In addition to being intangible, Software as a Service (SaaS) products are being updated by the provider frequently. Also, potential buyers perform elaborate research by analyzing the information gathered from diverse online sources. Leading businesses these days promote their cloud-based software solutions by sending quality and targeted content to leads throughout the buying cycle.
In addition to answering questions asked by leads, the targeted content influences their purchase decision gradually during the decision-making process. Leading cloud service providers these days deliver the right content to the lead at the right time through multiple SaaS marketing channels. Also, they drive customer acquisition and retention by launching various SaaS marketing campaigns.
Hence, entrepreneurs, managers, and other decision-makers need to measure the performance of their marketing campaigns and activities using a slew of SaaS marketing metrics. The widely used SaaS marketing metrics can be divided into three broad categories – acquisition metrics, funnel metrics, and monetization metrics.
- Acquisition metrics help decision-makers to identify and compare the channels through which leads find the SaaS product and become subscribers. Marketers use a slew of acquisition metrics to monitor and understand the activities of website visitors before they become leads or contacts.
- The decision-makers use funnel metrics to assess lead nurturing activities and monitor the lead’s journey in various stages in the sales funnel. These SaaS marketing metrics help marketers to influence leads by delivering informative, personalized, and targeted content about the SaaS product.
- Monetization metrics help decision makes to measure customer lifetime value and decide how to sustain profitable growth by increasing customer lifetime value consistently. Many entrepreneurs use monetization metrics to measure ROI on SaaS marketing expenditure and differentiate marketing efforts based on ROI.
Decision-makers can measure the performance of SaaS marketing campaigns and activities only by combining the appropriate acquisition, funnel, and monetization metrics. The combination of varying metrics helps them boost SaaS marketing campaigns by taking informed decisions by analyzing real-time data collected from various channels.
Identifying 21 Crucial SaaS Marketing Metrics for Entrepreneurs and Marketers
Here are the most important acquisition metrics, funnel metrics and monetization metrics for SaaS marketers.
Crucial Acquisition Metrics for SaaS Marketers
1) Website Visitors/Website Traffic
The success and performance of SaaS marketing campaigns directly depend on the number of website visitors or the size of website traffic. A SaaS provider can generate more leads and increase conversion rate only more and more people visit the website. This acquisition metric helps an entrepreneur know how many visitors or how much traffic the website gets over a certain period. Most entrepreneurs use the metric to measure increase or decrease in monthly website traffic.
2) Source/Medium of Website Traffic
As mentioned earlier, marketers these days divert traffic to the SaaS product website through various marketing channels – organic search, paid search, social media, emails, and website referral. But the number of website visitors varies across the source or medium of website traffic. Marketers can make informed decisions only by knowing the amount of traffic diverted to the website by each source. This acquisition metric helps them to compare various web traffic sources based on the amount of traffic driven by it.
3) Time on Website
Most SaaS marketing campaigns influence the target audience by posting and sending relevant and informative content. SaaS marketers must know if the content is effective in driving lead generation and lead conversion by keeping the readers engaged. This acquisition metric helps marketers to assess the effectiveness of the content based on the amount of time visitors spend on the website. Visitors spend more time on the website when the content keeps them engaged by providing actionable and insightful information.
4) Bounce Rate
This SaaS marketing metric helps marketers to calculate the percentage of visitors that leave the website or bounce back to the referral website without taking any action – clicking on a link, filling in forms, or visiting other web pages. No business can run successful SaaS marketing campaigns without reducing the bounce rate. The marketers have to implement specific strategies to maintain a low bounce rate. They also need to revamp the landing page to ensure that every visitor gets the expected value.
5) Behavior Flow
This acquisition metric helps SaaS marketers to understand the behavior of website visitors based on the way they interact with the website. Widely used web analytics services like Google Analytics helps marketers to calculate this SaaS marketing metric by generating behavior flow reports.
According to Google Analytics Help,
“The Behavior Flow report visualizes the paths users traveled from one screen, page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content or usability issues.”
6) Visitor to Lead Conversion Rate
The SaaS businesses embed a slew of options in their product website to convert website visitors into leads. Some businesses request visitors to become newsletter subscribers by sharing their email ids. At the same time, many businesses require website visitors to share their contact information to download digital content like ebooks. That is why; SaaS marketers need to measure the percentage of website visitors that become leads using this acquisition metric.
7) Trial/Demo to Customer Conversion Rate
As the name suggests, this metric measures the percentage of leads who become customers by making payment after using the SaaS product on a trial basis or receiving a demo. A high trial/demo to customer conversion rate depicts that the SaaS products meet both needs and expectations of free trial users. On the other hand, a lower percentage makes it essential for the business to optimize the cloud-based software and ensure that marketing messages are aligned to the SaaS product.
Crucial Funnel Metrics for SaaS Marketers
8) Email Subscribers
Many people these days access the website with the sole intention to gather information. They are not interested in buying a SaaS product. But they want to access information shared by the business through newsletters and emails. They share their email ids with the intention to receive informative emails and newsletters. The decision-makers can use this funnel metric to differentiate email subscribers from leads or potential customers.
This SaaS metric helps marketers to identify the website visitors who are interested in the SaaS product offered by the business. In addition to becoming email subscribers, this category of website visitors shows their interest in the SaaS product by filling in the form posted on the website’s product or contact us page. The marketers can convert the leads into customers by implementing lead nurturing strategies.
10) Marketing Qualified Leads
SaaS businesses these days distribute informative and promotional content through multiple digital channels. Hence, leads engage with the content through specific communication channels. The SaaS marketing metric helps marketers to understand how leads engage with the content distributed by the business. Also, marketers can use the SaaS marketing metric to identify and differentiate qualified leads based on the pages visited by them and the content downloaded by them.
11) Sales Qualified Leads
As the name suggests, this funnel metric helps marketers to identify the leads who want to buy the SaaS product. The sales qualified leads to convey their intention to buy the SaaS product in a variety of ways – requesting a free trial, booking a product demo, and downloading product information. The marketers should focus on converting these sales-qualified leads into subscribers.
12) Sales Opportunities
The customers do not negotiate with companies offering B2C SaaS products or low-cost B2B SaaS products. But they start conversations and negotiations with the sales team after receiving a quote and before buying a high-value SaaS product. This funnel metric helps SaaS marketers to identify opportunities in the sales funnel to convert sales-qualified leads into customers or subscribers.
Businesses offering premium SaaS products can use this funnel metric to calculate the number or percentage of leads who have subscribed to or signed up for the cloud-based software or service. But businesses offering freemium SaaS products have to use the metric to differentiate customers who have made payments to access premium features from customers who are accessing only complimentary features.
14) Conversion Rate
The leads become customers at various stages in the sales funnel. This important SaaS marketing metric helps decision-makers to know the number or percentage of leads converting into customers at every stage in the sales funnel. The information helps marketers to identify the factors that drive conversion at various stages in the sales funnel. Also, they can leverage the actionable information to improve conversion rate in every stage in the sales funnel.
15) Free Trial/Demo Requests
Most SaaS companies these days allow leads to use and evaluate the cloud-based software or service by requesting demos or free trials. The seasoned marketers know that most customers these days try and evaluate multiple SaaS products before making payment. Hence, they need to check if the free trials and demos are effective as a SaaS marketing strategy to drive sales conversion and sustain revenue growth.
Crucial Monetization Metrics for SaaS Marketers
16) Customer Acquisition Cost (CAC)
SaaS businesses have to spend money on running multiple marketing campaigns. Hence, they calculate the ROI on marketing expenditure based on the cost generating a lead or the cost of converting a lead. This monetization metric can be calculated for a specific period by dividing the overall marketing expenditure by the number of leads generated/converted.
17) Customer Lifetime Value (CLV)
SaaS businesses can sustain profitable growth only by reducing customer acquisition costs and increasing customer lifetime value (CLV). Marketers determine the lifetime value of a SaaS customer based on the value of her relationship with the company or business. The lifetime value of individual customers differs. But marketers can calculate CLV accurately only after calculating the average revenue per customer and the customer churn rate.
18) Customer Lifetime Value to Customer Acquisition Cost Ratio (CLV:CAC)
This important SaaS marketing metric helps decision-makers to compare the cost incurred to acquire a customer to the lifetime value of the customer. Entrepreneurs use this single metric to measure and compare the performance of SaaS marketing campaigns based on two important metrics – CAC and CLV. The metrics help them to differentiate high-performing marketing campaigns from poor-performing marketing campaigns. At the same time, marketers can track this metric to identify the marketing campaigns that need to be finetuned or optimized.
19) Customer Churn Rate
Often customers cancel subscriptions and switch SaaS providers due to a variety of reasons. The entrepreneurs have can retain customers and drive revenue growth only by tracking the percentage of customers who cancel the subscription to particular SaaS products over a specific period – month, quarter, or year. Entrepreneurs and marketers can boost lead generation and conversion activities consistently only by keeping the customer churn rate low.
