Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential customers through TV/radio advertisements, newspaper advertisements, press releases, cold calling, trade shows, or direct mails. Instead, the modern marketing approach focuses on pulling customers towards a business, product, or service using high-quality content. The enterprises can attract leads and convert them into customers by publishing content according to customers’ interests and preferences.
According to Search Customer Experience,
“Inbound marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. This type of marketing tries to make it easier for customers, who are already actively looking for goods or services via the Internet, to find what a company offers.”
The updated inbound marketing statistics posted on several websites suggest a steady increase in the number of enterprises switching from outbound marketing to inbound marketing. Businesses from various sectors these days attract leads and drive lead conversion by implementing different inbound marketing strategies – search engine optimization (SEO), content marketing, social media promotion, blog posting, and online events. Many businesses even leverage the benefits of inbound marketing by making content creation and publication an ongoing process.
9 Benefits of Inbound Marketing That Make Businesses Abandon Outbound Marketing
1) Long-Term Results
Inbound marketing strategies aim to build long-term relationships with customers by winning their trust. Popular inbound marketing strategies like blogging and SEO influence the purchase decision of customers over a longer period of time. When a business posts fresh content and optimizes the content for search engines, the customers will access the content after some time. Also, a business can easily gain customers’ trust by strengthening its presence on the right social networking platforms.
2) Simpler and Faster
Various outbound marketing strategies do not influence customers when they conduct pre-purchase research. For instance, while comparing products or services, a customer may not remember the information delivered through TV or radio advertisements. But she can use search engines or social media to find relevant information about a product or service before placing online orders. A business can easily influence the purchase decision of customers by publishing relevant and engaging content regularly.
3) Attract and Nurture Qualified Leads
Outbound marketing strategies do not allow businesses to run ads by targeting a specific segment of customers. Hence, businesses find it challenging to reach out to relevant customers and generate qualified leads. But inbound marketing strategies enable marketers to influence the purchase decision of individual leads by publishing targeted content. A customer will access the content according to the product or service required by her. Small businesses leverage the benefits of inbound marketing to explore new markets and reach out to new audiences simply by publishing relevant and customized content.
4) Increase Online Presence and Brand Awareness
The inbound marketing campaigns enable businesses to reach out to leads across geographies. While planning and launching inbound marketing campaigns, a business can target both local customers and global customers. Also, it can align a variety of digital content to the buyer’s journey seamlessly. Buyers can use search engines or social media to find relevant and targeted content according to their current position in the buyer’s journey. The targeted and relevant information helps businesses to increase brand awareness and online presence by strengthening online reputation and credibility.
5) Offer Real Value to Customers
While exploring ways to solve a problem or meet a need, customers behave in different ways. The inbound marketing campaigns allow marketers to publish a variety of content according to the interest and behavior of individual leads. Businesses from various industries these days publish digital content regularly to help a lead solve a problem or meet a need by providing the required information and guidance. In addition to answering the questions asked by a lead, the content focuses on influencing her purchase decision.
6) Leverage Progressive Profiling
As a new-age lead nurturing technique, progressive profiling helps marketers collect small bits of information about leads. The marketers will collect a variety of information about a lead gradually by making her fill out new forms with different fields. Inbound marketing strategies make it easier for marketers to implement and leverage progressive profiling. They persuade website visitors to fill out new forms while consuming digital content. Many marketers these days customize inbound marketing strategies to create opportunities for implementing progressive profiling.
7) Educate and Influence B2B Customers
The B2B buying process starts when the decision-makers identify a problem or requirements. They gather information from various sources to solve the problem or meet the requirement. Unlike outbound marketing, inbound marketing creates opportunities for businesses to educate and influence the decision-makers during three important steps in B2B buyers’ journey – awareness, consideration, and decision. A business can distribute highly-targeted content through various inbound marketing campaigns when the B2B customers conduct pre-purchase research.
8) Measure Inbound Marketing Campaign Performance
The business cannot measure the performance of outbound marketing campaigns using specific parameters and tools. But many digital marketing tools enable marketers to plan, manage, and track various inbound marketing campaigns without putting in extra time and effort. The marketers can measure the performance of outbound marketing campaigns using a variety of metrics – website visitors, leads, social outreach, conversion rate, close rate, and sales opportunities. Also, they can generate and convert leads more effectively by finetuning individual outbound marketing campaigns.
The cost-effective nature of inbound marketing campaigns makes it easier for small businesses and startups to compete with large and established enterprises. Small businesses and startups often lack the budget to run TV, radio, and newspaper ads. But they can run multiple inbound marketing campaigns simultaneously without investing in extra resources. A business can curtail 2/3 of marketing costs by switching from outbound marketing to inbound marketing.
A business can boost lead generation and lead conversion by launching inbound marketing campaigns regardless of its size and industry. But it can leverage the benefits of inbound marketing fully only by creating and publishing a variety of digital content. Also, the managers must adopt the emerging inbound and digital marketing trends proactively to convey the desired message by attracting and engaging the leads.
