All posts by Abhijit Panda
12 Popular WordPress Alternatives That Are Useful in 2021
The templates, themes, extensions, tools, and plugins provided by content management systems (CMSs) help developers to reduce the time and effort required to build custom websites. Over 64 million live websites currently used CMSs. But the latest market share data posted on several websites suggest that over 27 million live websites currently use WordPress. Also, […]
List of SEO Audit Tools
Last month I wrote a post on best SEO tools, which can be used for better SEO ranking. This is the second article in that series, where I will write about the list of SEO audit tools. Major search engines like Google and Bing use over 200 ranking factors while displaying web pages on search […]
Website Performance Metrics Every Site Owner Should Look at in 2021
Businesses use websites as a powerful tool to accomplish a slew of goals – generate leads, drive sales, and automate customer service delivery. But no business can accomplish the predefined business objectives without delivering a superior user experience continuously. The user experience delivered by a website is directly impacted by its accessibility, usability, functionality, performance, […]
15 Content Marketing Trends You Should Watch out for in 2021
Unlike other digital marketing campaigns, content marketing does not promote a product, service, or brand explicitly. Instead, content marketing emphasizes creating brand awareness, generating audience interest, driving search engine traffic to the website, and nurturing leads through the creation and distribution of relevant, valuable, and targeted digital content. According to research conducted by the Content […]
15 Best SEO Tools for Better SEO Ranking
Unlike paid search and social media marketing, search engine optimization (SEO) delivers results in a longer timeframe. But several studies suggest that SEO helps businesses to generate much higher long-term ROI than paid advertisement options. But your business can get higher ROI by running SEO campaigns only by combating the frequent search engine algorithm changes. […]
11 Landing Page Best Practices to Implement in 2021
As a standalone web page on the website, the landing page acts as a powerful marketing tool to convert website visitors into leads and customers by making them share contact information. Digital marketers can easily generate more leads by diverting website traffic to dedicated landing pages instead of the home page. In addition to facilitating […]
11 Image SEO Tips for Savvy Digital Marketers
In addition to making the textual content more appealing and engaging, images contribute hugely towards improving the content’s search engine visibility. Major search engines like Google and Bing advise webmasters and digital marketers to divert higher-quality traffic to the website by adding high-quality images and adding context to the images. According to Google Search Central, […]
What are Rich Snippets?
While delivering search results, Google provides additional information about the content and URL by displaying a concise sample of the content. The sample of the content or additional data displayed on search engine results pages (SERPs) is called rich snippets or rich results. Google introduced the rich snippets feature in 2009 with the aim to […]
Digital Marketing Growth in India for 2021 and Beyond
The shutdowns and lockdowns caused by COVID-19 pandemic compelled many businesses to switch from conventional marketing campaigns to digital marketing activities to meet the changing consumer behavior. In 2020, the growth of digital marketing industry is often attributed to the disruptions caused by COVID-19. But the digital marketing industry in India will continue to grow […]
301 Redirect SEO Guide
While implementing search engine optimization (SEO) strategies, digital marketers use redirects to both search engine crawlers and human website visitors to a more relevant page or URL. They redirect users to a new or relevant URL using a number of redirects, including 301, 302, and Meta Refresh. A 302 redirection indicates that the URL of […]