All posts by Abhijit Panda
How to Build a Content Marketing Funnel?
You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content marketing campaigns. But you cannot achieve the marketing goals without sending the right content to the customer according to her current position in the buyer’s journey. A content marketing funnel will help you to send […]
SEO Certification Courses for 2021
According to a Channel Performance Report released by BrightEdge, “Organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).” Businesses across the world implement SEO strategies to drive more visitors to their websites from search engines. Some of these […]
What are Breadcrumbs in Websites?
In a popular German fairy tale, Hansel and Gretel dropped breadcrumbs on the ground to form a trail that they can follow to reach home in case they lost their way in the forest. The digital marketers place breadcrumbs in websites at the top of a web page as a navigational aid to make visitors […]
My Interview with The Net Talk
With people staying at home and professionals working from home, more and more enterprises adopt digital marketing to connect with customers and persuade them to buy products/services. But digital marketing trends keep changing at frequent intervals. The experienced digital marketers up-skill and re-skill themselves to adopt the emerging trends in digital marketing. But the beginners […]
A Video Guide to Google AdSense
The content creators and publishers can monetize their online content using a wide range of ad serving applications and platforms. But Google AdSense currently dominates the online adverting network market with a whopping market share of 60.87%. Why bloggers and content publishers rely on AdSense to generate recurring income? And what makes Google AdSense different […]
What is Buyer’s Journey?
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product or service. The buyers differ from each other in several aspects. They make similar journeys to make the purchase decision. For instance, the business-to-business (B2B) buyers are different from business-to-consumer (B2C) buyers. But a B2B […]
9 Email Marketing Mistakes to Avoid
According to a market research report released by Content Marketing Institute, 81% of the business-to-business (B2B) marketers create and distribute email newsletters regularly. Likewise, 31% of B2B marketers use email newsletters as the primary communication channel to nurture leads. Your business can easily generate and nurture leads by sending personalized and targeted emails. The email […]
Internal Linking SEO Best Practices
While optimizing a web page for search engines, you must focus on its internal link structure and external link structure. The external links or outbound links point your website to another website, while the internal links point to the web pages on the same websites. Unlike external links, internal links connect a specific web page […]
What is Intent Marketing?
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term “buyer intent” refers to a customer’s or prospect’s requirements or needs during a specific period of time.
Infolinks Review
The online ad networks help bloggers and content publishers to earn recurring income by placing ads on their blogs. The bloggers and content publishers can monetize their blogs using a wide range of ad networks. Infolinks is one of the leading and trusted ad networks. At present, large companies like Facebook, Amazon, Microsoft, and eBay […]