Best SEO Tools

15 Best SEO Tools for Better SEO Ranking

Unlike paid search and social media marketing, search engine optimization (SEO) delivers results in a longer timeframe. But several studies suggest that SEO helps businesses to generate much higher long-term ROI than paid advertisement options. But your business can get higher ROI by running SEO campaigns only by combating the frequent search engine algorithm changes.

The free and paid SEO tools make it easier for you to plan, track, and finetune organic search campaigns without investing in extra time and resources. But the SEO tools differ from each other in several aspects including features and performance. You must focus on choosing and combining the right SEO tools to divert organic traffic to the website from popular search engines in both short and long runs.

15 Free and Paid SEO Tools to Boost Your Website’s Search Engine Ranking

1) Yoast SEO

Yoast SEO is the most popular SEO plugin for WordPress. The WordPress plugin helps digital marketers to divert traffic to a website from both search engines and social networking sites by providing a slew of features and tools. While planning SEO campaigns, you can use Yoast SEO to find high-performing keywords, optimize the keywords, get internal linking suggestions, make search engines understand the web pages, and enhance content readability. The plugin further performs complex technical SEO tasks automatically in the background. But you must subscribe to the premium edition of Yoast SEO to avail of these advanced features.

2) SEMRush

SEMRush allows you to avail of over 500 tools for content marketing, SEO, and social media marketing. You can use the SEO tools provided by SEMRush to perform keyword research, competitor analysis, website audit, keyword rank tracking, local SEO, on-page SEO, link building, competitor SEO analysis, content marketing, and social media management. You have the option to choose from several editions of SEMRush – Pro, Guru, and Business. 

3) Google Keyword Planner

Google Keyword Planner is one of the most popular and trusted free SEO tools. Most digital marketers rely on Google Keyword Planner to perform keyword research while implementing SEO strategies. Google Keyword Planner makes it easier for you to discover new keywords, organize keywords into multiple categories, see monthly search volume, and plan SEO campaigns based on new keywords. The SEO tools allow you to discover and organize keywords for SEO campaigns using a slew of options.

4) Ahrefs

Ahrefs is currently being used by leading brands Facebook, Linked In, Netflix, Uber, and Adobe. The all-in-one SEO toolkit is designed with five important tools – keyword explorer, site explorer, site audit, content explorer, and rank tracker. Digital marketers can use the content explorer to plan SEO and content marketing strategies by accessing conversion-friendly content from diverse online sources. You can use Ahrefs on a trial basis for 7 days by paying $7. Also, you can choose from several editions of the SEO toolkit – lite, standard, advanced, and agency.

5) Moz Pro

Moz Pro is designed as a paid all-in-one SEO toolkit. Digital marketers can use Moz Pro to simplify common search engine optimization activities like website audit, keyword research, backlink analysis, keyword performance tracking, and resolving crawling issues. Moz Pro further helps users to identify new and critical issues early by sending alerts automatically. Digital marketers can avail themselves of the reporting features of Moz Pro to send custom reports to clients without putting in extra time and effort.

6) Spyfu

You have the option to choose from three editions – basic, profession, and team – of Spyfu. Each edition of Spyfu helps you to plan, implement, and evaluate SEO strategies using tools for keyword research, competitor analysis, backlink analysis, domain comparison, and keyword rank checking. Also, you can generate special SEO reports using the reporting tool provided by Spyfu to monitor the performance of SEO campaigns based on real-time data.

7) GrowthBar

GrowthBar is designed as a simple Chrome extension. But many digital marketers prefer GrowthBar to other SEO tools due to its innovative features. You can use GrowthBar to get keyword suggestions, assess the competitiveness of keywords, track keyword ranking, and analyze backlinks. GrowthBar makes it easier for you to monitor and finetune SEO campaigns by accessing critical SEO data points related to the website instantly. You can leverage the features and tools provided by GrowthBar by paying $39 per month.

8) DeepCrawl

The SEO tool helps digital marketers to boost a website’s search engine visibility by identifying and fixing a variety of technical issues. You can use DeepCrawl to optimize your website for search engines by getting actionable insights. DeepCrawl produces and provided actionable insights by crawling the website and assessing its technical health. In addition to crawling millions of web pages, DeepCrawl allows you to schedule crawls and prioritize the crawling issues. You can integrate DeepCrawl with Automator to assess the impact of code changes on the technical health of the website.

9) WooRank SEO Analysis & Website Review Tool

The Chrome extension developed by WooRank helps digital marketers to assess a website’s onsite and offsite SEO performance in a few seconds. You can use WooRank SEO Analysis & Website Review Tool to know the SEO health of a website based on an overall SEO score. The simple SEO tool calculates the overall SEO score using a wide range of parameters – mobile-friendliness, usability, structured data, search engine optimization, website traffic, quality of backlinks, and social media. You can download and use the tool free of cost.

10) Screaming Frog SEO Spider Tool

Screaming Frog SEO Spider Tool is designed as desktop-based website crawling software. As its name suggests, the SEO Spider tool helps users to improve on-page SEO by identifying and highlighting many technical SEO issues. You can use the popular SEO tool to discover duplicate content, analyze meta data, find broken links, manage redirects, identify URLs blocked by robots.txt, and generate XML sitemaps. You can choose from the free and paid editions of the SEO Spider Tool. Unlike the paid edition, the free edition crawls only 500 URLs. 

11) LinkResearchTools

The SEO tool aims to help digital marketers plan and run SEO campaigns by providing actionable insights and recommendations. You can use LinkResearchTools to boost your website’s search engine visibility by increasing the number and quality of backlinks. LinkResearchTools evaluates every backlink using over 150 SEO metrics and 25 link data sources. The tools provided by LinkResearchTools make it easier for you to check backlinks to competitors, trace link juice being transferred through redirects, simulate link building, and import thousands of backlinks.

12) Bing Webmaster Tools

As its name suggests, the free SEO tools help you to boost the visibility and ranking of web pages on Bing search results. While planning SEO campaigns, you can leverage the tools included in Bing Webmaster Tools to perform keyword research, manage targeted keywords, audit sites on demand, and analyze backlinks. Also, you can identify the issues and errors affecting the website’s search performance simply by generating an elaborate SEO report. The SEO tools further help you to monitor and evaluate the website’s search performance by sending alerts and notifications automatically.

13) RankMath SEO

RankMath is one of the most popular SEO plugins for WordPress. You can configure and customize RankMath according to your precise SEO strategies using over 15 built-in models. Also, you can use the tools provided by RankMath to track keyword ranking, identify technical SEO issues, generate schema markup, import schema markup from other websites. RankMath further boosts SEO campaigns by supporting several types of schemas – product schema, article schema, recipe schema, events schema, video schema, and local business schema. You also have the option to choose from three different editions of RankMath – free, pro and business. Here is a comparison between RankMath SEO and Yoast SEO.

14) Whitespark

Whitespark is one of the SEO tools that help users to optimize their website for local search. While planning location-specific SEO campaigns, you can leverage the tools provided by Whitespark to track search engine ranking, find citations of your competitors, and get online reviews and customer testimonials. Also, Whitespark helps you to focus on improving customer experience by offering managed local SEO services. You can avail yourself of a slew of free SEO tools simply by signing up for Whitespark.

15) Seed Keywords

Seed Keywords helps digital marketers to find the most valuable keywords for SEO campaigns by creating varying scenarios. After creating a scenario for a particular search query, the digital marketers can share and evaluate the scenario with multiple contacts. The feedback and suggestions received from contacts help digital marketers to understand what the searchers will type to get specific information. They can further conduct real-time keyword research simply by typing a scenario or question in a textbox. While performing keyword research, you can leverage Seed Keywords as a free SEO tool.

