Category Archives: Search Engine Optimization SEO
21 Free Chrome Extensions for SEO
According to the mind-bottling SEO stats posted on Inter-Growth.co, “61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. 70% of online marketers say that SEO is better than PPC for generating sales.” Your business can easily generate more leads and drive sales conversion by implementing search […]
Combining SEO and Email Marketing for Better Results
As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]
What is Anchor Text SEO?
As an integral part of web pages, hyperlinks make it easier for visitors to move to another web page or another section within the same web page simply by clicking on a word, phrase, or image. In addition to improving user experience, the hyperlinks also directly impact the web page’s search engine visibility. While implementing […]
List of SEO Audit Tools
Last month I wrote a post on best SEO tools, which can be used for better SEO ranking. This is the second article in that series, where I will write about the list of SEO audit tools. Major search engines like Google and Bing use over 200 ranking factors while displaying web pages on search […]
Website Performance Metrics Every Site Owner Should Look at in 2021
Businesses use websites as a powerful tool to accomplish a slew of goals – generate leads, drive sales, and automate customer service delivery. But no business can accomplish the predefined business objectives without delivering a superior user experience continuously. The user experience delivered by a website is directly impacted by its accessibility, usability, functionality, performance, […]
15 Best SEO Tools for Better SEO Ranking
Unlike paid search and social media marketing, search engine optimization (SEO) delivers results in a longer timeframe. But several studies suggest that SEO helps businesses to generate much higher long-term ROI than paid advertisement options. But your business can get higher ROI by running SEO campaigns only by combating the frequent search engine algorithm changes. […]
11 Image SEO Tips for Savvy Digital Marketers
In addition to making the textual content more appealing and engaging, images contribute hugely towards improving the content’s search engine visibility. Major search engines like Google and Bing advise webmasters and digital marketers to divert higher-quality traffic to the website by adding high-quality images and adding context to the images. According to Google Search Central, […]
What are Rich Snippets?
While delivering search results, Google provides additional information about the content and URL by displaying a concise sample of the content. The sample of the content or additional data displayed on search engine results pages (SERPs) is called rich snippets or rich results. Google introduced the rich snippets feature in 2009 with the aim to […]
301 Redirect SEO Guide
While implementing search engine optimization (SEO) strategies, digital marketers use redirects to both search engine crawlers and human website visitors to a more relevant page or URL. They redirect users to a new or relevant URL using a number of redirects, including 301, 302, and Meta Refresh. A 302 redirection indicates that the URL of […]
SEO Friendly URLs Best Practices
While displaying search results, major search engines like Google and Bing assess and understand your content using a variety of factors or signals. The search algorithms used by Google rank content using over 200 ranking factors. None of the major search engines has confirmed that they use URL as a major ranking factor while ranking […]