Beginner’s Guide to SERP Analysis

A Beginner’s Guide to SERP Analysis

Search engines like Google and Bing index and rank websites using search algorithms with over 200 ranking factors. The position and visibility of a website vary on search engine results pages (SERP) based on a variety of factors. Digital marketers and webmasters conduct SERP analysis to identify the factors that make a website achieve the top SERP position for website ranks higher on SERP for a particular topic or keyword.

The SERP analysis results help digital marketers refine search engine optimization (SEO) strategies by identifying opportunities to outrank competitors. Many digital marketers conduct SERP analysis as part of keyword research. They further adopt multiple approaches and use various tools while conducting SERP analysis. Our guide to SERP analysis aims to make it easier for beginners to understand the multistep process.

SERP Analysis Goals

According to Backlinko.com,

The #1 result in Google’s organic search results has an average (click-through-rate) CTR of 31.7%. Also, the #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot.”

The primary goal of SERP analysis is to identify what makes a website achieve the top SERP position for a specific keyword or topic. Digital marketers these days conduct SERP analysis to boost SEO strategies by gathering a variety of actionable information.

  • Type of content that ranks
  • Important ranking factors for a particular keyword
  • Gather creative content ideas and innovative feature ideas
  • Find new keywords and backlink opportunities
  • Understand word count range
  • Compare similarities in content structure
  • Identify ways to optimize content and featured snippet

SERP Analysis Process

Digital marketers evaluate and compare the top-ranking websites using different approaches. But SERP analysis, as mentioned earlier, is a multistep process. Digital marketers follow five common steps regardless of the analysis approach or method.

1. Keyword Research

Before analyzing SERP, digital marketers define and list the targeted keywords. The list helps them to identify the keywords for which the website ranks and the keywords for which the website needs to rank. That is why; the comprehensive list includes keywords that are relevant and related to a specific industry. Digital marketers refer to the list to identify the content that ranks higher for each of these keywords. Also, the keywords help them to identify the existing content to be optimized and fresh content to be created.

2. Search Intent Identification

Search engines match content to search queries while displaying results to searchers. That is why; digital marketers need to identify the search intent associated with every keyword. After compiling the targeted keywords, they need to understand what searchers want while entering specific search queries. The understanding will help them to boost the search performance of existing content based on the logic behind the search queries entered by searchers.

3. Competitive Analysis

Digital marketers conduct competitive analysis with the aim to outrank competitors on SERP for specific keywords. But experienced digital marketers understand the difficulty of outranking Wikipedia, Quora, and other internet giants. They skip the keywords if the SERP is dominated by such internet giants. On other hand, they analyze the top-ranking content posted by competitors elaborately to understand what works and find opportunities to optimize the existing content.

4. Ranking Opportunities Search

While conducting competitive analysis, digital marketers always look for ranking opportunities. They find ranking opportunities by identifying keywords not used by competitors and measuring keyword length. They further beat the competition by creating similar content differently and innovatively. Also, digital marketers focus on finding long-tail keywords that are not highly competitive but meet the search intent.

5. Content Optimization

Finally, digital marketers leverage SERP analysis results to boost the search visibility of their website. They boost the website’s search visibility by creating fresh content as well as optimizing existing content. While creating fresh content, they focus on adopting a different approach. On the other hand, they optimize the existing content by embedding additional information, following the latest content trends, and including more relevant keywords. They further boost the content’s search performance by optimizing images by adopting image SEO tips and best practices.

SERP Analysis Metrics

While conducting SERP analysis, digital marketers primarily focus on targeted keywords and search engine ranking factors. But they must evaluate the top-ranking content using a slew of metrics to produce actionable results. Seasoned digital marketers improve the quality of SERP analysis results by incorporating key metrics like

  • Website loading speed
  • Domain authority
  • Number and quality of backlinks
  • Bounce rate
  • Average time spent on the web page
  • Click-through-rate (CTR)
  • Conversion rate

SERP Analysis Tools

Often beginners and experienced marketers have to put in extra time and effort to conduct SERP analysis for multiple keywords. They simplify and speed up the analysis process using SERP analysis tools. In addition to automating the SERP analysis process, the specialized software solutions produce high-quality results using additional metrics. The beginners should consider some of these widely used SERP analysis tools.

SEMrush Position Tracking Tool: This tool facilitates SERP analysis by discovering local and global competitors, monitoring their search engine ranking for targeted keywords, and comparing search performance. Digital marketers can use this tool to track and review the search performance of up to 20 rivals for up to 5000 keywords.

Moz Pro SERP Analysis Tool: This SEO toolkit helps digital marketers to track the search engine ranking of their own website and competitor websites across computers and mobile devices. Users can boost SEO strategies by understanding what is working and what is not working. Likewise, they can uncover gaps and identify opportunities by monitoring the movement of competitors’ websites.

Ahrefs SERP Checker: This online tool supports SERP analysis by analyzing the websites occupying the top 10 SERP positions across 143 countries. In addition to tracking SERP position history, SERP Checker helps users estimate traffic data, assess the ranking difficulty and get detailed SEO statistics. The SEO statistics help them understand what makes competitors rank higher on SERP.

Mangools SERPChecker: It is one of the specialized tools that help users measure the SEO authority of top-ranking websites as well as identify their strengths and weaknesses. SERPChecker uses over 40 SEO metrics to depict the relevance of selected keywords and suggest opportunities to outrank competitors.

Major search engines include new ranking factors and update their search algorithms frequently. That is why; digital marketers need to make SERP analysis an ongoing process. They can leverage SERP analysis tools to evaluate the top-ranking website elaborately using multiple metrics. Also, the tools make it easier for digital marketers to refine SEO strategies by providing actionable information.

Free SEO Tools

8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs

The technology used by competitors to increase the traffic to their blogs has already made a big difference. Is your website not ranking high after so many efforts and not becoming a brand name?

Our article discusses the 8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs to help your website quickly rank higher and become a huge brand name.

When everyone is trying to Improve Website Ranking in Google SERPs, competition is relatively high. In this regard, many SEO tools can assist you in staying competitive. You optimize your website’s content and increase organic traffic by using them.

SEO tools analyze how well the content is written and increase your visibility to increase traffic. Furthermore, it provides information about new and trending keywords to improve Search Engine Rankings.

Additionally, it provides you with backlink opportunities, which naturally boosts your traffic and your website becomes a good brand name.

These are the best free SEO tools you can find online. You can get them for free, and they’re intuitive, slick, powerful, and effective, and you can use them anywhere.

1.     Yoast

Yoast SEO
Yoast SEO

A popular and comprehensive SEO plug-in for WordPress, Yoast is one of the most popular. It allows bloggers to create Google-friendly content and help their blog rank higher on Google. Additionally, it’s free with millions of downloads and a 5-star rating, making it doubtlessly the best SEO tool.

