All posts by Abhijit Panda
Importance of Web Hosting for SEO
While implementing search engine optimization (SEO) strategies, webmasters and digital marketers always focus on combining the appropriate on-page and off-page SEO techniques. But major search engines update their search algorithms thousands of times every year. Also, they include new search signals frequently to boost search experience and improve the quality of search results. Google currently […]
Tools to Measure Digital Marketing Performance
In the digital age, existing and prospective customers communicate with businesses and brands through multiple channels. Multichannel communication creates opportunities for businesses and startups to generate leads and convert them into customers by implementing many types of digital marketing strategies – email marketing, content marketing, search engine optimization (SEO), social media marketing, and influencer marketing. […]
19 Best Keyword Research Tools for Digital Marketers
In the digital age, it is hard to find a person who does not use search engines to find information on various topics and get answers to many questions. While initiating web searches, 86.64% of searchers opt for Google. But 7% of searchers prefer Bing to Google. Likewise, searchers enter a wide variety of search […]
Sales Enablement Content Strategy
Businesses these days generate leads by running various digital marketing campaigns. But the salespeople need a variety of resources to engage and convert leads into customers. Most organizations these days implement sales enablement strategies to ensure that the sales team can engage leads throughout the buying process using the relevant information, content, and tools. According […]
Account-Based Marketing Strategies for Best Results in 2022
At present, account-based marketing or key account marketing is one of the hottest trends in business-to-business (B2B) marketing. According to a global survey conducted by LinkedIn, “Over 56% of B2B marketers are using account-based marketing in their current business operations. Likewise, over 80% of those surveyed plan to increase their budget account-based marketing over the […]
13 Digital Marketing Strategies for Startups for 2022
Like large and established companies, startups can sustain profitable growth only by boosting lead generation and conversion activities. But startups, like small businesses, often lack big advertisement budgets. They can leverage digital marketing to generate, nurture, and convert leads despite small advertisement budgets. They can plan and tailor their digital marketing approach carefully to compete […]
Sales Enablement Strategy
A business can generate leads regularly by running multichannel digital marketing campaigns. But salespeople cannot convert leads into customers and close sales deals without overcoming a slew of challenges successfully. They need a variety of resources to close more deals and convert more prospects. You can make it easier for your business’s sales team to […]
Digital Marketing KPIs for Aspiring Marketers
Unlike traditional media, digital media makes it easier for aspiring marketers to drive on lead generation and lead conversion activities through direct interaction with consumers. Aspiring marketers can further customize marketing strategies and curtail marketing expenditure by interacting with customers through a wide range of digital marketing channels – websites, mobile apps, organic search, paid […]
Monumetric Review
According to the activities reported by popular blogging platforms, there are more than 570 million blogs on the internet. Also, over 7 million blog posts are being published every day. These statistics suggest that millions of bloggers and content writers write and publish blogs on a wide range of topics on a daily basis. But […]
9 Tips to Lower Customer Acquisition Cost (CAC)
Different types of digital marketing campaigns help businesses achieve and sustain growth by making customer acquisition an ongoing process. A business can run both organic and paid digital marketing campaigns to both acquire new prospects and convert existing prospects into customers. But no business can increase profit without controlling and reducing customer acquisition costs. According […]