While planning and running SEO campaigns, you have the option to choose from many free and paid SEO tools. The popular SEO tools differ from each other in several aspects. You cannot boost a website’s search engine visibility using a single or specific SEO tool. Your SEO strategy must focus on choosing and combining the right SEO tools to divert search engine traffic to the website continuously.

Landing Page Best Practices

11 Landing Page Best Practices to Implement in 2021

As a standalone web page on the website, the landing page acts as a powerful marketing tool to convert website visitors into leads and customers by making them share contact information. Digital marketers can easily generate more leads by diverting website traffic to dedicated landing pages instead of the home page. In addition to facilitating lead generation, the landing page helps businesses to collect important customer experience, track customer engagement, and assess the performance of marketing offers.

But your business cannot generate more leads without optimizing the landing page. Google recommends digital marketers to drive conversion rates and get higher returns on ad-spend by optimizing the landing pages with relevant and targeted messaging. But you cannot optimize landing pages effectively in 2021 only by following the latest search engine guidelines. Along with adhering to the latest guidelines, you must implement a slew of landing page best practices.

11 Landing Page Best Practices to Boost Lead Generation and Conversion in 2021

Align the Landing Page to Ad Campaigns

Most website visitors land on the landing page by clicking on paid search engine ads or social media ads. You can keep them engaged and persuade them to share contact information only when the landing page complements the ads perfectly. While designing or optimizing the landing page, you must keep in mind the ads. The compatibility is essential to meet the expectations of visitors by including the most relevant and targeted messaging in the landing page.

Keep the Landing Page Responsive

Like other pages on the website, the landing page also needs to deliver a superior user experience. You must remember that a large percentage of visitors will access the landing page on their mobile devices. Also, they will abandon the landing page if it does not load in less than 2 seconds. That is why; you must make the landing page accessible on both computers and mobile devices seamlessly by adopting responsive web design.

Capture Visitor’s Undivided Attention

The landing page can generate leads only by capturing the undivided attention of the visitors. While designing the landing page, you must not include any navigation options and alternative links. Also, you must make the visitor notice the key elements of the landing page – headline, offer and call to action – clearly and directly without scrolling down.

Convey Key Benefits in Seconds

In addition to persuading a visitor to share her contact details, the landing page must influence her purchase decisions in a few seconds. You can convey the benefits the visitors can avail of by sharing her contact information by creating a headline. The visitor will read the benefit-focused headline immediately after landing on the web page. Hence, the headline will make her understand the key benefits or values immediately and directly.

Make a Relevant and Compelling Offer

You can persuade a website visitor to share her contact data only by making an offer that is both relevant and compelling. In addition to meeting the visitor’s expectations, the offer must highlight your product or service. You can even convey the offer more effectively by using images that showcase the emotional feeling of a person who accepts the offer made by you.

Write Compelling Ad Copy

You have to complement the headline and images by writing compelling ad copy. The ad copy must be compelling enough to persuade the visitor to take the desired action. The copy must convey the most relevant information to the visitor clearly and quickly. Also, it must persuade the visitor to complete the desired action like sharing contact information. You can easily keep the ad copy compelling and engaging using words like you and your.

Keep the Lead Form Accessible

The primary purpose of the landing page is to persuade the visitor to fill in the lead generation form. Hence, you must place the lead generation form above the fold to ensure that the visitor can share information without scrolling down. At the same time, you also need to ensure that the lead generation form is visible and accessible to the visitor when she scrolls down.

Include a Direct and Clear Call-to-Action

You cannot persuade the visitor to perform a specific action without including a call to action that is clear and distinct. You must keep the call to action persuasive by including words like download, submit, and get. Also, you must make the call to action button stand out from the crowd by using a unique color or different font.

Include a Thank You Page

Once the visitor takes the desired action, you must thank her by displaying a thank you page. You can display the thank you message on the landing page. But you can leverage a slew of benefits by redirecting the lead to a thank you page. The page will help you to form an emotional bond with the lead by delivering the offer. Also, you can use the thank you page as a tool to convey additional information and content.

Evaluate Multiple Versions of Landing Page

You cannot create a conversion-friendly landing page without creating and evaluating multiple versions of the landing page. You can easily evaluate and compare different versions of the landing page by performing A/B testing. But you must focus on each of the four most important elements of the landing page – headline, value proposition, call to action, and lead generation form – while performing A/B testing.

Optimize the Landing Page for Search Engines

Your business will divert visitors to the landing page by running digital marketing campaigns, search engine ads, or social ads. But you must not forget to optimize the landing page for search engines. The landing page SEO will help searchers find and access the landing page directly while searching using relevant keywords. Also, you can generate more leads by diverting organic search engine traffic to the landing page.

Your business can easily generate more leads and increase sales conversion by implementing landing page best practices. But you must assess the performance of the landing page from time to time using the appropriate metrics. Also, you must explore ways to make the landing page conversion-friendly by implementing new landing page best practices regularly.

Image SEO Tips

11 Image SEO Tips for Savvy Digital Marketers

In addition to making the textual content more appealing and engaging, images contribute hugely towards improving the content’s search engine visibility. Major search engines like Google and Bing advise webmasters and digital marketers to divert higher-quality traffic to the website by adding high-quality images and adding context to the images.

According to Google Search Central,

By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images.

The search engine guidelines recommend digital marketers focus on creating a superior user experience while implementing image search engine optimization (SEO). Along with adopting the latest search engine guidelines, savvy digital marketers increase website traffic by implementing a slew of image SEO tips.

11 Image SEO Tips to Boost Content Visibility and User Experience Simultaneously

1. Find and Use the Right Images

While choosing images for a blog or article, digital marketers always prefer free stock photographs or original images. The unique images differentiate the content from similar articles and blogs. But search engine algorithms can check if the image is relevant to the topic or content. The experienced digital marketers always choose images that complement the content perfectly. Also, they add context to the images by placing them near the most relevant paragraphs or sections.

2. Explain the Image through the File Name

The novice digital marketers often do not change the default file name while adding images. But the smarter SEO professionals always boost the image’s search engine visibility by changing and optimizing the default file name. They choose an image file name that describes or explains the image clearly. Also, they embed the primary keyword in the file name and use hyphens instead of underscores.

3. Decide the Right Image Format

While adding images to articles and blogs, digital marketers can choose from a slew of image formats – JPEG, GIF, PNG, and SVG. The image formats for the web differ from each other in several aspects – transparency, animation, vector, and raster. The experienced digital marketers often opt for PNG for simple images and JPEG for imaged with varied and vibrant colors.

4. Compress the Image without Affecting Resolution

The original size of the image file directly impacts user experience by increasing the web page’s loading time. Digital marketers often compress the images to make the web page load in less than 2 seconds. But they often sacrifice the resolution while compressing images. The seasoned digital marketers use the appropriate image compression tools to minimize the file size without sacrificing image quality by adjusting the resolution percentage.

5. Add Image Captions

The captions depict the nature and purpose of the image by appearing just beneath the images. The captions do not affect the images’ search engine performance directly. But they boost user experience by making showing relevant information about the images to readers directly on the web page. The smarter digital marketers add a caption to every image to add credibility and reduce bounce rates.

