All posts by Abhijit Panda
What is Penetration Pricing?
Before launching a new product or service, the businesses use a variety of pricing strategies and methods to determine its selling price. Some pricing strategies focus on recovering the cost of production, while others help businesses to generate more revenue and profits. Unlike other pricing strategies, penetration pricing strategy helps businesses to penetrate a new […]
What is Voice Search SEO?
In 2011, Google introduced voice search as a new feature in web search. The feature enables users to find information using voice commands instead of typing search queries. Major search engines have been updating the voice search feature regularly. Likewise, the number of searchers switching from text search to voice search has been increasing consistently. […]
What are Stop Words in SEO?
What are Stop Words? While writing content, writers do not consider if a specific word will be considered or ignored by search engines. But major search engines like Google ignore particular words either fully or partially while indexing the content. The term “stop words” refers to the words that are ignored by search engines. Hence, […]
Black Hat SEO Techniques to Avoid in 2021
The frequent search algorithm updates by Google create many new search engine optimization (SEO) trends and make many widely used SEO techniques ineffective. While implementing an SEO strategy in 2021, you must focus on adopting the emerging SEO trends early and proactively. At the same time, you must identify and avoid the black hat SEO […]
What is Cost-Plus Pricing and When to Use It?
While determining the price of a product or service, you can consider several types of pricing strategies. Some pricing strategies help you to increase the demand for the product or service, while others make it easier for you to generate more profit. Unlike other pricing strategies, cost-plus pricing or markup pricing helps you to generate […]
App Store Optimization – A Basic Guide
The app developers cannot increase the number of downloads without making their apps rank higher on the search results of Apple App Store or Google Play Store. App store optimization or app store SEO is the process of improving the visibility and discoverability of an app on the search results displayed by app stores. According […]
SEO Trends to Look Out for in 2021
Every year Google makes thousands of changes to its search algorithms. Some of the major search algorithm updates impact the search engine visibility of thousands of website in a short amount of time. Also, the search engine algorithm changes often make widely used search engine optimization (SEO) techniques obsolete and create many new SEO trends. […]
Types of Pricing Strategies: A Quick Guide
Your business can make a product or service accessible to more customers by offering it at a lower price. But your business cannot maximize shareholders’ value and profits without offering the product or service at a higher price. Hence, you need to implement a tiered pricing strategy that maintains a balance between increasing demand for […]
How to Do a Content Audit and Boost Your Organic Traffic in 2021
Popular search engines update their search algorithms frequently. Each search algorithm update aims to provide more relevant and updated information to the searchers. Hence, you can get organic traffic to your website in 2021 by focusing on keeping its content relevant and up-to-date. In addition to posting fresh and well-researched content regularly, you must focus […]
How to Create SEO Friendly URLs?
As a web address, a unique resource locator (URL) depicts the location of a web page, file, or website on the internet. Each URL consists of six important components – protocol, sub-domain, domain, top-level domain, subfolder, and slug. Major search engines recommend webmasters to keep a website’s URLs structure simple, readable, and structured. Google advises […]