20) Revenue Churn Rate
The monthly recurring revenue (MRR) of a SaaS provider reduces each time a customer cancels or downgrades her subscription plan. The entrepreneurs can increase recurring revenue by making informed decisions only by keeping the revenue churn rate. Also, they need to divide revenue churn into multiple categories based on specific reasons – cancellation, downgrades, bankruptcy, and competition. But marketers often consider revenue churn rates due to cancellation and downgrades.
21) Net Promotion Score
Many marketers these days use the net promotion score (NPS) as an additional SaaS marketing metric to measure customer satisfaction rate. They calculate NPS by asking customers a simple question – how likely will you recommend our SaaS product to others? A large percentage of customers are likely to recommend the SaaS product to others if the NPS stands between 9 and 10. On the other hand, marketers have to find answers to the question – why customers do not recommend the SaaS product to others – if the NPS is between 0 and 6.
Every cloud service providers these days promote SaaS products by launching multiple digital marketing campaigns and through multiple marketing channels. Hence, the decision-makers can measure and boost marketing activities only by combining three different types of SaaS marketing metrics. However, it is always important for entrepreneurs, managers, and marketers to combine the right metrics to measure all important aspects of SaaS marketing campaigns.
Most businesses these days drive lead generation and lead conversion by running multiple digital marketing campaigns. Digital marketing campaigns like social media ads and pay-per-click ads help enterprises to generate more leads in the short run by increasing traffic to their websites. At the same time, a business can generate more leads and increase conversion rate in the long run by running search engine optimization (SEO) and content marketing campaigns.
According to Amazon Advertising,
“Marketing metrics are a quantifiable way to track performance and are an important marketing measurement tool for gauging a campaign’s effectiveness.
The most appropriate marketing metrics vary greatly from one campaign to the next, but in general they measure the effects of your campaign on audience actions.”
The CEOs need to measure the performance of every digital marketing campaign as well as assess the impact of the campaign on preset business goals. They need to measure the performance of short-term and long-term marketing campaigns using different metrics. At the same time, they must use the right marketing metrics for CEOs to understand how a specific marketing campaign performs and what measures must be taken to boost the performance of the marketing campaign.
Identifying 9 of the Crucial Marketing Metrics for CEOs
1) Marketing Originated Customer Percentage
Every customer acquired by a business is not influenced by digital marketing campaigns. A CEO can measure the effectiveness of marketing campaigns only by knowing the percentage of customers acquired through lead generation activities. She can measure the important metric by dividing the number of customers acquired through lead generation campaigns by the total number of customers. Some CEOs replace the number of customers with the amount of revenue to measure the contribution of marketing campaigns more accurately.
2) Conversion Rates
This marketing metric helps a CEO to understand what percentage of website visitors convert into customers. But the way conversion rate is calculated vary across businesses and industries. For instance, an ecommerce business can calculate the conversion rate in terms of the percentage of customers who place orders. On the other hand, a lead generation business will calculate the marketing metric based on the number of website visitors who place an order or make an inquiry. Hence, the conversion rate will vary across ecommerce and lead generation businesses.
3) Cost per Lead per Channel
Every business these days connect with potential customers and generate leads through multiple communication channels. That is why; CEOs need to know the average customer acquisition cost across communication channels. The metrics help CEOs to identify the digital marketing campaigns or communication channels that generate more leads than others. Also, they can identify the channels that generate warm leads. Hence, CEOs can increase marketing ROI consistently by investing more in more impactful lead-generating channels.
4) Return on Ad Spend
Unlike return on investment (ROI), return on ad spend (ROAS) does not measure the profitability or efficiency of specific investments. Instead, this marketing metric helps CEOs to know the amount of revenue earned for the amount invested in marketing. A CEO can calculate the metric simply by dividing the sales revenue by the cost per sale. She can use ROAS to figure to ensure that the marketing and advertisement expenditures incurred by the business are delivering higher ROI in terms of revenue.
5) Traffic Channel Growth
A business these days divert traffic to its website from multiple channels – direct, organic, paid, referrals, email, and social media. The number of visitors diverted to the website from a specific channel varies from time to time. CEOs need to track if the number of website visitors from each of these core channels has been increasing or declining. This marketing metric helps CEOs to identify if certain marketing campaigns need to be optimized to drive the growth of low-growth channels.
6) Marketing Percentage of Customer Acquisition Cost (M%-CAC)
This marketing metric is calculated by expressing the marketing portion of the customer acquisition cost (M-CAC) in the form of a percentage. CEOs use the metric to compare sales and marketing expenditure using the overall customer acquisition cost (CAC) as the base. M%-CAC helps CEOs to know if the business is spending more on marketing campaigns than sales activities, marketing campaigns reduce overall sales costs by generating warmer leads, and the sales team is converting leads into customers efficiently.
7) Customer Lifetime Value
Customer lifetime value (CLV) complements another important marketing metric for CEOs – customer acquisition cost. The lifetime value of individual customers differs. Also, the customer lifetime value differs across businesses and industries. But the marketing metric is calculated simply by calculating three figures – average order value, number of orders in a year, and the average retention time in a year. CEOs can sustain profitable business growth only by increasing customer lifetime value consistently. Many organizations these days increase CLV by implementing customer retention programs.
8) Website’s Search Visibility
As highlighted by several studies, the average click-through rate (CTR) declines as the position or ranking of a website decrease on search engine results pages (SERPs). As a long-term and organic digital marketing strategy, search engine optimization (SEO) helps businesses to increase conversion rates and reduce customer acquisition costs. But a CEO can measure the performance of SEO campaigns only based on the website’s search engine ranking. Most CEOs monitor the performance of the website by checking its search engine ranking regularly.
9) Perceived value
In addition to driving sales conversion, customer referral helps businesses to reduce customer acquisition costs. CEOs can use perceived value as a key marketing metric to know if existing customers will promote or recommend the business to their friends, family, and coworker spontaneously. Also, they can know what measures must be implemented to boost customer satisfaction and get more customer referrals. CEOs can easily measure perceived value based on the widely used market research value – net promoter score (NPS).
CEOs can measure and optimize the performance of a digital marketing campaign only by using the right marketing metrics. But marketing metrics for CEOs must vary across marketing campaigns. The CEO must combine the right metrics to accomplish the business goals by finetuning the short-term and long-term marketing campaigns at the right time.
Google made it essential for website owners and webmasters to boost a web page’s user experience by making page experience a key ranking factor or ranking signal. The new ranking signal makes it essential for you to measure the user experience of individual URLs using a slew of page experience metrics in 2022. You need to generate Web Core Vital reports to understand and measure a web page’s user experience based on real-world user data.
Also, you will use SEO audit tools regularly to boost a web page’s search visibility by identifying its strengths and working on its weaknesses. However, you cannot implement SEO strategies successfully in 2022 simply by working on your website’s weaknesses. In addition to identifying your website’s strengths and weaknesses, you need to assess the strengths and weaknesses of your competitors. That is why; your SEO strategy must focus on both SEO audit and competitor analysis.
According to Indeed.com,
“A competitor analysis refers to an assessment of your competitor’s strengths and weaknesses. This type of analysis helps you determine how your competitors compare to your own business. Essentially, it involves obtaining information about your company’s biggest competitors to improve your own business.”
In addition to identifying your strongest competitors, competitor analysis helps you to evaluate their SEO strategies and anticipate their future actions. You can easily curtail the time and efforts required to perform elaborate competitor analyzing many widely used SEO competitor analysis tools. Some of these online SEO competitive analysis tools can be accessed free of cost, while others are available as commercial or proprietary software. But every tool helps you to monitor and assess the SEO activities of your competitors efficiently and effortlessly.
17 SEO Competitor Analysis Tools to Understand and Beat Your Competitors in 2022
1) Ahrefs’s Site Explorer
This online tool is developed by Ahrefs with features to understand and analyze a website’s backlink profile and organic search traffic. Site Explorer helps you to analyze your competitor’s SEO activities using three tools – backlink checker, organic traffic research and paid traffic research. Hence, you can easily identify the keywords that make your competitors rank on SERPs and calculate the traffic your competitors get for specific keywords. At the same time, you can use the backlink checker to analyze your competitor’s backlink profile elaborately. However, you need to find your competitors before using Site Explorer.
2) Semrush’s Competitive Research Toolkit
You can use Competitive Research Toolkit to measure various digital marketing and advertisement campaigns run by your competitors. The toolkit analyses the SEO activities of your competitors using a slew of parameters – organic research, backlink analytics, keyword gap, and backlink gap. In addition to identifying your strongest competitors, you can use this toolkit to understand their keyword strategies, analyze their backlink profiles, and know their SEO best practices. Also, you can boost the performance of your SEO campaigns by identifying some of the keywords overlooked by you while conducting keyword research.
