Conversion Rate Optimization CRO

What is Conversion Rate Optimization?

Inbound marketing techniques enable businesses to drive visitors to their websites without investing huge resources. A business can increase its website traffic consistently by running multiple inbound marketing campaigns simultaneously. But no business can achieve preset digital marketing goals without measuring and improving conversion rate optimization.

According to Wikipedia,

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take the desired action (such as buying a product or leaving contact details).

As a key digital marketing process, conversion rate optimization (CRO) helps decision-makers measure and increase the percentage of website visitors taking the desired action. Most organizations these days use conversion rate optimization as a key performance indicator (KPI) to know what percentage of website visitors are becoming leads and customers.

Importance of Conversion Rate Optimization for Businesses

Understand Customers Deeply

In the digital age, no business can generate and convert leads without understanding customers deeply. CRO creates opportunities for decision-makers to get an in-depth understanding of customers by performing various tests.

The test results help them understand who is visiting the website, how visitors are interacting with the website, and what bottlenecks prevent visitors from taking the desired action. Decision-makers can leverage the test results to create buyer personas that meet needs and address challenges.

Boost Inbound Marketing Campaigns

Many decision-makers use CRO as a key metric for comparing inbound marketing channels and campaigns. The metric helps them to focus on the right customer acquisition channels as well as optimize the buyer’s journey.

The marketers can leverage the information to boost the performance of various inbound marketing campaigns. For instance, the information helps marketers divert more visitors to the website from search engines and social media through the publication of better content.

Decrease Customer Acquisition Cost

The boost in inbound marketing campaign performance increases the number of website visitors consistently. Hence, it becomes managers to generate and convert more leads through personalization and improvement of customer experience.

The increase in the number of leads and customers helps businesses decrease lower customer acquisition costs. Also, marketers can increase inbound marketing ROI by converting more website visitors into leads and customers.

Increase Customer Lifetime Value

While conducting CRO testing and research, decision-makers focus extensively on measuring and improving customer experience. In addition to converting website visitors into customers, they divide loyal customers into various segments based on buyer personas.

Also, they seduce and retain loyal customers by optimizing buyers’ journeys and making personalized offers and deals. Hence, CRO makes it easier for businesses to generate recurring revenue by increasing customer lifetime value (CLTV) consistently.

Conversion Rate Optimization Techniques Used Widely by Businesses

Decision-makers often calculate conversion rate as the percentage of website visitors who become either leads or customers by taking the desired action. But average conversion rates vary according to the action taken by website visitors. Also, the average conversion rates vary across websites and web pages.

That is why; decision-makers often find it challenging to decide the average conversion rate for a specific business or industry. However, the average conversion rates vary from 1% to 4% across industries. But decision-makers can increase conversion rates consistently by using a slew of CRO techniques and best practices.

Optimize the Website’s User Experience

No website can keep visitors engaged and convert them into leads or customers without delivering an outstanding user experience. A business can easily increase and convert visitors by improving key aspects of a website – accessibility, speed, security, and navigability.

For instance, it can keep visitors engaged only when the website loads in less than 2 seconds and is accessible on mobile devices. The user experience optimization will increase the website’s search visibility as well as drive CRO.

Design Every Page for a Single Purpose

Often businesses make a single web page request visitors to take multiple actions – subscribe to newsletters, download mobile apps, or make a purchase. But they cannot convey multiple messages to a website visitor clearly and effectively using a single headline.

Hence, a web page can increase CRO only when it shows a headline that clearly conveys the desired action to every visitor. The headline will persuade visitors to take the desired action by delivering the message clearly as well as providing relevant information.

Display Important Information Above the Fold

While accessing a web page, visitors scroll down only when the content displayed above the fold impresses them. Often designers make the web page appealing by including the multimedia content in the section. But several studies suggest that visitors scroll down only when they see relevant content above the fold. An organization can easily increase CRO by displaying important information above the flow and moving the multimedia content below the fold.

Use Popup instead of Downloadable

Often businesses use downloadable to convert website visitors into leads. But many businesses these days increase email subscribers using popup as an effective alternative to downloadable. Unlike downloadable, popup delivers both informational and promotional content by appearing on top of the web page content. Hence, they are more effective in conveying the desired message and making visitors sign up.

Reduce the Number of Form Fields

While designing sign-in or checkout forms, decision-makers often include specific fields to capture additional information about website visitors. But most people these days access websites on their smartphones and tablets.

They love web forms with relevant fields. Many users even abandon web pages that require them to fill in additional fields. A business can increase CRO by designing forms only with essential fields and removing optional fields.

Keep CTAs Clear, Direct, and Impactful

Along with headlines and information, call-to-action (CTA) drives a web page’s CRO. While designing a web page, decision-makers must choose the right CTA by performing A/B testing. The test results will help them to create CTA that conveys to the website visitor to take a specific action clearly and directly.

At the same time, designers must make the CTA more appealing by combining the right color, font, and button. They can further increase the font size to ensure that every website visitor sees the CTA and knows the action to be taken.

Conclusion

Conversion rate optimization helps businesses measure and boost the performance of various digital marketing channels and campaigns. Most organizations these days make conversion rate optimization an ongoing process to drive lead generation and conversion activities. But every organization has to fine-tune its conversion rate optimization strategy regularly to meet changing customer expectations.

Web Analytics Tools for Businesses

Best Web Analytics Tools for Businesses

The average daily time spent online by internet users has been increasing steadily. The consistent increase in desktop and internet consumption per capita creates opportunities for businesses to drive and increase traffic to their website by implementing various inbound marketing strategies. A business can drive more visitors to its website from multiple channels by running multichannel digital marketing campaigns.

But no business can convert the website visitors into leads and customers without understanding their activities and behaviors clearly. Web analytics or online analytics helps entrepreneurs and marketers understand user behaviors through measurement and analysis of website data. It further drives lead generation and conversion activities by measuring and improving the website’s user experience.

According to Wikipedia,

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

Most entrepreneurs and marketers these days gain actionable insights using both onsite analytics and offsite analytics. Also, they leverage web analytics tools for businesses to understand user behavior and measure website effectiveness without putting in extra time and effort. Web analytics tools analyze measurable and quantifiable data about a website using a slew of key performance indicators.

In addition to analyzing website traffic, they help decision-makers identify traffic sources, track conversion rate, and measure bounce rate. Also, decision-makers can use these web analytics tools for businesses to compare the effectiveness and performance of individual web pages using several important metrics.

  • New visitors
  • Unique visitors
  • Repeat/return visitors
  • Page views
  • Session duration
  • Bounce rate
  • Click-through-rate
  • Conversion rate

An entrepreneur or marketer has the option to choose from many web analytics tools for businesses. Each of these software solutions analyzes website traffic and measures website performance using multiple metrics. But some of these web analytics tools are available as free software, while others require users to subscribe or pay. We are making it easier for decision-makers to start with web analytics by shortlisting and comparing 21 of the widely-used web analytics software.

Brief Overview of 21 of the Best Web Analytics Tools for Businesses

1. Google Analytics

While adopting web analytics, most professionals opt for the free web analytics service offered by Google. Google Analytics helps entrepreneurs and marketers make smarter decisions by centralizing business data analysis. In addition to analyzing all website data in a single location, users can understand people accessing websites or mobile apps using a slew of metrics – products, content, and marketing channels. Google Analytics boosts website traffic analysis by providing real-time statistics and leveraging machine learning technologies.

2. Adobe Analytics

Many professionals opt for Adobe Analytics to analyze website traffic data across marketing and communication channels. The web analytics tool gathers information about website visitors from both online and offline sources, including web, voice, Internet of Things (IoT), and over-the-top (OTT). Hence, it becomes easier for decision-makers to analyze and understand the behavior of website visitors across the entire buyer’s journey. Adobe Analytics further facilitates data analysis, visualization, and sharing using automated tools and machine learning algorithms.

3. HubSpot

The marketing analytics and dashboard software uses built-in analytics to facilitate data-driven decision-making. In addition to making all website and marketing data accessible from a single location, the tool helps marketers understand website visitors’ behavior by creating behavioral events. Each behavioral event tracks visitor behavior based on actions taken by her on the website. Also, marketers can measure the performance of the website and individual web pages using multiple and critical web metrics.

