Tag Archives: Important Marketing Metrics

9 Tips to Lower Customer Acquisition Cost (CAC)
Different types of digital marketing campaigns help businesses achieve and sustain growth by making customer acquisition an ongoing process. A business can run both organic and paid digital marketing campaigns to both acquire new prospects and convert existing prospects into customers. But no business can increase profit without controlling and reducing customer acquisition costs. According […]

9 Marketing Metrics for CEOs
Most businesses these days drive lead generation and lead conversion by running multiple digital marketing campaigns. Digital marketing campaigns like social media ads and pay-per-click ads help enterprises to generate more leads in the short run by increasing traffic to their websites. At the same time, a business can generate more leads and increase conversion […]