SEO strategies for SaaS companies

SEO Strategies for SaaS Companies in 2024

The overcrowded Software as a Service (SaaS) space makes it challenging for companies to acquire and retain customers. As a tried-and-tested marketing strategy, search engine optimization (SEO) helps SaaS companies generate, nurture, and convert leads effectively and organically.

In addition to increasing organic website traffic, SEO makes it easier for SaaS companies to generate more leads and increase sign-ups for software demos. Your company or startup must prioritize SEO while comparing and evaluating various SaaS marketing strategies in 2024.

However, you must refine the SEO strategies for SaaS companies in 2024 by adopting the latest SEO trends and implementing several best practices. Here are some ideas or tactics you must consider to make the SaaS SEO strategy effective in increasing your firm’s annual recurring revenue (ARR) in 2024.

10 Tactics to Boost SEO Strategies for SaaS Companies in 2024

1. Understand the Target Audience

Your SaaS SEO strategy must focus on engaging and influencing the target audience using the right content, keywords, and hashtags. Hence, you can refine the strategy only by identifying and understanding the target audience.

You can understand the target audience accurately by creating buyer personas based on real-time marketing data. The buyer persona will help you answer key questions like who wants to learn about and subscribe to your SaaS product. Also, you can know what type of content the target audience likes and consumes.

2. Identify and Address Problems

SaaS consumers use search engines to answer questions and find solutions. While conducting target audience research, you must focus on identifying the problems faced by the potential subscribers. You can identify common and important problems by analyzing the topics they search for and the search queries they use.

Your SEO strategies for SaaS companies in 2024 must focus on solving these problems by publishing relevant content. The content published by your company will rank higher on SERPs by focusing on these search queries. Also, you can increase content reach by providing solutions.

3. Know Your Competitors

In addition to understanding the target audience, your SaaS SEO strategy must focus on knowing the competitors. You can identify and shortlist top competitors based on website ranking for targeted keywords.

Additionally, you must spend adequate time on these websites to identify the SEO tactics that help competitors increase organic website traffic consistently. The competitor analysis will help you create better content and find opportunities to gain high-quality backlinks.

4. Pick and Target Relevant Keywords

While showing search results, search engines usually rank high-authoritative websites for high-competitive websites. It becomes difficult for you to increase website traffic consistently by targeting only high-competitive keywords.

Your SEO strategies for SaaS companies in 2024 should focus on targeting low-competition and niche keywords. Your strategy must focus on combining top-of-the-funnel (TOFU) and bottom-of-the-funnel (BOFU) keywords.

The combination will help you increase conversion rates by generating and nurturing leads more effectively. It is also important to segment relevant keywords based on current traffic, potential traffic, content cluster, and intent.

5. Publish Authoritative Content

While creating and optimizing content for SEO campaigns in 2024, your team must implement Google’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) guidelines. The guidelines require content creators to answer three important questions – who, how, and why.

They can create authoritative and people-first content by understanding who is writing the content, how is he creating the content, and why is he creating the content. The clarity will help them produce authoritative content that is relevant for both search engines and searchers.

6. Implement On-Page, Off-Page, and Technical SEO

While making SEO strategies for SaaS companies in 2024, you must combine on-page, off-page, and technical SEO tactics. On-page SEO tactics will optimize the website for both search engines and searchers, while technical SEO tactics will ensure that search engines can crawl the website seamlessly.

At the same time, off-page SEO techniques will boost the website’s authority by gaining high-quality backlinks. Additionally, you must boost these SEO techniques by identifying and fixing all issues affecting your website’s user experience and search performance.

7. Leverage Key Switch Moments

Your SaaS SEO strategy must target customers who want to switch from on-premise software to cloud-based solutions. Additionally, it should target customers who are looking for better alternatives to existing SaaS products.

The search queries used by this category of customers include the term “alternatives” after the name of the existing SaaS product. For instance, a customer interested in switching from a SaaS product called XYZ uses the search query XYZ alternatives.

You can divert such subscribers to your website by capturing key switch moments proactively. Your SEO strategy for 2024 must capture the switch moments by finding competitors from online product listings and review sites.

8. Run Backlink Outreach Campaigns

SaaS companies find it challenging to acquire high-quality backlinks from relevant and authoritative websites. They overcome this challenge by running outreach campaigns. Many SaaS companies these days partner with digital marketers and link builders to provide link juice to their websites.

Digital marketers find link-building opportunities by connecting with webmasters of niche websites and blogs. They request the webmaster to insert links in articles or blogs with higher search engine rankings.

Also, they gain high-quality backlinks by offering the webmaster something in exchange. Your SaaS SEO strategy should consider running outreach campaigns to boost your website’s authority and search performance consistently.

9. Automate Routine SEO Tasks

Your SEO strategies for SaaS companies in 2024 must save time and costs through automation. Many SEO tools help you automate routine tasks like keyword research, competitor analysis, and content audit.

Also, they make it easier to evaluate the performance of SEO campaigns using key metrics like keyword ranking, website visitors, and backlinks. However, your SaaS SEO strategy for 2024 must control costs by prioritizing free tools.

10. Monitor and Measure ROI

Your SaaS company can accomplish multiple goals using SEO as an alternative to paid marketing strategies. However, your company has to invest funds to create content and implement SEO tactics. Hence, you must measure ROI by comparing costs and revenue.

While making SEO strategies for SEO companies, you must set clear goals like increasing website traffic, keyword ranking, and conversion rates. Additionally, you should define key metrics for measuring the performance of SEO campaigns.

The goals and performance metrics will help you measure SaaS SEO ROI accurately. Also, you can monitor these metrics to know what is working and what is not working.

Conclusion

Your SaaS company needs a robust SEO strategy to drive lead generation, nurturing, and conversion in 2024. Your SaaS SEO strategy must focus on optimizing the website’s structure, content, and user experience for both search engines and searchers.

Also, it must increase website traffic and engage website visitors by making content creation, optimization, and promotion an ongoing process. However, you need to ensure that SEO strategies for SaaS companies in 2024 remain flexible enough to accommodate search engine algorithm updates and emerging SEO trends.

Best B2B Email Marketing Software

Best B2B Email Marketing Software

B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing campaigns and expand their email list regularly.

The best B2B email marketing software helps them launch, manage, and monitor multiple campaigns without escalating costs. In addition to simplifying email creation, editing, and customization, the special-purpose tech solutions enable users to send the right marketing email to the right customer at the right time.

Some of these email marketing solutions are easier to use than others. Likewise, some email marketing tools require B2B companies to spend more. We are making it easier for your company to pick the best B2B email marketing software by doing cost-and-benefit analysis.

Shortlisting and Comparing the Best B2B Email Marketing Software

ActiveCampaign

ActiveCampaign speeds up email creation and customization by featuring a drag-and-drop editor and providing new-age templates. Also, it facilitates workflow automation by predicting the next step. Additionally, the versatile email marketing tool comes with a built-in customer relationship management (CRM) system.

Marketers can leverage the CRM to personalize marketing emails and align them to the customer journey. They can boost the software by integrating it with over 900 tools and platforms, including MS Word, Facebook, and WordPress.

However, the additional and advanced features make ActiveCampaign more complex than other email marketing platforms. Furthermore, your company cannot use the software by leveraging a free plan. You still have the option to evaluate ActiveCampaign by requesting a free trial.

GetResponse

In addition to providing a drag-and-drop email creator and templates, GetResponse features an AI-powered email generator. These options help users create and optimize emails by combining human and artificial intelligence.

The software marketing tool boosts campaigns by facilitating A/B testing and supporting send time optimizations. At the same time, the visual editor provided by the software helps marketers build and visualize the B2B customer journey.

However, your company can use the software only by subscribing to one of the paid plans. Also, it has to incur additional expenses to automate multiple marketing campaigns. Several users complain that GetResponse is less effective than other email marketing solutions in increasing email delivery rates.

Brevo

Your business can use Brevo (formerly Sendinblue) to automate email marketing campaigns by choosing from free and paid plans. Brevo simplifies email design by providing a template gallery and an image editing tool.

It further allows marketers to send emails to all customers or a specific segment of customers. Also, they can leverage the best time feature to send emails to each customer at the best time. Brevo helps users boost B2B email marketing campaigns by tracking and analyzing the performance of each email.

However, many marketers feel that Brevo is not as user-friendly and fast as other best B2B email marketing software. Also, email delivery rates do not remain consistent across email marketing campaigns.

HubSpot

HubSpot allows you to design and customize marketing emails using either human intelligence or artificial intelligence. Your marketers can craft marketing emails using the goal-based templates provided by the software.

Also, they can personalize emails by gathering contact information from various sources. At the same time, they can automate email creation using the software’s AI content writing features. HubSpot helps them to send the best version of each email by performing A/B testing.

However, marketers complain that the software provides only basic email templates. Your company cannot nurture and convert leads using the free tools provided by HubSpot. You have to upgrade to a premium plan to manage email marketing campaigns more efficiently.

MailerLite

MailerLite simplifies email design and customization by featuring an AI-powered drag-and-drop editor. Marketers can use the editor to craft personalized text emails and design custom newsletters. At the same time, they can use the software to send personalized and triggered emails to B2B customers at the right time.

The A/B testing tool provided by MailerLite helps them choose and send the best version of marketing emails. Also, MailerLite scores over widely used email marketing solutions in the category of email delivery rate. However, the quality of customer support varies across pricing plans. Your company has to opt for a premium plan to access ready-to-use email templates and advanced features.

Zoho

You can consider Zoho to automate email marketing and customer relationship management (CRM) simultaneously. The drag-and-drop editor provided by the software helps your team customize marketing emails by changing content, images, and call to action (CTA).

Also, they can choose the best versions of an email by conducting A/B testing. Zoho makes it easier for your company to send marketing emails to customers across regions by supporting over 60 languages. Also, you can use the customizable dashboards provided by the email marketing tool to analyze campaign performance using various metrics.

Zoho offers customer support in multiple languages. However, it requires customers to use online customer service help desk software. The help desk increases the time required for solving issues. Also, marketers find Zoho to be more complex than other best email marketing software.

Constant Contact

Constant Contact helps your company run full-stack email marketing campaigns. You can use the AI content generator provided by the software to craft emails simply by entering relevant keywords. At the same time, you can customize marketing emails using templates and a drag-and-drop editor.

The best B2B email marketing software facilitates customer connectivity by helping you send the right message at the right time. Also, you can use the dashboard provided by Constant Contact to measure campaign performance by generating reports on demand.

Constant Contact delivers a higher email open rate than other email marketing tools. But your company has to spend more to leverage the software fully. Also, you may find it challenging to cancel the subscription on demand.

Omnisend       

Omnisend caters to the communication and marketing needs of B2B e-commerce companies. It helps your company build and strengthen customer relationships by sending emails and text messages. You can access a comprehensive template library to craft professional emails customized for individual campaigns and stores.

