All posts by Abhijit Panda

A Fun Loving Techie. Marketer by Profession. Passionate about Everything Digital.
Importance of Web Hosting for SEO

Importance of Web Hosting for SEO

While implementing search engine optimization (SEO) strategies, webmasters and digital marketers always focus on combining the appropriate on-page and off-page SEO techniques. But major search engines update their search algorithms thousands of times every year. Also, they include new search signals frequently to boost search experience and improve the quality of search results. Google currently […]

Tools to Measure Digital Marketing Performance

Tools to Measure Digital Marketing Performance

In the digital age, existing and prospective customers communicate with businesses and brands through multiple channels. Multichannel communication creates opportunities for businesses and startups to generate leads and convert them into customers by implementing many types of digital marketing strategies – email marketing, content marketing, search engine optimization (SEO), social media marketing, and influencer marketing. […]

sales enablement content strategy

Sales Enablement Content Strategy

Businesses these days generate leads by running various digital marketing campaigns. But the salespeople need a variety of resources to engage and convert leads into customers. Most organizations these days implement sales enablement strategies to ensure that the sales team can engage leads throughout the buying process using the relevant information, content, and tools. According […]

Account-Based Marketing Strategies for Best Results in 2022

Account-Based Marketing Strategies for Best Results in 2022

At present, account-based marketing or key account marketing is one of the hottest trends in business-to-business (B2B) marketing. According to a global survey conducted by LinkedIn, “Over 56% of B2B marketers are using account-based marketing in their current business operations. Likewise, over 80% of those surveyed plan to increase their budget account-based marketing over the […]

Digital Marketing Strategies for startups

13 Digital Marketing Strategies for Startups for 2022

Like large and established companies, startups can sustain profitable growth only by boosting lead generation and conversion activities. But startups, like small businesses, often lack big advertisement budgets. They can leverage digital marketing to generate, nurture, and convert leads despite small advertisement budgets. They can plan and tailor their digital marketing approach carefully to compete […]

Sales Enablement Strategy

Sales Enablement Strategy

A business can generate leads regularly by running multichannel digital marketing campaigns. But salespeople cannot convert leads into customers and close sales deals without overcoming a slew of challenges successfully. They need a variety of resources to close more deals and convert more prospects. You can make it easier for your business’s sales team to […]

Digital Marketing KPIs for Aspiring Marketers

Digital Marketing KPIs for Aspiring Marketers

Unlike traditional media, digital media makes it easier for aspiring marketers to drive on lead generation and lead conversion activities through direct interaction with consumers. Aspiring marketers can further customize marketing strategies and curtail marketing expenditure by interacting with customers through a wide range of digital marketing channels – websites, mobile apps, organic search, paid […]

Tips to Lower Customer Acquisition Cost

9 Tips to Lower Customer Acquisition Cost (CAC)

Different types of digital marketing campaigns help businesses achieve and sustain growth by making customer acquisition an ongoing process. A business can run both organic and paid digital marketing campaigns to both acquire new prospects and convert existing prospects into customers. But no business can increase profit without controlling and reducing customer acquisition costs. According […]