate more leads and increase the conversion rate only more and more people visit the website. This acquisition metric helps an entrepreneur know how many visitors or how much traffic the website gets over a certain period. Most entrepreneurs use the metric to measure an increase or decrease in monthly website traffic.

2) Source/Medium of Website Traffic

As mentioned earlier, marketers these days divert traffic to the SaaS product website through various marketing channels – organic search, paid search, social media, emails, and website referral. But the number of website visitors varies across the source or medium of website traffic. Marketers can make informed decisions only by knowing the amount of traffic diverted to the website by each source. This acquisition metric helps them to compare various web traffic sources based on the amount of traffic driven by it. 

3) Time on the Website

Most SaaS marketing campaigns influence the target audience by posting and sending relevant and informative content. SaaS marketers must know if the content is effective in driving lead generation and lead conversion by keeping the readers engaged. This acquisition metric helps marketers to assess the effectiveness of the content based on the amount of time visitors spend on the website. Visitors spend more time on the website when the content keeps them engaged by providing actionable and insightful information.

4) Bounce Rate

This SaaS marketing metric helps marketers to calculate the percentage of visitors that leave the website or bounce back to the referral website without taking any action – clicking on a link, filling in forms, or visiting other web pages. No business can run successful SaaS marketing campaigns without reducing the bounce rate. Marketers have to implement specific strategies to maintain a low bounce rate. They also need to revamp the landing page to ensure that every visitor gets the expected value.

5) Behavior Flow

This acquisition metric helps SaaS marketers to understand the behavior of website visitors based on the way they interact with the website. Widely used web analytics services like Google Analytics helps marketers to calculate this SaaS marketing metric by generating behavior flow reports.

According to Google Analytics Help,

The Behavior Flow report visualizes the paths users traveled from one screen, page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content or usability issues.

6) Visitor to Lead Conversion Rate

SaaS businesses embed a slew of options in their product website to convert website visitors into leads. Some businesses request visitors to become newsletter subscribers by sharing their email ids. At the same time, many businesses require website visitors to share their contact information to download digital content like ebooks. That is why; SaaS marketers need to measure the percentage of website visitors that become leads using this acquisition metric.

7) Trial/Demo to Customer Conversion Rate

As the name suggests, this metric measures the percentage of leads who become customers by making payments after using the SaaS product on a trial basis or receiving a demo. A high trial/demo-to-customer conversion rate depicts that the SaaS products meet both needs and expectations of free trial users. On the other hand, a lower percentage makes it essential for the business to optimize the cloud-based software and ensure that marketing messages are aligned to the SaaS product.

Crucial Funnel Metrics for SaaS Marketers

8) Email Subscribers

Many people these days access the website with the sole intention to gather information. They are not interested in buying a SaaS product. But they want to access information shared by the business through newsletters and emails. They share their email ids with the intention to receive informative emails and newsletters. The decision-makers can use this funnel metric to differentiate email subscribers from leads or potential customers.

9) Leads

This SaaS metric helps marketers to identify the website visitors who are interested in the SaaS product offered by the business. In addition to becoming email subscribers, this category of website visitors shows their interest in the SaaS product by filling in the form posted on the website’s product or Contact Us page. Marketers can convert the leads into customers by implementing lead nurturing strategies.

10) Marketing Qualified Leads

SaaS businesses these days distribute informative and promotional content through multiple digital channels. Hence, leads engage with the content through specific communication channels. The SaaS marketing metric helps marketers to understand how leads engage with the content distributed by the business. Also, marketers can use the SaaS marketing metric to identify and differentiate qualified leads based on the pages visited by them and the content downloaded by them.

11) Sales Qualified Leads

As the name suggests, this funnel metric helps marketers to identify the leads who want to buy the SaaS product.  The sales qualified leads to convey their intention to buy the SaaS product in a variety of ways – requesting a free trial, booking a product demo, and downloading product information. Marketers should focus on converting these sales-qualified leads into subscribers.

12) Sales Opportunities

The customers do not negotiate with companies offering B2C SaaS products or low-cost B2B SaaS products. But they start conversations and negotiations with the sales team after receiving a quote and before buying a high-value SaaS product. This funnel metric helps SaaS marketers to identify opportunities in the sales funnel to convert sales-qualified leads into customers or subscribers.

13) Customers

Businesses offering premium SaaS products can use this funnel metric to calculate the number or percentage of leads who have subscribed to or signed up for the cloud-based software or service. But businesses offering freemium SaaS products have to use the metric to differentiate customers who have made payments to access premium features from customers who are accessing only complementary features.