4. Amplitude

Amplitude helps marketers understand website users by accessing and analyzing self-service product data. Users can boost a digital product’s performance and achieve predefined marketing goals by combining the right features and predicting customer actions. In addition to measuring the digital product’s user experience, Amplitude help decision-makers boost the product’s user experience by creating buyer personas based on user profile data.

5. Open Web Analytics

The software is popular as one of the open-source web analytics tools for businesses. Many marketers opt for Open Web Analytics to track and analyze the behavior of website visitors under their own domain. They also have the option to customize the web analytics tool according to their precise needs and integrate the software with raw data sources using APIs. At the same time, Open Web Analytics enables marketers to use multiple metrics, view detailed web page usage, and define custom site actions using a dashboard.

6. Mixpanel

Mixpanel is one of the premium web analytics tools for businesses. It helps decision-makers identify the power users and understand the features popular with users. A marketer can identify power users and popular features of a website by generating analytics reports. Also, she can answer a variety of questions by building funnels and automated workflows. Mixpanel has the capability to read data directly from the data lake without using specific SDKs. Hence, it becomes easier for marketers to make informed decisions by understanding how visitors interact with a website or SaaS product.

7. Matomo

Matomo is one of the data analytics software that focuses on protecting data and customer privacy. A business has the option to choose from on-premise and cloud-based editions of Matomo. The user can add the tracking code provided by the web analytics tool to the website or mobile apps to measure user experience as well as understand the behavior of individual visitors. Also, she can manage all tracking activities and get actionable insights in a single place using the software’s interface.

8. StatCounter

It is one of the web analytics tools for businesses that aim to help time-strapped business owners understand website visitors and get crucial insights. StatCounter tracks both paid and organic website traffic, along with detecting click frauds. It allows business owners to analyze website traffic using multiple metrics and identify negative trends. The users can identify important customers by receiving email or SMS notifications sent by StatCounter.

9. Hotjar

The product experience insight tool helps entrepreneurs and marketers customers using a variety of tools and widgets – session recording, heatmaps, surveys, and feedback. A user can access session recordings to what visitors see. Likewise, she can use heatmaps to understand user behavior and collect feedback to know how website visitors feel. Hotjar makes it easier for users to understand what is happening on a website by providing clear and visual data points. Also, it explains user or visitor behavior elaborately by adding context.

10. Wix Analytics

In addition to simplifying website development, Wix helps owners get actionable information about their websites by providing analytics tools. Wix Analytics comes with built-in tools to analyze website traffic, identify traffic sources, and differentiate return visitors. Also, it helps decision-makers compare the behavior of new and returning customers. The users can further boost the performance and user experience of the website by implementing tailored recommendations made by Wix Analytics.

11. Chartbeat

It is one of the web analytics tools for businesses that cater to the needs of new sites, blog sites, and similar content-heavy websites. Both content creators and publishers use Chartbeat to measure audience engagement and boost reader loyalty using content analytics. The content publishers can use the dashboard provided by Chartbeat to know how visitors connect with the published content across channels, platforms, and devices. At the same time, they can use a real-time data pipeline to analyze content consumption using over 40 metrics.

12. Kissmetrics

The modern web analytics tool measures a website’s performance and user experience based on actual behavior instead of using widely used metrics. An entrepreneur has the option to choose from two distinct editions – eCommerce and SaaS – of Kissmetrics. Kissmetrics for SaaS comes with features to identify the features and content that convert website visitors into customers. At the same time, Kissmetrics for Ecommerce helps online retailers define and target big spenders based on specific characteristics.

13. Clicky

Clicky is one of the privacy-friendly web analytics tools for businesses. Like other widely-used web analytics software, it allows users to important website data like visitors, time spent on web pages, bounce rate, and location. But it facilitates real-time monitoring and analysis. It further focuses extensively on protecting the personal data of website visitors. However, Clicky helps users boost inbound marketing campaigns by tracking external links and keyword ranking. The users have the option to create user heatmaps according to precise marketing goals.

14. Contentsquare

Contentsquare (earlier known as Clicktale) helps businesses measure and troubleshoot the website performance by understanding user behavior. It simplifies website performance analysis by converting digital interactions into insights and visualizations. The users can analyze the impact of products, content, pricing, and user experience using a dashboard and intuitive visualizations. They also have the option to prioritize and analyze user behavior by capturing user interactions. Contentsquare enables users to monitor various KPIs AI alerts.

15. FullStory

FullStory facilitates the analysis of qualitative and quantitative data about a website using digital experience intelligence. It scores over other web analytics tools for business by helping users get questions answered, understands issues, and identify opportunities. The users can understand how visitors interact with the website by getting a retroactive view of interactions. Hence, it becomes easier for them to get actionable insights by reviewing session details and measuring digital experience.

16. Angelfish Analytics

The self-hosted web analytics tool comes with features to track the performance of websites, web applications, and intranet. In addition to keeping website data secure, Angelfish captures details of individual users. Hence, it becomes easier for decision-makers to access actionable user information like user names, IP addresses, session IDs, page tags, and visit click paths.  Angelfish outperforms other web analytics tools for businesses by capturing information of website visitors who have blocked analytics code for privacy and security purposes.

17. AT INTERNET

AT INTERNET drives website traffic tracking and analysis by providing a slew of digital tools and solutions. Decision-makers can opt for this web analytics suite to mine data from multiple sources, analyze data using relevant KPIs, and share actionable insights with various teams. At the same time, these digital products help users differentiate website traffic across digital marketing channels and measure the performance of digital marketing campaigns. Users can further improve the website’s user experience using the proprietary technology provided by AI INTERNET.

18. Pendo

This all-in-one platform caters to the needs of B2B product teams by providing a slew of digital tools and solutions. The product analytics tool provided by Pendo helps decision-makers analyze user behavior and get actionable insights across websites and mobile apps. In addition to collecting user data automatically, the analytics tool facilitates sentiment analysis by merging qualitative and quantitative data. Also, users can boost product quality and experience simultaneously by collecting feedback from various users.

19. Foxmetrics

The unified data analytics platform helps businesses analyze customer behavioral data collected from different sources, including websites and mobile apps. In addition to visualizing user activities, Foxmetrics measures customer behavior using a slew of metrics. It segregates the website traffic into multiple categories based on customer profiles generated automatically. Users can analyze the customer behavioral data simply by generating analytics reports. Also, they can increase revenue by identifying the most important channels and measuring the performance of marketing campaigns.

20. Simple Analytics

It is one of the basic web analytics tools for businesses that emphasize safeguarding privacy. Marketers often opt for Simple Analytics to analyze website traffic and understand user behavior using commonly used metrics like page views, top web pages, referral sources, and screen size. Users can measure website traffic in minutes using the software’s dashboard. Also, they have the option to track website traffic effortlessly by receiving weekly or monthly email reports generated automatically.

21. Crazy Egg

This popular web analytics tool helps users boost website performance by understanding what is working, fixing what is not working, and experimenting with new ideas. Crazy Egg is one of the web analytics tools for businesses that facilitate user experience analysis by recording entire user sessions. Hence, decision-makers can measure user experience and identify pain points simply by playing back videos. Users have the option to choose from several editions of Crazy Egg according to the nature and requirements of a website.

Conclusion

Every entrepreneur or marketer these days have the option to choose from many web analytics tools for businesses. Web analytics tools can be broadly divided into three categories:

  • Traffic source analytics tools
  • User analytics tools
  • Behavioral analytics tools

The widely-used web analytics software differs from each other in many categories, including features. For instance, some analytics tools come with advanced features like data visualization, data exportation, and actionable insights.

Hence, decision-makers must compare the tools and features provided by these widely-used web analytics tools according to their precise requirements and desired analytics functions.  Also, they must opt for a scalable analytics tool to meet both short-term and long-term business needs. Here is a list of free marketing tools for entrepreneurs, which can be handy for them.

Acquisition Marketing Strategy: A Brief Guide

Acquisition Marketing Strategy: A Brief Guide

While planning various marketing campaigns, enterprises target both existing and new customers. But businesses focus on promoting their products or services to new consumers while planning acquisition marketing campaigns. They promote a product or service to a new customer base through multiple customer acquisition channels.

However, they always target new customers who are either in the consideration or the decision stage in the buyer’s journey. While planning acquisition marketing strategies, decision-makers do not focus on making new customers aware of the brand, product, or service. Instead, they target customers who are considering the product/service or showing interest in the product/service.

