All posts by Abhijit Panda
Landing Page Hacks for Better Conversion
As standalone or static web pages, landing pages are created specifically for digital marketing and online advertisement campaigns. A potential customer lands on these destination pages after clicking on an online ad, search result, email link, or social media link. Hence, landing pages act as a tool to convert visitors into In addition to conveying […]
Paid Search Strategies that will get Results in 2023
In 2023, businesses will spend their advertising expenditures on both organic search and paid search. They will increase organic traffic to their websites regularly by launching search engine optimization (SEO) campaigns. But many companies and startups will increase paid search budgets to increase brand awareness by 80% and get up to 200% return on investment […]
Performance Marketing vs Brand Marketing
Businesses these days drive customer acquisition and sale conversion by implementing multiple marketing strategies. Some of these marketing strategies achieve preset goals in a short amount of time, while others deliver great results in the long run. Brand marketing is a long-term marketing strategy, while performance marketing is a short-term marketing strategy. Hence, brand marketing […]
Best Video Marketing Tools for 2023
The noteworthy video consumption statistics compiled by Techjury suggest that an internet user spends an average of 6 hours and 48 minutes per week watching online videos. Also, 66% of netizens use videos as the primary source of income and 99% of businesses gain new customers by posting branded videos. These statistics indicate the huge […]
B2B Social Media Trends for 2023
In 2022, the average time internet users spend on various social networking platforms increased by 7 minutes to 2 hours and 29 minutes. The number of time users spend on social networks will increase by several minutes in 2023. Hence, social media will remain one of the major B2B marketing channels next year. In addition […]
Digital PR Strategies and Tools
As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial relationships with the public. Digital tools, techniques, and channels have transformed conventional PR by facilitating a faster and wider spread of information and news. Companies and startups have been switching from conventional PR to digital […]
B2B Content Marketing Trends for 2023
According to the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report, “62% of organizations have documented content marketing strategies, 75% of organizations are expected to increase their content marketing budgets, and 30% of organizations spend more than 49% of their marketing budgets on content marketing.” In 2023, B2B companies and startups will […]
SEO Copywriting Tips and Tools for Better SERP Ranks
Want to know what copywriting is? Well, you have landed in the right place; in this comprehensive guide, we are going to tell you all about SEO copywriting and also about the best tools that can assist you in it. First, you must know that copywriting is very important for every business that wants to […]
Best 11 Free Social Media Tools for 2023
In 2022, 59% of people in the world access social networks. Also, an average user spends about two and a half hours every day on various social networking platforms. These statistics depict the massive significance of social networking platforms as customer communication and digital marketing channel for companies and startups in 2023. But you cannot […]
Off-Page SEO Techniques for Aspiring Marketers
Marketers increase website traffic to a website using search engine optimization (SEO) as a tried and tested digital marketing strategy. But an aspiring marker can increase a website’s search visibility by focusing on three distinct levels of SEO – technical, on-page, and off-page. Unlike on-page and technical SEO techniques, off-page SEO activities are performed, outside […]