Searchmetrics allows you to avail of a variety of digital marketing solutions, including an SEO platform. The SEO platform helps you to boost your website’s site experience, search experience, and content experiencing by providing data-driven insights. It helps you to measure the search performance of your website and competitors’ websites based on keywords. You can use the online platform as an SEO competitor analysis tool to track your competitors across locations, regions, devices, search engines, and result types by leveraging machine learning (ML) algorithms. Also, you can generate data-driven reports to understand and analyze your competitor’s SEO activities.
iSpionage helps users to uncover their competitors’ conversion strategies by providing a slew of tools, including Competitor Research and Campaign Watch. While making SEO strategies, you can use the Competitor Research tool to identify the profitable keywords used by your competitors based on data collected from three search engines Google, Bing, and Yahoo. Also, it helps you to boost SEO campaigns by adding new SEO terms and finding new profitable keywords. At the same time, you can use the SEO Watch tool to analyze your competitors’ SEO activities and know the best practices they adopt to increase organic website traffic.
5) SpyFu’s SEO Competitor Analysis
SpyFu helps users to conduct keyword research, SEO research, and PPC research by providing a slew of premium online software solutions. You can leverage the SEO Competitor Tool developed by SpyFu to identify your competitors as well as analyze their SEO strategies. This tool helps you to monitor the domains that have been gaining on your targeted keywords, measure the performance of competing keywords based on the number of clicks, and emulate your competitor’s content and keywords. At the same time, you can leverage the tool to monitor and understand the impact of search algorithm changes on these competing domains.
6) SimilarWeb’s Competitive Intelligence Analysis Tools
The online tools provided by SimilarWeb help you to compare your website or domain against the market based on both traffic and key engagement metrics. You can use Competitive Intelligence Analysis Tools developed by SimilarWeb to uncover and analyze the SEO and content strategies of your competitors. These tools help you to perform SEO competitor analysis by reviewing the traffic share of every targeted keyword across search type, geography, and competitiveness. Also, you can leverage the tools to create more SEO-friendly content by emulating the most-viewed content on competitor websites and adopting trending keywords.
The all-in-one SEO platform launched by SERPstat helps you to avail of tools to simplify a wide range of SEO activities – keyword analysis, competitor analysis, rank checking, site audit, on-page audit, and backlink analysis. You can use the keyword research tool to pick and use the most relevant keywords collected based on competitor websites in your niche. At the same time, you can use the competitor analysis tool to identify your strongest competitors as well as track and their website traffic and domain visibility. Also, you can strengthen your SEO strategies by finding the best keywords and top-ranking pages of your competitors.
Alexa is developed as an SEO and competitive analysis software solution. You can use Alexa to compare your website with competitors as well as see your competitors’ keywords. When you choose competitive website analysis, Alexa will help you to find your top competitors and compare your competitors’ content, keywords, and backlinks. Also, you can boost your SEO campaigns by analyzing the benchmark website performance of your competitors. At the same time, you can choose keyword research to find competitor keywords, buyer keywords, and easy-to-rank keywords at once.
9) Rank Signal
Despite being one of the popular SEO competitor analysis tools, Rank Signal is developed as a backlink checker tool. While performing SEO competitor analysis, you can use this free online solution to reverse engineer the backlink sources of your competitors. You can identify and evaluate your competitor’s best links simply by entering the website or domain name. Also, you can review and analyze a competitor’s backlink profile using a slew of quality metrics – traffic rank, domain rank, and internal and external links.
The premium SEO solution helps you to check both good backlinks and bad backlinks of your competitors. You can use Monitorbacklinks to track your website’s search performance based on targeted keywords as well as build valuable backlinks. At the same time, you can use this online tool to see the keywords and backlinks of your competitors by reverse engineering their SEO strategies. Also, the tool helps you to keep your website’s search performance intact by defending against the negative SEO campaigns launched by your competitors.
The Brightedge platform allows you to use a slew of digital marketing products and solutions. You can use some of these online solutions to beat your competitors by discovering what customers are searching for early and proactively. The tool helps you to identify the competitors that rank higher on SERPs for specific content topics. Also, you can use the same tool to measure the performance of the content and keywords used in various SEO campaigns against your competitors. Many digital marketers these days prefer Brightedge to other popular competitor analysis tools to boost SEO campaigns by optimizing both content and keywords.
12) SE Ranking
This all-in-one SEO software comes with tools to automate SEO activities and perform competitive analysis. The competitive research feature of SE Ranking helps you to get a 3600 view of the organic and paid promotion strategies of your competitor simply by entering a domain or URL. In addition to identifying your top competitors based on targeted keywords, you can use SE Ranking to analyze a competitor’s SEO strategy using a slew of parameters – keywords, popular content, website traffic, and backlinks. Also, you can measure each of these metrics in a simple and straightforward way.
This all-in-one SEO platform allows you to choose from a slew of online SEO tools and services, including Competitive Insights. You can use the premium tool to identify your top competitors as well as get a clear view of the competition. The tool uses deep competitor intelligence to discover opportunities to make your website rank higher on SERPs. You can use the tool to find top-ranking websites based on targeted keywords. Also, you can analyze the competitors’ top-ranking keywords using keywords, content, and links. You can even boost your website’s search visibility by identifying and bridging the content gap.
14) Raven Tools
Raven is developed with a slew of SEO tools and services. It simplifies SEO competitor analysis by providing a competitor analysis tool. The competitor analysis tool identifies and evaluates your competitor domains using over 20 data points gathered from multiple SEO data sources. You can use the tool to know how and why your competitors are ranking higher for targeted keywords. You can boost your SEO strategy by spying on your competitors, emulating their winning strategies, and finding new backlink opportunities. At the same time, the tool makes it easier for you to compare your website with competitors using site metrics, social metrics, and SEO metrics.
15) Link Explorer
The free SEO tool is developed by Moz as a backlink checker. But Link Explorer simplifies SEO competitor analysis by providing a slew of valuable information about competitors – page authority, domain authority, and backlink profiles. While performing SEO competitive analysis, you can use Link Explorers to review inbound links to competitor websites, access competitor’s link profiles, identify competitors’ top-performing content, and discover link-building opportunities. You can access competitor information simply by entering a specific website or domain. But you can access Link Explorer only through your Moz account.
Crayon is developed as a competitive analysis platform. It helps you a 360-degree view of your competitors by enabling software-driven competitive intelligence tracking. You can use Crayon to track the digital footprint of top competitors from many sources – websites, social media, mobile apps, and review sites. Also, you can leverage the online solution to automate the process of researching and analyzing your competitors based on intelligence collected from over 300 million sources.
This popular online platform helps you to inform and fine-tune your digital marketing strategies by identifying the winning campaigns run by your competitors. In addition to featuring sophisticated ad spying tools, WhatRunsWhere helps you to find advertisers and websites as well as see their campaigns elaborately. You can use this solution to track competitors’ traffic sources and landing pages based on real-time data. In addition to analyzing the SEO strategies they help your competitors to increase organic website traffic regularly, you can use WhatRunsWhere to identify the text and images that convert website visitors into customers.
You can understand, monitor, and analyze your competitors’ SEO strategies and activities using a slew of SEO competitor analysis tools. But you must remember that these widely used SEO competitive analysis tools differ from each other in several aspects, including features and cost. That is why; you should spend some time comparing these free and commercial online SEO competitor analysis tools to strengthen your SEO strategies in 2022.
In addition to posting fresh content on your own website, your digital marketing strategies must explore guest posting opportunities in 2022. You can leverage guest posting or guest blogging to write for many popular and reputable websites. Also, you can publish valuable and insightful content on external websites and blogs to accomplish a slew of digital marketing goals –establish online authority, expand the professional network, generate high-quality backlinks, increase referral website traffic, and boost lead generation activities.
But you must remember that most bloggers and content writers find guest blogging to be not easy or very difficult.
According to LucaTagliaferro.com, “33% of the experts found guest writing to be not easy. 5.6% found it very difficult. 16.7% found it very easy.“
Also, guest posting, unlike other digital marketing strategies, does not deliver any short-term return on investment (ROI). You can get long-term ROI only by publishing guest posts regularly and following an elaborate guest posting guide.
While preparing the guest posting guide, you must focus on two important factors, best practices to adopt and mistakes to avoid. Also, you need to ensure that the guest posting guide does not violate any search engine guidelines using online white hat SEO techniques. You can take advantage of guest blogging as a powerful inbound marketing strategy only by adopting the hottest trends in blogging and guest posting. That is why; it becomes essential to focus on a slew of factors to do guest blogging correctly and effectively in 2022.