6. Describe the Image Using Alt and Title Attributes

The search engine crawlers gather information about images by referring to two important attributes – alt and title – of the IMG tag. They understand the content of the image by referring to the title attribute. Likewise, the alt or alternative text display information about the image in case the image does not load. In addition to describing the images using these attributes, savvy digital marketers optimize the title and alternative text for search engines by embedding relevant keywords.

7. Add Structured Data to the Image

Google displays the images as rich results when structured data is added to the images. At present, Google supports three distinct types of structured data for images – product, video, and recipe. But Google requires digital marketers to create and add structured data following a set of guidelines. The experienced digital marketers leverage popular SEO tools like Yoast to add structured data to images without putting in extra time and effort.

8. Use Image Extensions for Sitemaps

According to Google Search Central,

Adding images to a sitemap helps Google discover images that we might not otherwise find (such as images your site reaches with JavaScript code).

Google recommends digital marketers create separate sitemaps for images or add images to the existing sitemap. The savvy digital marketers create image sitemaps using online tools to ensure that the search engine crawls or indexes every image. However, they do not create separate image sitemaps when the website is small and simple. 

9. Design and Use Responsive Images

Unlike static images, responsive images are adjusted or customized automatically according to the size of the screen. The smarter digital marketers make images responsive using CSS. The CSS code scales up or scales down the original images based on the values of specific attributes – height, width, and max-width. However, some web browsers and search engine crawlers do not understand these attributes. Hence, the digital marketers still deliver images using the src or source attribute of the IMG tag.

10. Serve Images through CDNs

As a global network of servers, the image content delivery networks (CDNs) optimized the delivery of images in a number of ways – changing the image size, reducing the image loading time, and tailoring the image according to devices. They allow digital marketers to change the image format and customize the image loading process based on present conditions. The smarter digital marketers leverage image CDNs to boost user experience by accelerating image delivery.

11. Test the Optimized Images Elaborately

In addition to implementing many image SEO tips, savvy digital marketers always assess the impact of the optimized image on the web page’s loading speed. They leverage online tools to check if the image affects user experience by making the web page loading slowly. The rework on the image and apply innovative image SEO techniques to ensure that the web page loads in less than 2 seconds.

Google has been adding new features regularly to make it easier for webmasters and digital marketers to optimize images. But savvy digital marketers never forget that image SEO is an ongoing process. While implementing SEO strategies, they focus on improving the search engine visibility of images by adopting new image SEO tips and best practices. They also need to keep an eye on the recent SEO trends to get the best results.

What are Rich Snippets

What are Rich Snippets?

While delivering search results, Google provides additional information about the content and URL by displaying a concise sample of the content. The sample of the content or additional data displayed on search engine results pages (SERPs) is called rich snippets or rich results. Google introduced the rich snippets feature in 2009 with the aim to help searchers click on the most relevant link adding summary information to individual search results.

Google generates and displays the rich snippets based on the structured data included in the HTML source code of the web page. But, Google does not use the structured data as a direct ranking signal. But the popular search engine understands the nature and relevance of the content based on the structured data. You can make it easier for the popular search engine to generate rich snippets by adding relevant and valuable information to the web page along with the title and description.

What are Rich Snippets?

In addition to helping search engines understand your content, rich snippets or rich results help searchers to click on the most relevant search result. While generating rich snippets, Google looks for a variety of markup formats – microdata, RDFa, and microformats – on the web page. You can easily add the structured data to the web page using specific tags.

According to Google Search Central,

You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on. Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.

However, Google generates rich results using various techniques. Also, it updates search algorithms frequently to display more relevant rich snippets for every search query. You can easily add rich snippets to the content by adding structured data to the web page using specific tags. You also have the option to add several types of rich snippets according to the content and website.

What are Different Types of Rich Snippets?

Products:

While rolling out the rich snippets feature, Google initially supported structured data to help searchers find the most relevant products or services. You can add structured data to display additional information about a product – features, pricing, availability, and rating.

Businesses and Organizations:

Many local businesses and organizations add structured data to convey additional information to searchers. Some of these structured data help searchers to compare businesses, while others make it easier for them to find the local business.

Reviews and Ratings:

You can help searchers to assess the quality of your product or service by adding structured data related to reviews and ratings. The structured data will make Google display the reviews on the SERPs along with the web page description. However, Google recently restricted the number of self-serving reviews posted by a webmaster.

Recipes:

When you add structured data about a recipe, the searcher can see your recipe directly on the SERPs. The rich results will further help the searcher to compare your recipe with others.

Jobs:

You can convey additional information to the prospective candidates by adding structured data related to the job opening. Also, Google will highlight the information while including the specific jobs in the Google Jobs interface.

Events:

The searchers need a variety of information to attend a specific event. You can make more people attend the events organized by you by adding structured data about the event.

Courses:

You can add structured data about a course or training program to help prospective learners access important information like the institution, tutor, description, duration, and fees.

How-to:

You can differentiate the how-to articles and blogs from other pieces of content by adding how-to structured data. The structured data will help searchers to understand how to perform a task or accomplish a goal by following a series of steps. However, Google currently displays how-to rich snippets only on mobile search results pages.

FAQs:

The growing popularity of voice search makes many webmasters create content in Q&A format. You can add structured data to a page to make Google differentiate FAQ pages from block-based content. Also, Google will refer to the FAQ page while delivering search results based on specific questions asked by the searcher.

How to Add Rich Snippets to Your Content?

Evaluate Your Content

You cannot boost the search engine visibility of each type of content by adding rich results. Before adding them, you must evaluate the piece of content using a slew of parameters. You can make the search engines display additional information about your web page only by adding structured data to the visible content on the web page. You must not add them through the hidden tags or markup elements on the web page like div.

Choose the Appropriate Markup Specification

While adding rich snippets to a piece of content, you must present the structured data using the appropriate form of markup specification or rich snippet. At present, major search engines support three distinct forms of markup specifications – microdata, microformats, and RDFa. But many webmasters prefer microformats to other forms of markup specifications while adding rich snippets to a page.

Choose the Structured Data Markup

You must choose and use the right type of rich snippet according to the nature of your content. For instance, you must not use the same structured data to create rich snippets for textual and visual content. Also, you must create them using specific page elements like itemscope, itemtype, and itemprop. Itemscope will indicate that the HTML code embedded in a particular <div> tag is related to a particular item. At the same time, itemtype will indicate the nature of the item like product or event, while itemprop will convey important properties of the item.

Consider Using Popular Plugins

You can reduce the time and effort to add rich snippets using popular SEO plugins for WordPress like Yoast SEO. Yoast SEO is designed with features to generate structured data for the content automatically in the background. It further allows you to create the structured data on your own or make changes to the auto-generated structured data. But you need to ensure that no structured data is added to hidden content while working with Yoast SEO. Here is a quick guide on Yoast SEO.

Do Rich Snippets Boost Your Content’s Search Engine Visibility?

As noted earlier, Google and Bing are yet to use rich snippets or rich results as a key ranking factor or signal. Hence, they do not consider rich snippets while ranking content on SERPs. But the popular search engines recommend webmasters to add rich snippets to the content. The purpose is to make it easier for searchers to identify the most relevant search result.

You can add them to a web page to make search engines understand the content clearly and increase click-through rates. You must remember that Google displays them on the SERP only after analyzing the new markup added to your content elaborately. The search engine takes 10 to 14 days to assess the markup and structured data.

Hence, the snippets will appear along with the URL of your web page on SERPs only when Google completes the review and assessment. Also, they will be added to your content initially for a temporary period of time. Google will stop displaying the rich snippets along with your URL after about 5 days.