Key features

It helps deliver by structuring the paragraphs and making them more readable; always keep an eye on keyword density. It is important to check plagiarism before publishing your web page to ensure it has been created accordingly. You can say it’s a brand name among all tools.

Pricing

The good news is Yoast SEO Plug-in is free to use. Hence, you can opt for a Yoast premium version for better functions. It will cost you approx $80/per year.

Visit: Yoast

2. Ahrefs

Several leading brands, including Adobe, Uber, and Netflix, rely on Ahrefs’ SEO tools to improve the SEO of any website.

Key features

This tool shows the ranking history for any keyword, backlink audits, guest links, and internal links and allows us to generate content using it.

AHREFS SEO
AHREFs

Pricing

It allows you a 7-day trial for $7, and then you can go for an advance subscription with prices ranging from $100 to $1000

Visit: Ahrefs

3. Pre Post SEO

This platform is popular among writers, bloggers, and webmasters for providing more than 100 SEO and writing tools for free.

It helps users to optimize their content for websites, blogs, articles, search engines, and more.

Prepostseo provides a free plagiarism-checking tool that helps users to check the uniqueness of their content before publishing or submitting it.

Key Features

The best thing about this platform is that all of its tools are free and you don’t have to complete any signup process to access its tools.

Its wide range of toolsets includes a plagiarism checker, paraphrasing tool, DA PA checker, and an online image to text converter.

The paraphrasing tool by Prepostseo lets users rephrase their content by using top-notch AI technology. All of its tools are easily accessible and secure to use for all purposes.

The image-to-text converter lets users extract text from the given image by using the advanced OCR technology.

Pricing

This website also offers premium plans for its tools to unlock its incredible features. It provides both monthly and yearly premium plans starting from $10 to $350.

Visit: Prepostseo

4. Moz Pro

Moz Pro is a widely used SEO tool and brand name. Various features enable users to run competitive analyses, find related keywords and audit their sites. Plus, it builds a strategy that grows traffic to a website. It’s easy to monitor what your competitors are doing with Moz Pro. Search engines recommend improving your blog and web content to remain visible.

It provides standard metrics, Moz score, and optimization suggestions and allows Google SERP.

Key features

Some key features are keyword research, content, and site explorer. it is also beneficial to backlink tracking and competitive analysis.

Pricing

It offers a free 30-days trial. Further, you can avail Subscription of $10/month.

Visit: Moz Pro

5. Mangools (KWFinder)

KWFinder by Mangools will continue to be the top SEO tool for providing related and trending keywords in 2022. So, your content is better optimized for search engines. The term “long-tail keywords” has gained popularity among SEOs. The importance of long-tail keywords is well known to marketers, bloggers, and content creators. Similarly, KWFinder knows it too.

It searches for the best long-tail keyword for its user. Moreover, it analyses competitors’ keywords as well. That will boost the ranking of the website and increase organic traffic.

Key features

The Mangools (KW Finder) features suggest Long-tail keywords and improve Local keywords. it can help you to Provide SERP analysis, Track competitor’s keywords Provide a high-quality keyword list for better search engine optimization.

Pricing

It offers a 48-hours money-back guarantee. Its prices are $30/month for basic, $40/month for premium, and $80/month for an agency.

Visit: Mangools

6. Semrush

A huge advantage of SEMrush is its excellent UI (User Interface). This tool is easy to use by subscribers for comparisons and ranking purposes. At this point, SEMrush is the best tool for creating blog posts from SEO. Hence, Blogger’s favorite tool to work on it.

Organic traffic is captured by conducting site audits, tracking backlinks, researching keywords, and analyzing competitors. It helps you evaluate your data and competitors’ content as well.

Key features

This tool will help you conduct a comprehensive technical site audit, Organic Keyword Research, Content Optimization, and Competitive research of Ads and products.

Free SEO Tools to Help You Improve Website Ranking

Pricing

Semrush prices vary in different categories. It starts at $99/ month if you go for a basic plan. And if you opt for a business plan, it is between $200 to $400.

Visit: Semrush

7. Ubersuggest (Freemium)

Neil Patel founded it as a beginner-friendly SEO tool. Toolbox Marketing offers a quick tool that analyzes domains, conducts keyword research, reverse-engineers competitors, uncovers backlink data, and performs other essential SEO tasks.

Key features

You will use the Keyword Ideas tool to develop lots of low-competition keywords for your website. Also, you can perform competitor keyword analysis to find keywords from the competition quickly.

Thanks to the Content Ideas tool, you can get dozens of content ideas with suggested keywords. This tool will help you identify critical SEO errors on your sites, such as 404s, broken internal links, and duplicate content.

You can find hundreds of websites linking to your competitor’s domains but not your own using the Backlink Opportunity tool.

Free SEO Tools to Help You Improve Website Ranking

Pricing

It offers a free 30-days trial. Further, you can avail Subscription of $9/month.

Visit: Ubersuggest

8. KeywordChef (Freemium)

You can find many relevant, ranked keywords with KeywordChef’s long-tail keyword research tool. Unlike other keyword research tools, KeywordChef returns keywords that match the user’s search intent.

Key features

With the help of the tool, you can easily find quality keywords with a high search volume and their ranking potential. When searching for related keywords to your seed keyword using the wildcard search, you can find relevant keyword opportunities automatically. By adding “*” to keywords, you can perform wildcard searches like “best * for frozen” or “can you cook * in the oven,” and KeywordChef will display search terms with those terms.

Free SEO Tools to Help You Improve Website Ranking

Pricing

It starts at $99/ month 

Visit: Keyword Chef

 

A platform for you that helps in SEO Optimization

You can also get help by browsing this site and getting the best information and learning search engine Optimization, Search Engine Marketing, and content strategy. That will boost the ranking of the website and increase organic traffic.

Abhijit has been in the digital space for over 10 years. An accomplished marketing leader, he has more than ten years of experience in Events Marketing, B2B Lead Generation, Product Positioning & Marketing, Social Media Marketing, Brand Management, Marketing Communication, Public Relations, Advertising, and Internal Communications.

Some expertise of Abhijit Panda is:

  • Developing On-Site and Off-Site strategies based on extensive keyword research and competitor analysis 
  • Managing Google Display Ads, Google Ads, Linkedin Campaigns, and Remarketing Ads. 
  • Creating content for each buyer persona and at every stage of decision making 
  • Utilizing targeted lists, lookalike audiences, and databases to retarget on Google, Facebook, Linkedin 
  • Checking Google Analytics, optimizing your website using Google Analytics, and stack analytics 

Last words On 8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs

Here are just eight of the most important tools a search engine optimizer should use to become a brand name. Choosing a freemium tool to test to see if it meets your conversion goals is an easy way to figure out if they are the right tools for your conversion goals, and if they work well for you, you can always upgrade.

If you find a tool that works well, stick with it once you find one that meets your needs and budget. Make sure that whichever tool and plan you select maximize its value.

