Abhijit Panda

Abhijit boasts of an advantage of being in the digital space since 2009. He is an accomplished Marketing Leader with Over 10 years of experience in integrated marketing specializing in B2B Lead Generation, SEO, SEM, Events marketing, Social Media Marketing, Product positioning & Marketing, Public Relations, Marketing Communication, Internal Communication, Advertising, and Brand Management.

What I Do

Search Engine Optimization

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Abhijit feels that a good SEO strategy has become the basic for a modern website

Search Engine Marketing

With more and more companies investing heavily in SEO and Content Marketing, SEM is one of the best ways to grow your business in a competitive marketplace.

Content Strategy

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire your target customers

Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. You need to get your analytics correct.

Integrated Marketing Campaigns

IMCs combine multiple channels such as content, email, paid marketing and social media in order to promote a consistent message to a specific audience. You simply cant ignore IMCs in 2020.

Brand Marketing

Brand marketing is an approach to communications, sales, product, and service that grows the asset of brand equity. In short, branding is who you are and marketing is how you build awareness.

Testimonials

Brands I have been Associated With

Resume

7 Years of Experience

Education

2009

Symbiosis International University

MBA in International Business Marketing

Abhijit majored in International Business Marketing. During his Summer Internship at Piramal Healthcare, he won the best intern and best summer project award from Mr. Ajay Piramal

2004

National Institute of Technology, Rourkela

BTech in Chemical Engineering

Abhijit was an avid Business Quizzer during this BTech days and had won at several inter-college and college-level Quiz Shows. He also co-founded a quiz website prashnavahini.com

Work Experience

2019 October – Current

Xoxoday

Associate Vice President, Marketing

I report to one of the co-founders, with a primary responsibility of Lead Generation and Branding. I manage a team of 4 resources and am responsible for the creation of End to End SEO, SEM, Content Marketing, Email Marketing, Events Marketing, and Social Media strategies

2018 July – 2019 October

Real Time Data Services

Digital Marketing Head

As part of the Core Team, I reported to the CEO of RTDS & was responsible for Business Lead Generation & Branding of 5 Business websites. I managed a team of 36 resources and liaise with various external vendors for content pool creation and content and graphics creation

2009 November – 2018 June

Mindfire Solutions

Senior Marketing Manager

Conceptualised & successfully implemented Digital Marketing Strategies for Mindfire Solutions from scratch. I handled the SEO, Content Marketing, SEM, SMM and SMO activities. As part of the Core Team, I reported to the Founder CEO of Mindfire & was responsible for Business Lead Generation, Digital Strategy and Transformation, Branding, Strategic Organisational initiatives and the overall growth of the Organisation.

Skills

Search Engine Optimization

85%

Content Marketing

80%

Search Engine Marketing

75%

Social Media Marketing

70%

Email Marketing

50%

Events Marketing

55%

Google Ad Management

75%

Paid Social Media Ad Management

65%

Integrated Marketing Campaigns

70%

Team Management

85%

Certifications

View All Certifications

Accomplishments

My Works
Google Analytics for Power Users

Google Analytics for Power Users

Certification
Advanvced Google Analytics Certification

Advanvced Google Analytics Certification

Certification
Bhubaneswar Buzz

Bhubaneswar Buzz

My Websites
All About Testing

All About Testing

My Websites
All About Web

All About Web

My Websites
All About Apps

All About Apps

My Websites
Hubspot Email Marketing Certification

Hubspot Email Marketing Certification

Certification
Hubspot Inbound Marketing Certification

Hubspot Inbound Marketing Certification

Certification
Google Analytics Individual Certification

Google Analytics Individual Certification

Certification
Google Ads Measurement Certification

Google Ads Measurement Certification

Certification
Google Video Ads Certification

Google Video Ads Certification

Certification
Google Shopping Ads Certification

Google Shopping Ads Certification

Certification
Google Display Ads Certification

Google Display Ads Certification

Certification
Google Search Ads Certification

Google Search Ads Certification

Certification

Contact

Get in Touch

721-777-2427

Bangalore

Open To Opportunities

How Can I Help You?