14) Conversion Rate

The leads become customers at various stages in the sales funnel. This important SaaS marketing metric helps decision-makers to know the number or percentage of leads converting into customers at every stage in the sales funnel. The information helps marketers to identify the factors that drive conversion at various stages in the sales funnel. Also, they can leverage the actionable information to improve conversion rate in every stage of the sales funnel.

15) Free Trial/Demo Requests

Most SaaS companies these days allow leads to use and evaluate the cloud-based software or service by requesting demos or free trials. Seasoned marketers know that most customers these days try and evaluate multiple SaaS products before making a payment. Hence, they need to check if the free trials and demos are effective as a SaaS marketing strategy to drive sales conversion and sustain revenue growth.

Crucial Monetization Metrics for SaaS Marketers

16) Customer Acquisition Cost (CAC)

SaaS businesses have to spend money on running multiple marketing campaigns. Hence, they calculate the ROI on marketing expenditure based on the cost of generating a lead or the cost of converting a lead. This monetization metric can be calculated for a specific period by dividing the overall marketing expenditure by the number of leads generated/converted.

17) Customer Lifetime Value (CLV)

SaaS businesses can sustain profitable growth only by reducing customer acquisition costs and increasing customer lifetime value (CLV). Marketers determine the lifetime value of a SaaS customer based on the value of her relationship with the company or business. The lifetime value of individual customers differs. But marketers can calculate CLV accurately only after calculating the average revenue per customer and the customer churn rate.

18) Customer Lifetime Value to Customer Acquisition Cost Ratio (CLV: CAC)

This important SaaS marketing metric helps decision-makers to compare the cost incurred to acquire a customer to the lifetime value of the customer. Entrepreneurs use this single metric to measure and compare the performance of SaaS marketing campaigns based on two important metrics – CAC and CLV. The metrics help them to differentiate high-performing marketing campaigns from poor-performing marketing campaigns. At the same time, marketers can track this metric to identify the marketing campaigns that need to be finetuned or optimized. 

19) Customer Churn Rate

Often customers cancel subscriptions and switch SaaS providers due to a variety of reasons. The entrepreneurs can retain customers and drive revenue growth only by tracking the percentage of customers who cancel their subscription to particular SaaS products over a specific period – month, quarter, or year. Entrepreneurs and marketers can boost lead generation and conversion activities consistently only by keeping the customer churn rate low.

20) Revenue Churn Rate

The monthly recurring revenue (MRR) of a SaaS provider reduces each time a customer cancels or downgrades her subscription plan. Entrepreneurs can increase recurring revenue by making informed decisions only by keeping the revenue churn rate. Also, they need to divide revenue churn into multiple categories based on specific reasons –  cancellation, downgrades, bankruptcy, and competition. But marketers often consider revenue churn rates due to cancellations and downgrades.

21) Net Promotion Score

Many marketers these days use the net promotion score (NPS) as an additional SaaS marketing metric to measure customer satisfaction rate. They calculate NPS by asking customers a simple question – how likely will you recommend our SaaS product to others? A large percentage of customers are likely to recommend the SaaS product to others if the NPS stands between 9 and 10. On the other hand, marketers have to find answers to the question – of why customers do not recommend the SaaS product to others – if the NPS is between 0 and 6.

Every cloud service provider these days promotes SaaS products by launching multiple digital marketing campaigns and through multiple marketing channels. Hence, the decision-makers can measure and boost marketing activities only by combining three different types of SaaS marketing metrics. However, it is always important for entrepreneurs, managers, and marketers to combine the right metrics to measure all important aspects of SaaS marketing campaigns.

Marketing Metrics for CEOs

9 Marketing Metrics for CEOs

Most businesses these days drive lead generation and lead conversion by running multiple digital marketing campaigns. Digital marketing campaigns like social media ads and pay-per-click ads help enterprises to generate more leads in the short run by increasing traffic to their websites. At the same time, a business can generate more leads and increase conversion rate in the long run by running search engine optimization (SEO) and content marketing campaigns.

According to Amazon Advertising,

Marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign’s effectiveness.

The most appropriate marketing metrics vary greatly from one campaign to the next, but in general, they measure the effects of your campaign on audience actions.