Also, you divide customers into multiple segments to blast marketing emails without impacting their experiences. The A/B testing tool provided by the software helps you send the perfect emails to customers. At the same time, Omnisend boosts campaign performance by resending unopened emails to subscribers.

However, you have to choose one of the premium editions of Omnisend to send marketing emails to a large number of customers. Also, the dashboard provided by the software does not enable you to track subscribers’ geographic locations. Omnisend currently delivers a lower email open rate than other popular B2B email marketing tools.

Mailchimp

Mailchimp facilitates email marketing automation by providing robust tools and using intelligence technologies. Your team can use the drag-and-drop editor provided by the software to craft and customize marketing emails quickly.

At the same time, they can optimize the emails using suggestions made by software using AI algorithms. The dashboard provided by Mailchimp helps you analyze campaign performance as well as gather information about subscribers.

You can leverage prebuilt automation to send automated email messages to each customer according to his action and stage in the B2B buyer journey. However, Mailchimp is much more expensive than other B2B email marketing solutions. Your company has to pay additional charges to unsubscribe.

Conclusion

B2B email marketing solutions help your company reduce the time and cost required to generate, nurture, and convert leads. However, widely used email marketing tools differ in several aspects, including features and pricing. Hence, you can choose the best B2B email marketing software only by evaluating their pros and cons.

It is always important to opt for email marketing software that helps you send personalized emails to corporate customers at the right time. Also, you should prioritize software that boosts email marketing automation using Industry 4.0 technologies like Artificial Intelligence (AI).

This article was originally published by me on this site and has been republished here on 11 October 2023.

Best Free Blogging Sites

Best Free Blogging Sites

As a tried-and-tested digital marketing strategy, blogging helps companies and startups accomplish multiple goals – increase website traffic, generate leads, drive sales conversions, and foster customer relationships. At the same time, blogging creates opportunities for individual content creators to earn $0.01 – $0.25 per page view.

In addition to publishing blog posts regularly, enterprises and individuals monetize their blogs in several ways. But can earn recurring income by creating several types of blogs. However, you cannot create, publish, manage, and monetize blogs effectively using specialized software and services.

Blogging sites make it easier for you to earn recurring income by sharing your thoughts or ideas with the target audience by publishing blogs. They help you set up blogging websites by providing a variety of themes, plugins, and add-ons.

Also, they make it easier for you to optimize blogs for search engines and promote blogs on social networking platforms. You can create and run blogs using several widely-used blogging sites. But you can control costs and increase blogging ROI by opting for one of the best free blogging sites.

Overview of 16 Best Free Blogging Sites for Beginner Bloggers

1. WordPress

At present, WordPress is used by 63.2% of websites powered by content management systems. In addition to being an open-source blogging platform, WordPress allows users to choose from over 1000 themes and 55000 plugins.

The themes and plugins help you design and customize the blog site without writing longer lines of code. At the same time, you can use specific WordPress features and plugins to optimize the content for search engines.

The WYSIWYG editor provided by the blogging platform enables you to create, update, and modify content without writing any code. Also, you can monetize the blogs without any restrictions. But you have to invest in a web hosting plan to connect your blog site to the internet.

2. Wix

Wix is currently popular as a website-building software. However, it was initially launched as a blogging platform. It helps users create, modify, and optimize content by providing a WYSIWYG editor. At the same time, users can avoid writing lengthy code by choosing from over 900 free and customizable website templates.

Wix makes it easier for beginners to set up blog sites by providing free storage and bandwidth. Hence, you can opt for Wix to start a blog without putting in extra time and effort. However, the free blogging site requires you to display the Wix brand on the website. Also, it does not allow you to run third-party ads on the website. Hence, you will find it challenging to monetize the blogs developed using Wix.

3. Weebly

Weebly is a premium website-building tool. The free edition of the platform helps you create blogs using a drag-and-drop solution. You can use the WYSIWYG editor to create and optimize content in minutes. Also, you can change the look and feel of your blog site regularly by changing themes. Weebly enables users to add e-commerce functionalities to the website on demand.

But Weebly requires you to show its branding and ads on the website. You have to upgrade to a premium version of the blogging site to connect the blog to a custom domain. Often beginners experiment with Weebly to acquire and hone blogging skills. However, they opt for Weebly alternatives to monetize and customize the blog.

4. Medium

Unlike other best free blogging sites, Medium does not help users set up personal blog sites. However, content creators can leverage Medium as an online community to share their ideas and views by posting blogs regularly. The members of the community make the content popular by sharing and reposting it on other platforms.

Also, many bloggers popularize their content by republishing them on Medium. In addition to being a free-to-use and easy-to-learn platform, Medium helps bloggers reach out to an existing audience. However, bloggers lack the option to customize and monetize their blog posts. Many bloggers opt for Medium as an alternative to guest posting.

5. Drupal

Drupal is an open-source content management system (CMS). The free-to-use platform helps users save the time and resources required to build websites and blogs. Drupal popularizes blogs by making the content accessible on desktops, laptops, smartphones, and tablets.

Also, the Drupal community helps bloggers resolve clear doubts and solve issues in a short amount of time. However, bloggers find it challenging to customize Drupal blogs due to limited customization modules. Also, bloggers proficient in web technologies find it easier to leverage Drupal as a blogging site.

6. Google Blogger

Many seasoned bloggers consider this popular free blogging platform outdated. But, the blogging platform supported by Google is still popular with many beginner and seasoned bloggers. Blogger is one of the beginner-friendly blogging sites. It simplifies the creation of new blog sites by providing ready-to-use templates.

Unlike other best free blogging sites, Blogger makes it easier for content creators to monetize their blogs using Google AdSense. However, it does not provide the options and tools required by a user to customize his blogs. Many bloggers find the interface provided by Bloggers to be inferior to the interfaces provided by modern blogging platforms.

7. Ghost

Ghost is a commercial blogging platform. But you can use the self-hosted version of Ghost without subscribing to any pricing plans. Ghost was developed as an easier-to-use alternative to WordPress. It comes with features and tools to make it easier for bloggers to create, publish, and monetize their content.

Many bloggers opt for Ghost to create content in a clean space. However, they find it challenging to customize blogs due to limited customization options. Also, they find it challenging to host their blog sites as Ghost is written in JavaScript. Bloggers have to pay additional fees to run independent blog sites by getting domain names.

8. Webador

Webador is commercial website-building software that is hugely popular with small businesses. Individuals and hobbyists can use the free edition of Webador to set up in less than 30 minutes. They can set up a website without writing code using customizable templates and a drag-and-drop editor.

Also, they can link the website to a .com domain after the development process. Webador boosts the website’s user experience and search engine performance by adopting responsive web design. Bloggers can monitor the website’s performance regularly by generating custom reports.

But they have to upgrade to a paid edition of Webador to avail of additional features like add-free websites, multi-language websites, customizable forms, and Google Analytics integration. But beginners can use the free edition of the platform to speed up blog site development.

9. LinkedIn

LinkedIn is a hugely popular business-focused media platform. Professionals access the platform regularly to expand their professional network and find job opportunities. The massive popularity of LinkedIn with entrepreneurs and working professionals creates opportunities for bloggers to publish and promote content.

Many bloggers even prefer LinkedIn as the best free blogging site to reach out to B2B customers and influence their purchase decisions. However, LinkedIn does not provide the features and tools required by a blogger to set up independent blog sites. Also, bloggers can leverage LinkedIn fully only by publishing original and insightful blog posts.

10. Penzu

Penzu helps writers and content creators maintain customized online journals. Over 2 million writers currently leverage Penzu as an alternative to other free blogging sites. They use the mobile version of Penzu to record ideas, experiences, and activities on the go.

The smart search option provided by the site helps them find relevant journals instantly. Also, the platform safeguards the content and journals using advanced encryption technologies and double password protection. Hence, writers leverage Penzu to create journals that can be extended to blogs in the future.

11. Jimdo

Jimdo is a premium website-building tool. Bloggers can use the Play edition of the software to build websites and online stores free of cost. The built-in design features of Jimdo enable users to customize websites by adding their images and logos. Jimdo makes the website look good on both computers and mobile devices.

Also, bloggers can connect the blog directly to their Google, Facebook, and Instagram profiles. But they have to upgrade to a premium version of Jimdo to use a free domain, increase the number of web pages, access advanced SEO tools, and provide ad-free experiences.

12. Joomla

Joomla is an open-source CMS supported by a large developer community. The flexible interface provided by the CMS helps users set up a blog site without putting in extra time and effort. A blogger can customize the website by using a wide variety of templates and extensions.

Also, he can customize web pages by choosing his preferred font, color, background, and emotions. Joomla makes it easier for him to increase website traffic by optimizing the blog site for mobile devices and search engines.

However, he has to purchase a domain name and hosting services to host individual blog sites. Also, beginners can leverage Joomla as one of the best free blogging sites only when they are familiar with commonly used web technologies.

13. SITE123

SITE123 makes it easier for content creators to set up a variety of websites. Bloggers can leverage the free website-building tool to develop a simple blog site in a short amount of time. The design templates provided by the platform enable them to avoid writing longer lines of code.

SITE123 scores over other free blogging sites in the category of Multilanguage content management. It boosts the blog site’s user experience by adopting responsive web design. Also, it helps users divert organic traffic to the blog site by providing SEO tools. Many bloggers opt for SITE123 to set up a blog site in a straightforward way.

14. Postach.io

Evernote is used widely by bloggers to capture ideas on the go. The popular note-taking application enables content creators to create notes by combining text, images, and audio. Postach.io creates opportunities for writers to convert their Evernote Notebook into a blog site.

A user can use Postach.io to set up a blog site for free simply by connecting it with the Evernote application. Also, he can add new posts regularly from the note-taking app. Bloggers also have the option to use custom domains and share blog posts on popular social networking platforms.

15. Write.as

Write.as is a premium content writing and publishing platform. Bloggers can use the free edition of the platform to set up a blog site for free. They can create and publish content quickly using the options provided by the site. Also, they can promote blog posts by sharing URLs using emails, blogs, and social networking platforms.

Write.as keeps readers engaged by not distracting them by sending likes, comments, and other notifications. However, the free edition of the site provides users with a plain text editor and requires them to show Write.as branding. Bloggers have to upgrade to paid editions of the platform to use custom themes and get photo-hosting facilities.

16. Jekyll

Unlike other widely used blogging sites, Jekyll helps users convert plain text documents into static websites. The open-source site generator is hugely popular with bloggers who write blogs using popular word processing tools like Microsoft Word.

In addition to creating informational websites, writers can use Jekyll to deploy the websites for free using GitHub. Also, writers can migrate their existing blogs to Jekyll effortlessly. But Jekyll processes templates using a templating language called Liquid. Beginners can leverage Jekyll to save the time and effort required to set up a new blog site.

Conclusion

These best free blogging sites help you create and run blog sites without incurring upfront and ongoing costs. Some of these popular blogging sites are available as open-source software. At the same time, you have the option to choose from the free editions of several commercial blogging sites.

