All posts by Abhijit Panda

A Fun Loving Techie. Marketer by Profession. Passionate about Everything Digital.
How to Build a Content

How to Build a Content Marketing Funnel?

You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content marketing campaigns. But you cannot achieve the marketing goals without sending the right content to the customer according to her current position in the buyer’s journey. A content marketing funnel will help you to send […]

Abhijit Panda Interview with The Net Talks

My Interview with The Net Talk

With people staying at home and professionals working from home, more and more enterprises adopt digital marketing to connect with customers and persuade them to buy products/services. But digital marketing trends keep changing at frequent intervals. The experienced digital marketers up-skill and re-skill themselves to adopt the emerging trends in digital marketing. But the beginners […]

Google Adsense Guide

A Video Guide to Google AdSense

The content creators and publishers can monetize their online content using a wide range of ad serving applications and platforms. But Google AdSense currently dominates the online adverting network market with a whopping market share of 60.87%. Why bloggers and content publishers rely on AdSense to generate recurring income? And what makes Google AdSense different […]

Email Marketing Mistakes to Avoid

9 Email Marketing Mistakes to Avoid

According to a market research report released by Content Marketing Institute, 81% of the business-to-business (B2B) marketers create and distribute email newsletters regularly.  Likewise, 31% of B2B marketers use email newsletters as the primary communication channel to nurture leads. Your business can easily generate and nurture leads by sending personalized and targeted emails. The email […]

Internal Linking SEO Best Practices

Internal Linking SEO Best Practices

While optimizing a web page for search engines, you must focus on its internal link structure and external link structure. The external links or outbound links point your website to another website, while the internal links point to the web pages on the same websites. Unlike external links, internal links connect a specific web page […]