Email Segmentation Strategies for Savvy Marketers

Email Segmentation Strategies for Savvy Marketers

According to Lyfe Marketing,

Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.

While planning and launching email marketing campaigns, many marketers opt for email broadcasting to send an email to a large number of contacts and subscribers at once. But the digital marketers cannot boost conversion rate and get higher ROI without sending highly targeted emails to contact or subscriber at the right time.

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How to Build a Content

How to Build a Content Marketing Funnel?

You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content marketing campaigns. But you cannot achieve the marketing goals without sending the right content to the customer according to her current position in the buyer’s journey. A content marketing funnel will help you to send the right content to a customer at the right time by visualizing the customer’s buying journey.

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A Quick Guide to SEO Certification Courses

SEO Certification Courses for 2021

According to a Channel Performance   Report released by BrightEdge,

Organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).

Businesses across the world implement SEO strategies to drive more visitors to their websites from search engines. Some of these companies outsource SEO campaigns, while others hire trained SEO professionals. You can use SEO certification courses as a powerful tool to impress B2B and B2C companies by showcasing your knowledge, skill, and expertise.

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Abhijit Panda Interview with The Net Talks

My Interview with The Net Talk

With people staying at home and professionals working from home, more and more enterprises adopt digital marketing to connect with customers and persuade them to buy products/services. But digital marketing trends keep changing at frequent intervals. The experienced digital marketers up-skill and re-skill themselves to adopt the emerging trends in digital marketing. But the beginners often find it challenging to pursue a successful career in the digital marketing industry.

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Google Adsense Guide

A Video Guide to Google AdSense

The content creators and publishers can monetize their online content using a wide range of ad serving applications and platforms. But Google AdSense currently dominates the online adverting network market with a whopping market share of 60.87%. Why bloggers and content publishers rely on AdSense to generate recurring income? And what makes Google AdSense different from other paid advertising networks? I get these questions everyday and so I thought of preparing this Google Adsense Guide for website owners.

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What is Buyers Journey

What is Buyer’s Journey?

The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product or service. The buyers differ from each other in several aspects. They make similar journeys to make the purchase decision. For instance, the business-to-business (B2B) buyers are different from business-to-consumer (B2C) buyers. But a B2B buyer’s journey is identical to a B2C buyer’s journey.

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Email Marketing Mistakes to Avoid

9 Email Marketing Mistakes to Avoid

According to a market research report released by Content Marketing Institute, 81% of the business-to-business (B2B) marketers create and distribute email newsletters regularly.  Likewise, 31% of B2B marketers use email newsletters as the primary communication channel to nurture leads. Your business can easily generate and nurture leads by sending personalized and targeted emails.

The email marketing automation tools help you to run and track multiple email marketing campaigns without investing extra resources. But you still need to implement a set of B2B email marketing best practices to drive sales conversion. Also, you must avoid several email marketing mistakes to boost email conversions consistently.

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Internal Linking SEO Best Practices

Internal Linking SEO Best Practices

While optimizing a web page for search engines, you must focus on its internal link structure and external link structure. The external links or outbound links point your website to another website, while the internal links point to the web pages on the same websites. Unlike external links, internal links connect a specific web page to other web pages on the same domain.

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