But you should remember that the best free blogging platforms differ from each other in many aspects, including built-in features, the number of themes and plugins, and community strength. Hence, you must compare these best free blogging sites elaborately to choose the platform that meets your short-term and long-term needs.

Webinar Marketing Ideas for 2023

Webinar Marketing Ideas for 2023

Internet users spend more digital time on online videos than other forms of digital content.  A global survey conducted by Statista suggests that respondents watch an average of 17 hours of online video content per week in 2023.

The surge in online video consumption creates opportunities for marketers to boost digital marketing campaigns by publishing various forms of videos. Webinars or web seminars belong to that category of marketing videos that promote brands by educating and engaging the target audience.

The live interaction component of webinars helps brands build authority and create relationships. While making marketing strategies, you can achieve the desired marketing goals by hosting many types of webinars.

Read more: Webinar Marketing Ideas for 2023

Why Should Your Business Leverage Webinars as Marketing Tool in 2023?

Many bloggers describe webinars as a conventional form of marketing videos. But 85% of marketers currently use webinars as a powerful marketing tool to generate high-quality leads and keep them engaged.

Also, 57% of marketers host more than 50 webinars every year for marketing and promotion purposes. Hence, your company or startup can achieve several marketing goals by hosting webinars regularly in 2023.

Brand Awareness           

Like other online videos, webinars help your brand reach out to a wider audience. Hence, more consumers will know about your brand. You can enhance brand awareness and beat the competition by hosting various forms of webinars regularly. Also, you can make the audience know your brand deeply by asking various questions.

Brand Credibility

In addition to creating brand awareness, webinars help your brand gain credibility and establish authority. Your brand’s credibility will increase consistently when industry influencers and practitioners join the web conferences. Guests’ reputations and networks will make many bloggers, media people, and digital platforms share your webinars.

Audience Engagement

Unlike other marketing videos, webinars create opportunities for your brand to foster real-time audience engagement. Once you embed the webinar in your blog or post it on social networks, consumers will post comments and ask questions. You can interact with existing and potential customers in real-time by responding to their comments and appreciating their feedback.

Lead Generation

You can create video content easily by recording webinars. You can distribute and promote the recorded webinars to get more organic traffic to the website from search engines and social media. The increase in website traffic will help you generate high-quality leads. Also, you can use webinars as a marketing tool to nurture and convert leads by building email marketing lists.

Content Repurposing

You can leverage many marketing benefits by hosting webinars. At the same time, you can boost various marketing campaigns by repurposing the webinar. For instance, you can boost search engine marketing campaigns by repurposing the webinar into articles and blogs. Likewise, you can repurpose the webinar into marketing and promotional videos.

What Types of Webinars Should Your Business Host in 2023?

While exploring webinar marketing ideas for 2023, you must focus on deciding the format and form of webinars. You should decide on the form of the webinar according to specific marketing goals. Likewise, you should choose a webinar format that keeps the target audience engaged.

Formats of Webinars

Webinar creates opportunities for you to present information and discuss topics in multiple ways. For instance, you can opt for the panel discussion format to make multiple industry experts discuss a specific topic and share their perspectives.

Likewise, you can make an industry expert share insightful and inside information related to specific topics and trends by choosing the question-and-answer interview style. At the same time, you can discuss a topic with an industry expert in a less formal way by choosing the chat show or talk show format.

Forms of Webinars

You can use multiple marketing goals by hosting webinars regularly and successfully. But you must not try to accomplish multiple marketing goals by hosting a single webinar. It is always important to decide the type or form of webinar according to specific marketing goals.

Product Webinars

This type of webinar allows you to demo new products as well as highlight new features added to an existing product. You can host product webinars to influence customers by showcasing the key features, major use cases, and prominent benefits of a product/service. The information delivered through these webinars helps your business influence potential customers and convert them into buyers.

Panel Webinars

Panel webinars create opportunities for you to boost audience engagement. While planning panel webinars, you have to focus on choosing the most relevant topic and discussing the topic with reputable industry experts/industry influencers/industry practitioners. The insightful discussions will enhance your brand’s reputation and credibility.

Educational Webinars

Educational webinars help businesses highlight expertise and nurture leads. Instead of promoting a product or service, this form of the webinar focuses on solving customers’ problems and pain points. You can host educational webinars successfully only by identifying the existing and potential problems faced by customers and solving them by sharing expertise.

Q&A Webinars

Consumers these days ask a variety of questions about a product, service, or business while conducting pre-purchase research. You can increase sales conversions by answering the questions asked by existing and potential customers. Question-and-answer (QA) webinars help you engage and influence the target audience by getting their questions answered by industry experts and influencers.

Networking Webinars

Networking webinars create opportunities for you to form connections and foster relationships with the target audience. While hosting networking webinars, you should focus on discussing the latest changes, groundbreaking innovations, and recent developments in the industry.

Thought Leadership Webinars

This type of webinar helps entrepreneurs showcase their expertise or leadership in the industry. Entrepreneurs project themselves as thought leaders by discussing industry development and trends. You can host thought leadership webinars to connect with new audiences and generate high-quality leads.

How Can You Plan and Run Webinar Marketing Campaigns Successfully in 2023?

The outcome of webinar marketing campaigns depends on two major factors. Firstly, you have to make the online event a success by increasing the webinar attendance rate. Secondly, you have to promote the recorded webinar and follow up with the audience to achieve various marketing goals. Hence, you should adopt many ideas and best practices to make webinar marketing campaigns successful in 2023.

Webinar Topic

You cannot increase the webinar attendance rate without picking a topic that is exciting and captivating. While considering webinar topics, you should focus on the hottest trends or the latest developments in the industry. Also, you can use social media and search engines to find topics that your target audiences are interested in.

Webinar Structure

The right structure or outline will make the webinar successful by keeping the target audience engaged. You can boost audience engagement by dividing the webinar topics into multiple sections – introduction, presentation, and discussion. Each section will cover a specific aspect of the topic. However, you must explore ways to promote the relevant product or service before the webinar ends. Likewise, you should focus on converting attendees into leads and customers by giving special offers and discounts.

Webinar Length

It is always important to decide the length of a webinar according to its topic. But you should remember that 44% of attendees prefer webinars that run less than 45 minutes. Most brands set the webinar length between 45 minutes to 60 minutes. You should set the webinar length at 60 minutes while including adequate time for answering questions at the end of the live event.

Day and Time

Most brands find it convenient to host webinars during weekends. But several studies suggest that they can increase the webinar attendance rate to 52% by hosting the online event on Wednesday or Thursday. Likewise, brands can increase the webinar attendance rate by scheduling the web conference at 10 AM. Hence, you should focus on hosting the webinar at the right time and on the right day.

Right Webinar Platform

You can host online conferences effortlessly using many webinar platforms. Widely-used webinar platforms provide features required to facilitate session recording, audience collaboration, and data analytics. But you can focus on choosing webinar software that enables you to focus only on content and audience. It is always advisable to evaluate the platforms in real time by requesting a demo and reading reviews posted by existing users.

Webinar Landing Page

You can make it easier for the target audience to sign up for the webinar by creating a dedicated landing page. But you must focus on keeping the visitors engaged by making the landing page stand out from the crowd. It is always important to keep the content compelling and the call-to-action direct. Also, you should optimize the landing page for search engines to increase more visitors. Hence, you should consider several ad landing page strategy optimization strategies while creating the webinar landing page.

A Thank You Page

You must complement the webinar landing page with a thank you page. A visitor will be redirected to the thank you page after signing up for the webinar successfully. The page must appreciate her decision to sign up for the online event. But the page should increase the webinar attendance rate by requesting her to attend the online event with friends or coworkers. Also, you must request her the share information about the online event using the right call-to-action and showing your brand’s social media details.

Confirmation and Reminder Emails

You need to ensure that a confirmation email is sent to every attendee as soon as she signs up for the webinar. The email must convey the date and time of the virtual conference clearly. However, you must ensure that a person attends your webinar after signing up for the online event by sending reminder emails.

Owned Channel Marketing

This marketing strategy focuses on promoting the webinar using your own digital assets. For instance, you can promote the webinar by showing information on the home page of your website. Likewise, you can use the pin option to display the webinar at the top of your social media profile or page.

Earned Channel Marketing

Earned channels create opportunities for you to get free publicity for a webinar or online event. You can promote an upcoming webinar through earned channels by distributing press releases, creating alerts for the event, or mentioning the webinars in podcasts and webcasts.

Paid Event Marketing

This approach requires you to promote the webinar by investing in paid advertisement options provided by search engines and social media. However, you can promote the webinar conventionally by publishing ads in various industry publications.

Post-Event Marketing

You can achieve several marketing goals by converting the webinar into promotional videos. After hosting the event, you should allow the interested audience to access and watch your webinar on demand. Also, you can post the sections of the webinar that were edited to reduce length. The post-event marketing is essential to keep the webinar relevant after the live event.

Follow-up Emails

You must thank the audience after sending follow-up emails after the webinar. In addition to appreciating them for attending the online event, your emails should remind them to leverage the special offer or discount included in the webinar. You can use follow-up emails as a marketing tool to generate leads and drive sales.

Limited-Time Replay

Many people will not attend your webinar after signing up. You can impress such an audience by allowing them to re-watch the webinar for a limited period. You can share the replay link with the audience who can watch the recorded webinar within 48 to 72 hours. The option will help you make more people watch the webinar.

Webinar Series

Leading brands these days get higher returns by planning webinar series. They leverage the success of individual webinars to keep the audience engaged by hosting more seminars. You can host a series of webinars by choosing interrelated topics or various industry trends. The webinar series will help you showcase your brand as an industry leader.

Conclusion

In 2023, your business can use webinars as a tried-and-trusted marketing strategy to achieve multiple marketing goals – create brand awareness, generate high-quality leads, and increase conversion rates. But you cannot accomplish predefined marketing goals only by hosting more webinars.

Your content marketing strategy must focus on hosting the right webinar at the right time and in the right way. It is always advisable to host different types of webinars according to specific marketing goals. Also, you get better results by hosting webinars at regular intervals.

But you must look for innovative webinar marketing ideas in 2023 to reach a wider audience. At the same time, you must understand what is working and what is not by measuring the performance of each webinar using the appropriate metrics and KPIs.

Guide to Voice Search Optimization in 2023

A Guide to Voice Search Optimization in 2023

While finding information on the web, searchers these days prefer using smartphones and tablets to desktops and laptops. Younger searchers prefer finding online information using voice search, while older searchers still use text search while searching the internet. However, a surge is being noticed in searchers belonging to various age groups who prefer giving voice commands to typing search queries.

Read more: A Guide to Voice Search Optimization in 2023

Why Optimize Website Content for Voice Search in 2023?