The emphasis on a new customer base makes the acquisition marketing strategy different from other inbound and outbound marketing approaches. Also, businesses have to make the marketing team and customer support team work together to make the acquisition marketing campaigns successful.

Acquisition Marketing Channels

Like inbound marketing strategies, acquisition marketing strategies attract, engage, and convert new consumers through multiple marketing channels and platforms. However, marketers often select acquisition marketing channels according to the business type and target audience. Also, they boost the performance of acquisition marketing campaigns by combining multiple channels and platforms.

Blogs

While conducting pre-purchase research, consumers these days gather up-to-date information from various online sources. Many marketers provide relevant content to new consumers by publishing blogs regularly. In addition to educating and engaging consumers, blogs help brands showcase their knowledge, experience, and expertise. Also, businesses can use blogs as a tool to establish authority.

Visual Media

While planning acquisition marketing campaigns, many marketers these days prefer video blogs or vlogs to blogs. They showcase and promote products/services to new consumers by publishing a variety of visual content – images, infographics, and videos. The visual content conveys the desired message to the target audience in an interesting and engaging way. Also, the target audience can gather relevant information in seconds.

Search Engine

Both B2B and B2C consumers these days rely on search engines to gather relevant information about a product or service. Hence, enterprises attract and engage new consumers by running both search engine optimization (SEO) and paid search marketing campaigns.

SEO campaigns help businesses attract and influence customers organically by targeting different types of search queries. On the other hand, businesses have to incur additional expenses to influence new customers by running pay-per-click (PPC) ads.

Social Media

Many consumers these days prefer social networking platforms to search engines while selecting and comparing products/services. The massive popularity of social media creates both free and paid opportunities for businesses to attract and engage new customers.

Social media creates opportunities for businesses to showcase a product or service organically by sharing updated information, answering questions, organizing polls, and showcasing testimonials and reviews. At the same time, businesses can run for run acquisition marketing campaigns using paid social media advertising options.

Emails

Email remains one of the popular acquisition marketing channels despite the massive popularity of search engines and social networks. Many businesses still convey important information about a product/service to new consumers by sending emails.

In addition to sharing quality content and up-to-date information, emails seduce new customers through discounts and promotional offers. But enterprises must adopt a slew of email marketing best practices to leverage this customer acquisition channel fully. 

Premium Content

Many businesses these days boost acquisition marketing campaigns by complementing blogs and visual content with premium content. They deliver higher value to new consumers by allowing them to download a variety of premium or gated content – ebooks, whitepapers, webinars, and training resources. In addition to establishing authority and expertise, the premium content helps marketers draw new consumers into the sales funnel.

Acquisition Marketing Tactics and Best Practices

No business can make acquisition marketing strategies drive revenue growth only by defining the target audience and combining multiple channels. The decision-makers must keep the acquisition marketing flexible and sustainable. Also, they must make the strategies more effective by adopting a slew of acquisition marketing tactics and best practices.

Define the Target Audience

The acquisition marketing campaigns draw new consumers into the marketing funnel by delivering a variety of content. The content can attract, engage, and influence new customers only by meeting their desires, addressing their issues, and reducing their pain points. That is why; marketers must define the target audience by creating buyer personas. The buyer personas will help them to deliver the right content through the right customer acquisition channel at the right time.

Leverage Customer Stories While Creating Content

Like digital marketing strategies, acquisition marketing strategies can leverage user-generated content and customer stories. While creating content, writers must explore ways to present new customers with reviews, testimonials, case studies, and customer stories. The customer stories will add credibility to the content as well as get new customers influenced by existing customers. Hence, customer stories must become an integral part of content delivered to new customers.

Monitor Changes in Consumer Behavior                     

In the digital age, customers’ preferences and behaviors change constantly. The acquisition marketing campaigns can achieve the preset goals only by meeting their changing behaviors. Marketers must keep the strategies flexible to accommodate changes and make adjustments proactively. Also, they must measure the performance of campaigns across acquisition marketing channels.

Keep Strategies Sustainable

A business can adopt acquisition marketing to achieve long-term marketing goals. For instance, it has to publish multi-format content over a period of time to attract quality leads. Likewise, it can engage and influence more leads only by posting content on social networks regularly. Decision-makers must keep the acquisition marketing strategies sustainable to run campaigns successfully and get higher ROI.

Explore Partnership and Networking Opportunities

Many businesses these days drive acquisition marketing by collaborating with influencers and celebrities. Similarly, many businesses acquire new customers through customers and other businesses. Businesses acquire customers by requesting their customers and other influencers promote and recommend the product/service to new customers. Also, many businesses use affiliated marketing as a tool to boost acquisition marketing strategies.

Acquisition Marketing KPIs and Metrics

Acquisition marketing strategies focus on attracting and engaging new consumers through multiple customer acquisition channels. Hence, decision-makers must monitor and measure the performance of individual campaigns to know which strategies are working and which are not.

Decision-makers often measure the performance of acquisition marketing campaigns using various customer acquisition metrics. But many managers these days use specific acquisition marketing KPIs like prospects, visits, impressions, new sales/offers, revenue increase, visit rate, lead rate, and offer rate.

Conclusion

Many businesses these days adopt acquisition marketing to increase revenue by attracting and converting new consumers. But decision-makers have to unify marketing and customer service activities to engage and convert new customers. Also, they must adopt a slew of best practices and use the right KPIs to boost the performance of acquisition marketing campaigns.

Inbound Marketing Strategies-for your business in 2022

Inbound Marketing Strategies for Your Business in 2022

Unlike traditional or outbound marketing, inbound marketing does not require your business to reach out to potential customers. Instead, inbound marketing strategies enable your business to attract, influence, and convert prospects by delivering valuable content and experiences. In addition to curtailing customer acquisition costs, inbound marketing strategies help your increase website traffic and generate more leads.

According to the inbound marketing statistics compiled by Thrive,

Inbound marketing strategies reduce customer acquisition costs by about 67% in comparison to outbound marketing strategies. At the same time, a business can generate 126% more leads and increase the close rate to 14.6% by switching from outbound marketing to inbound marketing.

In 2022, your business must abandon outbound marketing and leverage the benefits of inbound marketing. In addition to reducing customer acquisition costs, inbound marketing strategies will help your business increase its online presence, generate more qualified leads, and build long-term relationships with customers. But you must remember that inbound creates opportunities to guide prospects to your business through multiple communication and marketing channels.

You can increase website traffic consistently and convert more website visitors into customers in 2022 only by implementing multiple inbound marketing strategies. But inbound marketing strategies differ from each other in many aspects, including outcomes. Hence, you must spend some time evaluating and comparing some of the inbound marketing strategies that will help you generate more leads and grow sales in 2022.

15 Inbound Marketing Strategies to Increase Your Customer Base in 2022

1. Buyer Persona Development

The inbound marketing strategies achieve preset goals by engaging and influencing prospects during three important stages in a buyer’s journey – awareness, consideration, and decision. You need to guide a prospect or potential customer throughout the inbound marketing process by delivering targeted and personalized content according to her current position in the buyer’s journey.

You can deliver the right content to a prospect at the right time only by understanding her needs and addressing her pain points. As a fictional representation of the ideal customer, buyer personas describe your target customers elaborately. They define the buyer’s age, gender, and location as well as identify her goals, needs, behaviors, pain points, and challenges.

While planning inbound marketing strategies, you can create multiple buyer personas based on real-time customer data collected from various sources. The buyer personas will help your inbound marketing team to create the right kind of content and influence the prospects by delivering the right information or message at every stage in the buyer’s journey.

2. User Experience Optimization

The inbound marketing strategies will boost your business’s online presence and increase your website traffic. You cannot make any inbound marketing campaign successful in 2022 if your website does not deliver an optimal user experience. While optimizing the website, you must focus on the key factors affecting its user experience.

For instance, you can boost the website’s user experience by making it load in less than 2 seconds. Likewise, you need to ensure that a prospect can access your business website seamlessly on desktops, laptops, smartphones, and tablets. At the same time, you must focus on protecting customer data during storage and transportation from various cybercrimes.

It is always important to assess your website’s user experience from time to time using a slew of KPIs. As a powerful inbound marketing strategy, website optimization will help you achieve present marketing goals by keeping the website visitors engaged and conveying the desired message. However, you must keep in mind the latest search engine guidelines while optimizing your website.

3. Search Engine Optimization (SEO)

The online experience of 67% of netizens begins with search engines. Hence, both B2B and B2C companies increase website traffic and generate leads organically by implementing organic search marketing or search engine optimization (SEO) strategies.

