All posts by Abhijit Panda

A Fun Loving Techie. Marketer by Profession. Passionate about Everything Digital.
Paid Search Strategies that will get Results

Paid Search Strategies that will get Results in 2023

In 2023, businesses will spend their advertising expenditures on both organic search and paid search. They will increase organic traffic to their websites regularly by launching search engine optimization (SEO) campaigns. But many companies and startups will increase paid search budgets to increase brand awareness by 80% and get up to 200% return on investment […]

Performance marketing vs brand marketing

Performance Marketing vs Brand Marketing

Businesses these days drive customer acquisition and sale conversion by implementing multiple marketing strategies. Some of these marketing strategies achieve preset goals in a short amount of time, while others deliver great results in the long run. Brand marketing is a long-term marketing strategy, while performance marketing is a short-term marketing strategy. Hence, brand marketing […]

Digital PR Strategies and Tools

Digital PR Strategies and Tools

As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial relationships with the public. Digital tools, techniques, and channels have transformed conventional PR by facilitating a faster and wider spread of information and news. Companies and startups have been switching from conventional PR to digital […]

B2B content marketing trends for 2023

B2B Content Marketing Trends for 2023

According to the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report, “62% of organizations have documented content marketing strategies, 75% of organizations are expected to increase their content marketing budgets, and 30% of organizations spend more than 49% of their marketing budgets on content marketing.” In 2023, B2B companies and startups will […]

Off-Page SEO Techniques for Aspiring Marketers

Off-Page SEO Techniques for Aspiring Marketers

Marketers increase website traffic to a website using search engine optimization (SEO) as a tried and tested digital marketing strategy. But an aspiring marker can increase a website’s search visibility by focusing on three distinct levels of SEO – technical, on-page, and off-page. Unlike on-page and technical SEO techniques, off-page SEO activities are performed, outside […]