The most important aspects of search engine optimization are implementation and experimentation. But if you don’t follow through and implement what you have learned, all these results and recommendations are worthless.

The online world has greatly influenced marketing and business since most people work online. Improving your web traffic through SEO content is crucial to blogging writing, digital marketing, and online business. It’s important to use SEO tools to build organic traffic on your website to become a brand, and we have selected the best SEO tools for you. It makes your life easier.

Creating High-Quality Backlinks

Creating High-Quality Backlinks in 2022

Backlinks are an essential part of any web marketing campaign. The more quality backlinks you have to your website, the higher your search rankings.

Creating high-quality backlinks is an essential SEO technique that you can use to accelerate your search engine rankings in Google for your high-value keywords. Building these links is possibly the most important thing you can do as an SEO practitioner.

So if you want to finally get your rankings moving in the right direction and start generating some traffic organically (free visitors who convert into sales), then it’s time to put this tip into action!

Why Should You Focus on Backlinks?

Backlinks are hyperlinks that take you from one page on a website to another. They are one of the most important ranking factors in Google’s algorithm, and they’re also a great way to boost your site’s SEO.

High-quality backlinks are links that send highly qualified web traffic to a target website, improving its position in SERPs (Search Engine Results Pages). That is why businesses must focus on link-building strategies that will help them acquire high-quality backlinks if they want their sites to be successful online.

A single high-quality backlink can have the same impact as hundreds of low-quality ones; therefore, it is worth investing time and resources into gaining these links rather than focusing on quantity over quality.

How Do I Create High-Quality Backlinks?

What you say matters; anyone who looks for it online can understand what you write. You need to know how to write online because that’s where everyone looks for information.

To get more traffic from search engines, you must follow the steps in this guide religiously. Most essential, ensure that ALL of your blog’s content is keyword-rich and correctly optimized for long-tail keywords (keywords used less frequently but have a higher chance of being discovered by Google).

You don’t want Google or Bing searching through a bunch of random garbage just because those websites’ names have “blog” in them. That would be boring.

Get Backlinks From Authority Sites

If you want to help people find your site, you can write articles on other sites. You can ask them if they will write an essay with a link back to your site. If they agree, you can write an article that they will post on their site.

Find appropriate websites to post your content for people who will read it. Include links to your work so that people can find out more about what you do; if you can see which sites are ranked high by search engines and put links from these sites to your websites so that both of them will improve their rankings.

You can get lots of free links from popular websites by sharing them on Twitter. To do this, find lots of blogs and other websites you like to read. Tell other people about your favorites by tweeting about them. You’ll meet many new friends and get free links from the places you talk about.

Which Backlink Is the Most Important?

A backlink from a relevant site is effective for building your authority. For example, if both sites are about pets and you receive a link on a relevant pet topic, Google considers you a trusted resource on that specific topic.

Links from irrelevant websites have less SEO value. Consider the same scenario above but with an unrelated site like auto-repair. It may have some SEO value because it is still considered an external source pointing to your website, but the relevance factor is lacking, so Google will put less weight on this link than they would if it was coming from a relevant site.

An authoritative link has more value than either of these scenarios because it demonstrates credibility and trustworthiness across all topics. Receiving a link from a definitive site is the most valuable type of link you can acquire. It shows Google that you are trusted for specific topics and all information relating to your industry.

How Do I Know If I Have a Bad Backlink?

One of the best ways to understand if your site or a page on your site has a lousy backlink is by using Google Search Console.

By running a link report in Google Search Console, you can see which websites link to your site. You can run a manual check of each link to determine if it is harmful, low-quality, or irrelevant.

If you find that you have backlinks from spam sites, comment spam farms, or other types of shady websites, then you must disavow these links immediately. A disavow tool will allow Google and other search engines to ignore these links when crawling your website and determine where to rank it in the search engine results pages (SERP).

Avoid Google Algorithm Penalties

If you want to add a backlink-building program to your SEO strategy, you must understand how Google determines the quality of backlinks.

Google can distinguish between natural and manipulative links, so if your backlinks are found to be part of a link scheme, your site could suffer ranking penalties or be removed from the search index entirely.

If you want to build high-quality backlinks without getting penalized, follow these seven rules:

  • Focus on quality over quantity.
  • Think about relevance.
  • Don’t buy or sell links.
  • Don’t copy content from other sites.
  • Don’t keyword stuff anchor text.
  • Don’t use hidden text or hidden links.
  • Avoid cloaking.

Final Thoughts

High-quality, natural backlinks are vital to your website’s rankings. Considering how much time you spend on search sites like Google and Bing, it’s essential to ensure that your site will be highly ranked and won’t require users to dig through links to find yours. It can be an extremely frustrating experience.

To create quality content, it all starts with understanding who your audience is and how they think. If you don’t know your audience and their needs, it will be impossible for you to create content that speaks directly to them.

It will be interesting to see how the inbound marketing landscape continues to evolve in the years to come. While high-quality backlinks are still a major driving force behind search engine rankings, it’s clear that other methods will become even more critical moving forward. Whether or not you decide to invest in SEO, it pays to stay up-to-date on the latest industry trends and techniques.

Content Gap Analysis - What is it and How to do it

Content Gap Analysis: What is it and How to do it?

As a long-term digital marketing strategy, content marketing helps businesses to drive lead generation and conversion activities through the creation and distribution of valuable, relevant, and consistent content. But a business can boost digital marketing campaigns only by creating and publishing content that potential and existing customers are seeking out on the web.

What is Content Gap Analysis?

Digital marketers use content gap analysis as a strategic method to identify the gap between the content published by an organization and the content desired by the audience. In addition to identifying new keyword opportunities, content gap analysis focuses on mapping digital content to various stages in a buyer’s journey – awareness, consideration, and decision.

According to SpyFu.com, “Content gap analysis is the process of anticipating what content your audience needs, determining how well your own content currently meets those needs, and then working to fill in any gaps that exist between those two realities.

While analyzing the content gap, digital marketers evaluate the performance of a variety of existing content – web pages, landing pages, articles, blogs, ebooks, and social media posts. Also, they bridge the gap by creating fresh content as well as optimizing existing content. Digital marketers identify and analyze content gaps using multiple techniques:

  • Asking questions to the target audience
  • Gathering feedback from peers
  • Monitoring community discussions
  • Checking the competition

How Do Digital Marketers Conduct Content Gap Analysis?

While conducting content gap analysis, digital marketers focus on evaluating the freshness, readability, understandability, thoroughness, and impressiveness of the content. But they evaluate and analyze the existing content through a series of steps.

6 Important Steps in In-Depth Content Gap Analysis

1. Define the Target Audience Precisely

Digital marketers conduct a content gap analysis to achieve a variety of goals – increasing website traffic, generating more leads, or boosting the website’s search visibility. They must clearly define the objectives to boost the digital marketing strategies by identifying the content gap accurately. Also, they need to define the target audience precisely to understand the customer’s lifecycle.