You can make the SEO strategies effective in 2022 only by boosting a website’s user experience and search experience. In addition to implementing the latest search engine guidelines, your strategy must combine the right on-page and off-page SEO techniques.

The on-page SEO activities will optimize the web page content for both search engines and searchers. At the same time, you can boost your website’s popularity, authority, credibility, and reliability by implementing off-page SEO techniques.

4. Paid Search Ads

Leading search engines display paid search results before organic search results. Hence, businesses invest in paid search marketing to diver search engine traffic to their websites quickly. Paid search ads are more effective than SEO tactics in increasing the average conversion rate.

While implementing this inbound marketing strategy, you can increase website traffic by displaying a variety of paid search ads – pay-per-click (PPC), native ads, display ads, and retargeting/remarketing.

The marketing campaign costs will vary according to your choice of paid search ads. You can convert more website visitors into leads and customers by complementing paid search ads with various SEO techniques.

5. Organic Social Media Marketing

The average time netizens spend every day on social media platforms has crossed 144 minutes in 2022. Hence, your business can connect, influence, and engage prospects by adopting organic social media marketing as one of the tried-and-tested digital marketing strategies. Your business can run organic social media marketing campaigns without escalating upfront and ongoing costs. You can generate and convert leads by posting a variety of content – stories, posts, videos, images, and memes – on popular social networking platforms.

But you can build and sustain relationships with prospects by posting informative, interesting, and inspiring content regularly. Also, you can influence them at various stages of the buyer’s journey by providing relevant and targeted content. Your social media marketing strategy must focus on making the content popular by getting more likes and shares.

6. Paid Social Media Marketing

Most social networking platforms allow users to promote their organic content to a relevant audience by running paid ads. The paid ads require your business to incur ongoing expenses. But the paid social media ads create opportunities for your business to target new users and convert them into customers.

In addition to sharing information about your brands, you can run social ads to increase brand awareness and drive lead generation and conversion. The social ads further create opportunities for you to increase sales revenue by promoting upcoming events, new deals, and fresh content.

7. Content Marketing

Buyers these days evaluate a product or service by gathering a variety of information and asking a slew of questions. Content marketing helps your business generate, nurture, and convert leads by providing relevant content. Many businesses these days run content marketing campaigns with the aim to increase trust, credibility, and reputation.

You can make content marketing strategies successful in 2022 only by creating, sharing, and promoting a variety of content – articles, blogs, newsletters, whitepapers, videos, and infographics. Also, the strategies must enable every lead or customer to consume the content through her choice of communication channels. However, you can attract and retain buyers only by publishing relevant and useful content regularly and consistently.

8. Video Marketing

Over 91.4% of internet users, these days spend most of their digital media time watching online videos. Many internet users choose and product by watching product review videos. At the same time, many netizens prefer gathering information by watching educational, tutorials, and how-to videos.

Your business can generate, nurture, and convert leads by leveraging the massive popularity of online videos. Your video marketing strategy in 2022 should focus on creating brand awareness and promoting products/services by publishing online videos regularly. Also, you must promote the videos on social networks and video-sharing platforms aggressively to increase views, likes, and shares consistently.

9. User-Generated Content Generation

While conducting pre-purchase research, most buyers trust the content created by consumers using the brand. Your business can influence and nurture prospects at various stages of the buyer’s journey using a variety of user-generated content – comments, reviews, testimonials, photos, videos, and social media posts.

You must make user-generated or consumer-generated content creation one of the inbound marketing strategies in 2022. In addition to using the brand-related content generated by consumers organically, your strategy should encourage and incentivize buyers to post product reviews and testimonials. You can further boost a brand’s online presence by using user-generated content in content marketing campaigns.

10. Landing Page Optimization

As single and standalone web pages, landing pages drives inbound marketing campaigns and lead generation activities. They act as an entry point for buyers to access a specific or relevant section of the website. You must consider landing page optimization in 2022 as one of the most effective inbound marketing strategies and conversion rate optimization (CRO) tactics.

You must conduct elaborate A/B testing to optimize key elements of a landing page – design, layout, copy, and graphics. Also, you must refine the landing pages using buyer personas and including straightforward call-to-action buttons. However, you must monitor the performance of landing pages to know what is working and what is not.

11. Email Marketing

Emails are used by 89% of marketers as the primary channel for generating leads. Your business can adopt email marketing in 2022 either as an inbound marketing strategy or outbound marketing strategy. As the name suggests, this inbound marketing strategy focuses on creating brand awareness and building customer relationships by sending emails.

Your business can engage both customers and prospects by sending a wide variety of emails – product announcements, product updates, event invitations, and offers/deals. But you can engage and influence the recipient by choosing the perfect subject line, content, and sign-off. It is also important to send personalized and targeted emails by adopting several email marketing best practices.

12. Influencer Marketing

The massive popularity of social media creates opportunities for businesses to endorse and promote products/services by adopting influence marketing. Unlike conventional inbound marketing strategy, influence marketing emphasizes delivering your brand’s message through influencers or external content creators.

Hence, your business has to partner with individuals or organizations that users love and trust on various social networking platforms. But you can make the inbound marketing strategy successful only by connecting and partnering with the right influencers according to your product/service and targeted customers.

13. Customer Service

In addition to driving sales, inbound marketing tactics focus on building long-term customer relationships. A study conducted by Microsoft suggests that 90% of customers in the USA use customer service as a key parameter while choosing a brand.

Likewise, 58% of customers switch companies due to poor customer service experience. In addition to reducing acquisition costs, a positive customer service experience helps businesses boost sales by promoting customer loyalty. Your business must make customer service experience optimization an inbound marketing strategy in 2022.

14. Customer Loyalty Programs

While implementing inbound marketing strategies, you must not forget that customer acquisition is more expensive than customer retention. Customers these days love to earn rewards and loyalty points while shopping online. Also, many customers recommend brands with good customer loyalty programs.

Your business can increase customer retention and customer loyalty using customer loyalty programs as an inbound marketing strategy. The loyalty programs will encourage customers to repurchase and recommend your brand regularly by recognizing and rewarding them in a variety of ways.

15. Monitoring, Testing, and Automation

The performance of inbound marketing will vary based on a variety of factors. You can boost the performance of inbound marketing campaigns only by understanding what is working and what is not. It is always important to refine your inbound marketing strategies through regular testing and evaluation.

Likewise, you must invest in marketing automation tools to run multiple inbound marketing campaigns without putting in extra time and effort. In addition to automating recurring marketing activities, the automation will help you to monitor and measure the performance of individual campaigns using a set of KPIs.

Conclusion

In addition to reducing customer acquisition costs, inbound marketing strategies help your business generate more leads and increase conversion rates. But you can make the inbound marketing campaigns successful in 2022 only by identifying the right channels, understanding customer needs, addressing customer pain points, and building long-term customer relationships.

You can get higher returns only by implementing multiple strategies. Also, you need to track and measure the performance of individual strategies using the right digital marketing KPIs. It is also a great idea to automate inbound marketing campaign management by adopting several marketing software and tools.

Free Marketing Tools for Entrepreneurs

Free Marketing Tools for Entrepreneurs

Enterprises implement multichannel marketing strategies to achieve a variety of goals – create brand awareness, generate leads, drive sales conversions, and promote customer loyalty. But entrepreneurs cannot achieve preset goals without managing multiple marketing campaigns efficiently and simultaneously.

Premium and free marketing tools make it easier for entrepreneurs to plan and manage multichannel marketing campaigns through automation. According to the marketing automation statistics compiled by Startup Bonsai, marketing automation helps entrepreneurs generate more leads, boost marketing productivity, improve customer engagement, and beat the competition.

An entrepreneur can leverage marketing tools to automate routine and repetitive tasks without increasing overheads. But she must combine the right marketing tools to automate varied marketing activities. We are helping entrepreneurs to adopt marketing automation by recommending a slew of free and widely-used marketing tools.

11 Free Marketing Tools for Entrepreneurs to Leverage Marketing Automation

1. Wix

Wix helps entrepreneurs create, develop, and manage their business’s web presence. An entrepreneur can use this free website builder to build a variety of websites. For instance, she can use Wix to set up online stores selling products or websites offering digital services to clients. The templates provided by Wix make it easier for the business owner to create customized websites. The website is further optimized for mobile devices and search engines.

