All posts by Abhijit Panda
Startup Marketing Strategy for 2023
Eminent researchers believe that the world economy is headed for a recession in 2023. The global recession will decline the valuation of startups. Also, the huge funding crunch will make it challenging for startups to sustain business growth. Entrepreneurs and founders can overcome the funding crunch only by achieving profitability. They will try to survive […]
Common SEO Mistakes to Avoid in 2023
49% of marketers consider organic helps them get higher ROI than other digital marketing channels. Also, search engine optimization (SEO) is more effective in reducing the average customer acquisition costs by 87.41% than other digital marketing strategies. These SEO statistics compiled by ImpactPlus suggest that marketers will continue implementing SEO strategies in 2023 to boost […]
Landing Page Optimization Tricks
Unlike other web pages on a website, a landing page does not form first impressions on visitors by providing information about your business, brand, products, or services. Instead, these standalone web pages convert website visitors into leads or customers by making them take the desired action. While designing landing pages, you should focus on achieving […]
Revenue Marketing: Connecting Marketing with Revenue
Businesses use various marketing strategies to generate and increase revenue consistently. Both conventional and digital marketing strategies consider marketing as a cost center. But revenue marketing, unlike other marketing strategies, considers marketing as a revenue center. The goal-oriented approach drives customer acquisition and increases revenue using widely used digital marketing channels and techniques. Also, it […]
B2B Lead Scoring: A Quick Guide
B2B companies and startups generate leads regularly using both organic and paid lead generation strategies. But the chances of a B2B lead becoming a paying customer varies. As a tried-trusted methodology, B2B lead scoring or B2B account scoring helps marketers and salespeople differentiate ready-to-buy leads from least likely-to-buy leads. The sales and marketing teams compare […]
Creating Evergreen Content: A Quick Guide
The SEO content created and published by digital marketers can be broadly divided into two categories – time-sensitive and evergreen. Time-sensitive or seasonal content has a short lifespan and diverts traffic to a website for a short period of time. On the other hand, evergreen content remains fresh and relevant over a longer period of […]
Landing Page Hacks for Better Conversion
As standalone or static web pages, landing pages are created specifically for digital marketing and online advertisement campaigns. A potential customer lands on these destination pages after clicking on an online ad, search result, email link, or social media link. Hence, landing pages act as a tool to convert visitors into In addition to conveying […]
Paid Search Strategies that will get Results in 2023
In 2023, businesses will spend their advertising expenditures on both organic search and paid search. They will increase organic traffic to their websites regularly by launching search engine optimization (SEO) campaigns. But many companies and startups will increase paid search budgets to increase brand awareness by 80% and get up to 200% return on investment […]
Performance Marketing vs Brand Marketing
Businesses these days drive customer acquisition and sale conversion by implementing multiple marketing strategies. Some of these marketing strategies achieve preset goals in a short amount of time, while others deliver great results in the long run. Brand marketing is a long-term marketing strategy, while performance marketing is a short-term marketing strategy. Hence, brand marketing […]
Best Video Marketing Tools for 2023
The noteworthy video consumption statistics compiled by Techjury suggest that an internet user spends an average of 6 hours and 48 minutes per week watching online videos. Also, 66% of netizens use videos as the primary source of income and 99% of businesses gain new customers by posting branded videos. These statistics indicate the huge […]