Digital marketers often define target audiences using existing buyer personas. As a semi-fictional representation of ideal customers, buyer personas depict important aspects of the target audience – interests, needs, behavior, pain points, challenges, and demographics. Digital marketers can define the target audience precisely by mapping out buyer personas.

2. Map the Buyer’s Journey

Most organizations these days generate and nurture leads by aligning digital content to three important stages in a buyer’s journey. They publish content to provide relevant information to the customer during the awareness, consideration, and decision stages. For instance, they influence the lead during the awareness stage through the awareness stage using informative blogs, ebooks, emails, and social media posts.

But they share product reviews, pricing information, comparison guides, and demonstrations to influence the lead during the decision stage. That is why; digital marketers need to map out the buyer’s journey clearly, after defining the goals and target audience. The mapping will help them to understand the content desired by a lead at each stage in her buyer’s journey while conducting content gap analysis.

3. Conduct Market Research

Digital marketers identify the content desired by the target audience by conducting market research. While conducting market research, they gather feedback and suggestions from industry experts as well as existing and potential customers. They interview some of these industry experts and customers directly while gathering feedback from others by conducting online surveys.

Digital marketers can understand needs and expectations only by gathering information from leads at various stages in the buyer’s journey. They divide the customers and leads into various segments according to their current position on the buyer’s journey. Also, they frame and align the interview questions to each segment of customers.

The information collected helps digital marketers understand how the target audience searches for information, what kind of digital content they prefer, and what information they need. Digital marketers leverage the information to assess the content published by the organization as well as get fresh content ideas.

4. Analyze Existing Content

Digital marketers evaluate the performance of existing or published digital content by conducting content audits regularly. They can make content audit an important step in content gap analysis to identify the content gap. Digital marketers often start content audits by evaluating and comparing the performance of website content.

But they must map the website content to the buyer’s journey to evaluate their performance accurately. They can evaluate the performance of each piece of content using multiple KPIs – search engine position, monthly traffic, click-through rate, and the number of leads generated.

Based on the content audit results, the website content can be divided into three broad categories – keep, remove, and optimize. They must keep the high-performing content and remove the low-quality or outdated content. At the same time, they must focus on bridging the content gap by updating, revising, or optimizing the average-performing content. 

5. Analyze Competitor Content

After analyzing and categorizing the content published by the business, digital marketers need to analyze the content created and published by competitors. The analysis will help them identify opportunities to outperform competitors by publishing better content. Also, the results will help them to understand what type of content competitors publish and how they move leads to the next stage in the buyer’s journey.

While conducting competitor content analysis, digital marketers often evaluate the performance of content appearing at the top of search engine results pages (SERPs). They further evaluate the content’s search performance using both topic and keywords as key metrics. Also, digital marketers use a slew of keyword research tools to find and evaluate content based on keywords relevant to the business.

6. Bridge the Content Gap

Finally, digital marketers bridge the content gap by revamping the existing digital marketing strategies. They share the content gap analysis results through various stakeholders in various forms – documents, spreadsheets, and presentations. In addition to highlighting the performance of different types of digital content published by the business, the results suggest opportunities to boost content performance.

Conclusion

As a multistep process, content gap analysis focuses on strengthening digital marketing campaigns through the creation and distribution of content desired by the target audience. Digital marketers can conduct content gap analysis using a variety of techniques. But they must bridge the content gap early to meet the needs and expectations of the target audience and influence their purchase decisions.

MQL to SQL Conversion Rate

MQL to SQL Conversion Rate

As a key stage in the formal sales process, lead qualification helps your business identify marketing-ready leads (MQL) and sales-ready leads (SQL) through the evaluation of open leads generated through various marketing campaigns and channels. The SQLs have already entered the sales funnel. Hence, your sales team can close sales deals by connecting and communicating with them.

But the MQLs have only shown interest in the product or service offered by your business. As they have not entered into the sales funnel, your marketing team needs to nurture and influence MQL to convert them into SQL. As a commonly used key performance indicator (KPI), MQL to SQL conversion rate or lead to opportunity conversion rate helps you understand the percentage of marketing-ready leads being converted into sales-ready leads.

According to Gartner.com,

Marketing qualified lead (MQL) to sales qualified lead (SQL): the rate at which sales development representatives turn raw or scored leads into qualified leads based on the organization’s qualification criteria.

You can use MQL to SQL conversion rate as an important metric to assess the quality of leads generated by various marketing campaigns. Also, you can close more sales deals only by increasing MQL to SQL conversion ratio consistently. That is why; your lead generation and qualification strategies must focus on calculating, evaluating, and increasing the MQL to SQL conversion rate.

How to Calculate MQL to SQL Conversion Rate?

Entrepreneurs, marketers, and decision-makers calculate the MQL to SQL conversion rate in a variety of ways. Most decision-makers prefer calculating the metric using a simple and straightforward formula –

Total Number of SQL / (divided by) Total Number of MQL

If the total number of MQL generated in a month is 1000 and the total number of leads ready to make a purchase is 330, the MQL to SQL conversion rate for the month will be 33% (i.e., 330/1000).

How to Evaluate MQL to SQL Conversion Rate?

You can make informed decisions only by calculating and evaluating the MQL to SQL conversion rate accurately. You can easily evaluate the metric by visualizing it by making a line graph or summary chart. The visualization will help you compare MQL to SQL conversion ratios for various months.

But you must remember that the MQL to SQL conversion ratio varies across industries and lead generation channels. For instance, the rate is 31.3% for leads generated through websites and 24.7% for leads generated through customer referral or employee referral.

The rate decreases to 4.2% for leads generated through events and 0.9% for leads generated through email campaigns. Likewise, the MQL to SQL conversion rate is higher for certain industries than others. Most decision-makers accept 13% as the MQL to SQL conversion rate benchmark.

You must keep in mind your industry and the lead generation channel to evaluate the metric accurately. Also, you can identify trends and gain actionable insights only by comparing the conversion rate for the current month with the conversion ratios of previous months.

How to Increase MQL to SQL Conversion Rate?

No business can increase the close rate without monitoring and increasing MQL to SQL conversion rate consistently. In addition to calculating, evaluating, and monitoring the key metric, you must implement a strategy to increase the conversion rate. The strategy will help you increase MQL to SQL conversion rate by adopting a slew of best practices and guidelines.

Keep Marketing and Sales Messaging Consistent

MQL to SQL transition and conversion are collaborative processes. The lead will interact with the sales team while making a transition from the marketing team. But the marketers nurture leads by sending broad and generic messages, while the sales team specifically drives lead conversion by sending focused and specific messaging. Your sales team can convert MQL into customers efficiently only when the messaging remains consistent throughout the process.