2. Hotjar

A business can drive lead generation and lead conversion activities only by meeting users’ needs and expectations. Entrepreneurs must monitor the behavior of website visitors to understand what they see, feel, and want. Hotjar helps entrepreneurs understand and measure a website’s user experience visually and intuitively. The website owner can leverage the tools provided by Hotjar to visualize user behavior, record user interactions, and collect user feedback. She can further evaluate a new feature or product by conducting targeted surveys.

3. Google Analytics

The free web analytics service launched by Google helps entrepreneurs track and analyze website traffic. An entrepreneur can use Google Analytics to monitor and measure the performance of multiple marketing campaigns based on traffic sources like search console, social media, Google Ads, or campaigns. Also, Google Analytics helps entrepreneurs plan and manage marketing campaigns more effectively by providing in-depth data about customer demographics.   

4. Buffer

With customers spending more digital time on social networks, entrepreneurs have to explore ways to connect and interact with people on social media. Buffer helps entrepreneurs reach more people on social networks in an authentic and affordable way by providing a slew of tools. Many entrepreneurs start social media marketing campaigns using the free plan offered by Buffer. The free plan allows entrepreneurs to manage up to 3 social channels, schedule posts, and invite users.

5. Canva

While planning marketing campaigns, entrepreneurs create a variety of visual content to keep the audience interested and engaged. Canva makes it easier for entrepreneurs to create a variety of visual content – videos, social media posts, logos, presentations, and posters. An entrepreneur can use the professional templates provided by Canva to convert innovative ideas into visual marketing content in minutes. The free edition of Canva allows enterprises to access over 100 design types and over 250000 templates.

6. Google Alerts

No entrepreneurs can run marketing campaigns successfully in 2022 without optimizing digital content creation, publication, and promotion. They need to collect information and ideas from diverse sources to create digital content that the target audience desire. Google Alerts makes it easier for entrepreneurs to find interesting content by monitoring the web. An entrepreneur can leverage this free marketing tool to create alerts for various topics and keywords. Google Alerts will make the entrepreneurs find fresh and relevant content by sending email alerts automatically.

7. Mailchimp

The free version of Mailchimp provides entrepreneurs with a multichannel marketing tool. The software facilitates marketing automation by featuring a marketing customer relationship management (CRM) system, along with tools to build websites, landing pages, and forms. Entrepreneurs can further use Mailchimp to generate and nurture leads by sending up to 10000 emails every month. Small businesses and startups leverage the free edition of Mailchimp to start email marketing campaigns and conduct customer surveys.

8. Yoast SEO Free Plugin

Entrepreneurs must leverage this widely-used SEO plugin to optimize their websites developed using WordPress. The free edition of Yoast SEO helps website owners start search engine optimization (SEO) activities and automate various technical SEO tasks. However, they must remember that Yoast SEO Free Plugin lacks some of the useful features provided by the premium plugin. They have to upgrade to the premium edition to assess content quality, get link suggestions, optimize keywords, and avoid dead links.

Here is a guide on Yoast SEO.

9. SITE123

The free edition of SITE123 is used widely by entrepreneurs for creating landing pages quickly and effortlessly. An entrepreneur can use this free website builder to create landing pages for a variety of websites. She can customize the landing for specific marketing campaigns by choosing colors, fonts, header, and footer. Also, she can save time by adding pre-designed content blocks to the landing page along with essential elements like buttons and fonts. However, she must upgrade to the premium edition of SITE123 to get additional storage space and bandwidth.

10. Hello Bar

Entrepreneurs can use the Starter edition of Hello Bar to convert website visitors into leads, buyers, and subscribers using customized and appealing popups. Hello Bar enables users to create a variety of popups – alerts, bars, modals, sliders, and page takeovers without writing code. Also, entrepreneurs can display more relevant information to the website visitors by customizing the popup’s themes and styling. They also have the option to deliver targeted messages to visitors based on their location, device, page, and visit.

11. Databox

An entrepreneur can divert traffic to her business website by running multi-channel marketing campaigns. But she cannot convert the website visitors into leads and customers without tracking and improving the website’s performance continuously. Databox helps entrepreneurs track and measure website performance without using multiple tools. While using Databox, the entrepreneur can track and visualize performance through a customizable dashboard. In addition to integrating performance information from diverse sources, the dashboard enables users to measure performance using custom metrics.

Many free marketing tools help entrepreneurs leverage marketing automation without escalating costs. But no enterprise can run multiple marketing campaigns using a single marketing tool. She must focus on choosing and combining the right marketing automation software according to her enterprise’s multichannel marketing strategies.

Top Digital Marketing Channels - The 9 Most Essential Ones for your Business

Top Digital Marketing Channels: The 9 Most Essential Ones for your Business

In the post-pandemic world, the average daily time spent by people on digital media is all set to increase to just under eight hours. The steady increase in the average digital media time and online media consumption creates opportunities for your business by running marketing campaigns using digital technologies and through digital marketing channels.

Your business can spread information about products/services more effectively only by interacting with existing and potential customers through multiple channels. It should run multi-channel marketing campaigns to generate more leads, increase sales conversions, promote customer loyalty, and create brand awareness.

According to Search Customer Experience,

Multi-channel marketing is based on the fact that customers have more choices than ever in terms of getting information on products. The spread of available channels, including the growth of email, social media, and mobile, has caused marketing departments to increase their presence on these channels in order to develop their customer relationship management (CRM) efforts.

While comparing the top digital marketing channels, you must remember that each category of the website receives most of the traffic from specific sources. For instance, some of the top websites get more traffic from search engines than social media. That is why; you should consider and target some of the most popular digital marketing channels while planning multichannel marketing campaigns.

9 Digital Marketing Channels You Must Focus on Increase ROI

1. Website

In addition to providing an online presence to your business, the website creates opportunities for you to run content marketing campaigns. The content marketing campaigns will help your business generate, nurture, and convert leads by increasing organic traffic. But your content marketing strategy can increase organic traffic only through publication, distribution, and promotion of a variety of digital content – articles, videos, infographics, and videos.

2. Mobile App

According to BBC,

People devote one-third of waking time to mobile apps.

The increase in the digital time spent on mobile apps makes mobile apps one of the key digital marketing channels. Your business can easily meet customer expectations and boost customer experience by launching a mobile app. At the same time, you can leverage the data collected using the app to run mobile marketing campaigns successfully. But you can leverage this new-age marketing channel only when your app delivers an engaging and positive user experience.

3. Organic Search

A large percentage of modern consumers use search engines to know and compare products/services before buying online. Your business must leverage search engines as a powerful digital marketing channel to divert regular traffic to the website. You can run search engine optimization (SEO) strategies to generate and influence leads without escalating marketing costs. However, you can boost your website’s search performance only by implementing on-page and off-page SEO techniques. Also, you have to revamp your SEO strategy proactively to beat search engine algorithm changes.

4. Paid Search

The paid advertisement options provided by major search engines like Google and Bing help your business to acquire and convert leads regularly by incurring additional expenses. The pay-per-click (PPC) advertisements require you to pay only when a searcher clicks on the ads. Search engines display paid ads above the organic search results. Hence, you can run PPC ad campaigns to create brand awareness as well as drive lead generation and conversion.

5. Social Media

According to Statista,

As of 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day, up from 145 minutes in the previous year.

Your business can use popular social networking platforms to build and sustain relationships with both existing and potential customers. You can run organic social media marketing campaigns by posting content according to buyer personas. Also, you can reach the target audience by investing in paid social media ads. But your social media marketing strategy must focus on building rapport with followers and keeping them engaged.

6. Video-Sharing Platforms

According to Techjury.net,

Video is the number 1 source of information for 66% of people.

Both social networks and video-sharing platforms create opportunities for your business to share information with customers by posting videos. While planning video marketing campaigns, you can share information by uploading both educational and promotional videos. But you must create the videos according to the expectations of your target audience and optimize the content to get more views, likes, and shares.

7. Email

According to Constant Contact,

Email marketing has a return on investment (ROI) of $36 for every $1 spent.

Your business can send emails to drive lead generation, nurturing, and conversion activities. But you can leverage emails as one of the powerful digital marketing channels only by adopting two hottest trends – automation and personalization. You must use a specialized software solution to send the right emails to a recipient at the right time automatically. Likewise, you must personalize the email to seduce the recipient to read your message.