Also, the rich snippets will appear on the SERPs infrequently over the next few weeks. Google will analyze and assess the structured data over the next eight weeks before displaying the rich snippet on SERPs on a semi-permanent basis. That is why; you have to wait for about two months after adding the rich snippets to the content to leverage the SEO benefits.

Conclusion

Google is yet to use rich snippets as a ranking signal. But it displays rich snippets to help searchers click on the most relevant search result. You can add structured data to a web page to make it easier for Google to understand your content and generate rich snippets. But you must boost a web page’s search engine visibility only by adding the right type of rich snippets in the right way.

Digital Marketing Growth in India

Digital Marketing Growth in India for 2021 and Beyond

The shutdowns and lockdowns caused by COVID-19 pandemic compelled many businesses to switch from conventional marketing campaigns to digital marketing activities to meet the changing consumer behavior. In 2020, the growth of digital marketing industry is often attributed to the disruptions caused by COVID-19. But the digital marketing industry in India will continue to grow steadily in the post-pandemic age.

According to Statista,

The digital advertising industry across India had a market size of around 160 billion Indian rupees in the financial year 2019, up from just 47 billion Indian rupees in financial year 2015. This was projected to go up to around 539 billion rupees by financial year 2024, indicating a big growth in the industry segment.

Likewise, an article posted on The National TV suggests,

Digital advertising spends are set to reach Rs 25,000 crore in India by 2021, at a growth rate of more than 10.5%. This is going to lead to a situation where lakhs of jobs will be available in the digital marketing sector which includes social media marketing, content creation, and online retailing, online advertising.

The market research studies conducted by several agencies and companies suggest that the digital marketing industry will grow consistently in the near future. But the digital marketing trends change frequently. Also, emerging trends keep transforming the digital marketing industry regularly. Hence, the growth of digital marketing in India will be driven by a slew of factors during and beyond 2021.

What Will Drive Digital Marketing Growth in India in the Near Future?

Increase in the Number of Digital Consumers

According to Analytics Insight,

India is set to reach 1 billion internet users by the year 2025. As of 2020 YTD, there are over 687.6 million internet users in India.” 

The increase in the internet user base will increase the number of digital consumers will increase consistently. More and more consumers will use the internet to conduct pre-purchase research and purchase products/services. Also, the increase will create many new business opportunities for enterprises from various sectors. Many businesses will invest in digital marketing campaigns to influence the buying decisions of the digital consumer.

Changes in Consumer Behavior

The disruptions created by COVID-19 pandemic made many people spend more digital time on accessing social networks and mobile apps. Many consumers even started buying products from online stores and retailers to remain safe. The changes in consumer behaviour will contribute immensely to the growth of digital marketing in India. Indian consumers will continue to use the internet to collect information and place orders. Hence, businesses can leverage the opportunities only by carrying out digital marketing activities.

The emergence of Personal Commerce

Most enterprises these days personalize both advertising and commerce by leveraging the customer data collected from diverse sources. The customer data enable businesses to recommend what to buy and when to buy. Many consumers these days prefer brands that meet their precise needs and preferences at the right time. The digital marketing campaigns help businesses to influence the purchase decisions of customers by sending highly targeted and personalized content according to their current position in the sales journey.

Virtual Events instead of In-Person Events

Many businesses and organizations organized virtual events in 2020 to combat the travel and visa related to COVID-19. In addition to keeping participants safe, virtual events help businesses to curtail cost and overheads. Also, virtual events can be attended by a larger number of participants than in-person events. The new-age communication solutions facilitated bidirectional communication during live events or virtual events. In 2021, the businesses will make virtual events more successful by launching large-scale digital marketing campaigns.

Better Engage Target Audience

According to the Times of India,

Time spent by Indians on smartphones increased by 24% to 4.3 hours per day in March driven primarily by the lockdown, according to data from analytics firm App Annie of android phones. This is a significant spike as compared to 3.5 hours a day on average.”

The increase in the time spent with mobile devices creates opportunities for businesses in India to keep customers and prospect engaged by through personalized experience and communication. The businesses can launch targeted digital marketing campaigns to interact and engage with customers in the most native environment.

Experiment with Content and Communication Channels

While planning and launching digital marketing campaigns, a business can reach out to targeted customers through various communication channels – emails, text messages, in-app messages, and social networks. It can further lunch integrated marketing campaigns to connect and communicate with customers through their preferred communication channels. At the same time, marketers can evaluate and fine-tune the content used in digital marketing by performing A/B testing. The Indian businesses will lunch integrated digital marketing campaigns in 2021 to send personalized messages through the right communication channel.

Compete with Large and Established Businesses

Traditional marketing is more cost-intensive and resource-intensive than digital marketing. The large and established businesses have the budget to drive sales through traditional marketing. But the small businesses and startups launch digital marketing campaigns to overcome constraints related to cost and resources. Many startups in India already run digital marketing campaigns to create brand awareness and expand the customer base. In 2021, many small businesses and startups will launch digital marketing campaigns to increase revenue and curtail cost.

Measure and Improve Campaign Performance

The businesses often lack the option to monitor and measure the performance of traditional marketing campaigns. But they can measure and monitor the performance of digital marketing campaigns based on real-time data using a variety of analytics solutions. The advanced analytics help decision-makers to measure the effectiveness of every digital ad in driving sales and generate revenue. The decision-makers can further differentiate the high-performing ads from the low-performing ads. They can finetune the low-performing ads based on the actionable insights collected using analytics to drive sales.

Several market research studies suggest that the digital marketing industry in India will grow steadily in the near future. But the Indian digital marketing industry will be transformed by both current and emerging trends. Hence, digital marketing growth in India will be driven by a slew of factors and trends in 2021 and beyond.

301 Redirect SEO Guide

301 Redirect SEO Guide

While implementing search engine optimization (SEO) strategies, digital marketers use redirects to both search engine crawlers and human website visitors to a more relevant page or URL. They redirect users to a new or relevant URL using a number of redirects, including 301, 302, and Meta Refresh. A 302 redirection indicates that the URL of the resource requested by the searcher is changed temporarily. On the other hand, a 301 redirection depicts that the URL or web page requested by the searcher is moved from one location to another permanently. Since 301 redirect is the most important redirect, lets understand the 301 redirect SEO impact.

What are 301 Redirects?

You can use 301 redirects as a permanent redirect. The 301 redirects will make both searchers, website visitors, and search engine crawlers know that the URL or web page requested by them has moved from one location to another. You should use 301 redirects only when you will not use the specific URL in the future.

According to Google Search Console,

If you need to change the URL of a page as it is shown in search engine results, we recommend that you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location.

Hence, 301 redirects in SEO can be implemented on either the client-side or server-side. When you implement client-side 301 redirects, the web browser will redirect the user to the new destination. On the other hand, the web server determines which URL search engine crawlers and website visitors will be redirected to when you implement server-side 301 redirects.

When a searcher or visitor requests the URL, the server will send the 3xx HTTP status code. The status code will indicate that the requested content is already moved to a new location. You can implement both client-side and server-side 301 redirections in a number of ways. Also, the process of implementing 301 redirects varies across content management systems (CMS) and customer relationship management (CRM) software.

301 Redirect SEO: How Do 301 Redirects Impact Your Content’s Search Engine Visibility?

A visitor or searcher will not notice any difference between 301 and 302 redirects. But the search engine crawlers can differentiate 301 and 301 redirects precisely. Also, 301 redirects pass about 95% to 99% of the link equity or page authority from the old page to the redirected page. Once you implement 301 redirections, the search engines will consolidate the old URL with the new URL.