Search Engine Guidelines to Remember While Preparing a Guest Posting Guide in 2022
In 2017, Google highlighted a significant increase in the number of articles that contained spammy links and referred to guest posts, contributor posts, or partner posts. Google does not discourage content writers to publish content on external or third-party websites. But it requires content writers to write and publish guest posts only to educate/inform the publishing site’s audience or create awareness about their business/cause.
While preparing a guest posting guide, you must comply with some of the guidelines imposed by Google explicitly.
- Don’t publish a single piece of content on multiple websites.
- Don’t stuff keyword-rich links to your own website in the content
- Ensure that the content is written by a writer with adequate knowledge and expertise
- Don’t post the same or similar content on your website and external websites
Google has already penalized many websites accepting and publishing guest posts and guest blogs manually by disabling the value of outbound backlinks from them. Also, the search engine warns and informs website owners about the penalty explicitly by sending emails. That is why; you can leverage the SEO benefits of guest posting in the long run only by complying with the latest search engine guidelines. At the same time, it is always important to avoid websites that do not disclose paid guest blogging options clearly and convey guest posting rules unambiguously.
Best Practices to Adopt While Preparing a Guest Posting Guide in 2022
Define Your Guest Blogging Goals Clearly
As mentioned earlier, you can leverage a slew of long-term benefits by writing and publishing guest posts regularly. For instance, you can use guest blogging as a digital marketing strategy to generate inbound links, create brand awareness, showcase your expertise, increase referral website traffic, or generate more leads. But you get a higher ROI only when the guest posting strategy is perfectly aligned to your guess posting goals. While preparing a guest posting guide, you must identify and define your goals clearly.
Find Websites that Publish Guest Posts
Many entrepreneurs and bloggers these days allow content writers to guest posts or guest blogs for their websites. But you can accomplish the predefined goals only by finding the right website. Google advises you to write content that informs and educates the people visiting the publisher. You can write relevant content only by choosing a website related to your industry and complementing your niche. For instance, if you have expertise in generating leads using podcasts, you must find and shortlist websites that help you to showcase your expertise to drive lead generation and conversion as a seasoned podcaster.
Evaluate Shortlisted Websites’ Reputation and Credibility
Bloggers and content writers always find it easier to publish guest posts by leveraging paid options. You can increase ROI only when your content is published on popular and reputable websites. You must use domain authority (DA) as a key parameter while comparing websites shortlisted by you. It is always advisable to look for guest posting options provided by websites with higher and stronger DA. At the same time, you also need to the website’s traffic size and source. It is always advisable to avoid all websites that emphasize improving the quality of content instead of increasing the number of guest posts.
Know the Website and Build a Relationship
Most websites with higher DA do not publish content written by strangers. They work with known writers to get and publish high-quality content. You can convince a webmaster to post your content only when you understand the nature and requirements of the website clearly. In addition to reading the guest posting guidelines, you must spend time understanding what type of content they publish and promote. When you follow a website regularly over a few weeks, you can easily create content that caters to the website and its audience.
Pick and Pitch a Winning Topic
You can convince a webmaster to post your content only by choosing the perfect content. While comparing content ideas, you must use two important parameters – if the topic is relevant for the targeted website and if the website does not publish content on the topic. Also, you must keep in mind the guest posting rules posted on the website related to guest post writing and pitching. Your guest posting guide most focus on pitching the winning topic to every website instead of pitching the same topic to multiple websites.
Make Your Guest Posting Pitch Stand Out
The leading websites allow guest bloggers to pitch their content ideas and topics using online forms. You can use the online forms to save the time and effort required to create and finetune guest-posting pitches. However, there are many websites that evaluate content ideas based on guest posting pitches sent by the content writer. They evaluate the relevance of your topic for their audience based on the pitch sent by you.
You must remember that such websites receive a large number of guest posting pitches regularly. You can make the webmaster read and consider your guest posting pitch only when it stands out from the crowd. Also, you can effectuate the pitch by following simple best practices like personalizing the email, including the guest post topic in the email subject, and keeping your pitch short, simple, and clear.
Write Content That Delivers Serious Value
Google advises publishers to accept guest posts that inform and educate the audience while being written by knowledgeable content writers. You can easily make the content offer serious value by opting for longer form of content. There are multiple viewpoints of ideal length of content. Many guest bloggers these days write guest blogs with a minimum word count of 1200 to 1500. You can make the guest post depict your knowledge and expertise by conducting elaborate research before writing the blog. At the same time, you can make the content more authoritative by quoting several experts and industry leaders.
Focus on Creating Evergreen Content
Often content writers find it easier to write guest posts on trending and newsworthy topics. But you must remember that guest posting is one of the long-lasting digital marketing strategies. You can get higher ROI in the long run only when the content remains relevant. That is why; your guest posting guide must focus extensively on the creation of evergreen content. You can keep the content relevant for a longer period by considering emerging industry trends and cutting-edge technologies. However, you should combine trending and newsworthy topics while writing multiple guest posts for a single website.
Link the Content to Your Published Guest Posts
The published guest posts will contribute towards enhancing your professional reputation and online authority. You can make the guest posts more effective in boosting your online authority by including external links to reputable websites that publish content written by domain experts and industry leaders. Most publishers allow guest bloggers to link the fresh content only to articles and blogs posted on their website. You must explore ways to connect the new guest post to other guest posts written by you and published on the same website.
Make the Post Compelling and Scannable
You cannot achieve desired guest posting goals simply by getting content posted on other websites. In addition to focusing on the quality of the content, you must focus on keeping the publishing website’s audience interested and engaged. You can make the content both compelling and engaging by including relevant images in the guest post.
You should help the publisher to find relevant images by giving suggestions. Also, you must keep the guest post scannable using headings, subheadings, lists, capitalization, and bold texts. The formatting will make it easier for readers to scan your guest post and help the publisher to save both time and effort. You must explore ways to keep readers engaged while reviewing and proofreading the content.
Apply Whitehat SEO Techniques
While making a guest posting guide, you must keep in mind the latest search engine guidelines. However, you must not forget to optimize the content for search engines using a slew of whitehat SEO techniques.
- Include one or two targeted keywords in a single guest post
- Include the targeted keyword in blog title and headings
- Embed the keywords naturally throughout the blog post
- Focus on keeping the content error-free, readable and scannable
- Write original and well-researched content for the target audience
- Explore ways to build internal and external links
- Don’t post content on low-quality and suspicious websites
- Avoid paid guest posting opportunities
Finetune and Optimize the Author Bio
Most publishers allow writers to include a single link to their website in the content. You can leverage the option to link the guest post to your website or social media profile. But publishers often allow writers to include multiple links in the author bio. Hence, you can finetune the author’s bio to create opportunities for both link building and lead generation. Also, you need to ensure that each link included in the author bio passes authority to your website by being a dofollow link.
Track and Boost the Performance of Every Guest Post
Like other digital marketing strategies, your guest posting strategies must be reviewed and finetuned regularly. You can evaluate the effectiveness of your guest blogging strategy only by tracking the performance of individual guest posts. Google Analytics helps you to track and measure the performance of published guest posts using a variety of metrics, including referral traffic. At the same time, it is also important to boost the performance of guest posts by sharing them on social networks and sharing the link in email newsletters.
Maintain Good Relationship with Publishers
The SEO value of backlinks deteriorates gradually as you post multiple guest posts on a single website. That is why; digital marketers and content writers often ignore the significance of sustaining relationships with publishers accepting guest posts. They start looking for new publishers once content is published on a particular website. But your guest posting guide must focus on maintaining good relationships with publishers to influence and impress their audience. The influence will help you to create brand awareness and enhance brand value in the long run.
You can get long-term ROI by leveraging guest posting or guest blogging as an inbound digital marketing strategy or whitehat SEO technique. But you must remember that the search engines guidelines related to guest posting and guest blogging change from time to time. Likewise, the trends in guest blogging also change at frequent intervals. Hence, you must keep the guest posting guide flexible and dynamic to include new best practices and finetune existing strategies proactively.
Google updates its search algorithms frequently to deliver search results that are both relevant and up-to-date. At the same time, it ensures that the web pages appearing on the search engine results page (SERP) deliver a richer user experience. Google measures every web page’s user experience based on real-world user data or field data. Also, the popular search engine measures and quantifies a web page’s user expiring using specific factors or metrics known as Core Web Vitals.
That is why; webmasters and digital marketers can boost a web page’s search engine visibility and user experience simultaneously only by focusing on key Core Web Vitals like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). Largest Contentful Paint (LCP) is one of the user experience metrics that help Google to measure and determine the amount of time required to make a web page’s largest content element or main content appear on the searcher’s computer screen.
What is Largest Contentful Paint (LCP)?