Personalize Follow-up Messaging

A significant percentage of leads engage with marketing messages personalized according to their interests. Your marketing team can nurture MQL only by answering their immediate questions and personalizing every follow-up message. They can further accelerate the transition by connecting MQL to the right sales development representative. The sales representative will accelerate the conversion process by making personalized connections and answering immediate questions proactively.

Set Timeframe for Follow up

In addition to sending personalized follow-up messages, your strategy must nurture MQL with a sense of urgency. Your strategy must set timeframes to ensure that relevant message is delivered to each marketing-ready lead in a personalized and timely way. Many organizations these days invest in marketing automation software to send personalized follow-up messages to the lead on time. Also, they track why the messages are not sent on time by setting up automated notifications.

Leverage Success Stories

You can make your brand stand out during the MQL to SQL conversion process by focusing on market validation. Your team can help leads conduct market validation by providing them with success stories, case studies, and similar resources. You must include success stories in the marketing campaigns as well as make sales development representatives use the success stories as a powerful market validation tool.

Review Lead Scoring Metrics

You can easily increase boost MQL to SQL conversion rate by using the right metric or framework for scoring leads. There are always chances that you have to change the lead scoring metrics or extend the sales qualification frameworks to improve the quality of MQL. Also, the additional metrics will help you collect relevant information that will help your team convert MQL into SQL.

Refine Your Offerings and Messaging

Marketers and sales development representatives overcome several barriers while converting MQL into SQL. Your strategy must focus on eliminating these barriers by receiving feedback and suggestions from both teams regularly. At the same time, you must use the barriers as criteria to refine your offerings and messaging according to changing customer needs and emerging industry trends.

You can use MQL to SQL conversion rate as a key metric to evaluate the lead quality and boost lead nurturing activities. But your business can close more sales deals only by calculating and evaluating the lead to opportunity conversion ratio accurately and increasing the rate consistently.

Outbound Lead Generation Strategies

Outbound Lead Generation Strategies

Businesses and startups these days generate leads using inbound and outbound marketing campaigns. Inbound lead generation strategies focus on attracting more visitors to the business website and converting them into leads. But outbound lead generation strategies require marketers to approach leads that match the business’s ideal customer profile and engage with them actively by initiating the first interaction.

The overall quality of leads varies across inbound and outbound marketing tactics.

According to the B2B lead generation statistics compiled by The Pipeline, “16% of marketers say outbound practices provide the highest quality leads for sales.

Your marketing team can generate high-quality leads using outbound marketing tactics only by approaching them directly and appropriately. That is why; your organization must implement some of the proven outbound lead generation strategies to drive B2B sales.

8 Tried and Tested Outbound Lead Generation Strategies to Drive B2B Sales

1. Personalized and Targeted Cold Mails

Outbound marketers often initiate first interaction with potential leads by sending cold emails. But the open rate and response rate of cold emails depict their effectiveness in connecting and approaching B2B leads who are decision-makers. Your outbound lead generation strategies must focus on keeping the email list up-to-date.

Also, your marketing team can increase both open rates and response rates by sending personalized and targeted cold emails to the potential leads. However, they must focus on keeping both the email content and subject line short, along with deciding the best time to send.

2. Cold Calling

Many bloggers these days describe cold calling as one of the outdated outbound lead generation strategies. But many buyers these days accept phone calls from vendors. Cold calling is one of the outbound marketing tactics that enables marketers to talk to decision-makers directly and build initial rapport.

You can make this outbound lead generation strategy more effective by providing the marketers with polished cold call scripts. However, the effectiveness of this strategy will be directly impacted by the accuracy of the B2B contact data. Hence, you must focus on ensuring the accuracy of the contact information of leads.

3. Content Syndication

Content syndication can be described as the process of republishing your digital content on third-party platforms. In addition to making your online content accessible to a wider audience, content syndication acts as a powerful tool to initiate conversations with B2B leads.

Many organizations these days leverage inbound and outbound marketing tactics through content syndication. You can republish the content created for inbound marketing campaigns as an outbound marketing tactic. For instance, you can impress the prospective B2B lead by republishing an in-depth whitepaper created by your team.

4. Mobile Optimization

According to BBC,

People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring firm App Annie.

Most people these days prefer mobile devices to computers while accessing websites, consuming content, and conducting research. You can easily boost your outbound lead generation strategies by optimizing your website and blog for mobile devices.

In addition to keeping your website responsive, you need to ensure that the website delivers a superior mobile experience along with interactive content. You can make the website effective in generating outbound leads by adding interactive content like quizzes, contests, and surveys. Mobile optimization will make your strategies more effective in increasing website traffic and lead flow.

5. Professional Social Networks

In a short time span, professional social networks like LinkedIn have become an effective alternative to conventional networking events. Marketers these days leverage multiple social networking platforms to find and approach leads matching the ideal customer profiles. But business-focused social networks do not allow marketers to promote and sell their offerings explicitly.

Your strategy must encourage outbound marketers to leverage LinkedIn and Twitter as a digital form of outreach. They should use these social networks to connect with targeted leads. The connection will create opportunities for them to approach the lead and initiate interaction gradually.

6. Referral Programs

Decision-makers from a single industry often look for options to solve similar problems and reduce similar pain points. Hence, you can easily increase the quality and quantity of B2B leads using customer referral as an effective outbound lead generation strategy. You can implement this conventional tactic by launching multiple referral programs according to your offerings.

For instance, you can encourage existing customers to give new referrals by giving a commission on services. But you need to offer free upgrades or credit to make existing customers refer to your SaaS product. However, it is also important to ask the customers to write testimonials for your website and post positive reviews on reputable directory sites.

7. Multichannel Outreach

While implementing lead generation strategies, businesses often focus on identifying the primary communication channels. You must remember that leads these days to interact with brands and vendors through multiple channels. Most decision-makers these days accept meeting with salespeople after a series of contacts through multiple channels.

Your outbound lead generation strategies can increase the number and quality of leads when you adopt a multichannel outreach. In addition to approaching more leads, the approach will help your team spread company awareness and continue interactions.

8. Marketing Automation

Multiple and continuous interactions are a key feature of the outbound lead generation process. Your marketing team needs to interact with B2B leads and decision-makers multiple times to initiate the first interaction. You can make it easier for marketers to record and track interactions with individual leads by facilitating marketing automation.

Your outbound lead generation strategies must automate marketing activities by investing in a customer relationship management (CRM) system. The CRM software will enable marketers to record, access, and track every interaction with a lead. Also, it will make it easier for them to generate more leads by accelerating the follow-up process.

While implementing outbound lead generation strategies, you must focus on combining traditional and new-age outbound marketing tactics. The integration will help you increase the number and quality of leads consistently. However, it is also important to monitor and boost the performance of individual outbound lead generation strategies to get the desired results.