8. Display Ads

You can design display ads to deliver advertising messages to the target audience using images, videos, and audio. The display ads will appear as banners on websites, social networks, email platforms, and other digital marketing channels. Many businesses these days run display ads as a cost-efficient alternative to PPC ads. But you can create brand awareness and boost sales conversion only when the display ads complement the hosting platform’s audience base perfectly. Also, you must use ad retargeting techniques to track the people who landed on your website by clicking on the display ads.

9. Affiliate Marketing

Several categories of websites these days get most of their traffic through referrals. You can increase your website traffic consistently through referrals by partnering with influencers and affiliate marketers. Affiliate marketers help your business generate leads as well as influence their purchase decisions. They recommend your product/service through websites, blogs, newsletters, and social networks. But you can leverage this digital marketing channel only by partnering with the right influencer or affiliate marketers. It is also advisable to partner with multiple affiliate marketers.

Your business can drive lead generation, nurturing, and conversion activities only by running multi-channel marketing campaigns. But you must focus on choosing and combining the right digital marketing channels using a slew of metrics – website category, target audience, marketing goals, advertising budget, and competition. Also, you must measure the performance of marketing campaigns across channels using the right metrics and tools.

Beginner’s Guide to SERP Analysis

A Beginner’s Guide to SERP Analysis

Search engines like Google and Bing index and rank websites using search algorithms with over 200 ranking factors. The position and visibility of a website vary on search engine results pages (SERP) based on a variety of factors. Digital marketers and webmasters conduct SERP analysis to identify the factors that make a website achieve the top SERP position for website ranks higher on SERP for a particular topic or keyword.

The SERP analysis results help digital marketers refine search engine optimization (SEO) strategies by identifying opportunities to outrank competitors. Many digital marketers conduct SERP analysis as part of keyword research. They further adopt multiple approaches and use various tools while conducting SERP analysis. Our guide to SERP analysis aims to make it easier for beginners to understand the multistep process.

SERP Analysis Goals

According to Backlinko.com,

The #1 result in Google’s organic search results has an average (click-through-rate) CTR of 31.7%. Also, the #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot.”

The primary goal of SERP analysis is to identify what makes a website achieve the top SERP position for a specific keyword or topic. Digital marketers these days conduct SERP analysis to boost SEO strategies by gathering a variety of actionable information.

  • Type of content that ranks
  • Important ranking factors for a particular keyword
  • Gather creative content ideas and innovative feature ideas
  • Find new keywords and backlink opportunities
  • Understand word count range
  • Compare similarities in content structure
  • Identify ways to optimize content and featured snippet

SERP Analysis Process

Digital marketers evaluate and compare the top-ranking websites using different approaches. But SERP analysis, as mentioned earlier, is a multistep process. Digital marketers follow five common steps regardless of the analysis approach or method.

1. Keyword Research

Before analyzing SERP, digital marketers define and list the targeted keywords. The list helps them to identify the keywords for which the website ranks and the keywords for which the website needs to rank. That is why; the comprehensive list includes keywords that are relevant and related to a specific industry. Digital marketers refer to the list to identify the content that ranks higher for each of these keywords. Also, the keywords help them to identify the existing content to be optimized and fresh content to be created.

2. Search Intent Identification

Search engines match content to search queries while displaying results to searchers. That is why; digital marketers need to identify the search intent associated with every keyword. After compiling the targeted keywords, they need to understand what searchers want while entering specific search queries. The understanding will help them to boost the search performance of existing content based on the logic behind the search queries entered by searchers.

3. Competitive Analysis

Digital marketers conduct competitive analysis with the aim to outrank competitors on SERP for specific keywords. But experienced digital marketers understand the difficulty of outranking Wikipedia, Quora, and other internet giants. They skip the keywords if the SERP is dominated by such internet giants. On other hand, they analyze the top-ranking content posted by competitors elaborately to understand what works and find opportunities to optimize the existing content.

4. Ranking Opportunities Search

While conducting competitive analysis, digital marketers always look for ranking opportunities. They find ranking opportunities by identifying keywords not used by competitors and measuring keyword length. They further beat the competition by creating similar content differently and innovatively. Also, digital marketers focus on finding long-tail keywords that are not highly competitive but meet the search intent.

5. Content Optimization

Finally, digital marketers leverage SERP analysis results to boost the search visibility of their website. They boost the website’s search visibility by creating fresh content as well as optimizing existing content. While creating fresh content, they focus on adopting a different approach. On the other hand, they optimize the existing content by embedding additional information, following the latest content trends, and including more relevant keywords. They further boost the content’s search performance by optimizing images by adopting image SEO tips and best practices.

SERP Analysis Metrics

While conducting SERP analysis, digital marketers primarily focus on targeted keywords and search engine ranking factors. But they must evaluate the top-ranking content using a slew of metrics to produce actionable results. Seasoned digital marketers improve the quality of SERP analysis results by incorporating key metrics like

  • Website loading speed
  • Domain authority
  • Number and quality of backlinks
  • Bounce rate
  • Average time spent on the web page
  • Click-through-rate (CTR)
  • Conversion rate

SERP Analysis Tools

Often beginners and experienced marketers have to put in extra time and effort to conduct SERP analysis for multiple keywords. They simplify and speed up the analysis process using SERP analysis tools. In addition to automating the SERP analysis process, the specialized software solutions produce high-quality results using additional metrics. The beginners should consider some of these widely used SERP analysis tools.

SEMrush Position Tracking Tool: This tool facilitates SERP analysis by discovering local and global competitors, monitoring their search engine ranking for targeted keywords, and comparing search performance. Digital marketers can use this tool to track and review the search performance of up to 20 rivals for up to 5000 keywords.

Moz Pro SERP Analysis Tool: This SEO toolkit helps digital marketers to track the search engine ranking of their own website and competitor websites across computers and mobile devices. Users can boost SEO strategies by understanding what is working and what is not working. Likewise, they can uncover gaps and identify opportunities by monitoring the movement of competitors’ websites.

Ahrefs SERP Checker: This online tool supports SERP analysis by analyzing the websites occupying the top 10 SERP positions across 143 countries. In addition to tracking SERP position history, SERP Checker helps users estimate traffic data, assess the ranking difficulty and get detailed SEO statistics. The SEO statistics help them understand what makes competitors rank higher on SERP.

Mangools SERPChecker: It is one of the specialized tools that help users measure the SEO authority of top-ranking websites as well as identify their strengths and weaknesses. SERPChecker uses over 40 SEO metrics to depict the relevance of selected keywords and suggest opportunities to outrank competitors.

Major search engines include new ranking factors and update their search algorithms frequently. That is why; digital marketers need to make SERP analysis an ongoing process. They can leverage SERP analysis tools to evaluate the top-ranking website elaborately using multiple metrics. Also, the tools make it easier for digital marketers to refine SEO strategies by providing actionable information.

Free SEO Tools

8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs

The technology used by competitors to increase the traffic to their blogs has already made a big difference. Is your website not ranking high after so many efforts and not becoming a brand name?

Our article discusses the 8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs to help your website quickly rank higher and become a huge brand name.

When everyone is trying to Improve Website Ranking in Google SERPs, competition is relatively high. In this regard, many SEO tools can assist you in staying competitive. You optimize your website’s content and increase organic traffic by using them.

SEO tools analyze how well the content is written and increase your visibility to increase traffic. Furthermore, it provides information about new and trending keywords to improve Search Engine Rankings.

Additionally, it provides you with backlink opportunities, which naturally boosts your traffic and your website becomes a good brand name.

These are the best free SEO tools you can find online. You can get them for free, and they’re intuitive, slick, powerful, and effective, and you can use them anywhere.

1.     Yoast

Yoast SEO
Yoast SEO

A popular and comprehensive SEO plug-in for WordPress, Yoast is one of the most popular. It allows bloggers to create Google-friendly content and help their blog rank higher on Google. Additionally, it’s free with millions of downloads and a 5-star rating, making it doubtlessly the best SEO tool.

Key features

It helps deliver by structuring the paragraphs and making them more readable; always keep an eye on keyword density. It is important to check plagiarism before publishing your web page to ensure it has been created accordingly. You can say it’s a brand name among all tools.

Pricing

The good news is Yoast SEO Plug-in is free to use. Hence, you can opt for a Yoast premium version for better functions. It will cost you approx $80/per year.