According to Google,
“Largest Content Paint (LCP) is the amount of time to render the largest content element visible in the viewport, from when the user requests the URL. The largest element is typically an image or video, or perhaps a large block-level text element. This is important because it tells the reader that the URL is actually loading.”
LCP appears identical to a web page’s overall loading time. But Google does not consider a web page’s loading time while measuring LCP. It calculates the user experience metric only based on the amount of time required to load a web page’s largest content element on a web browser. Webmasters and digital marketers can measure LCP based on three distinct statuses – good, poor, and need improvement.
The status metric is good when the largest content element of a web page is rendered in or less than 2.5 seconds. But the status metric becomes poor when the content element is rendered in more than 4 seconds. The webmasters need to reduce the loading time of the largest content element when LCP is more than or equal to 4 seconds.
How to Boost a Web Page’s Search Visibility by Improving LCP Status?
Choose a Fast and Reliable Web Host
You can easily reduce both LCP and server response time by choosing reliable and fast web hosting. You need to gather information from various sources to pick a hosting service provider that accelerates server response speed by investing in high-performance and high-available web servers.
Use a Content Delivery Network (CDN)
As a geographically distributed group of web servers, CDNs reduce the time between user requests and server responses drastically. The LCP reduces when a web page’s main content is delivered to a searcher or visitor from the closest web server.
Enable Page Caching
Page caching techniques help you to render a web page’s key content quickly by storing copies of files in temporary storage locations or cache in HTML format. Hence, the content is rendered more quickly when the page is being loaded after the first time. You can easily reduce LCP by enabling both client-side and server-side page caching.
Defer Non-Essential CSS Parsing
Compress Large Text Files
Image optimization is one of the critical aspects of improving a web page’s LCP. Before uploading an image, you must focus on choosing the appropriate format and reducing file size. Also, you should consider using static images instead of sliders. It is also important to disable lazy loading options for the images that are being used as a web page’s largest content element.
Preload Critical Web Page Resources
As one of the key Core Web Vitals, LCP helps Google to measure the amount of time required to render a web page’s largest content element on a web browser. Google has already revealed its plan to make Core Web Vitals a key ranking signal. That is why; it becomes essential for webmasters and digital marketers to focus on boosting LCP while developing websites and implementing search engine optimization (SEO) strategies.
Search engine optimization (SEO) is often described as the process of improving the visibility of a web page or website on search engine results pages (SERPs). Digital marketers boost a website’s search performance by implementing a slew of on-page and off-page SEO strategies. But you must remember that the SEO Starter Guide published by Google links SEO exclusively with content.
According to Google Search Central,
“You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content.”
Major search engines like Google and Bing change and update their search algorithms frequently to boost the searcher experience and deliver better search results. Some of these major search engine algorithms often make many SEO techniques and best practices obsolete. But you can minimize the impact of search algorithm updates on your SEO strategy by focusing extensively on content planning, creation, and optimizations.
There are many SEO writing tools that make it easier for you to create and optimize content for search engines. You can leverage these widely used SEO content writing tools to optimize content for both search engines and searchers simultaneously. You can leverage these online content writing tools and solutions to produce content that increases organic search traffic to your website and keep the website visitors engaged.
19 SEO Writing Tools to Create High-Quality Content for Search Engines and Searchers
The search engines emphasize delivering error-free content to searchers. That is why; major search engines penalize content with spelling and grammatical errors. Grammarly helps you to create SEO-friendly content by identifying and fixing a variety of errors – spelling, grammar, clarity, punctuation, and engagement. In addition to highlighting various errors, the online content writing assistant helps writers fix these errors by suggesting replacements. The premium edition of Grammarly comes with a slew of additional features, including plagiarism detection.
Search engines do not penalize duplicate or copied content explicitly. But search engine algorithm updates always aim to deliver fresh and original content to searchers. That is why; you can boost the search visibility of an article or blog only by ensuring that the content is 100% original. Copyscape makes it easier for you to detect duplicate and plagiarized content before publishing an article or blog. Millions of content writers and digital marketers use this online plagiarism detection service to publish only original text content.
You can use this widely used writing assistant tool in multiple formats – desktop application, mobile apps, and browser add-on. But each edition version of Ginger helps you to optimize content for both search engines and searchers in a number of ways – fixing grammatical errors, improving sentence structures, using appropriate wording and ensuring subject-verb agreement. You can use Ginger regularly based on multiple pricing plans. Some of these pricing plans allow you to avail of premium features like translation. Many content writers these days prefer Ginger to Grammarly as it supports over 40 languages.
Based on your content writing needs, you have the option to choose from four distinct editions of Copywriterly – personal, startup, company, and enterprise. Each edition of Copywriterly enables you to optimize content for both search engines and searchers by leveraging a slew of online tools – grammar checker, duplicate content checker, keyword density checker, and word counters. At the same time, you can access an online SEO Content Guide to understand the key stages in SEO content writing and optimize content for search engines based on a variety of factors.
5) Surfer SEO
As its name suggests, this online writing assistant comes with features to speed up SEO-optimized content writing. You can create and optimize content for search engines using a slew of features provided by SEO Surfer – content editor, content planner, keyword research, SEO audit, and SERP analyzer. You can use the content editor provided by SEO Surfer to assess the search performance of the content written by you using over 500 on-page signals. Also, SEO Surfer helps you to boost the content’s search performance by improving the content score and improving individual ranking signals. You can use this popular SEO content writing solution by choosing from three different pricing options – basic, pro, and business.
Market Muse is developed as an enterprise content planning solution. Many enterprises these days leverage this cloud-based writing solution to speed up and automate content creation using artificial intelligence (AI) algorithms. While using Surfer SEO, you can produce editor-ready drafts of content using a tool called First Draft. Likewise, you can use an online text editor to make the content readable and SEO-friendly based on real-time feedback and recommendation. Enterprise users can automate content creation and optimization activities using one of the three editions of Surfer SEO – trial, plus, and premium.
This popular online SEO writing tool helps content creators and digital marketers to create content that is optimized for search engines before publication. You can use Topic to curtain the time and effort required to create SEO-friendly content in several ways – finding appropriate keywords and headings; creating a comprehensive content outline, and optimizing the content for search engines based on real-time feedback. You have the option to choose from three distinct editions of Topic – starter, plus, and premium. Each edition currently supports five languages.
SEOtagg is one of the SEO writing tools that modernize content research, creation, and management using AI algorithms. You can use this new-age content marketing and SEO writing solution to find content opportunities, create the first draft, and optimize the content for search engines by leveraging AI. At the same time, the robust text editor provided by SEOtagg helps you to evaluate the content according to the targeted search terms and your SEO strategy. You can use SEOtagg by choosing from four pricing plans – free, starter, pro, and guru.
Unlike other widely used SEO writing tools, Textmetrics is not developed with features to optimize blogs and articles for search engines. Instead, this SEO tool focuses extensively on helping businesses and recruiters find potential candidates by optimizing job descriptions for search engines. You can leverage this online tool to write SEO job descriptions using AI algorithms. In addition to providing ready-to-use templates, Textmetrics helps you to find the most relevant keywords. You can analyze and optimize your existing content by using Textmetrics for seven days on a trial basis.
10) Semrush Tools
This widely used SEO and digital marketing solution helps you to write and optimize content for search engines by providing two useful tools – SEO Content Template and SEO Writing Assistant. You can use SEO Content Template to create SEO-friendly content based on recommendations. The online tool will give recommendations by analyzing content on Google’s top 10-ranking pages based on your target keywords. At the same time, you can use SEO Writing Assistant to check and measure the SEO-friendliness of your content based on the targeted keywords.
Yoast is currently the most popular SEO plugin for WordPress. You have the option to several editions to Yoast plugins according to your precise needs. Each of these Yoast plugins comes with built-in tools to optimize content for search engines. You can leverage these tools provided by Yoast to perform real-time content analysis. After writing the content, you can measure and improve its SEO-friendliness based on the overall SEO score displayed on the screen. Also, it helps you to boost the content’s search visibility by making simple but relevant changes. Here is a quick guide to using Yoast SEO.
Before writing and optimizing content, content writers and search engine optimizers spend time gathering and evaluating content ideas. AnswerThePublic makes it easier for SEO writers to get relevant content ideas based on autocomplete data collected from leading search engines like Google. You can leverage the online tool to know the phrases searchers use and questions searchers ask according to your targeted keywords. You can use AnswerThePublic Pro to get content ideas based on any number of keywords and track search behavior changes.
13) On-Page Optimization Tools
The SEO writing assistant developed by Internet Marketing Ninjas helps you to create and optimize content by providing a slew of useful tools – keyword optimization tool, keyword density tool, header check tool, and link accounting tool. You can use these On-Page Optimization Tools to review the content similar to the way search engine spiders see the data. You can further leverage these tools to boost content’s search visibility using a variety of on-page SEO techniques without incurring extra expenses.