Pinterest SEO Guide in 2022

Pinterest SEO Guide in 2022

The latest statistics suggest that Facebook is more popular than other social networking platforms in the category of the number of monthly active users. But there are many social networks that help businesses get higher sales conversion rates than Facebook.  Pinterest is one of the social networking platforms that are effective in driving offline sales as well as increasing email conversion rates.

According to the Pinterest statistics compiled by Omnicore,

Pins that show someone using a product or service are 67% more likely to drive offline sales. Pins that promote a special sale or offer generate a 61% higher email conversion lift.

Unlike other social networking platforms, Pinterest is developed as a visual discovery engine. Like popular search engines, Pinterest extends the shelf-life of content by showing pins in the Home Feed based on what users search and save during previous visits. That is why; many users prefer Pinterest to other social networks while looking for ideas and inspiration.

In addition to flowing products/services of their interests, Pinterest users return to the products pinned by them while making a purchase. You can follow a Pinterest SEO guide to boost your brand’s presence as well as drive sales. But you must keep the Pinterest SEO Guide impactful and relevant in 2022 by adopting a slew of best practices and guidelines.

9 Best Practices to Adopt While Making a Pinterest SEO Guide in 2022

1. Make Your Bio Impactful

The bio for Pinterest will depict your business, brand, products, or services. You can convey your business and its offerings clearly to users by presenting the information in a concise and straightforward way. But you must keep the bio searchable and discoverable by including relevant keywords naturally and strategically. In addition to including multiple and related keywords, you must include a strong call-to-action in the bio.

2. Claim Your Business

Pinterest allows you to display the website URL in the profile only after verifying or claiming the website. In addition to adding credibility to your profile, the verification or claim enables you to access additional metrics in Pinterest Analytics. You can further boost SEO by using the verified website URL as a keyword. You can claim your website either by following the process set by Pinterest or becoming a verified merchant.  

3. Identify Relevant Keywords

Keyword research must be one of the key steps in the Pinterest SEO guide. As the social network curates feed based on what a user is searching for, you can boost the search visibility of both pins and boards by including relevant keywords in both titles and descriptions.

You can easily identify the relevant search terms by conducting the Narrow Search option provided by Pinterest. You can find popular search queries related to a product/service/topic by narrowing your focus. However, you can find relevant keywords using a keyword research tool or exploring topics based on categories and subcategories.

4. Leverage Hashtags

In addition to finding and using relevant keywords, your Pinterest SEO guide must focus on leveraging hashtags. Like other social networking platforms, Pinterest allows users to create pins with hashtags and search by hashtags. But it displays pins in reverse chronological order when a user initiates a search by hashtags. Hence, the fresh pins appear before older pins on the search results. You have the option to include up to 15 hashtags in a pin description. You can get better results by using semantic hashtags based on specific themes.

5. Pin Fresh Content Frequently

While making a Pinterest SEO guide, many marketers emphasize the removal of underperforming pins. But you can boost the SEO strategy by focusing on pinning fresh content regularly instead of removing underperforming pins. Your strategy must focus on posting fresh and high-quality pins several times a day. You can pin fresh content and refurbish the existing content using a scheduling software solution. The frequent pinning will ensure that your content is served regularly to searchers.

6. Create Solid and Captivating Content

While making a Pinterest SEO guide, you can use pins as a tool to promote a variety of content – blogs, ebooks, infographics, videos, and products. But you can persuade Pinterest users to access the linked content only by creating engaging pins and eye-catching images. Pinterest is one of the social networks that identify engaging and boring content using algorithms. Hence, you must promote every piece of content using a unique and mobile-optimized image. At the same time, you can post the right pins by conducting A/B testing.

7. Don’t Forget to Create Video Pins

Pinterest makes video pins appear on both search results and users’ home feeds. It further allows users to access only video pins including the term video or videos in the search. In addition to conveying your brand story elaborately, the video pins are effective in driving more visitors to your website. You have the option to refurbish the videos created for various digital marketing campaigns. But users and searchers can see the video pins only after the video submitted by you is reviewed and approved by Pinterest.

8. Leverage Pinterest Analytics

Your business account on Pinterest allows you to gather a large amount of real-time customer data. But you can leverage the diverse data only using Pinterest Analytics. You can leverage Pinterest Analytics to drive your SEO strategy by identifying the most profitable keywords and the most engaging pins, gaining audience and conversion insights, and tracking emerging trends. The toolset makes it easier for you to finetune the SEO strategy according to your business’s preset goals.

9. Add Pinterest Tags to Your Website

These Pinterest SEO best practices will help you drive visitors to your website regularly. But you must track and analyze the behaviors and actions of the Pinterest traffic by connecting the social network with your website. You can create a link between your website and Pinterest using Pinterest tags. The tags will help you track a variety of actions and interactions – page access, search, video viewing, signups, checkouts, and add-to-cart.

While making a Pinterest SEO guide, you must remember that the social network changes its algorithms regularly. The latest algorithm change recommends users to share reduce the number of and improve the quality of pins. Instead of sharing a large number of low-quality pins, users need to post a lower number of high-quality pins frequently. Hence, you need to finetune the Pinterest SEO guide in 2022 according to the most recent algorithm changes.

Lead Qualification Checklist

Lead Qualification Checklist for the Aspiring Salespeople

Digital marketing campaigns help your business generate open leads regularly from multiple communication channels. But every open lead may fit your ideal customer profile or become a paying customer. You must filter and evaluate open leads based on their purchasing potential. The lead qualification process helps you identify leads that will make an actual purchase by evaluating open leads using a slew of frameworks and parameters.

According to Business News Daily,

Only 1 in 5 leads ultimately becomes a customer. This means that for every new customer you get, there are four who were not persuaded to use your products or services. That’s a lot of time and money lost, but smart lead qualification can minimize this concern.

You can implement a lead qualification strategy to identify the open leads who match the buyer persona created by your business. Also, you can differentiate sales qualified leads (SQL) from marketing qualified leads (MQL). But you can identify MQLs and SQLs accurately only by making a lead qualification checklist. In addition to making lead qualification a multistep process, the checklist will make your salespeople ask the right question at the right time.

Lead Qualification Checklist for Identifying Marketing Qualified Leads (MQL)

Buyer Persona/Ideal Customer Profile

Salespeople identify the target audience for a product/service based on the buyer persona or ideal customer profile created by your business. The buyer personas are created by combining real and market research data.

Hence, salespeople can use buyer personals as a powerful tool to qualify leads using a slew of parameters – business type, business location, business size, annual revenue, and job role. They can disqualify leads who do not match the ideal customer profile easily and early.

Intent and Interests

Salespeople can identify MQL only by understanding the intent and interests of a lead who match the ideal customer profile. While understanding the lead’s intent, they must check if the lead has visited your website multiple times.

Likewise, they understand the lead’s interests based on the information collected by her about the product/service and the case studies and tutorials accessed by her while visiting the website. The MQL must be interested in your product/service, along with matching the ideal customer profile.