Hence, the new URL will appear on the search engine results pages (SERPs) instead of the old URL. Hence, you easily boot the content’s visibility and ranking on search engine results pages (SERPs) by implementing 301 redirects accurately. You can implement 301 redirects for a website any number of times.

But your SEO strategy must not implement 301 and 302 redirects interchangeably. You must implement 301 redirects in SEO only when the content is moved to a new destination permanently. It is always important to use 302 redirects instead of 301 redirects to depict that the content is moved to another location temporarily.

When Should You Implement 301 Redirects?

Finetuning a URL

You can boost a website’s user experience by reorganizing its folder structure. Likewise, you can increase the content’s search engine visibility by tweaking the URL. When you make changes to a URL, the SEO value of your website will diminish. You can implement 301 redirects to divert visitors and search engine crawlers to a new URL without affecting the website’s SEO value.

Send Visitors to Canonical URL

Often webmasters allow visitors to access a website through multiple URLs. For instance, a webmaster allows visitors to access AbhijitPanda.com using a number of URLs – abhijitpanda.com, abhijitpanda.com/home, and home.abhijitpanda.com. The SEO professionals use canonical tags to make search engine crawlers differentiate between the master URL and duplicate URLs. You can implement 301 redirects in SEO to divert traffic to your preferred or canonical URL.

Moving a Website to a New Domain

Often webmasters change a website’s domain name to depict the nature and type of business more clearly. When you move a website to a new domain, the website will lose all SEO value. The new domain’s search engine visibility will increase gradually over a period of time. You can keep the website’s SEO value intact by diverting visitors to relevant URLs using 301 redirects.

Recreating or Replacing Existing Content

While implementing SEO strategies, SEO professionals perform content audits frequently to beat search engine algorithm changes and updates. Sometimes they replace a piece of content with a fresh piece of content. Likewise, they make the content appealing and engaging by recreating the web page with a new template. While replacing or recreating a URL, you can implement 301 redirects to redirect the visitors to the new URL directly.

Consolidating Multiple Pieces of Content

Sometimes webmasters post multiple pieces of content on a single topic or keyword. The overlapping impacts the search engine ranking of multiple URLs. While performing a content audit, you must consider consolidating the multiple pieces of content. After creating a consolidated or optimized version of the content, you can use 301 redirects to divert searchers and visitors from multiple old pages to a single new page.

Planning Phased Website Launches

Many organizations these days lunch large website in phases. They launch the website initially with the most important and relevant web pages. Then they create and add new web pages in phases. Some organizations even use separate domains throughout the phased website launch. You can use 301 redirects to divert search engine traffic from the old domain to the new domain while passing the SEO values fully.

301 Redirect SEO Guide: What Best Practices You Must Adopt While Implementing 301 Redirects in SEO?

Implement 301 and 302 Redirects Accurately

The novice digital marketers often impact a website’s SEO value by using 301 and 302 redirects interchangeably. You can leverage 301 redirects as a robust SEO technique by implementing 301 redirects when the content is moved to another destination permanently. Likewise, you should use 302 redirects only when the content is moved to another location temporarily. It is always advisable to use 301 and 302 redirects accurately by performing a website audit.

Fix 404 Errors by Implementing 301 Redirects

As a standardized HTTP code, 404 indicates that the page through which you want to access a website is not found on the server. When the server returns a 404 status code, the search engines do not crawl or index the URL. Hence, 404 errors impact your website’s search engine visibility directly. You can fix 404 errors by implementing 301 redirects. The 301 redirects will divert the search engine crawlers to the new target pages.

Don’t Use JavaScript as an Alternative to 301 Redirects

Many digital marketers these days promote and optimize a website without having access to the web server. That is why; they use JavaScript to redirect website visitors to a new or relevant URL. But the search engine crawlers do not read or interpret JavaScript code while indexing a web page. You can easily make the search engine crawlers access and index the new URLs using 301 redirects instead of JavaScript code.

Focus on Keeping the Website’s User Experience Intact       

While implementing a 301 redirect in SEO, you need to ensure that the website’s user experience is not impacted adversely. You need to ensure that 301 redirections are implemented only to divert searchers and visitors to similar and relevant content. You must not implement 301 redirects to divert visitors to a URL that is created for a different purpose or intent.

Avoid Using 301 Redirects for Chains and Loops

The redirect chains and loops impact your website’s search engine performance adversely by making it difficult for the search engine crawlers to crawl and index the content. While implementing 301 redirects, you need to ensure that no redirect chain and loop is created. Often digital marketers create redirect loops by implementing 301 redirects inaccurately. In addition to diminishing SEO value, the redirect loops affect the website’s user experience.

Don’t Forget to Fix Broken Links

The broken links impact your website’s user experience and search engine ranking adversely.

According to RavenTools.com,

Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Because of this, it’s best practice to either remove or update broken links.

Your SEO strategy must not focus on fixing broken links using 301 redirects.

You can use 301 redirects to convey to both website visitors and search engine crawlers that the content requested by them is now available in a new URL. In addition to redirecting users to the correct web page, 301 redirects boost the content’s search engine visibility by passing link equity from the old page to the new page. But you can leverage 301 redirects as an effective SEO technique only by implementing it in the most appropriate way.

SEO Friendly URLs Best Practices

SEO Friendly URLs Best Practices

While displaying search results, major search engines like Google and Bing assess and understand your content using a variety of factors or signals. The search algorithms used by Google rank content using over 200 ranking factors. None of the major search engines has confirmed that they use URL as a major ranking factor while ranking websites on its search engine results pages (SERPs).

But the list of Google’s 200 ranking factors for 2021 prepared by Backlinko suggests that the popular search engine considers the URLs while ranking content. While ranking content on its SERPs, Google considers URL length, URL path, URL string, and keyword in the URL as important ranking factors. That is why; you can easily boost your content’s search engine performance by creating SEO friendly URLs by following some simple best practices.

11 Best Practices You Must Follow to Create SEO Friendly URLs

1. Create Human Readable URLs

Before optimizing a URL for search engines, you need to ensure that the URL can be read, understood, and remembered by humans. While creating or customizing a URL, you must check if helps both humans and search engines to understand the nature of the content. Also, you must finetune the URL to make it compelling enough to persuade searchers to click on it on SERPs.

2. Keep the URLs Short

According to Backlinko.com, “Excessively long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.” Hence, you must focus on reducing the length of the URL while posting content. You can easily optimize a URL for search engines by restricting its length to 50 to 60 characters.

3. Use Only Safe Characters

You can make a URL SEO-friendly only by using safe characters and avoiding unsafe characters. While forming a custom URL, you must remember that safe characters do not need encoding like unsafe characters. You can create an SEO-friendly URL by using alphanumeric characters, special characters, and reserved characters. But you must not include unsafe characters like #, %, {, },<, >, [, ], and / in the URL.

4. Keep the URL Structure Simple

Google recommends webmasters to keep the URL structure simple by using hyphens (-) instead of underscores (_). You can easily make a URL SEO-friendly by separating words using hyphens and avoiding underscores. Google further advises you to avoid including session ID in the URL and trim the unnecessary parameters in the URL. It is always important to implement the latest search engine guidelines related to URL structure.

