All posts by Abhijit Panda
The Complete On-Page SEO Checklist
While implementing a search engine optimization (SEO) strategy, digital marketers often focus only on posting fresh content and building high-quality back links. But you cannot leverage the off-page SEO techniques without optimizing each web page for search engines. Before publishing a blog post, you must use on-page SEO techniques to convey key information about the […]
B2B Email Marketing Best Practices 2020
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new age communication tools like social media marketing, instant messaging and intelligent chat bots, the popularity of email marketing has always been on a rise. Today, in this blog post, we […]
Meta Description – Importance and Best Practices for SEO
Most people these days use search engines to answer many questions and collect varied information. But each searcher wants to know about the web pages appearing on the search engine results pages (SERPs) before clicking on the link. As an HTML element, meta description conveys information about the content of a web page to searchers […]
How to Increase Domain Authority?
While implementing a search engine optimization (SEO) strategy, digital marketers have to focus on analyzing and predicting the performance of the website on search engine results pages (SERPs). Moz, leading Software as a Service (SaaS) company, makes it easier for webmasters and digital marketers to check how a website will perform on SERPs by developing […]
Rank Math vs Yoast SEO Plugin
In addition to promoting code-less website development, WordPress is considered to be more SEO-friendly than other content management systems (CMS). Each new version of WordPress comes with new features and updates to boost search engine optimization (SEO). Also, it allows users to implement SEO strategies by choosing from thousands of SEO plugins. The usage statistics […]
Canonical Tags: Best Practices and Common Mistakes
Many websites these days have multiple web pages or URLs with the same content to make the content look good on various devices and operating systems. But the search engines often consider the URLs as the duplicate versions of the same web page while indexing the website. The canonical tags helps website developers and webmasters […]
Brand Marketing Strategy in the Era of Inbound
With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing to inbound marketing. They can easily convert prospects into customers by providing various forms of quality content through inbound marketing channels. But they have to focus extensively on the brand marketing strategy to launch and […]
Robots Txt File: A Quick Guide
While crawling or indexing a website, search engine crawlers refer to robots.txt to know which URLs they are allowed to index and which web pages they are not allowed to index. As a simple text file, robots txt file helps webmasters to allow search engines to access specific content and lock away specific content from […]
15 Hot Programming Languages Trends That You Cannot Miss
While building a software application, the programmers have the option to choose from a number of programming languages. They have to focus on choosing the right programming language to the software application’s code base clean, organized and maintainable. They cannot pick the right programming language without monitoring the current and emerging trends in programming languages. […]
Yoast SEO Plugin: A Quick Guide
In addition to being a user-friendly blogging platform, WordPress is often regarded as the most search engine optimization (SEO) friendly content management system. WordPress website owners can accelerate custom website development by availing a wide range of themes and plugins. Likewise, they can get regular website traffic from popular search engines using a slew of […]