Lead Qualification Checklist for Identifying Sales Qualified Leads (SQL)

Needs, Issues, Concerns, or Pain Points

The sales qualification process often starts with the identification of problems, issues, concerns, or pain points. The salespeople must ask relevant questions to understand the lead’s concerns or needs clearly. The understanding helps them recommend the appropriate product/service. Also, they can leverage the information to customize the solution according to the lead’s precise needs.

Long-Term and Short-Term Goals

B2B leads always look for products or services to meet specific goals. But your product or service may meet the lead’s short-term goals, long-term goals, or both. Salespeople must ask several questions to understand the lead’s short-term and long-term goals. The answers will help them to customize or extend your solution according to the lead’s goals by adding the relevant features.

Trials and Experience

Many leads these days look for alternative or new solutions after using a solution or investing in resources. The salespeople can influence the lead only when they measure the time, effort, and resources spent by the lead in solving the issue. They must ask questions to identify the pros and cons of the solutions used by the lead. Also, they can leverage the information to provide different and superior alternatives to the lead.

Expectations

B2B leads often look for solutions to beat the competition or outperform competitors. Salespeople must ask specific questions to understand what makes competitors score over the lead. Likewise, they need to understand the expectations of the lead from a brand or business. They can leverage the information to present your product or service as a superior alternative to overcome the lead’s shortcomings and surpass competitors.

Brand Perception

As the lead has collected a variety of information from your website, she must have formed a perception about your product, service, or brand. She may like some features of your brand and may not like specific features. Salespeople can influence the lead’s brand perception by focusing on the positive features. Also, they must change the brand perception by clearing misconceptions and doubts. Salespeople must ask specific questions to know what the lead thinks of the brand.

Budget

Unlike large companies, small businesses and startups often lack the budget required to avail of cutting-edge solutions. The salespeople must know the lead’s budget by asking relevant questions. They further need to know the lead’s budget in the early stages of the sales qualification process. You can make it easier for salespeople to close the deal by adjusting the price according to the lead’s budget.  

Decision Making Process

In most organizations, B2B purchase decisions are made by a committee of decision-makers. The salespeople cannot close sales deals without establishing relationships with multiple decision-makers. While qualifying leads, they must ask specific questions to understand the decision-making process and know the number of decision-makers involved in the process. The information will help them to build relationships with the right managers.

Timeframe

Some leads look for quick solutions, while others look for long-term solutions. Hence, the timeframe for closing sales deals varies across organizations. Salespeople must ask relevant questions to the lead to know when she is planning to place the order. The information is crucial for salespeople to plan lead nurturing activities and decide the lead qualification time.

Solution

After understanding the lead’s needs, expectations, and goals, it is time for salespeople to present your brand as a solution. But they must ask questions to know what prevents the lead from completing the deal or placing an order. The lead may not close the deal due to a variety of reasons – inadequate budget or lack of authority to close the deal. Salespeople must ask specific questions to identify why SQL is not closing the deal. Also, they must work on the issues to convert the SQL into a customer

You can make a lead qualification checklist to make your business’s lead generation and lead nurturing strategies more impactful. But you must focus on using the checklist as a tool to make lead qualification a multi-step process. However, it is also important to keep the lead qualification checklist flexible enough to include new points and criteria.

Rank Math SEO - Get Better SEO Ranking for Your Website Using It

Rank Math SEO: Get Better SEO Ranking for Your Website Using It

In addition to being an SEO-friendly content management system (CMS), WordPress allows you to choose from many SEO plugins. The market share data published by Datanyze suggest Yoast SEO is currently more popular than other SEO plugins for WordPress with a market share of 42.9%. But many new-age SEO plugins have been gaining market share by helping webmasters and digital marketers overcome some of the major shortcomings of Yoast SEO. Rank Math plugin has been challenging the dominance of Yoast SEO by providing additional features and utilities. You have the option to choose from four distinct versions of Rank Math SEO – free, pro, business, and agency. The free version of Rank Math SEO scores over many free WordPress SEO plugins by offering additional features. There are a number of reasons why you should opt for Rank Math SEO while implementing SEO strategies.

11 Reasons Why You Should Prefer Rank Math SEO to Other WordPress SEO Plugins

1. A Modular Framework

Like other popular SEO plugins, Rank Math plugin allows you to choose from many modules. But Rank Math plugin, unlike other widely-used plugins, features a modular framework. The modular framework enables you to disable unnecessary modules according to your SEO strategy. Also, you can easily boost your website’s search performance and user experience by enabling only necessary modules.

2. Keep Your Website’s Speed Intact

WordPress SEO plugins with longer lines of code impact your website’s loading speed directly. The decline in loading speed impacts your website’s user experience and search visibility simultaneously. Often webmasters explore ways to speed up WordPress websites. Rank Math is a lightweight WordPress plugin that sends less number of PHP requests. Hence, the speed of your WordPress website remained intact after Rank Math installation.

3. Optimize Unlimited Keywords

Most free SEO plugins for WordPress allow you to optimize a single website. But you can optimize unlimited keywords using the free version of Rank Math plugin. Hence, you can optimize multiple keywords without escalating SEO costs. The unlimited keyword optimization makes Rank SEO Score over both free and premium WordPress SEO plugins.

4. Get LSI Suggestions

While conducting keyword research, you have to focus on finding words related to the primary keyword – Latent Semantic Indexing (LSI) keywords. Rank Math SEO suggests LSI keywords automatically based on your primary keyword. Hence, you can find relevant LSI keywords while creating and optimizing content for search engines. You can further get additional keyword suggestions by connecting the Rank Math SEO account to Google.

5. Simplify Content Analysis

Content analysis is one of the key features of WordPress SEO plugins. But each plugin presents the content analysis reports in a distinct way. Many popular SEO plugins depict content readability and SEO as either good or bad. Hence, you need to put in extra time and effort to optimize the content by identifying errors and issues. Rank Math SEO simplifies the content analysis by assigning an SEO score out of 100. You need not optimize the content if the SEO score is more than 80.

6.  Add Different Types of Schema

While creating content and posts, you need to add schema markups to make Google display rich snippets on SERPs. Rank Math SEO is one of the SEO plugins that integrate schema markups to your site automatically. Both free and premium versions of Rank Math support a variety of schemas – article schema, person schema, product schema, service schema, local business schema, book schema, music schema, review schema, and how-to schema.

7. Implement Image SEO

While optimizing an article, blog post, or web page for search engines, you have to put in extra time and effort to optimize images. Rank Math plugin, unlike similar plugins, makes it easier for you to implement image SEO by adding alt tags to multiple images automatically. You can further use this plugin to add all attributes to various images without adding alt tags. Likewise, you can change settings to add title and caption attributes to images dynamically and automatically.