5. Include the Primary Keyword in the URL

In 2016, Google’s John Muller revealed that keywords in the URL is a “very small ranking factor.” You can easily make a URL SEO-friendly by including the primary keyword. The keyword will help both humans and search engines to understand the nature of your content. But you must explore ways to include the keyword in the URL naturally and organically. At the same time, it is also important to keep the URL short by including only the primary keyword. Many digital marketers include two relevant keywords in the URL while optimizing it for search engines.

6. No Need to Remove Stop Words

Many webmasters find it easier to reduce the length of an URL by removing commonly uses stop words like a, an, and, the, but, for, and of. But you will impact the readability of the URL adversely by removing the stop words from the URL. The search engines ignore the stop words either partially or fully while indexing the content. But the humans sometimes find it difficult to understand the nature of the content when the URL does not contain specific stop words.

7. Keep the URLs Static

Many blogging platforms and content management systems (CMS) allow you to generate URLs dynamically according to specific search queries. Unlike static URLs, dynamic URLs are not stored in the web server. Also, the dynamic URLs often include parameters like &, ?, or =. These parameters increase the URL length and affect URL readability. That is why; you can easily make static URLs SEO friendly.

8. Use Only Lowercase Letters

You can easily create human-readable URLs by using both uppercase and lowercase characters. The new-age web servers treat the uppercase and lowercase characters in the URL identically. But some conventional web servers treat uppercase and lowercase characters in the URL differently. Hence, you can easily avoid 404 errors by using only lowercase characters in the URL.

9. Keep the URL Path Closer to Home Page

According to Backlinko.com, “A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.” You can keep the URL path closer to the home page by reducing the number of folders. It is always advisable to restrict the number of folders to two while optimizing the URL for search engines. In addition to improving the URL’s readability, the decrease in the number of folders will help you to keep the URL short.

10. Switch from HTTP to HTTPS

According to Google Search Central, “We’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.” You can easily make a URL SEO-friendly by switching from HTTP to HTTPS. HTTPS will further boost your website’s search engine performance by making searchers access a secure website through Google.

11. Assess the URL’s SEO-Friendliness

You can use a slew of online tools to assess if a particular URL is SEO-friendly or not. Some of these online tools help you to know if your URL is SEO-friendly. At the same time, the sophisticated online tools help you to create SEO friendly URLs by showing suggestions and recommendations. However, you must use multiple online tools to assess a URL’s SEO-friendliness accurately.

While assessing and ranking your content, Google uses URL length, URL path, URL string, and keyword in the URL as major ranking factors. That is why; your SEO strategy must focus on optimizing the URL for search engines while posting fresh content. You can easily create SEO friendly URLs by following some simple best practices while posting content.

Trending Programming Languages

Trending Programming Languages in 2021

The IT companies hire programmers and code writers for desktop application development, frontend web development, backend web development, mobile app development, game development, and system programming. A programmer can write a single software solution or application in a number of programming languages. For instance, the programmers can choose from several server-side programming languages – PHP, Java, C#, Ruby, and Python.

Also, they can use a runtime environment like NodeJS to write server-side code in a widely used client-side programming language like JavaScript. But experienced software developers know that each programming language has its own strengths and shortcomings. Also, the popularity of programming languages changes from time to time based on a slew of factors. That is why; beginners like you can enhance their career prospects only by learning some of the trending programming languages in 2021.

13 Trending Programming Languages to Learn in 2021 According to Your Career Goals

1) C/ C++

C and C++ are two mature programming languages that are still more popular than the new-generation programming language. According to the TIOBE Index of Programming Language Popularity, C is more popular than C++. C was developed as a procedural programming language, while C++ supports both object-oriented and procedural programming language. Initially, the programming languages were used for the development of desktop GUI applications. But many popular databases, web browsers, operating systems, and games are written in C++. Also, C++ is one of the most preferred programming languages for cloud computing and big data programming.

2) Java

Java has remained one of the most in-demand programming languages since its initial release in 1991. The web developers use Java as a server-side programming language, while the mobile app developers write Android apps in Java. At the same time, Java is considered one of the most preferred and reliable programming languages for the development of desktop application development. Many developers nowadays opt for Java to write the code once and run the same code on any Java-enabled system. Also, Java is one of the trending programming languages for big data programming, artificial intelligence (AI) development, and cloud computing.

3) Python

Unlike other programming languages, Python was developed with a focus on making programmers more productive. It enables programmers to build a variety of software applications while keeping their codebase concise and readable. Python is one of the most popular programming languages for server-side web development. More and more web developers are leaning towards Python nowadays.

According to TIOBE.com,

Python is popping up everywhere. It started as a competitor of Perl to write scripts for system administrators a long time ago. Nowadays it is the favorite language in fields such as data science and machine learning, but it is also used for web development and back-end programming and growing into the mobile application domain and even in (larger) embedded systems.”

4) JavaScript

JavaScript was originally developed as a client-side scripting language. It lacked some of the robust features provided by widely used web programming languages. But JavaScript has been evolving consistently. At present, programmers use JavaScript as a client-side web technology while developing various websites and web applications. But many programmers integrate libraries, frameworks, and runtime environments by write both client-side and server-side code in JavaScript. At the same time, JavaScript is used widely by programmers to developing cross-platform mobile apps. The programmers can use specific JavaScript frameworks to create innovative use cases for JavaScript. Here is an interesting article on evolution of JavaScript as a language.

5) PHP

PHP is one of the trending programming languages which are used extensively for server-side programming language.

According to W3techs.com,

PHP is used by 79.1% of all the websites whose server-side programming language we know.

Both novice and experienced web programmers write PHP scripts without putting extra time and effort. Also, they can speed up the development of custom websites and web applications using a variety of PHP frameworks – Laravel, Symfony, Yii, Zend, CakePHP, FuelPHP, and CodeIgniter. The developers also have the option to curtail web development time and cost using PHP-based content management systems (CMS) like WordPress, Joomla and Drupal.

6) C#

C# (C Sharp) was developed by Microsoft as a general-purpose programming language. The simple programming language runs on .NET Framework and borrows many language features from C++ and Java. The rich set of libraries for C# provided by Microsoft help programmers to write web applications and Windows application without putting extra time and effort. The programmers can use Unity Game Engine to write a variety of games in this open source programming language. Likewise, they can use an open source platform like Xamarin to create iOS, Android, and Windows apps using a single and shared codebase. The latest version of C# comes with features to support cloud computing and big data processing.

7) HTML5

Some bloggers describe HTML5 as a markup language, while others consider HTML5 a programming language. While writing websites and web applications, many programmers prefer HTML5 to HTML to leverage several new elements, attributes, and behaviors. In addition to keeping the codebase clean, HTML5 helps programmers to embed forms, audio, and video into a web page without using specific plugins. Also, web developers can combine HTML5, CSS3, and JavaScript to build responsive web applications that look good on both computers and mobile devices. Also, the programmers can use specific frameworks to use HTML5 for developing hybrid and mobile web apps.

8) R Language

In a short amount of time, R has emerged as one of the trending programming languages for big data analytics, statistical computing, machine learning, and graphic processing. The programmers can use R as a programming language as well as access R as a software environment. That can further customize the open source programming language according to the precise needs of each project. The R libraries help programmers to perform data visualization and statistical analysis without putting in the extra effort. At the same time, the programmers can leverage data packages for R that are interoperable with most databases.

9) Structured Query Language (SQL)

Unlike other trending programming languages, SQL helps programmers to access, manage, and manipulate the data stored in various relational database management systems (RDBMS). The programmers can write SQL code to retrieve specific information from databases based on varied conditions or parameters. While writing web applications and mobile apps, programmers use SQL statements to retrieve data from a database and update data on the database. That is why; most programmers these days learn SQL along with other trending programming languages.

