Category Archives: Marketing Tools

Best B2B Email Marketing Software

Best B2B Email Marketing Software

B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing campaigns and expand their email list regularly. The best B2B email marketing software helps them launch, manage, and monitor multiple campaigns without escalating costs. In […]

Customer Journey Tracking Tools

Customer Journey Tracking Tools

Every customer takes specific actions before and after making a purchase decision. Marketers influence the purchase decision of a customer only by delivering personalized and targeted content according to her preferences and behavior. They prepare customer journey maps to understand her expectations and optimize her experience according to the current stage in the buyer’s journey […]

Inbound Marketing Tools for the Smart Marketers

9 Inbound Marketing Tools for Smart Marketers

In addition to generating 54% more leads than traditional marketing, inbound marketing tactics help businesses curtail lead generation costs by 62%. Also, they create opportunities for companies and startups to increase brand awareness, boost sales conversion, and sustain competitive advantage by building long-lasting relationships with consumers. But inbound marketing, unlike outbound marketing, delivers results in […]

You can easily boobest free plagiarism checkers

Best Free Plagiarism Checkers

Search Engine Optimization (SEO) is one of the inbound marketing strategies that help you drive organic traffic to a website regularly. You can increase organic website traffic by about 50% after investing in SEO. While implementing an SEO strategy, you must focus on the right on-page and off-page SEO techniques. Also, you need to identify […]

Marketing Software and Tools to Adopt in 2022

Marketing Software and Tools to Adopt in 2022

Several market research and forecast reports suggest a steady increase in global ad spend across digital marketing channels. According to an Advertising Expenditure Forecast Report published by Zenith Media, “Advertising across all digital channels will exceed 60% of global ad spend for the first time in 2022, reaching 61.5% of total expenditure; their share will […]

Tools to Measure Digital Marketing Performance

Tools to Measure Digital Marketing Performance

In the digital age, existing and prospective customers communicate with businesses and brands through multiple channels. Multichannel communication creates opportunities for businesses and startups to generate leads and convert them into customers by implementing many types of digital marketing strategies – email marketing, content marketing, search engine optimization (SEO), social media marketing, and influencer marketing. […]