14) IsItWP Headline Analyzer
Major search engines consider headlines while analyzing and ranking content. Similarly, authentic and relevant headlines make your content more effective in keeping searchers and website visitors. While writing and optimizing content, you must focus extensively on creating and optimizing headlines. You can leverage IsItWP Headline Analyzer to analyze and evaluate headlines based on a slew of parameters – word count, word balance, headline length, common words, uncommon words, power words, and emotional words. The online tool helps you to optimize headlines for both search engines and searchers by improving the overall score to 70.
15) Google Trends
Often content writers find it challenging to pick a topic that is frequently searched by people. You can use Google Trends to compare and evaluate multiple search terms across regions, categories, and languages by launching Google Trends. The popular online service helps you to check what people are searching for simply by entering a topic or search term. Also, you can use Google Trends to compare multiple search terms while performing content research. The tool makes it easier for you to differentiate between the rising and declining search trends using both data and graphs.
16) Text Tools
This online SEO tool optimizes content for search engines scientifically using a formular called TF-IDF and WDF-IDF. The formular used by Text Tools analyzes the quality of web content semantically. You can use this tool while writing content to choose and include the right key phrases in the right places by getting suggestions and recommendations. Also, Text Tools helps you to assess the relevance of the content written by you for the selected and targeted keywords using algorithms. You can use Text Tools by choosing from three pricing options – free trial, professional, and premium.
17) Hemingway Editor
Hemingway Editor is developed as a simple word processor. But it comes with features and tools to help you write content that is simple, clear, and powerful. You have the option to use Hemingway Editor either as a desktop application or an online tool. But none of these editions come with features to optimize content for search engines. Many content writers still leverage Hemingway Editor to produce readable and error-free content by getting on-time assistance and tips. While writing content for SEO campaigns, you can leverage this tool to boost content quality in a number of ways – simplifying complex sentences, using shorter words, replacing weaker phrases, and changing passive voice.
This premium online tool helps you to drive organic traffic to your website for search engines by optimizing content using AI. Clearscope uses AI algorithms to create content that is relevant for searchers, along with being readable, searchable, clickable, and sharable. At the same time, the guides and tutorials provided by Clearscope help writers bridge the gap between content writing and SEO. You can use Clearscope by choosing from three pricing plans – essential, professional, and enterprise.
19) Content Writing Outsourcing
Many enterprises these days prefer human content writers to SEO writing tools while producing SEO-friendly content. Instead of investing in premium SEO content writing tools, they prefer outsourcing content writing projects to competent and expert content writers. While comparing some of the widely used SEO writing tools, you must not forget to outsource content writing activities. You can easily find and shortlist competent writers using both search engines and social media. In addition to using their skill and expertise, these writers produce SEO-friendly content using some of these widely used SEO writing tools.
In addition to reducing the time and effort required to create high-quality content, these SEO writing tools help you to optimize the content for both search engines and searchers. But you cannot use a single SEO writing tool to automate multiple and different content writing activities. Your SEO strategy must focus on boosting the content creation and optimization process by combining the right SEO content writing tools.
Unlike other digital marketing strategies, search engine optimization (SEO) and search engine marketing (SEM) deliver long-lasting results to businesses. But the SEO strategies need to be modified and finetuned each time a major search engine updates its search algorithms. Likewise, the emerging SEO trends deteriorate the impact of SEO strategies gradually.
That is why; digital marketers and webmasters look for fresh ideas and real-time tips to keep SEO strategies relevant. They can easily boost SEO strategies by getting fresh ideas and using innovative techniques by reading some of these top SEO blogs in India. The information and insights gathered from these SEO blogs will help to boost a website’s search visibility by beating the latest search algorithm updates.
Finding and Shortlisting 10 of the Top SEO Blogs in India
This popular SEO blog Bloggers Ideas was started by Jitendra Baswani, a seasoned digital marketing practitioner. Baswani has been helping business owners and digital marketers to run successful SEO campaigns by writing blog posts on SEO and link building. In addition to sharing SEO tips, these blogs help readers to understand important SEO concepts and trends. The readers can further read blogs to create high-quality backlinks without violating the latest search engine guidelines.
The blogging site is launched by Kulwant Nagi, an affiliate marketer, and professional blogger. Nagi has launched BloggingCage with the aim to help novice and experienced bloggers to earn recurring income by writing blogs. The bloggers can leverage the information and resources to diver organic search traffic to their websites, build high-quality backlinks, and leverage various blog monetization options. At the same time, beginners can read these blogs to start their own blogs as well as explore guest blogging opportunities.
3) Digital Vidya
Digital Vidya was launched in 2009 as a professional training company. In addition to being an official training partner of Microsoft and Google, Digital Vidya is one of the most popular blogs for SEO and SEM in India. Many digital marketers visit this blogging website regularly to access elaborate guides on on-page SEO, off-page SEO, content marketing, and SEO techniques. Digital Vidya further helps digital marketers to boost their SEO strategies by organizing free webinars at regular intervals.
4) Abhijit Panda’s Musings
This is one of the top SEO blogs in India is launched by Abhijit Panda who has over 12 years of experience in planning and managing digital marketing campaigns. He passionately believes that every business needs a good SEO strategy to sustain growth and beat competition. Abhijit has been sharing his knowledge and expertise with businesses owners and digital marketing by publishing blogs on SEO and SEM. His blog posts provide the information and insights required to conduct SEO audits, finetune SEO strategies, and beat frequent search engine algorithm updates.
5) PageTraffic Buzz
The popular SEO blog was launched in 2006 with the aim to share news, views, and reviews related to digital marketing. Many digital marketers visit PageTraffic Buzz regularly to make their search engine strategies more impactful by gathering information and ideas. In addition to simplifying content generation, update, and recapturing, these blog posts help digital marketers to plan local and international SEO campaigns by tracking emerging trends and understanding search algorithm changes.
6) Deepanshu Gahlaut’s SEO Blog
Deepanshu Gahlaut’s blog is a premier resource for SEO enthusiasts, professionals and experts and covers SEO, Social Media, Content Marketing, WordPress, and Blogging. Started by Deepanshu Gahlaut in 2013, the site also features articles from subject matter experts that offers actionable advice and best practices in Search Engine Optimization.
This digital marketing blog was launched by Gangadhar Kulkarni, director of a leading digital marketing firm. A digital marketer can visit SEOGDK to read blog posts on both SEO and SEM. In addition to understanding and reviewing popular SEO tools, these blog posts help readers to create high-quality content and plan content marketing strategies. Also, the readers can read blog posts regularly to understand the latest Google updates and track emerging SEO trends.
8) New Delhi SEO Services
Along with being a leading SEO service provider, New Delhi SEO helps digital marketers to track search engine algorithm updates and SEO trends by reading blog posts. A digital marketer can access this website to read blogs on many digital marketing strategies, including SEO and SEM. These blog posts help beginners to compare various SEO programs, evaluate SEO ideas, and monetize their blogs. At the same time, the experienced digital marketers can read these blogs to boost the performance of SEO campaigns by getting fresh and actionable ideas.
Iftekhar Ahmed started this blog with the aim to simplify the process of ranking articles and blogs higher on search engine results pages (SERPs). In addition to providing consultancy services, Iftekhar has been writing blog posts on various SEO concepts and trends. A digital marketer can read these blog posts to improve a website’s search visibility and user experience simultaneously. Also, he can leverage the information to track and analyze the competition.
10) Latest SEO Tutorial
Despite its name, Latest SEO Tutorial helps digital marketers and webmasters to boost websites’ search visibility by creating high-quality links. Digital marketers cannot leverage this website to get SEO tips and know SEO trends. They can access the website regularly to boost off-page SEO strategies by gathering information about websites with good authority and traffic. Digital marketers can generate high-quality backlinks by choosing relevant websites based on information gathered by reading these SEO blogs.
11) SEO Sandwich Blog
It is one of the top SEO blogs in India that help digital marketers to get SEO tips as well as compare SEO tools. A digital marketer can access SEO Sandwich Blog regularly to boost a website’s search visibility by identifying relevant keywords and improving SEO strategies. At the same time, the SEO tool reviews posted on this website help digital marketers save both time and effort by automating common SEO and SEM activities like website traffic checking, competitor analysis, and content plagiarism checking.
The frequent search algorithm updates make it essential for digital marketers to review and finetune SEO strategies regularly. Both novice and experienced digital marketers can get fresh and actionable ideas to launch successful SEO and SEM campaigns by reading these top SEO blogs in India. But it is always advisable for digital marketers to access and subscribe to multiple SEO blogs from India to make digital marketing strategies more impactful.
No search engine reveals or shares its search volume data accurately and regularly.
