All posts by Abhijit Panda
Benefits of Inbound Marketing
Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential customers through TV/radio advertisements, newspaper advertisements, press releases, cold calling, trade shows, or direct mails. Instead, the modern marketing approach focuses on pulling customers towards a business, product, or service using high-quality content. The enterprises […]
Why Should You Add PR to Your Content Marketing Strategy?
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital marketing strategies are yet to make traditional marketing strategies obsolete. Public relations (PR) is one of the conventional marketing strategies that are used widely by businesses in the age of digital marketing. Your business can […]
Small Business Marketing Automation Tools
Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media like television, radio, newspapers, and magazines. Digital marketing enables small businesses to compete with larger enterprises without increasing costs. A small business can launch personalized and targeted digital marketing campaigns to generate leads and increase […]
21 Free Chrome Extensions for SEO
According to the mind-bottling SEO stats posted on Inter-Growth.co, “61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. 70% of online marketers say that SEO is better than PPC for generating sales.” Your business can easily generate more leads and drive sales conversion by implementing search […]
B2B Content Writing Tips and Tricks
No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business to Business (B2B) content marketing and Business to Consumer (B2C) content marketing. The B2C content marketing strategies aim to influence the purchase decisions of individual buyers by establishing and selling an emotional connection. But B2B […]
Video Marketing Strategies to Boost Your Business in 2021
At present, enterprises from various industries use videos as a powerful marketing tool to market and promote their products, services, and brands. Unlike other digital marketing techniques, videos help businesses to increase website traffic, generate leads, drive sales conversion, and make users understand products/services. The annual State of Video Marketing Survey conducted by Wyzowl highlights […]
Combining SEO and Email Marketing for Better Results
As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]
What is Anchor Text SEO?
As an integral part of web pages, hyperlinks make it easier for visitors to move to another web page or another section within the same web page simply by clicking on a word, phrase, or image. In addition to improving user experience, the hyperlinks also directly impact the web page’s search engine visibility. While implementing […]
12 Popular WordPress Alternatives That Are Useful in 2021
The templates, themes, extensions, tools, and plugins provided by content management systems (CMSs) help developers to reduce the time and effort required to build custom websites. Over 64 million live websites currently used CMSs. But the latest market share data posted on several websites suggest that over 27 million live websites currently use WordPress. Also, […]
List of SEO Audit Tools
Last month I wrote a post on best SEO tools, which can be used for better SEO ranking. This is the second article in that series, where I will write about the list of SEO audit tools. Major search engines like Google and Bing use over 200 ranking factors while displaying web pages on search […]