All posts by Abhijit Panda

Webinar Marketing Ideas for 2023
Internet users spend more digital time on online videos than other forms of digital content. A global survey conducted by Statista suggests that respondents watch an average of 17 hours of online video content per week in 2023. The surge in online video consumption creates opportunities for marketers to boost digital marketing campaigns by publishing […]

A Guide to Voice Search Optimization in 2023
While finding information on the web, searchers these days prefer using smartphones and tablets to desktops and laptops. Younger searchers prefer finding online information using voice search, while older searchers still use text search while searching the internet. However, a surge is being noticed in searchers belonging to various age groups who prefer giving voice […]

What is Emotional Marketing?
Personalization has become one of the most prominent trends in post-pandemic marketing. A survey conducted by McKinsey & Company suggests that 71% of consumers expect brands to deliver personalized interactions. At the same time, 76% of consumers get frustrated when brands do not deliver personalized interactions. Emotional marketing helps businesses leverage personalization in marketing by […]

What is Reactive Marketing?
The marketing strategies implemented by companies and startups can be divided into two broad categories – proactive and reactive. Proactive or predictive marketing strategies emphasize planning marketing activities based on consumers’ actions and behaviors in the future based on their latent requirements. On the other hand, reactive marketing strategies focus on responding quickly and proactively […]

ChatGPT for Content Marketing
There are many free and premium chatbots or chatterbots that interact with users in a conversational way. But AI-powered chatbot has created a storm in the digital marketing industry like ChatGPT (Chat Generative Pre-trained Transformer). Since its launch on 30th November 2022, the natural language processing tool has crossed one million users in less than […]

Link Building Strategies for 2023
In 2023, webmasters and digital marketers will increase a website’s search engine ranking and visibility by combining on-page and off-page SEO strategies. They will optimize website content for search engines using on-page SEO tactics. Likewise, they will make it easier for search engines to discover and understand web pages using off-page SEO tactics like link […]

Taxonomy in SEO
In biology, taxonomy refers to the classification of all living organisms based on their genetics, behavioral, and biochemical variations. But taxonomy in search engine optimization (SEO) refers to the classification of website content by grouping URLs based on common attributes. Site taxonomy boosts a website’s user experience by making it easier for visitors to navigate […]

Personalization in Marketing
Wikipedia defines personalization as “tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.” At present, personalization is one of the hottest trends in marketing. Enterprises combine digital communication tools and data analytics solutions to influence customers and prospects by offering individualized product offerings and brand messages. […]

Google vs ChatGPT
Google currently dominates the worldwide search engine market with a 92.58% share. Google was launched by Larry Page and Sergey Brin as a web-based search engine in 1998. On the other hand, OpenAI launched ChatGPT (Chat Generative Pre-trained Transformer) as a large language model chatbot in November 2022. ChatGPT created a buzz by crossing over […]

Decoy Effect Marketing: A Quick Guide
While making a purchase decision, consumers compare multiple options. They finalize two options after conducting a cost-benefit analysis. But they often change their preferences when they are presented with a third option that is less attractive than the two options. Decoy effective marketing focuses on making a customer choose the most-expensive option by presenting a […]