Abhijit Panda

Abhijit boasts of an advantage of being in the digital space since 2009. He is an accomplished Marketing Leader with Over 10 years of experience in integrated marketing specializing in B2B Lead Generation, SEO, SEM, Events marketing, Social Media Marketing, Product positioning & Marketing, Public Relations, Marketing Communication, Internal Communication, Advertising, and Brand Management.

What I Do

Search Engine Optimization

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Abhijit feels that a good SEO strategy has become the basic for a modern website

Search Engine Marketing

With more and more companies investing heavily in SEO and Content Marketing, SEM is one of the best ways to grow your business in a competitive marketplace.

Content Strategy

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire your target customers

Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. You need to get your analytics correct.

Integrated Marketing Campaigns

IMCs combine multiple channels such as content, email, paid marketing and social media in order to promote a consistent message to a specific audience. You simply cant ignore IMCs in 2020.

Brand Marketing

Brand marketing is an approach to communications, sales, product, and service that grows the asset of brand equity. In short, branding is who you are and marketing is how you build awareness.

Testimonials

Brands I have been Associated With

Resume

7 Years of Experience

Education

2009

Symbiosis International University

MBA in International Business Marketing

Abhijit majored in International Business Marketing. During his Summer Internship at Piramal Healthcare, he won the best intern and best summer project award from Mr. Ajay Piramal

2004

National Institute of Technology, Rourkela

BTech in Chemical Engineering

Abhijit was an avid Business Quizzer during this BTech days and had won at several inter-college and college-level Quiz Shows. He also co-founded a quiz website prashnavahini.com

Work Experience

2019 October – Current

Xoxoday

Associate Vice President, Marketing

I report to one of the co-founders, with a primary responsibility of Lead Generation and Branding. I manage a team of 4 resources and am responsible for the creation of End to End SEO, SEM, Content Marketing, Email Marketing, Events Marketing, and Social Media strategies

2018 July – 2019 October

Real Time Data Services

Digital Marketing Head

As part of the Core Team, I reported to the CEO of RTDS & was responsible for Business Lead Generation & Branding of 5 Business websites. I managed a team of 36 resources and liaise with various external vendors for content pool creation and content and graphics creation

2009 November – 2018 June

Mindfire Solutions

Senior Marketing Manager

Conceptualised & successfully implemented Digital Marketing Strategies for Mindfire Solutions from scratch. I handled the SEO, Content Marketing, SEM, SMM and SMO activities. As part of the Core Team, I reported to the Founder CEO of Mindfire & was responsible for Business Lead Generation, Digital Strategy and Transformation, Branding, Strategic Organisational initiatives and the overall growth of the Organisation.

Skills

Search Engine Optimization

85%

Content Marketing

80%

Search Engine Marketing

75%

Social Media Marketing

70%

Email Marketing

50%

Events Marketing

55%

Google Ad Management

75%

Paid Social Media Ad Management

65%

Integrated Marketing Campaigns

70%

Team Management

85%

Certifications

View All Certifications

Accomplishments

My Works
Google Analytics for Power Users

Google Analytics for Power Users

Certification
Advanvced Google Analytics Certification

Advanvced Google Analytics Certification

Certification
Bhubaneswar Buzz

Bhubaneswar Buzz

My Websites
All About Testing

All About Testing

My Websites
All About Web

All About Web

My Websites
All About Apps

All About Apps

My Websites
Hubspot Email Marketing Certification

Hubspot Email Marketing Certification

Certification
Hubspot Inbound Marketing Certification

Hubspot Inbound Marketing Certification

Certification
Google Analytics Individual Certification

Google Analytics Individual Certification

Certification
Google Ads Measurement Certification

Google Ads Measurement Certification

Certification
Google Video Ads Certification

Google Video Ads Certification

Certification
Google Shopping Ads Certification

Google Shopping Ads Certification

Certification
Google Display Ads Certification

Google Display Ads Certification

Certification
Google Search Ads Certification

Google Search Ads Certification

Certification

Contact

Get in Touch

721-777-2427

Bangalore

Open To Opportunities

How Can I Help You?

Guest Posting

Thank you for your interest to contribute in my blog. Let me introduce myself, I am Abhijit Panda, a passionate marketer. If you want to know more about what I do, check the details here. If you want to discuss any other details apart from guest posting or want to collaborate with me, you can get in touch with me.

I had previously started a few other technology blogs. You can check them out here:

AllAboutWeb

AllAboutApps

AllAboutTesting

I started writing blogs on marketing through this website from April 2020. Since then, I have been writing on various topics that interests me regularly. I would believe that collective intelligence is highly required: 2 is always greater than one. I would love to have high quality posts from people like you. Lets understand the guest posting guidelines which is required to be followed if you are interested in contributing to my website.

Guest Posting Guidelines

Here are a few pointers that you should check before proceeding.

No 1: Focus on Well researched and High Quality Original Content

Write Detailed Well Researched content. I do not accept topics below 1000 words. The longer the content, the better is the chance of your guest post to be accepted.

No 2: Original Content, No Plagiarism

The content should be original. Any kind of plagiarism is not allowed and would result in rejection of the content. It is highly advisable that you use any common plagiarism checking services before sending the content. It will again be tested for plagiarism anyway.

No 3: Proper Formatting

Use proper formatting. It is advisable to use small paragraphs, with proper Heading tags H1, H2 H3 etc.

No 4: Proper Images

Use proper images. At least one header image would be needed. The dimension for the header image is 1920X900 Pixels. Please do not forget to compress the image using lossless compression method. I use Tiny PNG for this purpose and highly recommend it.

No 5: Outgoing Links

Links in the body part of the blog is allowed, but the link must be highly relevant, should be contextual and should not look out of place.

No 6: Number of Outgoing Links

Articles over stuffed with links will be rejected right away. In total, 2-5 good quality, relevant and contextual links to high authority websites are allowed.

No 7: Proper Attribution

If you are quoting any statistics, please provide the source link. Use statistics from high quality and high Domain Authority website. Provide proper credit for for all sources and images.

No 8: Copyrights

Once your contribution is approved and published in Abhijitpanda.com it becomes the property of this website. It cannot be published elsewhere.

No 9: Suitable Areas

You can write on the following areas:

  • Marketing Strategy
  • Brand Marketing
  • Digital Marketing
  • Content Marketing
  • Email Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Account Based Marketing
  • WordPress Tips
  • Blogging Tips and Tricks
  • Programming Languages
  • Web Design and Development
  • Mobile App Development
  • Web Hosting
  • Workplace culture and Covid Impact etc.
  • Emerging Technologies like AI, ML etc.
  • Emerging Areas like Edu-tech and Fintech etc.

No 10: Discuss Topic Idea

Before starting with any topic, it’s a good practice to discuss the topic idea with me. You can send a couple of topic ideas and we can finalize one as per the area chosen.

Have you read all the pointers? Are we good to go? Great, lets start then.

Write an email to [email protected] with the subject “Guest Post Request” and attach your content in Word format along with all the images. It would be great if you discuss the topic with me first. Please note that I may need to edit the content here and there for better flow, interlinking opportunities and English corrections. I would revert back within 3 to 5 days of receiving your topic.

Our relationship does not end after your post is published in the website. Please share the same in your social media channels and promote the content. Also, if any relevant comments are received in the blog post, do engage with your readers by replying to the comments.

If you have any queries regarding the guest posting guidelines, please feel free to write to me or put your comments here. Looking forward to interacting with you.