Smartphones with voice search features and voice-controlled virtual assistants make it easier for users to find information simply by giving a voice command. The voice search statistics compiled by StartupBonsai suggest that 56% of users have already used voice search for finding information about a business.

Likewise, 52% of voice search users expect brands to deliver information related to promotions, deals, and sales. That is why; your SEO strategy can get better results in 2023 only by focusing on text search and voice search simultaneously. In addition to implementing on-page and off-page SEO techniques, you should focus extensively on voice search optimization in 2023.

How to Optimize Website Content for Voice Search in 2023?

While optimizing website content for voice search, you should keep in mind the major differences between voice search and text search. For instance, voice search devices respond to a searcher’s voice command by providing a single answer. Hence, they focus on finding the best answer to the question asked by the searcher instead of listing search results.

Furthermore, voice search results, unlike text search results, are highly location-dependent. Hence, you should not optimize website content for voice search using widely-used search engine optimization (SEO) strategies.

Instead, you should complement your regular SEO strategy in 2023 with comprehensive voice search optimization strategies. Here is a slew of voice search optimization best practices that will help you create and update website content for voice search in 2023.

9 Voice Search Optimization Best Practices to Adopt 2023

1. Boost Your Website’s Mobile Experience

You should remember that most voice search users use smartphones or tablets. Hence, your voice search optimization strategy needs to ensure that your website delivers a superior mobile experience across mobile devices and operating systems. It is always advisable to make the website accessible on computers and mobile devices by adopting a responsive web design or using Google’s Amplified Mobile Pages (AMP) guidelines. At the same time, you should conduct speed tests regularly to ensure that the website loads in less than 2 seconds.

2. Understand Customer Behavior

Consumers initiate voice searches using a variety of devices. Some consumers use search engines, while others use AI-driven voice assistants. Hence, you can create and optimize website content for voice search only by understanding customers and their behavior. You can understand customer behavior by gathering real-time information using search engines and social media. Likewise, you can track industry trends and conduct market research to understand how consumers use voice search. The information will help you optimize website content for voice search queries by creating customer personas.

3. Use Long-Tail and Conversational Keywords

As noted earlier, voice search is different from text search. You cannot optimize website content for voice search using regular search keywords. Instead, you should identify relevant voice search queries using a keyword research tool. It is always advisable to identify relevant long-tail keywords and include multiple long-tail keywords in the content. However, you need to ensure that there is no keyword stuffing. Likewise, you can get better results by targeting long-tail keywords with high search volume and low competition. 

4. Create User-Centric Content

While creating content for SEO campaigns, writers keep in mind both search engines and searchers. But uses ask questions in a personalized way while using voice search. Search engines and voice assistants cater to this need of searchers by delivering content according to their needs and preferences.

Hence, writers can optimize content for voice search only by using conversational language like I, we, you, and me. In addition to keeping the tone friendly, they should focus on answering questions frequently asked by consumers clearly and concisely. Also, they should answer the searcher personally or individually to make the content appear on voice search results.

5. Add Schema Markup

Search engines use structured data or schema markup as the language for understanding the content posted on a web page. The searchers cannot view the schema markup as the section is embedded into the web page’s source code. While creating content for voice search, you can make it easier for search engines to understand the nature of website content by including schema markup. The search engine will refer to the schema markup to find a direct answer to the question asked by the user. You have the option to create and embed a variety of schema markups according to the nature and type of web pages.

6. Optimize Content for Local Search

As mentioned earlier, voice search is highly local-centric. Hence, local search optimization is an integral part of voice search optimization. While optimizing content for local search, you have to focus on both location and language. You should localize content by including the physical address of a store/office as well as location-specific keywords. At the same time, you need to get the website content translated into multiple languages as a large percentage of voice search users do not speak English.

7. Refine Your Business’s Google Business Profile

People use voice search to gather a variety of information about businesses. You can make it easier for voice search users to find your business by getting listed on Google Business. The Google Business profile will answer some of the commonly asked questions related to your business – physical address, operating hours, contact numbers, email address, products/services, and website. The information provided by you will help Google answer questions asked by voice search users quickly and accurately.

8. Win Google Rich Answer Box

Google uses the Rich Answer feature to provide direct answers to the questions asked by searchers. The rich answer appears in a box at the top of Google search results pages. As voice assistants provide a single answer to every question asked by voice search users, they often choose the content appearing in the rich answer box. You can increase the chances of the website content appearing in Google Rich Answer Box by answering questions concisely, creating number list posts, and including tables and graphs.

9. Implement Multilingual SEO

Popular voice assistants allow users to choose from multiple languages as well as change languages. Your voice search optimization strategy must focus on optimizing website content for multiple languages. Hence, you should implement multilingual SEO tactics like using hreflang tags, including popular keywords in the non-English language, and translating metadata and URL. At the same time, it is also important to get the translated content reviewed and edited by a professional proficient in the local language.

Conclusion

In 2023, you can drive lead generation and sales conversion only by optimizing your website content for text search and voice search. You cannot optimize website content for voice search using on-page and off-page SEO strategies. Instead, you should focus on voice search optimization by following distinct strategies and adopting best practices.

Customer Journey Tracking Tools

Customer Journey Tracking Tools

Every customer takes specific actions before and after making a purchase decision. Marketers influence the purchase decision of a customer only by delivering personalized and targeted content according to her preferences and behavior.

They prepare customer journey maps to understand her expectations and optimize her experience according to the current stage in the buyer’s journey – awareness, consideration, decision, retention, or advocacy.

You can automate customer journey tracking and mapping across channels using specialized software solutions. The customer journey tracking tools collect important information about customers across channels.

Also, they help you convert leads into customers by identifying the most effective channels and touchpoints. You can track and map customer journeys using different categories of customer journey tracking tools.

For instance, you can get a unified view of the customer journey using customer journey analytics tools. The analytics tools combine marketing, sales, and customer data gathered from various sources. At the same time, you can use customer behavioral tracking tools to understand, measure, and analyze customer behavior.

We are making it easier for you to automate customer journey tracking and mapping by discussing some of the widely-used customer journey tracking tools.

7 of the Widely-Used Customer Journey Tracking Tools

1. Lucidchart

The customized templates provided by Lucidchart help you create customer journey maps in minutes. Also, you can assess customer experience accurately by creating customer journey maps from the perspective of buyers.

You also have the option to boost engagement and increase revenue by targeting specific buyer personas. In addition to facilitating customer journey visualization, Lucidchart enables you to share customer journey maps with teams managing specific channels or touchpoints.

Hence, you can make comprehensive customer journey maps based on the input shared by various teams. Your organization can use Lucidchart by choosing from four pricing plans – free, individual, team, and enterprise.

2. Smaply

Smaply comes with built-in tools for generating customer journey maps, customer personas, and system maps. You can use the customer journey mapping tool to identify business opportunities by discovering customer pain points.

Likewise, you can understand a customer’s needs and preferences using the personal mapping tool. At the same time, the system mapping tool helps you visualize the entire ecosystem consisting of employees, clients, and suppliers.

You can evaluate Smaply by choosing the free version. But the free version allows you to create 2 persona maps and 3 journey maps. You can generate more customer journey maps by upgrading to the basic, pro, or enterprise edition of the software.

3. Microsoft Visio

Microsoft Visio comes with tools to simplify the development of diagrams and flowcharts. But leading companies use Visio to visualize customer journeys. The software makes it easier for marketers to create customer journey maps by accelerating repetitive tasks.

While mapping the customer journey, you have the option to use a variety of shapes, stencils, and objects provided by the software. But Microsoft Visio, unlike other customer journey tracking tools, does not provide ready-to-use templates.

You have to start creating customer journey maps from scratch while using the software. Your organization can use Microsoft Visio based on various subscription and one-time purchase pricing options.

4. Reveall

Reveall simplifies customer journey tracking and understanding by unifying data from diverse sources. You can use the software to create a centralized data repository by importing real-time customer data across channels.

The centralized data repository makes it easier for you to understand customer problems and key customer findings. Also, you can leverage real-time data to create customer journey maps and product roadmaps aligned with customers’ needs.

You can boost data collection and centralization by integrating Reveall with many widely-used data storage tools and apps. Your team can evaluate the customer journey tracking tool on a free trial basis.

5. Adobe Customer Journey Analytics

The customer journey analytics solution launched by Adobe visualizes customer journeys based on real-time data collected across engagement touchpoints. Adobe Customer Journey Analytics unifies data collected from various sources.

Hence, it becomes easier for you to understand and track customer journeys completely. The software enables you to visualize the customer journey end-to-end and get actionable insights gained using artificial intelligence (AI) technologies.

In addition to tracking customer journeys, you can use the software to discover high-value customers. Also, you can boost customer experiences by making data-driven decisions based on real-time customer interactions. However, you have to access the features of the customer journey tracking solution as a core package.

6. InMoment

InMoment helps focuses on boosting customer experience by leveraging human expertise and cutting-edge technologies. The software simplifies customer journey tracking and mapping by gathering data across touchpoints.

The data unification helps you create marketing programs that meet the needs of your customers and business. Your employees can use InMoment to recognize important customer moments and respond to the moments proactively.

Hence, they can grow the number of most-valued customers consistently by connecting with them in the most-effective way. You have the option to choose from three editions of InMoment – CoreCX, Enterprise, and Custom. Also, you can evaluate each of these editions by requesting a demo.

7. Optimove

Optimove modernizes customer journey tracking and mapping using artificial intelligence (AI) technologies. Like other customer journey tracking tools, Optimove unified customer data collected from diverse sources.

But it helps you find customer engagement opportunities by providing actionable insights gained by analyzing cross-channel data using intelligence technologies. The non-technical users can leverage smart insights to understand customers and boost their experiences.

Likewise, marketers can leverage actionable insights to influence customers by sending optimized messages through multiple channels. Optimove helps your business track customer journey and boost campaign performances accurately using self-optimizing algorithms.

Conclusion

You can understand customer behavior and optimize customer experience using specific customer journey tracking software. But customer journey tracking tools differ from each other in many aspects, including features, usability, integration options, and pricing.

Also, certain tools track the customer journey across specific channels or touchpoints. Hence, you should compare this widely used customer journey tracking solutions elaborately. The comparison will help you invest in a customer journey tracking tool that fits your precise needs.

Inbound Marketing Tools for the Smart Marketers

9 Inbound Marketing Tools for Smart Marketers

In addition to generating 54% more leads than traditional marketing, inbound marketing tactics help businesses curtail lead generation costs by 62%. Also, they create opportunities for companies and startups to increase brand awareness, boost sales conversion, and sustain competitive advantage by building long-lasting relationships with consumers.

But inbound marketing, unlike outbound marketing, delivers results in the longer run. Marketers can accomplish desired results only by ensuring that the right content is delivered to the right customer at the right time. Smart marketers boost the performance of inbound marketing campaigns through automation.