Visit: Yoast

2. Ahrefs

Several leading brands, including Adobe, Uber, and Netflix, rely on Ahrefs’ SEO tools to improve the SEO of any website.

Key features

This tool shows the ranking history for any keyword, backlink audits, guest links, and internal links and allows us to generate content using it.

AHREFS SEO
AHREFs

Pricing

It allows you a 7-day trial for $7, and then you can go for an advance subscription with prices ranging from $100 to $1000

Visit: Ahrefs

3. Pre Post SEO

This platform is popular among writers, bloggers, and webmasters for providing more than 100 SEO and writing tools for free.

It helps users to optimize their content for websites, blogs, articles, search engines, and more.

Prepostseo provides a free plagiarism-checking tool that helps users to check the uniqueness of their content before publishing or submitting it.

Key Features

The best thing about this platform is that all of its tools are free and you don’t have to complete any signup process to access its tools.

Its wide range of toolsets includes a plagiarism checker, paraphrasing tool, DA PA checker, and an online image to text converter.

The paraphrasing tool by Prepostseo lets users rephrase their content by using top-notch AI technology. All of its tools are easily accessible and secure to use for all purposes.

The image-to-text converter lets users extract text from the given image by using the advanced OCR technology.

Pricing

This website also offers premium plans for its tools to unlock its incredible features. It provides both monthly and yearly premium plans starting from $10 to $350.

Visit: Prepostseo

4. Moz Pro

Moz Pro is a widely used SEO tool and brand name. Various features enable users to run competitive analyses, find related keywords and audit their sites. Plus, it builds a strategy that grows traffic to a website. It’s easy to monitor what your competitors are doing with Moz Pro. Search engines recommend improving your blog and web content to remain visible.

It provides standard metrics, Moz score, and optimization suggestions and allows Google SERP.

Key features

Some key features are keyword research, content, and site explorer. it is also beneficial to backlink tracking and competitive analysis.

Pricing

It offers a free 30-days trial. Further, you can avail Subscription of $10/month.

Visit: Moz Pro

5. Mangools (KWFinder)

KWFinder by Mangools will continue to be the top SEO tool for providing related and trending keywords in 2022. So, your content is better optimized for search engines. The term “long-tail keywords” has gained popularity among SEOs. The importance of long-tail keywords is well known to marketers, bloggers, and content creators. Similarly, KWFinder knows it too.

It searches for the best long-tail keyword for its user. Moreover, it analyses competitors’ keywords as well. That will boost the ranking of the website and increase organic traffic.

Key features

The Mangools (KW Finder) features suggest Long-tail keywords and improve Local keywords. it can help you to Provide SERP analysis, Track competitor’s keywords Provide a high-quality keyword list for better search engine optimization.

Pricing

It offers a 48-hours money-back guarantee. Its prices are $30/month for basic, $40/month for premium, and $80/month for an agency.

Visit: Mangools

6. Semrush

A huge advantage of SEMrush is its excellent UI (User Interface). This tool is easy to use by subscribers for comparisons and ranking purposes. At this point, SEMrush is the best tool for creating blog posts from SEO. Hence, Blogger’s favorite tool to work on it.

Organic traffic is captured by conducting site audits, tracking backlinks, researching keywords, and analyzing competitors. It helps you evaluate your data and competitors’ content as well.

Key features

This tool will help you conduct a comprehensive technical site audit, Organic Keyword Research, Content Optimization, and Competitive research of Ads and products.

Free SEO Tools to Help You Improve Website Ranking

Pricing

Semrush prices vary in different categories. It starts at $99/ month if you go for a basic plan. And if you opt for a business plan, it is between $200 to $400.

Visit: Semrush

7. Ubersuggest (Freemium)

Neil Patel founded it as a beginner-friendly SEO tool. Toolbox Marketing offers a quick tool that analyzes domains, conducts keyword research, reverse-engineers competitors, uncovers backlink data, and performs other essential SEO tasks.

Key features

You will use the Keyword Ideas tool to develop lots of low-competition keywords for your website. Also, you can perform competitor keyword analysis to find keywords from the competition quickly.

Thanks to the Content Ideas tool, you can get dozens of content ideas with suggested keywords. This tool will help you identify critical SEO errors on your sites, such as 404s, broken internal links, and duplicate content.

You can find hundreds of websites linking to your competitor’s domains but not your own using the Backlink Opportunity tool.

Free SEO Tools to Help You Improve Website Ranking

Pricing

It offers a free 30-days trial. Further, you can avail Subscription of $9/month.

Visit: Ubersuggest

8. KeywordChef (Freemium)

You can find many relevant, ranked keywords with KeywordChef’s long-tail keyword research tool. Unlike other keyword research tools, KeywordChef returns keywords that match the user’s search intent.

Key features

With the help of the tool, you can easily find quality keywords with a high search volume and their ranking potential. When searching for related keywords to your seed keyword using the wildcard search, you can find relevant keyword opportunities automatically. By adding “*” to keywords, you can perform wildcard searches like “best * for frozen” or “can you cook * in the oven,” and KeywordChef will display search terms with those terms.

Free SEO Tools to Help You Improve Website Ranking

Pricing

It starts at $99/ month 

Visit: Keyword Chef

 

A platform for you that helps in SEO Optimization

You can also get help by browsing this site and getting the best information and learning search engine Optimization, Search Engine Marketing, and content strategy. That will boost the ranking of the website and increase organic traffic.

Abhijit has been in the digital space for over 10 years. An accomplished marketing leader, he has more than ten years of experience in Events Marketing, B2B Lead Generation, Product Positioning & Marketing, Social Media Marketing, Brand Management, Marketing Communication, Public Relations, Advertising, and Internal Communications.

Some expertise of Abhijit Panda is:

  • Developing On-Site and Off-Site strategies based on extensive keyword research and competitor analysis 
  • Managing Google Display Ads, Google Ads, Linkedin Campaigns, and Remarketing Ads. 
  • Creating content for each buyer persona and at every stage of decision making 
  • Utilizing targeted lists, lookalike audiences, and databases to retarget on Google, Facebook, Linkedin 
  • Checking Google Analytics, optimizing your website using Google Analytics, and stack analytics 

Last words On 8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs

Here are just eight of the most important tools a search engine optimizer should use to become a brand name. Choosing a freemium tool to test to see if it meets your conversion goals is an easy way to figure out if they are the right tools for your conversion goals, and if they work well for you, you can always upgrade.

If you find a tool that works well, stick with it once you find one that meets your needs and budget. Make sure that whichever tool and plan you select maximize its value.

The most important aspects of search engine optimization are implementation and experimentation. But if you don’t follow through and implement what you have learned, all these results and recommendations are worthless.

The online world has greatly influenced marketing and business since most people work online. Improving your web traffic through SEO content is crucial to blogging writing, digital marketing, and online business. It’s important to use SEO tools to build organic traffic on your website to become a brand, and we have selected the best SEO tools for you. It makes your life easier.

Creating High-Quality Backlinks

Creating High-Quality Backlinks in 2022

Backlinks are an essential part of any web marketing campaign. The more quality backlinks you have to your website, the higher your search rankings.

Creating high-quality backlinks is an essential SEO technique that you can use to accelerate your search engine rankings in Google for your high-value keywords. Building these links is possibly the most important thing you can do as an SEO practitioner.

So if you want to finally get your rankings moving in the right direction and start generating some traffic organically (free visitors who convert into sales), then it’s time to put this tip into action!

Why Should You Focus on Backlinks?

Backlinks are hyperlinks that take you from one page on a website to another. They are one of the most important ranking factors in Google’s algorithm, and they’re also a great way to boost your site’s SEO.

High-quality backlinks are links that send highly qualified web traffic to a target website, improving its position in SERPs (Search Engine Results Pages). That is why businesses must focus on link-building strategies that will help them acquire high-quality backlinks if they want their sites to be successful online.

A single high-quality backlink can have the same impact as hundreds of low-quality ones; therefore, it is worth investing time and resources into gaining these links rather than focusing on quantity over quality.

How Do I Create High-Quality Backlinks?

What you say matters; anyone who looks for it online can understand what you write. You need to know how to write online because that’s where everyone looks for information.

To get more traffic from search engines, you must follow the steps in this guide religiously. Most essential, ensure that ALL of your blog’s content is keyword-rich and correctly optimized for long-tail keywords (keywords used less frequently but have a higher chance of being discovered by Google).

