All posts by Abhijit Panda

A Fun Loving Techie. Marketer by Profession. Passionate about Everything Digital.
Benefits of Inbound Marketing

Benefits of Inbound Marketing

Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential customers through TV/radio advertisements, newspaper advertisements, press releases, cold calling, trade shows, or direct mails. Instead, the modern marketing approach focuses on pulling customers towards a business, product, or service using high-quality content. The enterprises […]

Small Business Marketing Automation Tools

Small Business Marketing Automation Tools

Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media like television, radio, newspapers, and magazines. Digital marketing enables small businesses to compete with larger enterprises without increasing costs. A small business can launch personalized and targeted digital marketing campaigns to generate leads and increase […]

B2B Content Writing Tips and Tricks

B2B Content Writing Tips and Tricks

No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business to Business (B2B) content marketing and Business to Consumer (B2C) content marketing. The B2C content marketing strategies aim to influence the purchase decisions of individual buyers by establishing and selling an emotional connection. But B2B […]

Video Marketing Strategies

Video Marketing Strategies to Boost Your Business in 2021

At present, enterprises from various industries use videos as a powerful marketing tool to market and promote their products, services, and brands. Unlike other digital marketing techniques, videos help businesses to increase website traffic, generate leads, drive sales conversion, and make users understand products/services. The annual State of Video Marketing Survey conducted by Wyzowl highlights […]

Combining SEO and Email Marketing for Better Results

Combining SEO and Email Marketing for Better Results

As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]

Popular WordPress Alternatives

12 Popular WordPress Alternatives That Are Useful in 2021

The templates, themes, extensions, tools, and plugins provided by content management systems (CMSs) help developers to reduce the time and effort required to build custom websites. Over 64 million live websites currently used CMSs. But the latest market share data posted on several websites suggest that over 27 million live websites currently use WordPress. Also, […]