The CEOs need to measure the performance of every digital marketing campaign as well as assess the impact of the campaign on preset business goals. They need to measure the performance of short-term and long-term marketing campaigns using different metrics. At the same time, they must use the right marketing metrics for CEOs to understand how a specific marketing campaign performs and what measures must be taken to boost the performance of the marketing campaign.

Read more: 9 Marketing Metrics for CEOs

Identifying 9 of the Crucial Marketing Metrics for CEOs

1) Marketing Originated Customer Percentage

Every customer acquired by a business is not influenced by digital marketing campaigns. A CEO can measure the effectiveness of marketing campaigns only by knowing the percentage of customers acquired through lead-generation activities. She can measure the important metric by dividing the number of customers acquired through lead generation campaigns by the total number of customers. Some CEOs replace the number of customers with the amount of revenue to measure the contribution of marketing campaigns more accurately.

2) Conversion Rates

This marketing metric helps a CEO to understand what percentage of website visitors convert into customers. But the way conversion rate is calculated varies across businesses and industries. For instance, an e-commerce business can calculate the conversion rate in terms of the percentage of customers who place orders. On the other hand, a lead generation business will calculate the marketing metric based on the number of website visitors who place an order or make an inquiry. Hence, the conversion rate will vary across e-commerce and lead-generation businesses.

3) Cost per Lead per Channel

Every business these days connect with potential customers and generate leads through multiple communication channels. That is why; CEOs need to know the average customer acquisition cost across communication channels. The metrics help CEOs to identify the digital marketing campaigns or communication channels that generate more leads than others. Also, they can identify the channels that generate warm leads. Hence, CEOs can increase marketing ROI consistently by investing more in more impactful lead-generating channels.

4) Return on Ad Spend

Unlike return on investment (ROI), return on ad spend (ROAS) does not measure the profitability or efficiency of specific investments. Instead, this marketing metric helps CEOs to know the amount of revenue earned for the amount invested in marketing. A CEO can calculate the metric simply by dividing the sales revenue by the cost per sale. She can use ROAS to figure to ensure that the marketing and advertisement expenditures incurred by the business are delivering higher ROI in terms of revenue.

5) Traffic Channel Growth

A business these days divert traffic to its website from multiple channels – direct, organic, paid, referrals, email, and social media. The number of visitors diverted to the website from a specific channel varies from time to time. CEOs need to track if the number of website visitors from each of these core channels has been increasing or declining. This marketing metric helps CEOs to identify if certain marketing campaigns need to be optimized to drive the growth of low-growth channels.

6) Marketing Percentage of Customer Acquisition Cost (M%-CAC)

This marketing metric is calculated by expressing the marketing portion of the customer acquisition cost (M-CAC) in the form of a percentage. CEOs use the metric to compare sales and marketing expenditure using the overall customer acquisition cost (CAC) as the base. M%-CAC helps CEOs to know if the business is spending more on marketing campaigns than sales activities, marketing campaigns reduce overall sales costs by generating warmer leads, and the sales team is converting leads into customers efficiently.

7) Customer Lifetime Value

Customer lifetime value (CLV) complements another important marketing metric for CEOs – customer acquisition cost. The lifetime value of individual customers differs. Also, the customer lifetime value differs across businesses and industries. But the marketing metric is calculated simply by calculating three figures – average order value, number of orders in a year, and the average retention time in a year. CEOs can sustain profitable business growth only by increasing customer lifetime value consistently. Many organizations these days increase CLV by implementing customer retention programs.

8) Website’s Search Visibility

As highlighted by several studies, the average click-through rate (CTR) declines as the position or ranking of a website decrease on search engine results pages (SERPs). As a long-term and organic digital marketing strategy, search engine optimization (SEO) helps businesses to increase conversion rates and reduce customer acquisition costs. But a CEO can measure the performance of SEO campaigns only based on the website’s search engine ranking. Most CEOs monitor the performance of the website by checking its search engine ranking regularly.

9) Perceived value

In addition to driving sales conversion, customer referral helps businesses to reduce customer acquisition costs. CEOs can use perceived value as a key marketing metric to know if existing customers will promote or recommend the business to their friends, family, and coworker spontaneously. Also, they can know what measures must be implemented to boost customer satisfaction and get more customer referrals. CEOs can easily measure perceived value based on the widely used market research value – net promoter score (NPS).

CEOs can measure and optimize the performance of a digital marketing campaign only by using the right marketing metrics. But marketing metrics for CEOs must vary across marketing campaigns. The CEO must combine the right metrics to accomplish the business goals by finetuning the short-term and long-term marketing campaigns at the right time.