They automate recurring and routine marketing activities using inbound marketing tools. The inbound marketing software solutions further make it easier for users to nurture leads and personalize customer experiences by leveraging a large amount of real-time data. We are making it easier for you to automate inbound marketing activities by discussing some of the widely-used inbound marketing tools.

Overview of 9 Inbound Marketing Tools Hugely Popular with Smart Marketers

1. Salesforce

Integrated customer relationship management (CRM) software helps marketers access the contact information of prospects and customers collected from various sources. Sales and marketing teams leverage customer data to increase sales conversion rates by sending personalized content to every customer according to her current position in the buyer’s journey. Also, sales and marketing teams can share up-to-date customer information with various stakeholders.  Salesforce boosts inbound marketing campaigns using AI-driven prompts that make users take the right action at the right time.

2. Google Analytics

Marketers convert leads into customers by sending personalized and targeted messages across the sales funnel. They must understand a customer to personalize messages according to her position in the buyer’s journey. The web analytics service launched by Google is used widely by inbound marketers to understand customers based on website and mobile app data. Google Analytics uses artificial intelligence (AI) and machine learning (ML) to provide actionable insights that help marketers boost the performance of marketing content and campaigns.

3. MailChimp

In addition to facilitating email marketing automation, MailChimp boosts the performance of email marketing campaigns using AI and data analytics. Marketers can use the standalone email marketing tool to send the right message to a large number of customers at the right time.

At the same time, the software helps them optimize email content by giving AI-assisted suggestions and simplifying A/B testing. Marketers can use MailChimp to track the performance of individual email marketing campaigns using important metrics like open rate, clickthrough rate, and unsubscribe.

4. Unbounce

Businesses these days run paid advertisement campaigns to diver more visitors to their websites. Marketers engage and convert website visitors by building and optimizing campaign-specific landing pages. Unbounce makes it easier for marketers to build custom landing pages by providing industry-specific templates.

Also, the software uses AI technologies to optimize each landing page based on insights gained by analyzing real-time campaign data. Unbounce eliminates the need to perform A/B testing by sending website visitors to the right landing pages detected using intelligence technologies.

5. Buffer

Inbound marketers use Buffer to automate common social media marketing activities. They use the software to publish and schedule posts on popular social networks like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and Tik Tok. Buffer makes it easier for users to track social media marketing campaign performance by generating reports.

Also, marketers can use the inbound marketing tool to engage customers on social media by navigating and responding to their comments. At the same time, the tool provided by Buffer enables marketers to create customized landing pages for social media ads in minutes.

6. SEMrush

SEMrush is one of the inbound marketing tools that help users automate multiple campaigns – search engine optimization (SEO), social media marketing, and PPC. Marketers use the all-in-one software to automate recurring SEO activities like keyword research, competitor analysis, website audits, and search rank tracking.

At the same time, the software facilitates SEO-friendly content generation by identifying relevant topics, measuring content performance, and providing actionable tips. Marketers can use SEMrush to post and schedule content on popular social networking platforms and analyze the performance of social media posts.

7. AdRoll

AdRoll makes it easier for marketers to plan, manage, and improve a wide variety of ad campaigns. Marketers can use this advertising platform to run brand awareness ads, connected social ads, and retargeting ads. AdRoll makes it easier for users to show relevant ads to each lead by tracking the behavior of identified contacts and the activities of unknown contacts.

Also, it divided the target audiences into relevant segments based on their behaviors and attributes. The bidding AI used by the software helps marketers reduce ad spending by making frequent predictions based on the latest data. At the same time, marketers can use AdRoll to complement paid ad campaigns with email marketing campaigns.

8. Hubspot

Smart marketers opt for Hubspot to automate inbound marketing campaigns using a variety of tools. Hubspot facilitates inbound marketing automation by providing content management software, marketing automation software, and CRM software. The marketing automation software makes it easier for users to attract website visitors from organic and paid marketing channels.

Also, users can convert website visitors into customers in a variety of ways – delivering targeted content, sending emails, and optimizing landing pages. Hence, marketers can use Hubspot to run multichannel campaigns without investing in additional inbound marketing tools.

9. Marketo

The marketing automation solution launched by Oracle comes with features and tools to boost B2B lead conversion. While planning inbound marketing campaigns, marketers use Marketo to create rich buyer personas based on behavioral and firmographic data collected from many sources.

They create dynamic marketing campaigns based on these buyer personas. Marketo makes it easier for users to create important marketing assets like emails, landing pages, and forms. The software uses advanced AI algorithms to target the right audience, prioritize qualified leads, and send targeted messages.

Conclusion

Smart marketers boost lead generation and conversion through the automation of individual inbound marketing strategies like search engine optimization, social media marketing, content marketing, email marketing, and influencer marketing. Hence, they combine a slew of free and premium inbound marketing tools to automate various activities. But they always evaluate the pros and cons of each inbound marketing tool to automate the desired marketing activities successfully.

Startup Marketing Strategy for 2023

Startup Marketing Strategy for 2023

Eminent researchers believe that the world economy is headed for a recession in 2023. The global recession will decline the valuation of startups. Also, the huge funding crunch will make it challenging for startups to sustain business growth. Entrepreneurs and founders can overcome the funding crunch only by achieving profitability.

They will try to survive the funding crunch by accelerating customer acquisition and increasing sales revenue consistently. Likewise, they will try to maintain a positive cash flow by curtailing upfront and ongoing costs. Hence, startups will explore ways to promote and sell their products/services aggressively without escalating marketing costs.

While making a startup marketing strategy in 2023, you should focus on interacting with existing and potential customers using multiple channels and touchpoints.  But your digital marketing strategy for startups must curtail costs and increase returns by combining a slew of low-cost and budget-friendly marketing tactics.

15 Tactics to Consider While Making a Startup Marketing Strategy for 2023

1. Website Optimization

You can divert visitors to the start-up’s website using many digital marketing tactics. But the digital marketing strategies cannot convert visitors into leads and customers if the website does not deliver an optimal user experience. You need to ensure that users can access the startup’s website seamlessly on desktops, laptops, smartphones, and tablets.

At the same time, your strategy should focus on improving the key factors affecting the website’s user experience – speed, usability, content, security, and credibility. Also, you have to implement the latest search engine guidelines to increase search engine traffic to the website organically. Hence, your startup marketing strategy must make user experience optimization an ongoing process.

2. Search Engine Optimization (SEO)

SEO is one of the digital marketing tactics that help businesses reduce customer acquisition costs significantly. In addition to reaching out to a wider audience, SEO tactics boost a website’s online reputation and credibility. Your startup marketing strategy must boost the website’s search visibility using on-page, off-page, and technical SEO techniques.

However, you must remember that Google and Bing these days update their search algorithms frequently to boost search experiences. Hence, you must keep the SEO strategy flexible enough to accommodate the changes required to boost customer acquisition. In addition to using different forms of content, you must optimize the content for textual search, image search, voice search, and video search.

3. Social Media Promotion

The average time spent by internet users on various social networking platforms has increased to 2 hours and 29 minutes in 2022. Hence, your startup marketing strategy must include an organic social media plan. You can promote the startup on social networks organically by posting and sharing a variety of content – posts, stories, memes, photos, and videos.

However, your strategy must focus on posting the right type of content on the right social networking platform at the right time. In addition to posting content regularly, you need to optimize the content and engage with the target audience. Audience engagement is essential to enhance your brand recognition and visibility and produce user-generated content.

4. Influencer Marketing

Many individuals and enterprises have become social media influencers by establishing reputation and credibility in a specific sector. They help businesses promote their products and services on social media through posts, mentions, and endorsements. Your startup marketing strategy must consider this distinct form of social media marketing to promote products/services to a wider audience.

You can leverage this marketing tactic fully by long-term partnering with the right influencers. The partnership will result in the publication of authentic influencer content according to your marketing strategy. However, you must allow creative freedom to enable the influencer to create content that keeps the audience engaged and deliver your marketing message.

5. Content Marketing

In addition to connecting startups with the target audience in a cost-efficient way, content marketing boosts the performance of SEO and social media marketing campaigns. Your marketing strategy for 2023 must make the creation, distribution, and promotion of multi-form content an ongoing process.

But the startup can win customers’ trust and build long-term relationships with them only by producing relevant, valuable, and consistent content. Hence, this marketing tactic requires startups to produce high-quality content by deploying seasoned content creators. Your strategy must leverage real-time data to produce content that the target audience wants and prefers.

You must publish and promote the content strategically to ensure that the target audience can consume the content using their preferred channel and devices. At the same time, you should identify the high-performing content and focus on optimizing the underperforming content by monitoring the performance of each form of content.

6. Email Marketing

Email marketing is one of the tried and tested digital marketing strategies. Over 87% of marketers distribute various forms of content organically using email marketing. In addition to connecting with the target audience, email marketing helps startups keep recipients engaged and influence their purchase decisions.

While making a startup marketing strategy, you should opt for email marketing as a low-budget marketing budget to build, nurture, and sustain customer relationships. But your email marketing strategy must focus on sending the right message to the customers at the right time. Also, you can get better results by combining email marketing and SEO.

7. Video Marketing

This marketing strategy requires startups to incur video costs. Also, startups have to spend more to improve video quality. But you must remember that 54% of consumers want brands to publish video content regularly. Hence, a startup cannot meet the expectations of consumers without investing in video marketing.

However, your marketing strategy for startups must focus on controlling video marketing costs by adopting best practices like keeping videos short, producing videos in-house, procuring economical equipment, and spending time on pre-production. At the same time, you must increase ROI by implementing a slew of video marketing strategies.

8. User-Generated Content

Consumers find user-generated content more authentic and impactful than brand-generated content. Your startup marketing strategy can influence the purchase decision of consumers by using brand-specific content created by consumers in various marketing campaigns.

You can boost brand loyalty and brand growth in a cost-efficient way by posting positive reviews on websites, social networks, and online forums. However, your strategy must make it easier for consumers to create brand-specific content by providing clear instructions.

9. Hashtag Campaigns

Hashtag marketing is a form of social media marketing. As the name suggests, this marketing tactic enhances the visibility of content on social media by embedding hashtags. Your startup marketing strategy should consider hashtag campaigns to create brand awareness, build communities, and promote products/services.

But you can make the hashtag marketing strategy impactful only by selecting the appropriate hashtag for a campaign and posting content featuring the hashtag. You also have the option to use multiple hashtags according to precise marketing goals. At the same time, you need to ensure that the target audience can interact with the hashtag seamlessly.

10. Referral Programs

This marketing strategy drives customer acquisition and sales conversion by encouraging and incentivizing existing customers to recommend products/services. While making referral programs for startups, you should focus on converting happy and loyal customers into brand advocates.

The existing customers will help the startup acquire new customers by recommending products/services to their friends, coworkers, and family. But the startup can persuade existing customers to recommend only by giving incentives like a surprise gift, option to upgrade, or attractive discounts.

11. Cross-Promotion

This marketing tactic emphasizes brands promoting each other’s products/services by marketing partnership. A startup can promote its product/service in a cost-efficient way by forming marketing partnerships with similar or relevant businesses.