8. Conduct SEO Analysis

The search visibility of websites is impacted by a variety of issues. You cannot implement an SEO strategy successfully without identifying and fixing the issues affecting your website’s search performance. Rank Math SEO analyzes your website elaborately by performing over 70 tests. It further displays your website’s SEO score, along with passed tests, failed tests, and warnings. You can easily boost your WordPress website’s search performance by working on the failed tests and warnings.

9. Do Various Redirects

Most free and premium SEO plugins for WordPress lack built-in features to do redirects. But Rank Math plugin simplifies redirects by featuring an advanced redirection manager. You can use the redirection manager to do a variety of redirects – 410 content deleted, 301 permanent move, 302 temporary move, and 307 temporary redirects – without putting in extra time and effort.

10. Leverage Social Media Integration

You can complement the SEO strategy with a social media promotional strategy to increase website traffic and drive lead generation. Rank Math SEO makes it easier for you to optimize the content for popular social networking platforms like Facebook and Twitter. You can use the plugin’s Meta Box feature to optimize content by adding an image, title, and description. You can further preview the social media content to make the posts more compelling and captivating.

11. Access Integrated Google Analytics

The premium editions of Rank Math SEO features advanced Google Analytics integration. You can leverage this feature to analyze your website traffic without leaving your WordPress dashboard. The analytics make it easier to compare and measure the performance of posts based on good, fair, or poor scores. You can boost the search visibility of posts with poor scores by optimizing their titles, schemas, and links.

While considering Rank Math SEO, you must remember that the plugin has its pros and cons. Also, you must not forget to compare Rank Math with other widely-used SEO plugins, including Yoast SEO. It is always advisable to refer to our blog – How to Choose the Best WordPress SEO Plugin? – while evaluating important aspects of Rank Math SEO.   

Top WordPress Plugins for New Bloggers

Top WordPress Plugins for New Bloggers

WordPress is a content management system (CMS) that is user-friendly, mobile-friendly, and SEO-friendly. It comes with features to make it easier for beginners and new bloggers to create, modify, schedule, publish and manage digital content. New bloggers can leverage a WYSIWYG editor to create and edit both textual and multimedia content without writing longer lines of code.

Also, they can add functionality to the blogging site simply by integrating the right plugins. Some of these plugins make it easier for bloggers to create engaging and error-free content, while others help them diver traffic to the blog from search engines and social networks. We are making it easier for beginners to download the right plugins by recommending some of the top WordPress plugins for new bloggers.

Shortlisting 10 Must-Have WordPress Plugins for New Bloggers and Beginners

1. WProofreader

This grammar and spell check plugin helps new bloggers to create engaging and error-free content. WProofreader improves content quality by evaluating spelling, grammar, style, and punctuation. While creating or modifying content in the edit mode, WProofreader detects spelling and grammatical mistakes using AI algorithms. It further provides suggestions through hovers as the blogger writes content. The new bloggers can install the pro version of the plugin to avail of useful features like multi-language support and a custom dictionary.

2. Simple Content Templates

Writers often use content templates to create content in a structured and organized way. Many writers create content templates using a text editor. But Simple Content Templates enable bloggers to create content structures for both blog posts and web pages while working with WordPress. New bloggers can use this WordPress plugin to provide a structure to the content by defining the title, post body, and excerpts. The pro version of the plugin allows content writers to add custom fields, tags, categories, and featured images to new posts and pages using content templates.

3. Blog Designer

Often free themes make multiple blog sites look identical. Innovative bloggers always make their sites stand out from the crowd by experimenting with different blog templates. Blog Designer makes it easier for new bloggers to change and customize the blog layout by providing 15 templates. Each of these templates enables users to customize and modify blog layouts without changing the code. In addition to being fully responsive, these templates allow users to change the background color and content style as well as hide tags, comments count, and author info.

4. Yoast SEO

53% of trackable website traffic comes from organic search. That is why; new bloggers must diver more organic traffic to their sites by implementing search engine optimization (SEO) techniques. As the most popular SEO plugin for WordPress, Yoast SEO helps bloggers to create readable content, find the most profitable keywords, and create search snippets. Also, bloggers use Yoast SEO to boost the search visibility of their sites by conducting elaborate SEO audits. However, the new bloggers should focus on choosing the best WordPress SEO plugin.

5. Internal Link Juicer

While writing content, new bloggers must boost on-page SEO by creating a variety of internal links – content links, navigational links, and recently-added links. Also, they need to boost the post or page’s internal link structure by adopting a slew of best practices. This WordPress plugin enables new bloggers to build internal links with the desired keywords automatically. In addition to building internal links automatically, Internal Link Juicer allows users to control linking pages, customize link output, and build link silos.

6. Smush

Bloggers these days include multiple images in their blog posts to boost search visibility and reader engagement. But the images often impact the blog post’s user experience and search visibility by increasing its loading time. Smush makes it easier for new bloggers to speed up blog posts by optimizing, compressing, and lazy loading images. Bloggers can use this plugin to compress and resize images without affecting their quality. They also have the option to install Smush with many popular themes and media library plugins.

7. Simple Author Box

In addition to reading blogs, many readers these days want to know the blogger. Some readers even subscribe to blogs after knowing the blogger’s knowledge, skill, and expertise. This WordPress plugin makes it easier for new bloggers to add a responsive author box at the end of every blog post. Simple Author Box allows bloggers to create an author bio that highlights the author name, author gravatar, author description, and author social profiles. The plugin inserts the author bio automatically into every blog post.

8. Revive Old Posts

Like search engines, social networking platforms divert visitors to the blog site regularly. New bloggers have to put in extra time and effort to share posts and content on multiple social networks manually. They can automate the scheduling and posting of content from the WordPress blog on social networking platforms using Revive Old Posts. The plugin allows them to promote existing and new blog posts on popular social networking platforms like Facebook, Twitter, LinkedIn, and Google My Business simultaneously.

9. Akismet Spam Protection

Many marketers these days publish low-quality content and malicious content in the form of blog comments. The spam comments impact the blog site’s reputation and search visibility negatively. Bloggers have to put in extra time and effort to prevent the publication of spam content. This WordPress plugin helps bloggers prevent spam by checking both comments and form submissions automatically. Akismet Spam Protection prevents spam content posting and allows new bloggers to review the comments approved and discarded.

10. Jetpack

There are many instances when cybercriminals took over websites and blogs by exploiting WordPress security issues and vulnerabilities. Every new blogger must monitor and boost her site’s security to keep its user experience and search visibility intact. Jetpack is a widely-used WordPress plugin that protects blog sites by providing important features like automated site backup, malware scanning, site changes monitoring, site uptime/downtime monitoring, and spam comment blocking. It further makes it easier for beginners to duplicate websites and migrate themes and plugins.

The new bloggers can boost the blogging site’s functionality, user experience, and search visibility using multiple WordPress plugins. But they must focus on keeping the blogging site’s performance and speed intact by prioritizing blogging plugins for WordPress. They must compare these top WordPress plugins for new bloggers based on information gathered from diverse and neutral sources.