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital marketing strategies are yet to make traditional marketing strategies obsolete. Public relations (PR) is one of the conventional marketing strategies that are used widely by businesses in the age of digital marketing. Your business can easily boost the performance of content marketing campaigns by leveraging the benefits of PR.
Despite appearing identical, content marketing and PR differ from each other in several aspects. When you decide to add PR to your content marketing strategy, it becomes essential to understand what makes the traditional marketing strategy similar to and different from the new-age marketing strategy. Also, you should evaluate the financial benefits your organization can leverage by supporting content marketing with PR.Continue reading…
Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media like television, radio, newspapers, and magazines. Digital marketing enables small businesses to compete with larger enterprises without increasing costs. A small business can launch personalized and targeted digital marketing campaigns to generate leads and increase sales conversion rate consistently.
But no small business can boost lead generation and lead conversion simply by launching multiple and different digital marketing campaigns. It has to monitor and fine-tune the performance of individual digital marketing campaigns to achieve preset marketing goals. The small business marketing automation tools help small businesses and startups to manage multiple digital marketing campaigns efficiently through automation of various marketing activities.Continue reading…
According to the mind-bottling SEO stats posted on Inter-Growth.co,
“61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. 70% of online marketers say that SEO is better than PPC for generating sales.”
Your business can easily generate more leads and drive sales conversion by implementing search engine optimization (SEO) strategies. You can leverage a slew of SEO tools to automate common SEO tasks like website SEO audit, keyword research, link building, rank checking, and competitor analysis. However, you also have the option to perform many SEO tasks with just a single click using Chrome extensions for SEO.
While implementing and reviewing SEO strategies, you can leverage the extension to accomplish a specific SEO task with the click of a mouse. The Chrome Web Store allows you to choose from thousands of Chrome SEO extensions. Each of these Chrome extensions helps you to accomplish a particular SEO task by adding the required functionality to the web browser.Continue reading…
Take a minute to think about how many times you use the apps (like, Facebook, WhatsApp, Instagram etc.) each day? Multiple times, isn’t it? It is not surprising that the demand for mobile applications has grown steadily since the invention of the smartphone. No one doubts the future of mobile application development and mobile programming languages on the surface. The days when companies can ignore mobile users are over.
Suppose you are taking the plunge to build your mobile application to grab the user’s attention. In that case, you need to focus on building robust, easy-to-use, and innovative applications by choosing the right technology and the correct programming language. When selecting multiple mobile programming languages, you need to consider numerous factors, weaknesses, strengths, and popularity of the language before deciding to develop mobile applications.Continue reading…
The coronavirus epidemic has brought attention to every aspect of corporate marketing. Entrepreneurs need to take a practical approach to research post pandemic digital marketing solutions to return to the game. Pandemic has spread worldwide, affecting millions of people and encouraging businesses to keep at least 75% of their human resources at home. It means closing many places and businesses, including restaurants, movie theaters, entertainment venues, and other places where people gather.
If you think your company is ready to do business normally, here we have come up with some of the best COVID-19 digital marketing techniques to restore and improve your brand’s online existence. The adverse effects of the pandemic are being felt in all industries and businesses, so knowing the Digital Marketing Trends is also essential. Below are the top ten digital marketing tips that will allow your business to grow and maintain stability during COVID-19.Continue reading…
No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business to Business (B2B) content marketing and Business to Consumer (B2C) content marketing. The B2C content marketing strategies aim to influence the purchase decisions of individual buyers by establishing and selling an emotional connection.
But B2B content marketing strategies aim to influence a team of decision-makers by showcasing knowledge and expertise. While writing content for B2B marketing campaigns, you must keep in mind three important aspects of B2B content marketing – creating brand identity, establishing value, and gaining trust.
The longer buying cycles in B2B marketing make it essential for you to emphasize selling the business or company instead of selling the products or services. Your content can influence a team of decision-makers only by presenting the business as an expert in the field and a trusted provider. You also need to consider some B2B content writing tips to drive sales conversion.Continue reading…
At present, enterprises from various industries use videos as a powerful marketing tool to market and promote their products, services, and brands. Unlike other digital marketing techniques, videos help businesses to increase website traffic, generate leads, drive sales conversion, and make users understand products/services. The annual State of Video Marketing Survey conducted by Wyzowl highlights the relevance and effectiveness of video marketing strategies for businesses in 2021.
According to the latest video marketing statistics published by Wyzowl,
“86% of video marketers say video has increased traffic to their website. 83% of video marketers say video has helped increase the average time their visitors spend on page. 94% of video marketers say video has helped increase user understanding of their product or service. 84% of video marketers say video has helped them generate leads.”
As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other.
Wikipedia describes search engine optimization (SEO) as
“the process of improving the quality and quantity of website traffic to a website or a web page from search engines.”
At the same time, Wikipedia describes email marketing as
“the act of sending a commercial message, typically to a group of people, using email.”
As an integral part of web pages, hyperlinks make it easier for visitors to move to another web page or another section within the same web page simply by clicking on a word, phrase, or image. In addition to improving user experience, the hyperlinks also directly impact the web page’s search engine visibility. While implementing search engine optimization (SEO) strategies, digital marketers focus on optimizing the link text, anchor text, or link label.Continue reading…