The strategy will make another business promote the startup’s product/service to its customer base. But the startup has to promote the product/service of the partner to its customer base in return. Hence, cross-promotion creates a win-win situation for both partners without escalating marketing costs.

12. Business Awards

Many governmental and non-governmental organizations these days recognize the outstanding achievements of startups by giving awards. These awards enhance the reputation and credibility of winners in a short amount of time.

A startup can use the award as a cost-efficient marketing tool to attract new customers and retain existing customers. It can impress and influence visitors by displaying the awards on its website. But a startup can leverage this marketing tactic only after winning business awards.

13. Network Events

In addition to enhancing brand awareness, network events create opportunities for entrepreneurs to make connections in the industry. Startup founders can leverage this low-cost marketing tactic by organizing local events as well as attending network events.

While attending business networking events, entrepreneurs should showcase their expertise by participating in genuine discussions. At the same time, they must build business connections by sharing their contact information and staying in touch with other participants.

14. Personal Branding

Many entrepreneurs and founders have become celebrities in a short amount of time thanks to Social networking platforms and business reality TV shows. Likewise, many founders enhance brand recognition and customer acquisition through personal branding.

While making marketing strategies for startups, you focus on branding both founders and startups. Your personal branding strategy for entrepreneurs should focus on highlighting their struggles, past experiences, success stories, failures, and future plans.

At the same time, you should enhance the founder’s personal brand by distributing a variety of digital content – articles, blogs, videos, podcasts, case studies, and infographics – across customer communication channels and touchpoints.

15. Low-Budget PPC Campaigns

PPC is not one of the low-budget digital marketing strategies for startups. But no startup can garner instant results without running paid advertisement campaigns. While making a startup marketing strategy, you should focus on controlling costs by running low-budget PPC campaigns.

Leading search engines and social media enable you to control PPC campaign costs in a variety of ways. For instance, you can control PPC marketing costs by targeting the best keywords, opting for manual bidding, and targeting limited locations. However, you must monitor and refine the PPC campaign performance regularly to get better results.

Final Thought

While making a startup marketing strategy in 2023, you can overcome budgetary constraints by combining a slew of low-budget digital marketing techniques. But your strategy can increase ROI only by focusing on two important factors – digital marketing automation and digital marketing performance measurement.

Digital Marketing Performance Monitoring

Your digital marketing strategy for 2023 must define the metrics or KPIs for monitoring digital marketing performance. The KPIs will show the performance and outcome of digital marketing campaigns in numbers. Hence, it becomes easier for you to know which digital marketing techniques are working and which are not.

You can make the strategy more effective by increasing budgetary allocation for high-performing digital marketing campaigns. Also, you can achieve predefined marketing goals by improving the performance of underperforming digital marketing campaigns by making data-driven decisions.

Digital Marketing Automation

You curtail the manpower and resources required to run multichannel digital marketing campaigns only through automation. The digital marketing tool will help you control staffing costs by automating routine communication and marketing activities. Also, you can use the tool to generate, nurture, and retarget leads more efficiently.

At the same time, the software will provide you with actionable insights by analyzing large volumes of customer and marketing data collected from various sources. You can generate automated reports to boost digital marketing performance by making the right decision at the right time. Hence, you can power up the startup marketing strategy for 2023 by investing in the right digital marketing tool.

You can easily boobest free plagiarism checkers

Best Free Plagiarism Checkers

Search Engine Optimization (SEO) is one of the inbound marketing strategies that help you drive organic traffic to a website regularly. You can increase organic website traffic by about 50% after investing in SEO. While implementing an SEO strategy, you must focus on the right on-page and off-page SEO techniques.

Also, you need to identify and fix a slew of SEO issues affecting your website’s search visibility. Plagiarism is one of the critical SEO issues that impact your website’s search visibility and organic traffic directly and negatively. Hence, your SEO strategy must focus on avoiding plagiarism while creating and publishing content.

According to Kent State University,

In an instructional setting, plagiarism occurs when a writer deliberately uses someone else’s language, ideas, or other original (not common-knowledge) material without acknowledging its source. This definition applies to texts published in print or online, to manuscripts, and to the work of other student writers.

Major search engines consider plagiarism unethical. Google advises webmasters to avoid plagiarism and duplicate content. Also, Google updates search algorithms to identify and penalize websites guilty of plagiarism. You can easily boost your SEO efforts using a slew of the best free plagiarism checkers. Each of these plagiarism-checking tools or services checks plagiarism by matching your text to the existing online content.

They use algorithms to identify duplicate, copied, and paraphrased content. Also, they highlight similarities in the content using dedicated databases. The widely online plagiarism checkers vary from each other in many aspects, including database size and scanning quality. Some of these best free plagiarism checkers have set word limits for visitors and basic users.

We are making it easier for you to publish fresh and original content by comparing some of the free and popular plagiarism checkers.

Comparing 17 Free Plagiarism Checkers Used Widely by Professional Content Writers

1. Originality.ai

Originality.AI is a new Plagiarism Checker and AI Content Detector that has launched to help digital marketers check the Originality of the content they are publishing. With the rise of AI content tools what Original content means has changed… Originality.AI has been built to be a modern content originality checker. 

What makes Originality.AI unique as a plagiarism checker is that it was built with high-volume publishers in mind. You can add team members to your account and view scan history.

You can check to see if the content was either generated by AI or plagiarized from another source. The easy-to-use tool is priced lower than Copyscape and provides more information. 

2. Copyscape

Copyscape is one of the most popular online plagiarism checker tools. It facilitates the detection of duplicate content and the originality checking of fresh content by providing multiple professional solutions. You can use the free version of Copyscape to check if the content published by you is original simply by entering the URL.

But you have to opt for Copyscape Premium to check content originality before publishing a new article or blog. Likewise, you have to subscribe to Copysentry to check if your website content is being copied and republished on other websites.

3. Small SEO Tools

Small SEO Tools drive search engine optimization and content writing campaigns by providing a set of text tools. You can use the free plagiarism checker provided by Small SEO Tools to check plagiarism and content originality using a deep search. You can check plagiarism simply by pasting your content or entering the URL.

The free plagiarism checker supports multiple languages. The free version of the tool supports content with text lengths of up to 1,000 words. You have to subscribe to the pro version to check the originality of content with text lengths of up to 30,000 words.

4. Quetext

It is one of the plagiarism checkers that protect privacy by not storing documents in a database. Quetext detects plagiarism using deep search technology and produces detailed plagiarism reports in seconds. However, Quetext is not one of the free plagiarism checkers.

You can detect plagiarism in content with text lengths up to 2500 words or 5 pages using the free version of Quetext. The free version of the tool supports conditional scoring and contextual analysis. You need to subscribe to one of the professional versions of the online software after the trial period.

5. ProWritingAid

This artificial intelligence (AI) powered writing assistance comes with several features. In addition to checking grammar and writing style, ProWritingAid comes with a native plagiarism checker. The online tool detects plagiarism by comparing your content with billions of web pages, academic papers, and published content.

Also, it protects privacy ensuring that the content is not stored or shared. You can use this online plagiarism checkers regularly only by subscribing to ProWritingAid based on the number of checks. But you can access this tool free of cost by adding ProWritingAid to Chrome or starting a free trial.

6. Check Plagiarism

This online content originality checker emphasizes speed, accuracy, and security. You can use the free version of Check Plagiarism to check the originality of content with text lengths up to 2000 words. You also have the option to upload a file or paste the content, along with excluding specific URLs during plagiarism checking.

Check Plagiarism displays results by indicating if a particular sentence is unique or plagiarized. Also, it allows you to access the URL matching a specific sentence. However, you have to upgrade to the pro version of Check Plagiarism to generate plagiarism reports more accurately and quickly using deep search technology.

7. Plagiarism Detector

It is one of the plagiarism checkers that is developed as desktop software. You need to download and install Plagiarism Detector on your computer before checking for plagiarism. The demo version of the software is available as a free download.

After being installed on your computer, Plagiarism Detector checks content originality accurately and reliably using search engines. Also, it protects privacy by not storing documents and keeping plagiarism reports private. However, the free version of the software restricts the number of words per document to 1000.

8. Pre Post SEO

You have the option to choose from 95 online tools provided by Pre Post SEO while creating content for digital marketing campaigns. The free plagiarism checker provided by Pre Post SEO allows you to check plagiarism by either uploading a file or copying and pasting the content.

In addition to using deep search technology, the plagiarism checker supports multiple languages. The reports generated by this tool display unique and plagiarized content as percentages. You can use this tool as a visitor to check the originality of content with word lengths up to 1000. Also, you can increase the word length up to 1500 by becoming a basic registered user.

9. PlagTracker

It is one of the free plagiarism checkers that assess the originality of a variety of content. The students and teachers use PlagTracker to detect plagiarism in academic papers, while publishers can use this online service to check the originality of articles and manuscripts before submission.

At the same time, webmasters and SEO professionals can use PlagTracker to know if the content posted on a website is unique or plagiarized. The online tool checks plagiarism using unique checking algorithms and accessing a huge database of academic papers. Also, the plagiarism report generated by PlagTracker highlights the sections that need citations or sources.

10. Dupli Checker

This online plagiarism checker supports multiple languages and file formats. While using Dupli Checker, you can check content originality in a number of ways – copying and pasting the content, uploading the file, and entering the URL. The tool detects both duplicate content and copyright infringements accurately using artificial intelligence (AI) algorithms.

At the same time, Dupli Checker produces reports that highlight duplicate phrases and sentences using a color-coding scheme. However, it restricts the word count to 1000 per search. You have to upgrade to the pro version of Dupli Checker to increase the word count and the number of searches.

11. Writer

In addition to checking plagiarism, Writer helps you improve content quality by identifying spelling, grammatical, and punctuation mistakes. The AI-powered writing assistant assesses content originality by scanning a large database of web pages, news sources, books, and academic papers.

 The AI algorithms produce accurate and reliable results by scanning each word of the content. Also, you can identify the duplicate sections in the article or blog that need citation simply by referring to the text highlighted in the right-hand panel.

12. Unicheck

Unicheck differentiates itself from its competitors by preferring results to numbers. Instead of displaying duplicate content in percentages, it focuses on helping writers increase content authenticity. But its design goal primarily meets the needs of students and teachers. An educational institution can access Unicheck in a variety of ways – as a standalone solution, as part of the LMS, and using an API. But they can use only the demo version of the plagiarism checker without a subscription.

13. PlagiarismDetector.net

It is one of the simple online plagiarism checker tools. While accessing PlagiarismDetector.net, you can check plagiarism simply by pasting your content in a text box or entering an URL. In addition to supporting multiple languages and file formats, this online service checks content originality using deep search technology. The free version of the tool checks content with word lengths up to 1000. You need to access the pro version of the tool to increase the content length up to 25000 words.

