All posts by Abhijit Panda
What is Conversion Rate Optimization?
Inbound marketing techniques enable businesses to drive visitors to their websites without investing huge resources. A business can increase its website traffic consistently by running multiple inbound marketing campaigns simultaneously. But no business can achieve preset digital marketing goals without measuring and improving conversion rate optimization. According to Wikipedia, “Conversion rate optimization (CRO) is the […]
Best Web Analytics Tools for Businesses
The average daily time spent online by internet users has been increasing steadily. The consistent increase in desktop and internet consumption per capita creates opportunities for businesses to drive and increase traffic to their website by implementing various inbound marketing strategies. A business can drive more visitors to its website from multiple channels by running […]
Acquisition Marketing Strategy: A Brief Guide
While planning various marketing campaigns, enterprises target both existing and new customers. But businesses focus on promoting their products or services to new consumers while planning acquisition marketing campaigns. They promote a product or service to a new customer base through multiple customer acquisition channels. However, they always target new customers who are either in […]
Inbound Marketing Strategies for Your Business in 2022
Unlike traditional or outbound marketing, inbound marketing does not require your business to reach out to potential customers. Instead, inbound marketing strategies enable your business to attract, influence, and convert prospects by delivering valuable content and experiences. In addition to curtailing customer acquisition costs, inbound marketing strategies help your increase website traffic and generate more […]
Free Marketing Tools for Entrepreneurs
Enterprises implement multichannel marketing strategies to achieve a variety of goals – create brand awareness, generate leads, drive sales conversions, and promote customer loyalty. But entrepreneurs cannot achieve preset goals without managing multiple marketing campaigns efficiently and simultaneously. Premium and free marketing tools make it easier for entrepreneurs to plan and manage multichannel marketing campaigns […]
Top Digital Marketing Channels: The 9 Most Essential Ones for your Business
In the post-pandemic world, the average daily time spent by people on digital media is all set to increase to just under eight hours. The steady increase in the average digital media time and online media consumption creates opportunities for your business by running marketing campaigns using digital technologies and through digital marketing channels. Your […]
A Beginner’s Guide to SERP Analysis
Search engines like Google and Bing index and rank websites using search algorithms with over 200 ranking factors. The position and visibility of a website vary on search engine results pages (SERP) based on a variety of factors. Digital marketers and webmasters conduct SERP analysis to identify the factors that make a website achieve the […]
8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs
The technology used by competitors to increase the traffic to their blogs has already made a big difference. Is your website not ranking high after so many efforts and not becoming a brand name? Our article discusses the 8 Free SEO Tools to Help You Improve Website Ranking in Google SERPs to help your website […]
Content Gap Analysis: What is it and How to do it?
As a long-term digital marketing strategy, content marketing helps businesses to drive lead generation and conversion activities through the creation and distribution of valuable, relevant, and consistent content. But a business can boost digital marketing campaigns only by creating and publishing content that potential and existing customers are seeking out on the web. What is […]
MQL to SQL Conversion Rate
As a key stage in the formal sales process, lead qualification helps your business identify marketing-ready leads (MQL) and sales-ready leads (SQL) through the evaluation of open leads generated through various marketing campaigns and channels. The SQLs have already entered the sales funnel. Hence, your sales team can close sales deals by connecting and communicating […]