10) Swift

Apple released Swift as a proprietary programming language in 2014. It subsequently made Swift an open-source programming language. Swift is designed specifically to help programmers write application and apps for iOS and OS X. Both Objective-C and Swift uses the same runtime. But Swift is designed with language features to help programmers write fast and safe applications for Apple devices. The popularity of Swift can be determined from the fact that about 50% of the iOS apps available on the Apple App Store are written in this new-age programming language. The growing popularity of the iPhone and iPad makes Swift one of the trending programming languages of 2021.

11) Kotlin

JetBrains has developed Kotlin as a general-purpose programming language that is fully interoperable with Java. But the huge popularity of Kotlin is currently linked to the massive mobile operating system market share of Android. Google recommends programmers to write native Android apps in Kotlin. While using Kotlin, programmers can boost code quality by combining object-oriented and functional programming principles. Also, they can keep the codebases simple and manageable by avoiding boilerplate code. At the same time, Kotlin is designed with features to overcome some of the major shortcomings of the Java programming language.

12) Ruby

Ruby was developed as a general-purpose programming language. It supports object-oriented, functional, and procedural programming paradigms. But Ruby is currently used widely by web developers as a server-side scripting language. In addition to being simple and clean, the code written in Ruby can be embedded seamlessly in HTML code. The programmers can further leverage a slew of built-in functions to avoid writing longer lines of code. But the programmers cannot use Ruby efficiently without using Ruby on Rails. They must use Rails to simplify and speed up web application development using model-view-controller (MVC) principles.

13) Go/Golang

The open-source programming language is developed by Google. The syntax rules of Go or Golang is hugely influenced by the syntax of C. But Go scored over other programming languages in the category of concurrent programming. It enables programmers to run multiple processes simultaneously by supporting the concurrent programming paradigm. Since its initial lunch in 2007, the popularity of Golang has been increasing consistently. Many enterprises these days opt for Go while developing large-scale software applications to manage large codebases and multicore systems. Go is currently one of the most preferred programming languages for big data processing due to its superior performance and agility.

While learning coding or software programming, you have the option to choose from over 700 programming languages. You can further write the same software application in various languages. So, the software programmers need to keep a tab on the top programming language to learn. But you must remember that some programming languages are more popular than others. Also, the popularity of every programming language fluctuates from time to time. Hence, you must consider learning more than one trending programming language in 2021 according to your career goals.

Mediavine Review

Mediavine Review

While monetizing their websites and blogs, content creators and content publishers often opt for Google Ads and Google AdSense. Many content creators these days look for Google AdSense alternatives to generate more income regularly. Unlike other ad networks, Mediavine shares 75% of revenue with content creators. A content publisher can earn more ad revenue if his site produces more than 5 million ad impressions over the last 30 days. Here is a list of 17 Ad networks for bloggers.

Mediavine describes itself as a full-service ad management platform. In addition to helping content creators to create and manage ads, Mediavine focuses on optimizing a website’s user experience and search engine performance. It further aims to help digital content creators build sustainable businesses. Over the last 16 years, Mediavine has been helping over 7500 content creators to earn recurring revenue. But you must remember that Mediavine, line other ad networks, has its own pros and cons.

Mediavine Review

Eligibility Requirements

Mediavine helps content creators to monetize a wide variety of websites and blogs – lifestyle, health, fitness, education, entertainment, fashion, travel, crafts, and DIY websites. But a content creator can monetize his content through Mediavine only by meeting the minimum traffic requirement – 50000 sessions per month. That is why; a content creator should consider Mediavine only after getting 50000 monthly sessions. Also, Mediavine prefers content creators who produce original and engaging content.

Key Features

The team at Mediavine makes the ad network stand out from the crowd by including a slew of innovative features. According to its official website, Mediavine differentiates itself from popular ad networks by supporting automatic and dynamic ad placements, working only with premium partners, and boosting website speed using lazy loading. Also, Mediavine helps content creators to monitor the quality and performance of ads in real-time and monetize their videos effectively using a new-generation video player.

Onboarding Process

Mediavine informs content creators that their application is approved by sending an email. Also, the ad network requires the content creators to sign a contract in digital format. The onboarding procedure starts once the content creator accepts the terms set by Mediavine. The team at Mediavine helps the content creator to optimize various aspects of his website. Also, the content creator has to install a script wrapper that will generate ads dynamically and automatically.

Real-Time Ad Tracking

Unlike specific ad networks, Mediavine believes in keeping everything transparent. The content creators can use the robust reporting system provided by Mediavine to assess the performance of individual ads. They can further generate reports to differentiate between the ads which are performing well and the ads which are performing poorly. Likewise, the content creator can use the Mediavine dashboard to measure and track revenue from each ad. He also has the option to turn on or turn off specific ads directly from the dashboard.

Revenue Sharing

As mentioned earlier, Mediavine shares over 75% of ad revenue with content creators. The content creators can get 80% of revenue by producing 5 million ad impressions and 90% of ad revenue by producing 15 million ad impressions. Mediavine further adds a bonus to the ad revenue when the content publishers have joined its loyalty program. Hence, a content creator can earn more ad revenue regularly using multiple options – increasing ad impressions and joining Mediavine loyalty program.

Payment Threshold and Options

Like other ad networks, Mediavine supports a variety of payment options – PayPal, paper check, domestic ACH, international ACH, and wire transfers. But the payment options used by the ad network vary according to the amount of ad revenue. Also, Mediavine has set the minimum threshold for payouts at $ 25. It transfers the payment to content creators 65 days after the end of the month. For instance, a content creator will receive the ad revenue earned during January only on 5th April.

Mediavine Review: Pros

  • Mediavine helps content creators and publishers to earn more revenue by providing a variety of options. In addition to sharing 75% of ad revenue with content creators, Mediavine has launched a loyalty program. Also, the ad network shares 90% of ad revenue with a content creator when he gets 15 million ad impressions.
  • Mediavine outperforms other ad networks in the category of customer support. Unlike other ad networks, Mediavine has linked each email id with a human customer support executive. The customer support executive resolves various issues proactively by responding to the email in real-time.
  • A content writer can join Mediavine to generate recurring revenue without dealing with multiple ad networks. Instead of spending time on managing ads, he can focus only on improving content quality and boost ad performance. Also, he can rely on Mediavine to ensure that the ads are displayed to the right audience.

Mediavine Review: Cons

  • The eligibility requirements set by Mediavine does not allow content writers to monetize new blogs or websites. The bloggers have to post fresh content regularly and promote the website aggressively to get 50000 sessions per month. Hence, the bloggers can monetize content through Mediavine only after popularizing their content.
  • Mediavine displays 5 ads on a single page. Hence, it requires content writers to write articles and blogs with more than 1000 words.  The content creators cannot leverage Mediavine ads by writing content with less than 500 words. Also, they have to optimize the large and HD images to accommodate ads on the same web page.
  • The content creators and publishers cannot integrate Mediavine with other ad networks. They have to display ads only through the Mediavine network. Many bloggers these days generate more revenue by displaying ads through multiple ad networks. They have to remove the existing ads from the website to join Mediavine.