14. Plagiarisma

In addition to supporting over 190 languages, Plagiarisma can be accessed on both computers and mobile devices. The online tool allows you to check plagiarism in a number of ways – pasting your text, uploading the file, and entering the URL. However, it checks the originality of the content submitted by unregistered users using Bing.

You have to become a registered user to check plagiarism using Google. Also, you can access a slew of free writing assistant tools by becoming a registered user. Both registered and unregistered users can detect duplicate content based on exact matches.

15. SearchEngineReports.net

As the name suggests, this website helps users boost SEO campaigns by providing a variety of solutions. SearchEngineReports.net facilitates content creation for SEO campaigns by providing an article rewriter and a plagiarism checker. You can paste the text, enter an URL, or upload a file while checking content originality using this online tool.

The tool generates plagiarism reports that display results along with percentages. As it supports 1500 word counts, you can detect plagiarism in an article or blog without splitting the content. Also, you have the option to compare the duplicate content with web pages containing content with similar text.

16. EduBirdie

The online writing platform provides a plagiarism checker that helps students, teachers, and content writers hone their writing skills. You can opt for the for EduBirdie plagiarism checker to check content originality using an AI-driven paraphrasing tool.

The plagiarism report generated by EduBirdie depicts plagiarism by assigning average scores and calculating similarity percentages. Also, it comes with a built-in citation generator that converts duplicate content into quotes automatically. EduBirdie is one of the plagiarism checkers that you can use free of cost.

17. PaperRater

This online service helps you improve your writing skills by availing tools to check grammar, plagiarism, and proofreading. The plagiarism checker provided by PaperRater is hugely popular with students and academics. You can consider this tool to check content originality by comparing your text to more than 10 million documents.

The basic version of the cloud-based software allows you to get 50 submissions per month without subscriptions. But you need to subscribe to the premium version of the online solution to increase the monthly submission up to 200.

18. Grammarly

The plagiarism checker provided by Grammarly helps you check content originality and fix writing issues simultaneously. Grammarly plagiarism checker checks plagiarism by comparing your text to over 16 billion web pages. While using this online tool, you can check content originality by pasting your text or uploading the file.

The free version of the tool depicts if the text written by you contains duplicate content or not. You have to subscribe to the pro version of the plagiarism checker to identify the passages that contain duplicate content and need citations.

19. ZeroGPT

ZeroGPT is a simple and credible tool to detect AI-written content. It is being used and trusted by millions every month.

After analyzing more than 10M articles and text, some generated by AI and others written by humans, we developed ZeroGPT’s algorithm with an accuracy rate of text detection higher than 98%. Our AI text detector tool uses DeepAnalyse™ Technology to identify the origin of your text. It is based on a complex mathematical equation, as well as a trained in-house model which makes ZeroGPT the most accurate tool available on the market.

Their experiments are still ongoing, and their aim is to analyze more than 1B articles and text and to converge to an error rate lower than 1%.

ZeroGPT has worldwide usage with multilingual users. It detects AI text output in all the available languages.

And the most important thing, ZeroGPT is completely Free to use. Also, Now ZeroGPT is offering a Gauge showing the percentage of AI written content, and also ZeroGPT highlights the sentences that are written by AI.

Conclusion

You can avoid duplicate content and boost SEO efforts using a slew of the best free plagiarism checkers. But you must remember that most of these plagiarism checkers are available in both free and professional editions. The professional or premium versions of the tools always detect plagiarism more accurately and give actionable recommendations.

Hence, you should spend some time evaluating the quality of reports generated by each of these free plagiarism checkers. It is also a great idea to check content originality more accurately using multiple plagiarism checkers. The comparison and evaluation will help you the right plagiarism checker for your SEO writing and content marketing project.

Marketing Software and Tools to Adopt in 2022

Marketing Software and Tools to Adopt in 2022

Several market research and forecast reports suggest a steady increase in global ad spend across digital marketing channels. According to an Advertising Expenditure Forecast Report published by Zenith Media, “Advertising across all digital channels will exceed 60% of global ad spend for the first time in 2022, reaching 61.5% of total expenditure; their share will rise to 65.1% by 2024.

But no enterprise can beat the competition and drive sales conversions only by implementing multichannel digital marketing strategies. In addition to launching multiple digital marketing campaigns, entrepreneurs and marketers must streamline, monitor, and measure various marketing tasks and activities by adopting marketing automation.

According to the marketing automation statistics compiled by Findstack,

On average, 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.

Enterprises will adopt a wide range of marketing software and tools in 2022 to automate lead generation, nurturing, and conversion procedures.

Your organization cannot automate and manage multiple and multichannel digital marketing campaigns using a single or specific marketing software and tool. You need to combine various marketing tools to automate search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. Likewise, you need different marketing software solutions to capture leads; nurture leads; and convert leads.

That is why; your marketing automation strategy in 2022 must focus on selecting and combining the right digital marketing tools. We help you to understand and compare some of the widely used marketing software and tools by gathering information from diverse online sources. You can leverage the neutral information to boost the performance and productivity of your sales and marketing teams.

40+ Marketing Software and Tools Your Organization Should Leverage in 2022

Customer Relationship Management (CRM) Software

1) Zoho CRM

Zoho CRM comes with features to streamline lead management, contact management, deal management, and workflow automation. Your organization can leverage these features to identify, capture, and nurture leads based on their contact information. Also, you can use CRM software to connect with leads across communication channels by getting real-time insights. Your team can create custom workflows to automate routine lead nurturing tasks at various stages of the sales process.

2) Salesforce Sales Cloud

Salesforce has developed Sales Cloud with native features to automate lead management, contact management, and opportunity management. The CRM software enables your team to access crucial information about leads from various locations. You can leverage these features to track and score leads by tracking the relevant information. Also, you can use drag-and-drop tools to automate complex sales processes without putting in extra time and effort.

3) Hubspot CRM

The free edition of Hubspot CRM allows you to avail of useful features like prospect tracking, email tracking, meeting scheduling, and live chat. Also, you can avail of a slew of advanced features by subscribing to the premium edition of Hubspot CRM. The CRM software features a visual dashboard that helps your team visualize and analyze the sales pipeline in minutes. Also, your sales team can use this marketing tool to track website visits, email opening, and similar activities of the prospect by getting automated notifications.

4) Zendesk Sales CRM

The Sales CRM built by Zendesk helps your team to improve relationships with customers and prospects by streamlining pipeline management. Your team can use this CRM software to boost the conversational experience of customers and leads across communication channels. The salespeople can use the integrated tools provided by the marketing software to focus on the highest-value customers and deals continuously. Also, they can make phone calls, schedule meetings, and check deal history instantly while nurturing leads.

Website Optimization Tools

5) Google Optimize

You can leverage Optimize as part of the Google Marketing Platform to personalize the user experience by running various website tests. The helps you to assess your website’s current user experience as well as compare different versions of the website content by conducting A/B and multivariate testing. The test results will make it easier for you to deliver customized website experiences to various types of visitors.  You can integrate Optimize seamlessly with widely used tools like Google Analytics, Google Ads, and Firebase.

6) Optimizedly

This open and extensible platform helps you boost your website’s digital experience by leveraging artificial intelligence (AI). Optimizedly uses AI algorithms to personalize every touch point by testing key features of the website. At the same time, you can use the integrated platform to set up both B2B and B2C sites. The enterprise CMS included in Optimizedly makes it easier for you to create, customize, and scale a variety of digital content for various digital marketing campaigns.

7) Hotjar

Hotjar helps businesses to understand and measure the real-time user experience of websites. It comes with features to visualize user behavior by recording every website visit automatically. Also, it highlights where visitors click, scroll, and move on the website visually. You can playback the recordings to assess the user experience delivered by the website. At the same time, you can use Hotjar to boost user experience by gathering feedback and suggestions from visitors.

8) Clicky

You can adopt Clicky to monitor and analyze your website traffic in real-time. The marketing analytics software provides you with information about visitors as well as their actions. You can generate reports based on real-time data to analyze website traffic based on important parameters like average action, total session time, average session time, and bounce rate. Hence, you can keep the visitors engaged by making your website deliver superior digital experiences by reacting to the traffic in real-time.

Lead Generation Tools

9) LeadPages

LeadPages helps you to generate leads by building websites, landing pages, alert bars, and pop-ups. You can use the DIY interface provided by this widely used lead generation tool to build landing pages in a few minutes. Also, you can persuade website visitors to become email subscribers using a variety of options – access content, download digital files, and avail of opt-in offers. The tool makes it easier for you to boost lead generation activities by facilitating A/B testing and real-time performance tracking.

10) Unbounce

You can use Unbounce to generate and convert leads by developing smarter landing pages. It leverages artificial intelligence and machine learning to build pre-optimized landing pages in minutes. Also, you can use the built-in tool provided by Unbounce to create content for ads, landing pages, and marketing emails effortlessly. At the same time, Unbounce boosts lead generation activities by displaying the most appropriate landing page to every website visitor automatically.

11) Woorise

The all-in-one lead generation platform helps your business to generate leads using a variety of options – landing pages, engaging forms, contests, and giveaways using built-in tools. You can use templates provided by Woorise to create beautiful landing pages in minutes. Also, you have the option to customize every landing page by including forms, surveys, contests, quizzes, and giveaways. At the same time, Woorise enables your business to receive online payment by allowing customers to use widely used payment gateways like PayPal, Square, and Stripe.

12) LeadIQ

LeadIQ simplifies the outbound prospecting process through capturing and sequencing of contact information. Your sales team can leverage the features of LeadIQ to capture leads while accessing websites and social networks. Also, the salespeople can organize and prioritize the prospects using a slew of parameters – company size, region, and title. You can integrate LeadIQ with your existing sales tools to eliminate the need to enter contact data across platforms. 

Lead Nurturing and Conversion Tools

13) Outgrow

Outgrow helps you to nurture leads and prospects by delivering engaging and interactive content. In addition to creating a variety of digital content, you can use Outgrow to embed the content in the web pages seamlessly and effortlessly. Also, you can qualify and nurture the leads by answering some of their pressing questions in a personalized way. Outgrow features intelligence analytics and data analytics that make it easier for you to divide the leads into various segments.

14) Hunter.io

You have the option to use Hunter.io either as an online marketing tool or a Chrome add-on. Your sales team can use Hunter.io to collect verified email addresses of both companies and professionals in seconds. They can find email addresses simply by entering specific domain names. The verified email addresses make it easier for them to keep the CRM system clean and follow up with the leads more confidently. Also, they can filter the email addresses for lead nurturing campaigns using a variety of parameters.

15) AWeber

The prebuilt temples provided by AWeber help you to create landing pages, signup forms, marketing emails, eCommerce pages, and web push notifications. The landing pages and signup forms help your sales team to capture and nurture new leads. At the same time, you can use AWeber to nurture the leads effectively by running automated email marketing campaigns. In addition to helping you to compose engaging emails, AWeber ensures that the emails remain in the recipient’s inbox.