But according to the latest statistics posted on HubSpot,
“It is estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year.”
People these days gather information and answer questions using many search engines – Google, Bing, Yahoo, Ask.com, and Baidu.
Some people access search engines on their desktops and laptops, while others initiate web searches using smartphones and tablets. Also, every individual enter a variety of search queries in the search engines while initiating a web search. The term “search query” or “search engine query” is often described as a string of characters or a combination of keywords that searchers enter in search engines or search bars to collect relevant and specific information related to a specific topic.
According to Technopedia,
“Every time a user puts a string of characters in a search engine and presses ‘Enter’, a search engine query is made. The string of characters (often one or more words) acts as keywords that the search engine uses to algorithmically match results with the query. These results are displayed on the search engine results page (SERP) in order of significance (according to the algorithm).”
While initiating web searches, some searchers enter unique search queries, while others enter repeat search queries. You cannot control or change the way searchers form search queries or choose keywords. But you can boost your website’s search visibility only by identifying and targeting various types of search queries in the most appropriate way. Your SEO strategy and SEO checklist must focus extensively on choosing the most relevant keywords by identifying each type of search query accurately.
Identifying, Understanding, and Targeting 4 Broad Types of Search Queries
1) Informational Search Queries
Understanding Informational Search Queries
While doing web searches, searchers enter informational search queries to gather information about a particular topic or subject. The searchers use a variety of informational queries to understand important aspects of the topic. For instance, a searcher can enter an informal search query to understand what digital marketing is as well as compare different types of digital marketing.
But the searcher will create the informational search queries in multiple and different ways. Hence, the search intent will vary across informational search queries. For instance, a searcher can prepare dalogna coffee by gathering relevant instructions by entering a variety of informational queries – how to make dalogna coffee, instructions to prepare dalogna coffee, dalogna coffee recipe, or steps in preparing dalogna coffee. Informational search queries are popularly referred to as know search queries.
Targeting Informational Search Queries
You cannot target informational search queries accurately without creating and distributing a variety of informative content in multiple digital formats. Also, you need to ensure that piece and type of content provides relevant and up-to-date information to searchers. At the same time, you must optimize the content for both search engines and searchers by implementing a slew of white-hat SEO techniques and best practices.
Leading search engines like Google make it easier for you to target this type of search engine queries by launching options like Knowledge Graph. Knowledge Graph delivers relevant information to searchers instantly based on their precise search queries by leveraging the collective intelligence of the internet. According to Google, Knowledge Graph enhances search experience in three distinct ways – finding the right thing, getting the best summary, and making expected discoveries.
You can easily target and handle informational search queries by leveraging Knowledge Graph while creating informational content. However, you can target information search engine queries effectively only by creating and publishing a variety of digital content regularly. For instance, your SEO strategy must target this category of search engine queries by focusing on writing blog posts, creating how-to-videos, preparing step-by-step guides, designing compelling infographics.
The creation and publication of multi-format informative content will help you to target identical and different information search queries. But you can attract and impress searchers only when the content makes your business or brand appear both authoritative and trustworthy. Instead of promoting a product/service, you must focus on creating brand awareness. The content must focus on answering a searcher’s question accurately or solving a searcher’s problem by providing the most relevant information.
2) Transactional Search Queries
Understanding Transactional Search Queries
Transactional search queries are often linked to financial transactions like purchase and sell. But searchers enter transactional search queries to perform a specific action or complete a specific transaction. No searcher enters this category of search queries with the aim to collect information. Instead, they convey the search intent using specific terms like purchase, buy, download, or order. Also, transactional search queries often include a specific product or brand.
For instance, a transactional search query with the intention to purchase a mobile device often includes brands like iPhone or Samsung. Also, the transactional search queries will appear like buy Samsung M12, purchase iPhone 12, or download Jagjit Singh ghazals. Instead of gathering information, searchers enter transactional search queries with the intention to take a specific action or complete a specific transaction without any delay. Transactional search queries are also referred to as do search queries.
Different Types of Transactional Search Queries
While initiating web searchers, searchers enter three distinct types of transactional search queries – specific, generic, and vertical. As the name suggests, users enter a generic transactional search query to get or buy any specific product or brand. For instance, buy a 3D printer or buy a smartphone belongs to this type of transactional search query. But specific or brand-focused transactional search queries are always product-specific or brand-specific.
For instance, buy a Samsung mobile or buy an Aurum3D printer is regarded as specific or focused transactional search queries. On the other hand, search queries pertaining to a specific industry or sector are regarded as vertical transactional queries. For instance, find a coffee shop in Bangalore or visit an ice cream parlor in Bangalore falls under the category of vertical search queries entered with the intention of completing a transaction.
Targeting Transactional Search Queries
While targeting this category of search engine queries, you must remember that transactional search queries can be both generic and specific. That is why; you must approach distinct approaches to target generic and specific transactional search queries effectively. Also, you should not try to leverage the informational content created and published by your business for SEO purposes. The seasoned digital marketers target transactional search engine queries through paid search instead of organic search.
The pay-per-click (PPC) ad models supported by major search engines make it easier for you to target transactional search queries. According to Google Ads, “Picking the right keywords helps you to target the right audience. This, in turn, leads to higher click-through rates.” In addition to designing customized ads, search engines require you to pay only when the searchers click on your ad. That is why; you can customize and scale the paid ad campaigns according to your digital marketing strategy and budget.
However, many digital marketers these days target transactional search queries through product listings and service pages. They optimize the product listing by including the focus keyword in title, description, and image alt tags. Also, the highlight and showcase key attributes of a product – material, size, and color by writing concise but compelling content. Similarly, they highlight the features or price of services by writing compelling content.
While listing a product or creating a service page, you must focus extensively on the selection and placement of call-to-action (CTA). The appeal and placement of CTAs will impact the conversion rate directly. But you must remember that paid ads are more effective than product listing or service pages in increasing conversion rate. You need to combine both approaches to target various types of transactional search queries efficiently.
3) Navigational Search Queries
Understanding Navigational Search Queries
Searchers enter navigational search queries with the intent to access or navigate to a particular website through the search engines. While entering navigational search queries, searchers often ignore the website’s URL. They accelerate navigation by entering the website’s domain name only. For instance, a searcher who wants to navigate to Facebook.com will enter a single-word navigational search query – Facebook.
Similarly, a searcher will enter Gmail only while navigating to Gmail.com through a search engine. The searchers do not enter navigational search queries to find similar websites or compare various options. Instead, they enter this type of search query to access a particular search website. Many searchers enter navigational queries to navigate to a website by submitting the name of a business or brand. This category of search queries is often regarded as go search queries.
Targeting Navigational Search Queries
While entering a navigational search query, the searcher always has a single and clear intent. Hence, navigational search queries are difficult to target and optimize than other types of search queries. You can target or optimize a navigational search query only when the search query entered by the searcher includes your brand name or domain name. Often search engines restrict and reduce the number of SERPS while delivering results for this category of search queries.
While targeting navigational search queries, digital marketers often focus on making the website appear on top of SERPs. Also, they ensure that the searcher gets relevant information about a website, including location, products, service, and brand name. They implement on-page and off-page SEO techniques to boost a website’s search engine ranking organically. Also, many digital marketers run PPC ads to ensure that the searcher finds and visits the website instantly from SERPs.
4) Connectivity Search Queries
While implementing SEO strategies, digital marketers often do not target connectivity search queries. But major search engines support this least-use search query. Digital markets generally use this type of search query commonly to gather important information required to boost a website’s search visibility and search performance.
For instance, many digital marketers enter connectivity search queries to gather a slew of useful information – how many URLs are already indexed by search engines from a specific domain and which external backlinks are pointing to a specific page or post. Hence, connectivity search queries help digital marketers gather the information required to drive and boost various SEO campaigns. While implementing SEO strategies, you need not target this category of search engine queries.
While initiating web searchers, searchers these days enter several types of search queries. In addition to understanding search intent, search queries help you to identify the most relevant keywords for your content writing and SEO projects. That is why; your SEO strategy must focus extensively on differentiating between search queries to boost keyword research. However, your SEO strategy can generate more leads and increase sales conversion only by targeting each type of search engine query efficiently and effectively.
In 2022, individuals and enterprises will promote their websites through many digital marketing channels – search engines, social media, emails, display ads, and paid advertisements. But search engines are more effective in diverting organic and trackable traffic to websites than other digital marketing channels.
According to Search Engine Journal,
“53%: The percentage of all trackable website traffic that comes from organic search.”
Also, search engine optimization (SEO), unlike other digital marketing strategies, diverts traffic to websites organically and regularly over a period of time. That is why; companies and startups have been spending more and more on SEO services. You can easily divert search traffic to your websites regularly by implementing SEO strategies or availing of SEO services in 2022.
