Internet users spend more digital time on online videos than other forms of digital content.  A global survey conducted by Statista suggests that respondents watch an average of 17 hours of online video content per week in 2023. The surge in online video consumption creates opportunities for marketers to boost digital marketing campaigns by publishing […]

Personalization has become one of the most prominent trends in post-pandemic marketing. A survey conducted by McKinsey & Company suggests that 71% of consumers expect brands to deliver personalized interactions. At the same time, 76% of consumers get frustrated when brands do not deliver personalized interactions. Emotional marketing helps businesses leverage personalization in marketing by […]

The marketing strategies implemented by companies and startups can be divided into two broad categories – proactive and reactive. Proactive or predictive marketing strategies emphasize planning marketing activities based on consumers’ actions and behaviors in the future based on their latent requirements. On the other hand, reactive marketing strategies focus on responding quickly and proactively […]

Wikipedia defines personalization as “tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.” At present, personalization is one of the hottest trends in marketing. Enterprises combine digital communication tools and data analytics solutions to influence customers and prospects by offering individualized product offerings and brand messages. […]

While making a purchase decision, consumers compare multiple options. They finalize two options after conducting a cost-benefit analysis. But they often change their preferences when they are presented with a third option that is less attractive than the two options. Decoy effective marketing focuses on making a customer choose the most-expensive option by presenting a […]