Things to Consider

Unlike other ad networks, Mediavine emphasizes on exclusivity. A content creator cannot earn revenue from other ad networks after joining Mediavine network. Hence, a content creator should join Mediavine to get over 75% of ad revenue without dealing with multiple ad networks. But he can join Mediavine network only after getting 50000 sessions per month. Also, Mediavine will check if the content published on the website is fresh, original, and engaging.

Mediavine attracts content creators by sharing more than 75% of ad revenue. The content creators can earn more revenue by increasing ad impressions and joining the loyalty program. But Mediavine, like other ad networks, has its advantages and disadvantages. Every content creator must perform elaborate Mediavine review to monetize his website or blog by joining the right ad network.

YouTube SEO Tips and Tricks for 2021

YouTube SEO Tips and Tricks for 2021

YouTube is the second largest search engine after Google and the second most popular social media platform after Facebook. But you cannot accomplish preset video marketing goals in 2021 only by uploading new videos to YouTube regularly. In addition to uploading unique and engaging video clips, you must keep in place a YouTube search engine optimization (SEO) strategy to get more views, likes, and shares. Unlike a website SEO strategy, your YouTube SEO strategy must focus on boosting the visibility and ranking of the video clip in the initial 24 hours.

According to the most recent YouTube statistics posted on Oberlo.in, “500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube.

Like Google, YouTube aims to deliver the most relevant search results to the searchers. Hence, it considers a slew of factors or signals while ranking a video clip on the search results. The ranking factors considered by Google can be broadly divided into two categories – relevance and performance. YouTube determines the relevance of your video clip according to the search query based on its title, description, and content.

At the same time, it also considers the performance of your video clip based on how much time the searcher spends on watching the video clip and how much of the video the searcher watches. While looking for YouTube SEO tips and tricks for 2021, you must consider relevance as well as performance metrics. Also, you need to ensure that YouTube SEO techniques used by you do not violate the latest guidelines of Google and YouTube.

12 YouTube SEO Tips to Get More Views, Likes, and Shares in 2021

Include Primary Keyword in Video Title

Before comparing the search results, searchers understand the nature and content of the video based on its title. That is why; YouTube uses video title as a key metric to determine the relevance of the video clip for search queries. Your YouTube SEO strategy must focus on optimizing the video title for both search engines and social media. Instead of forming random titles, you must include the primary keyword in the video title. However, you need to ensure that both human searchers and search crawlers can understand the video title clearly.

Include Keywords in Video Description

The video search engine gathers information about a video clip by reading its textual description. While uploading a video clip, you have the option to describe the content in 250 words. The restriction makes it essential for you to keep the video description precise and accurate. At the same time, you must optimize the video description for search engines by including both primary and secondary keywords. You must include the primary keyword at least three times while ensuring the keyword appears in the first 30 words. Also, you must include 4 to 5 secondary keywords in the video title. 

Include Keywords in Video Tags

As descriptive keywords, tags add context to your videos. While searching for videos, searchers refer to the video tags to understand the nature and context of the video clips. You have the option to add a large number of tags to your video while uploading it to YouTube. But you can use tags as an efficient YouTube SEO technique by adding both primary and secondary keywords. The seasoned digital marketers add the primary keyword to the video tags at least once. But they optimize the video for search engines by including 8 to 10 secondary keywords in the tags. The secondary keywords increase the chances of your video clip appearing in the related video sidebar.

Include Social Media Links in Video Description

Unlike Google, YouTube does not consider the number and quality of backlinks while ranking videos on search results. But you have the option to include social media links in the video’s description. The social media link will help searchers to gather additional information about your business or organization. Also, you can leverage the option to generate high-quality backlinks to your website.

Add Videos to Playlists

When you upload videos regularly, it becomes essential to help viewers or searchers to see all videos related to a particular topic. You must create playlists by adding similar or related videos. For instance, you must add the videos related to SEO by creating a dedicated playlist. The playlist will help you to get more views for multiple video clips. Also, the videos included in the playlist will rank higher on YouTube search results based on the secondary keywords included in the video descriptions.

Change the Auto-Generated Thumbnail

The searchers and viewers can gather information about your video clip quickly by seeing the thumbnail as a quick snapshot of the video. While uploading a video, YouTube automatically generates the thumbnail. Also, the video search engine allows you to change and customize the auto-generated thumbnail. You cannot directly increase a video’s search engine visibility by using a customized thumbnail image. But the customized thumbnail will help you to make the videos more clickable.

Focus on Video Length and Outline

The massive popularity of short-form video apps makes many marketers post short videos on YouTube. But several studies suggest that longer videos appear higher on YouTube search results than shorter videos.

According to Backlinko.com, “Longer videos significantly outperform shorter videos. The average length of a first page YouTube video is 14 minutes, 50 seconds.

However, you also need to work on the outline of the longer video clips to keep the viewers interested and engaged. The video outline will persuade viewers to spend more time on your YouTube channel.

Make Viewers Engage with Your Video

YouTube has not revealed if it uses comments as a key ranking signal. But several studies suggest that YouTube uses comments as one of the key factors to assess relevance and engagement.

According to Backlinko.com, “The more comments a video has, the higher it tends to rank. Considering YouTube’s emphasis on user engagement, this result isn’t a big surprise.

Hence, your YouTube SEO strategy must boost engagements by requesting viewers to like, subscribe, and post comments. While creating videos, you must create opportunities to get comments and start discussions by asking questions. However, it is also important to engage with the viewers by replying to their comments proactively.

Focus on Branding the YouTube Channels

While exploring YouTube SEO tips, you must focus on providing your YouTube channels with both identity and credibility. You must implement a branding strategy for creating high quality and niche content. Before creating a video, you must ask a slew of questions to know what makes similar videos go viral. At the same time, you must make the YouTube channel stand out in the crowd by creating a logo, adding profile pictures, and linking it to your social media profiles. You can even build a strong brand by connecting YouTube videos to your blogs.

Request Viewers to Subscribe Using Cards

You can use cards to deliver a variety of preformatted notifications to viewers as they watch your video clip. YouTube allows you to use a variety of cards – video cards, link cards, channel cards, and playlist cards. The smarter digital marketers leverage cards to deliver scripted and clickable call-to-action. You can use the card to increase watch time by recommending the viewer to watch another video uploaded by you. Also, you can design cards to request the viewers to subscribe to your YouTube channel.

Extend Watch Time Using End Screen

While looking for YouTube SEO tips, you must leverage the end screen option to extend the watch time on your YouTube channel.  The end screen option will display relevant video clips to the viewer when the current video is about to end. You can include an end screen to promote up to five video clips on your YouTube channel. When you recommend and suggest videos to the viewer, she will continue watching videos without switching to another YouTube channel. You can further keep the viewers engaged using a variety of end screen templates for YouTube.

Leverage YouTube Analytics

You must remember that YouTube SEO is an ongoing and long-term process. Your YouTube SEO strategy must focus on boosting the visibility of both new and old videos on search results. You can easily monitor and evaluate the performance of YouTube promotional campaigns using YouTube Analytics. The YouTube analytics solutions help you to know the increase in video views, an increase in the number of subscribers, which video clips are getting more views, and which video clips did not meet expectations. The actionable insights gained using YouTube Analytics help you to create better videos and optimize them for video search engines.

While evaluating YouTube SEO tips and tricks for 2021, you must remember that Google updated YouTube search algorithm frequently. Every YouTube search algorithm change will impact the visibility of your video clip immediately. That is why; you need to monitor, evaluate, and finetune the YouTube SEO strategy regularly to get more views, likes, and shares. You also need to keep an eye on the important SEO trends to keep yourself updated.