16) ActiveCampaign

ActiveCampaign helps your organization automate lead nurturing activities by providing a CRM system and email marketing automation tools. You can use the integrated marketing automation platform to generate more leads by building customized landing pages and subscription forms. At the same time, you can nurture the leads effectively by sending targeted emails, triggered emails, broadcast emails, and scheduled emails automatically.

Search Engine Optimization (SEO) Tools

17) Ahrefs

Ahrefs makes it easier for you to automate common SEO activities by providing a slew of tools – site audit, keyword explorer, site explorer, content explorers, and rank tracker. Also, you can use the dashboard provided by this popular SEO tool to track the progress and performance of various SEO campaigns from a centralized location. You also have the option to boost your SEO skills by accessing a wide range of SEO tutorials and guides available on the website.

18) Semrush

You can leverage the tools and reports provided by Semrush to automate a variety of routine SEO tasks – keyword research, competitor SEO analysis, on-page SEO, local SEO, rank tracking, and link building. The SEO toolkit helps you to get regular search engine traffic to your website by identifying both local and national keywords. Similarly, you can build high-value backlinks by analyzing the backlink profiles of competitors. Semrush further enables you to track the search engine ranking and visibility of your website daily without putting in extra time and effort.

19) Moz

Moz helps you to learn SEO by accessing online resources and automating SEO tasks using a variety of tools. You can leverage the free SEO tools provided by Moz to simplify recurring tasks like keyword research, backlink analysis, and domain analysis. At the same time, you can use MozBar to measure the search engine ranking of your website instantly on Google Chrome using a variety of SEO metrics. You also have the option to subscribe to Moz Pro to boost SEO campaigns by availing of a suite of useful tools.

20) Growthbar

Growthbar is one of the easy-to-use SEO tools available in the market. The popular SEO toolkit leverages AI to facilitate the creation of blogs and website content optimized for search engines. You can use the tools to optimize content by including the right titles, keywords, headers, links, and introductions. Also, the tool helps you to perform keyword research and assess keyword difficulty scores. At the same time, you have the option to create blogs and content for SEO campaigns by contacting freelance SEO content writers.

Additionally, you can consider these 15 popular SEO tools for better search engine ranking to divert organic traffic to your website from search engines organically and regularly.

Social Media Marketing Tools

21) BuzzSumo

BuzzSumo boosts social media marketing campaigns by helping users monitor and analyze the performance of content. While creating content, you can use this widely used marketing software to get more likes, shares, and links by exploring high-performing content. Also, you can leverage the tool to identify and connect with influencers according to your brand and industry. At the same time, BuzzSumo helps you increase social media engagement by responding to comments and tracking trends proactively.

22) Buffer

Buffer helps your brand to connect with more customers and prospects on social networking platforms in four simple steps – analyze, publish, engage, and celebrate. In addition to assessing your brand’s social media performance, you can use this widely used digital marketing tool to schedule social media posts and respond to comments. Many marketers these days opt for Buffer as one of the clean and intuitive social media management solutions.

23) Hootsuite

Hootsuite comes with a slew of features to boost your brand’s social media presence and performance on multiple social networks. You can leverage these features to promote organic content, manage paid ads, schedule social media posts, and respond to comments and incoming messages. At the same time, Hootsuite makes it easier for you to boost your social media marketing campaigns by measuring results, monitoring competitors, and tracking emerging trends.

24) Social Pilot

Social Pilot helps both small businesses and enterprises to promote their brands on popular social networking platforms. You can leverage the features and solutions provided by this widely used social media management tool to find and create relevant content based on curated and suggested content across industries. Also, you can track and measure the performance of multiple social media promotions by generating white-level reports on demand. The simple dashboard provided by Social Pilot makes it easier for you to make informed decisions by leveraging analytics.

Email Marketing Software

25) Mailchimp

The marketing automation platform launched by Mailchimp includes tools that help you create, schedule, and send engaging emails. You can use drag-and-drop email templates to compose emails based on your brand in minutes. Also, you can conduct A/B testing to boost email open rates by assessing the subject line and email content. The platform features a Customer Journey Builder that enables you to send emails to customers based on their behaviors and interactions. At the same time, you can generate reports to track sales and measure email campaign performance.

26) ActiveCampaign

This cloud-based platform helps B2B and B2C companies to automate email marketing campaigns by providing a slew of solutions. You can leverage ActiveCampaign to send a variety of emails by setting up email automation. You can use the drag-and-drop email designer to create beautiful emails effortlessly. Also, You also have the option to increase open rates by sending dynamic content to customized emails to various segments of customers. Furthermore, you can leverage the contact information of recipients to send personalized emails according to their precise wants.

27) MooSend

The affordable email marketing tools help you to run email marketing campaigns using a drag-and-drop editor. MooSend further complements the editor with a robust library of customizable temples. You have the option to compare various versions of an email by conducting A/B testing and using built-in analytics. At the same time, you can leverage the tools provided by MooSend to generate and influence leads by creating beautiful landing pages.

28) Hubspot

You can leverage the useful email marketing tools provided by Hubspot to design and customize professional emails using a wide range of ready-to-use templates. Also, you can use the Hubspot CRM software to send professional emails to the relevant recipients. The tools provided by Hubspot help you to measure the performance of email marketing campaigns based on open rates. However, you need to avail of these email marketing tools as part of Hubspot’s all-in-one marketing toolkit.

Content Creation Tools

29) Adobe Creative Cloud Express

The beautiful temples provided by Adobe Creative Cloud Express help you to curtail the time and effort required for creating digital content. You can access the web or mobile versions of this content creation tool to create engaging content by leveraging Adobe Stock, Adobe Fonts, and Adobe Photoshop. The combination of royalty-free stock photos and innovative fonts make it easier for you to create content for content marketing and social medial promotional campaigns despite being no professional designer.

30) Canva

You can combine the templates, images, and content provided by Canva to create a wide range of digital content. The templates help you to design logos, posters, social media posts, newsletters, email headers, presentations, and infographics in a few minutes. In addition to choosing from many popular designs, you can design customized content for various marketing campaigns by following step-by-step guides.

31) Recordit

Often content marketers track varying screen and sound activities while gathering content ideas and conducting research. Recordit makes it easier for content creators to conduct research by recording screen and sound activities for up to five minutes. You can leverage Recordit as a professional screencast tool to capture important information during content research and creation processes. You also have the option to access a free library of images, graphics, icons, and illustrations while creating visual content.

32) Piktochart

You can use Piktochart to tell your brand story visually by creating infographics, presentations, and reports. Large companies leverage the templates provided by the software to create infographics that explain a topic, convey information, or visualize processes. Also, you can use this tool to share data with your team interestingly and engagingly by creating reports.

Video Marketing Tools

33) Wistia

The video hosting platform helps B2B marketers to drive sales conversion by creating and promoting videos, webinars, and podcasts. You can leverage the tools and solutions provided by Wistia to embed the audio and video content seamlessly according to your branding strategies. You also have the option to publish the content across marketing and communication channels. Wistia makes it easier for you to track the performance of video marketing campaigns using important parameters like links, email collections, and call-to-action (CTA).

34) Vimeo

The easy-to-use tools provided by Vimeo make it easier for you to create, manage, and promote videos regularly. You have the option to create videos using ready-to-use templates as well as recording video messages. Also, you can share the videos with customers seamlessly and securely from a central hosting location. At the same time, you can leverage a slew of video marketing tools provided by Vimeo to promote your products or services by connecting with the target audience.

35) Loom

Loom is an asynchronous video messaging platform that enables you to create and share video messages in minutes. You can leverage a free screen recorder to create informative and promotional videos using both computers and mobile devices. You can further customize the video by reducing its size and including a call-to-action or custom thumbnail. At the same time, Loom allows you to share the video message instantly by sending the link. The viewers can react to the video by posting comments or emojis.

36) Vidyard

Vidyard helps businesses generate, nurture, and convert leads by recording and sending videos effortlessly. You can use a video creation tool to record videos using a webcam or recording your screen. You can further host the videos on a secure platform and personalize the viewer experience. At the same time, Vidyard helps you to measure the performance of individual videos using video analytics. You can leverage video analytics to understand the audience as well as to measure video engagement.

PPC Management Tools

37) Adespresso

You can use Adespresso to manage paid advertisement campaigns efficiently on Google, Facebook, and Instagram. The tools and solutions provided by this full-service digital advertising platform make it easier for you to create ads, manage ad campaigns, and analyze campaign results. At the same time, you can manage PPC campaigns more efficiently by accessing the blogs, webinars, guides, and ebooks provided by Adespresso.

38) Spyfu

Spyfu comes with a slew of tools to help you manage both SEO and PPC campaigns. You can use Spyfu to run PPC campaigns successfully by uncovering competitors’ paid advertising strategies. You can use the suite of PPC tools provided by this platform to access and analyze Google Ads and keywords of competitors. Also, you also have the option to access Google Ads templates and Google Ads Advisor, along with competitor analysis.

39) Adalysis

You can use this marketing software to automate paid search campaigns on Google and Bing. The automation tools provided by Adalysis help you validate your PPC strategy, boost the bidding strategy, track monthly ad spend, perform automated ad testing, and control the ad’s display network behavior. At the same time, you can leverage the auditing tools provided by the software to identify duplicate ads, keyword conflicts, duplicate search terms, and landing page errors while planning PPC campaigns. 

40) AdStage/TapClick

TapClick (earlier known as AdStage) facilitates the automation of PPC campaign optimization and monitoring by providing a slew of products and solutions. You can leverage these tools to manage multiple PPC campaigns from a centralized location. In addition to simplifying campaign analysis, TapClick automates routine activities like ad scheduling and rotation and routine optimization activities. Also, you can monitor the performance of individual PPC campaigns by receiving automated email alerts. 

Marketing Automation Tools

You can allocate more time to track and boost multichannel digital marketing campaigns only by automating routine and common marketing tasks. You can automate a variety of activities using some of these 17 widely used marketing automation tools. Some of these marketing tool automation tools help you streamline customer communication by sending automated emails and SMS. At the same time, you can use specific marketing automation tools to automate routine tasks like content scheduling, lead scoring, customer segmentation, and landing page generation.

Tools to Measure Digital Marketing Performance

You cannot drive lead generation and conversion activities only by launching multichannel digital marketing campaigns. Along with implementing various digital marketing strategies, you need to measure, monitor, and refine the performance of individual marketing campaigns. You can boost the performance of individual digital marketing campaigns by adopting these 18 widely used tools to measure digital marketing performance.

While implementing a marketing automation strategy, you have the option to choose from a wide range of marketing software and tools. Each of these software solutions is developed with features to streamline and automate specific digital marketing campaigns. Also, you must remember that every marketing software and tool has its own strengths and shortcomings. Hence, you must combine the right marketing software and tools in 2022 to adopt the hottest marketing automation trends.