But you must remember that major search engines like Google change search algorithms around 500 to 600 times every year. Also, they add new ranking factors regularly to deliver the most relevant search results to searchers. That is why; you have to focus on a slew of factors while making and implementing SEO strategies in 2022.
WordPress is one of the content management systems (CMS) that help you to optimize your website for search engines without putting in extra time and effort. But you must prepare an elaborate WordPress SEO checklist to divert and grow your WordPress website’s organic traffic. You can refer to the SEO checklist to optimize web pages and blog posts according to the latest search engine guidelines and emerging SEO trends.
While preparing the WordPress SEO checklist for 2022, you must cover important SEO activities like on-page SEO, off-page SEO, keyword research, content optimization, and link building. Also, you must make the checklist more effective by including SEO tips and best practices. However, it is also important to keep the SEO checklist flexible enough to finetune SEO techniques and adopt SEO trends quickly and effortlessly.
WordPress SEO Checklist for 2022: 17 Practical Tips and Best Practices
1) Enable Search Engines to Crawl and Index
WordPress’s clear and simple source code makes it easier for search engines to crawl and index websites. But WordPress allows users to prevent search engines from crawling and indexing a website by disabling the search engine visibility option. While implementing SEO strategies, you must allow search engine bots to crawl and index your WordPress website effortlessly by making relevant changes in the robots.txt file.
2) Install the Right SEO Plugin
While preparing WordPress SEO checklists, webmasters and digital marketers often opt for the most popular SEO plugin for WordPress – Yoast SEO. Yoast is one of the mature SEO plugins that are used widely to optimize various websites. But you have the option to choose from many new-age SEO plugins for WordPress. It is always important to spend some time choosing the best SEO plugin for your WordPress website. That is why; you must compare various WordPress SEO plugins using important parameters like features, compatibility, security, speed, and update frequency.
3) Make URLs Search Engine Friendly
Google recommends webmasters to make bots crawl web pages without consuming more bandwidth by keeping the URL short and simple. While optimizing a post or page in 2022, you must check its URL to ensure that it does not contain unsafe characters. Also, you must keep the URL readable by replacing blank spaces with underscores and using either uppercase or lowercase. However, you must not forget to include the focus keyword in the URL while optimizing it according to search engine guidelines.
4) Use HTML Heading Accurately and Strategically
Accurate usage of heading tags (H1 to H6) is one of the key elements of on-page SEO strategies. Every heading tag conveys important information about your WordPress website clearly to the search engines. For instance, the H1 tag makes the search engine understand what the page post or page is about, while H2 tags convey information about a particular section on the web page. Every WordPress theme handles headers in a different way. That is why; you must review the page’s source code to ensure that the header tags are used accurately.
5) Identify and Find Relevant Keywords
Selection and optimization of keywords must be one of the key elements of your WordPress SEO checklist for 2022. You can accelerate keyword research using the options included in WordPress SEO plugins. Also, you can find long-tail keywords using Google Suggest and use Google Keyword Planner to find relevant and related keywords. However, you must not leverage social media and online forums to find fresh and untapped keywords. The information and trends collected from multiple online sources will help you to find the most relevant keywords.
6) Use and Include Relevant Keywords
After conducting keyword research, you have to optimize a page or post by including the focus keyword and secondary keywords strategically. Your WordPress SEO checklist needs to ensure that you include the focus keyword in the URL, title tag, tag modifiers, and H1 tag. Also, you must include the focus keyword in the first 100 to 150 words of the content. At the same time, you must use secondary keywords strategically in header tags. However, you must review and edit the content to ensure that the keywords are placed naturally and not stuffed.
7) Add Structured Data Strategically
In addition to improving search experience, structured data make search engines understand a web page or blog post clearly. Major search engines these days boost the search experience by displaying structured data on SERPs in the form of rich snippets. You can boost the search visibility of a post or page by adding a variety of rich snippets – products, reviews, courses, recipes, events, how-to, businesses and organizations, and reviews and ratings. You can add structured data or rich snippets to a web page using WordPress plugins or structured data markup.
8) Analyze and Optimize Content
Your WordPress SEO checklist must focus on optimizing content for both search engines and searchers. You can attract and engage website visitors only by posting fresh, insightful, and readable content with no spelling or grammatical mistakes. At the same time, you need to optimize the page or post for search engines by keeping the content scannable and embedding keywords naturally. You can easily analyze the SEO-friendliness of the content using a slew of WordPress SEO plugins and online writing assistants. These tools help you to post SEO-friendly content by making changes and fixing mistakes.
9) Define the Page Title Clearly
Search engines display a web page’s title in the form of a clickable headline on SERPs. They display the page title in around 60 to 70 characters. That is why; you must focus on creating a page title that is short and contextual. While defining a page title in the H1 tag, you need to ensure that the page title conveys the nature and context of the title clearly to both search engines and searchers. At the same time, you must make the title SEO-friendly by including the focus keyword. It is always important to spend time on creating a compelling page title and optimize it for search engines.
10) Write and Finetune Meta Description
Unlike page titles, the meta description is not a search engine ranking factor. But searchers will decide about clicking on the page title only after reading the meta description appearing on SERPS. While writing a meta description, you should restrict its length to 160 characters. You still need to ensure that meta description provides the searchers with a summary of the content. Also, you must not forget to optimize the meta description for SEO by embedding relevant keywords strategically. Here is a quick guide on meta description SEO best practices.
11) Create Internal Links
In your WordPress SEO checklist for 2022, you must focus on the web page’s internal and external link structure. Unlike external links, internal links can be created easily and organically by connecting the new web page to existing web pages. But you can boost a web page’s search visibility only by creating contextual internal links by connecting relevant and related web pages. At the same time, you must restrict the number of internal links to avoid passing excessive link juice. You can easily boost the web page’s internal link structure by adopting some simple best practices.
12) Build External Links to High Domain Authority Sites
Along with creating the internal link structure, you must focus on building high-quality external links using white-hat SEO techniques. While posting blogs, you must explore ways to link the web page to a relevant website with high domain authority. The external links must help readers to gather additional information related to your page or post. The leading SEO experts will advise you to include at least two external links to high domain authority sites in a single page or post. However, you still need to ensure that the linked web page opens in a new tab when the reader clicks on the external link.
13) Check and Maintain Keyword Density
Like keyword stuffing, higher keyword density often impacts a web page’s search performance directly. While optimizing the content and web page, you must focus on maintaining the right keyword density. The keyword density percentage recommended by individual bloggers and digital marketers differs. But you can easily check and modify keyword density using a WordPress SEO plugin. Most SEO plugins for WordPress helps you to know the current keyword density along with making suggestions and recommendations.
14) Complement Text with Images and Videos
You can easily boost a web page’s search performance by leveraging the SEO benefits of images and videos. The multimedia content will help you to keep the visitors engaged. At the same time, you can easily boost your page or post’s SEO by optimizing the imaged and videos. However, it is important to choose and include multimedia content that complements the topic of the article or blog perfectly. Also, you can use images and videos to help readers understand complex concepts and analyze diverse information while reading the textual content.
15) Optimize Every Image for Search Engines
WordPress is one of the CMS that comes with built-in options to help users handle and optimize images. While embedding images, pictures, or graphics into textual content, you need to ensure that the web page’s loading speed is not impacted. In addition to choosing the right image format, you must compress the image before uploading. At the same time, it is also important to optimize the images for search engines through the ALT tag. You can use the ALT tag to include the relevant keywords in the image description, along with keeping the image caption compelling. Here are some image SEO tips for the savvy digital ,marketers.
16) Conduct Regular SEO Audits
The search visibility and performance of every WordPress website vary from time to time based on a variety of factors. You cannot boost your website’s search performance consistently without fixing the issues and factors impacting its performance. You can easily identify the issues affecting your website’s search visibility using a slew of SEO audit tools and plugins. Most of these tools and plugins help you to identify SEO lists without putting in extra time and effort. Your WordPress SEO checklist must focus on making SEO audit an ongoing activity in 2022.
17) Boost Your Website’s User Experience
In 2022, no webmaster can boost her WordPress website’s search visibility without improving its user experience (UX).
According to Search Engine Land, “Think of the partnership of SEO and UX this way: SEO targets search engines, and UX targets your website’s visitors. Both share a common goal of giving users the best experience.”
While implementing SEO strategies, you must focus on key factors that impact the website’s user experience directly – loading speed, mobile accessibility, and site navigability. It is always advisable to test and boost your website’s UX before starting SEO.
The WordPress SEO checklist will make it easier for you to optimize web pages and blog posts in 2022. But you cannot boost lead generation and lead conversion without reviewing and updating the SEO checklist for WordPress websites from time to time. It is always important to keep the WordPress SEO checklist for 2022 flexible and dynamic enough to adopt SEO changes and trends proactively.