You don’t want Google or Bing searching through a bunch of random garbage just because those websites’ names have “blog” in them. That would be boring.

Get Backlinks From Authority Sites

If you want to help people find your site, you can write articles on other sites. You can ask them if they will write an essay with a link back to your site. If they agree, you can write an article that they will post on their site.

Find appropriate websites to post your content for people who will read it. Include links to your work so that people can find out more about what you do; if you can see which sites are ranked high by search engines and put links from these sites to your websites so that both of them will improve their rankings.

You can get lots of free links from popular websites by sharing them on Twitter. To do this, find lots of blogs and other websites you like to read. Tell other people about your favorites by tweeting about them. You’ll meet many new friends and get free links from the places you talk about.

Which Backlink Is the Most Important?

A backlink from a relevant site is effective for building your authority. For example, if both sites are about pets and you receive a link on a relevant pet topic, Google considers you a trusted resource on that specific topic.

Links from irrelevant websites have less SEO value. Consider the same scenario above but with an unrelated site like auto-repair. It may have some SEO value because it is still considered an external source pointing to your website, but the relevance factor is lacking, so Google will put less weight on this link than they would if it was coming from a relevant site.

An authoritative link has more value than either of these scenarios because it demonstrates credibility and trustworthiness across all topics. Receiving a link from a definitive site is the most valuable type of link you can acquire. It shows Google that you are trusted for specific topics and all information relating to your industry.

How Do I Know If I Have a Bad Backlink?

One of the best ways to understand if your site or a page on your site has a lousy backlink is by using Google Search Console.

By running a link report in Google Search Console, you can see which websites link to your site. You can run a manual check of each link to determine if it is harmful, low-quality, or irrelevant.

If you find that you have backlinks from spam sites, comment spam farms, or other types of shady websites, then you must disavow these links immediately. A disavow tool will allow Google and other search engines to ignore these links when crawling your website and determine where to rank it in the search engine results pages (SERP).

Avoid Google Algorithm Penalties

If you want to add a backlink-building program to your SEO strategy, you must understand how Google determines the quality of backlinks.

Google can distinguish between natural and manipulative links, so if your backlinks are found to be part of a link scheme, your site could suffer ranking penalties or be removed from the search index entirely.

If you want to build high-quality backlinks without getting penalized, follow these seven rules:

  • Focus on quality over quantity.
  • Think about relevance.
  • Don’t buy or sell links.
  • Don’t copy content from other sites.
  • Don’t keyword stuff anchor text.
  • Don’t use hidden text or hidden links.
  • Avoid cloaking.

Final Thoughts

High-quality, natural backlinks are vital to your website’s rankings. Considering how much time you spend on search sites like Google and Bing, it’s essential to ensure that your site will be highly ranked and won’t require users to dig through links to find yours. It can be an extremely frustrating experience.

To create quality content, it all starts with understanding who your audience is and how they think. If you don’t know your audience and their needs, it will be impossible for you to create content that speaks directly to them.

It will be interesting to see how the inbound marketing landscape continues to evolve in the years to come. While high-quality backlinks are still a major driving force behind search engine rankings, it’s clear that other methods will become even more critical moving forward. Whether or not you decide to invest in SEO, it pays to stay up-to-date on the latest industry trends and techniques.

Content Gap Analysis - What is it and How to do it

Content Gap Analysis: What is it and How to do it?

As a long-term digital marketing strategy, content marketing helps businesses to drive lead generation and conversion activities through the creation and distribution of valuable, relevant, and consistent content. But a business can boost digital marketing campaigns only by creating and publishing content that potential and existing customers are seeking out on the web.

What is Content Gap Analysis?

Digital marketers use content gap analysis as a strategic method to identify the gap between the content published by an organization and the content desired by the audience. In addition to identifying new keyword opportunities, content gap analysis focuses on mapping digital content to various stages in a buyer’s journey – awareness, consideration, and decision.

According to SpyFu.com, “Content gap analysis is the process of anticipating what content your audience needs, determining how well your own content currently meets those needs, and then working to fill in any gaps that exist between those two realities.

While analyzing the content gap, digital marketers evaluate the performance of a variety of existing content – web pages, landing pages, articles, blogs, ebooks, and social media posts. Also, they bridge the gap by creating fresh content as well as optimizing existing content. Digital marketers identify and analyze content gaps using multiple techniques:

  • Asking questions to the target audience
  • Gathering feedback from peers
  • Monitoring community discussions
  • Checking the competition

How Do Digital Marketers Conduct Content Gap Analysis?

While conducting content gap analysis, digital marketers focus on evaluating the freshness, readability, understandability, thoroughness, and impressiveness of the content. But they evaluate and analyze the existing content through a series of steps.

6 Important Steps in In-Depth Content Gap Analysis

1. Define the Target Audience Precisely

Digital marketers conduct a content gap analysis to achieve a variety of goals – increasing website traffic, generating more leads, or boosting the website’s search visibility. They must clearly define the objectives to boost the digital marketing strategies by identifying the content gap accurately. Also, they need to define the target audience precisely to understand the customer’s lifecycle.

Digital marketers often define target audiences using existing buyer personas. As a semi-fictional representation of ideal customers, buyer personas depict important aspects of the target audience – interests, needs, behavior, pain points, challenges, and demographics. Digital marketers can define the target audience precisely by mapping out buyer personas.

2. Map the Buyer’s Journey

Most organizations these days generate and nurture leads by aligning digital content to three important stages in a buyer’s journey. They publish content to provide relevant information to the customer during the awareness, consideration, and decision stages. For instance, they influence the lead during the awareness stage through the awareness stage using informative blogs, ebooks, emails, and social media posts.

But they share product reviews, pricing information, comparison guides, and demonstrations to influence the lead during the decision stage. That is why; digital marketers need to map out the buyer’s journey clearly, after defining the goals and target audience. The mapping will help them to understand the content desired by a lead at each stage in her buyer’s journey while conducting content gap analysis.

3. Conduct Market Research

Digital marketers identify the content desired by the target audience by conducting market research. While conducting market research, they gather feedback and suggestions from industry experts as well as existing and potential customers. They interview some of these industry experts and customers directly while gathering feedback from others by conducting online surveys.

Digital marketers can understand needs and expectations only by gathering information from leads at various stages in the buyer’s journey. They divide the customers and leads into various segments according to their current position on the buyer’s journey. Also, they frame and align the interview questions to each segment of customers.

The information collected helps digital marketers understand how the target audience searches for information, what kind of digital content they prefer, and what information they need. Digital marketers leverage the information to assess the content published by the organization as well as get fresh content ideas.

4. Analyze Existing Content

Digital marketers evaluate the performance of existing or published digital content by conducting content audits regularly. They can make content audit an important step in content gap analysis to identify the content gap. Digital marketers often start content audits by evaluating and comparing the performance of website content.

But they must map the website content to the buyer’s journey to evaluate their performance accurately. They can evaluate the performance of each piece of content using multiple KPIs – search engine position, monthly traffic, click-through rate, and the number of leads generated.

Based on the content audit results, the website content can be divided into three broad categories – keep, remove, and optimize. They must keep the high-performing content and remove the low-quality or outdated content. At the same time, they must focus on bridging the content gap by updating, revising, or optimizing the average-performing content. 

5. Analyze Competitor Content

After analyzing and categorizing the content published by the business, digital marketers need to analyze the content created and published by competitors. The analysis will help them identify opportunities to outperform competitors by publishing better content. Also, the results will help them to understand what type of content competitors publish and how they move leads to the next stage in the buyer’s journey.

While conducting competitor content analysis, digital marketers often evaluate the performance of content appearing at the top of search engine results pages (SERPs). They further evaluate the content’s search performance using both topic and keywords as key metrics. Also, digital marketers use a slew of keyword research tools to find and evaluate content based on keywords relevant to the business.

6. Bridge the Content Gap

Finally, digital marketers bridge the content gap by revamping the existing digital marketing strategies. They share the content gap analysis results through various stakeholders in various forms – documents, spreadsheets, and presentations. In addition to highlighting the performance of different types of digital content published by the business, the results suggest opportunities to boost content performance.

Conclusion

As a multistep process, content gap analysis focuses on strengthening digital marketing campaigns through the creation and distribution of content desired by the target audience. Digital marketers can conduct content gap analysis using a variety of techniques. But they must bridge the content gap early to meet the needs and expectations of the target audience and influence their purchase decisions.