Category Archives: Search Engine Optimization SEO
List of SEO Audit Tools
Last month I wrote a post on best SEO tools, which can be used for better SEO ranking. This is the second article in that series, where I will write about the list of SEO audit tools. Major search engines like Google and Bing use over 200 ranking factors while displaying web pages on search […]
Website Performance Metrics Every Site Owner Should Look at in 2021
Businesses use websites as a powerful tool to accomplish a slew of goals – generate leads, drive sales, and automate customer service delivery. But no business can accomplish the predefined business objectives without delivering a superior user experience continuously. The user experience delivered by a website is directly impacted by its accessibility, usability, functionality, performance, […]
15 Best SEO Tools for Better SEO Ranking
Unlike paid search and social media marketing, search engine optimization (SEO) delivers results in a longer timeframe. But several studies suggest that SEO helps businesses to generate much higher long-term ROI than paid advertisement options. But your business can get higher ROI by running SEO campaigns only by combating the frequent search engine algorithm changes. […]
11 Image SEO Tips for Savvy Digital Marketers
In addition to making the textual content more appealing and engaging, images contribute hugely towards improving the content’s search engine visibility. Major search engines like Google and Bing advise webmasters and digital marketers to divert higher-quality traffic to the website by adding high-quality images and adding context to the images. According to Google Search Central, […]
What are Rich Snippets?
While delivering search results, Google provides additional information about the content and URL by displaying a concise sample of the content. The sample of the content or additional data displayed on search engine results pages (SERPs) is called rich snippets or rich results. Google introduced the rich snippets feature in 2009 with the aim to […]
301 Redirect SEO Guide
While implementing search engine optimization (SEO) strategies, digital marketers use redirects to both search engine crawlers and human website visitors to a more relevant page or URL. They redirect users to a new or relevant URL using a number of redirects, including 301, 302, and Meta Refresh. A 302 redirection indicates that the URL of […]
SEO Friendly URLs Best Practices
While displaying search results, major search engines like Google and Bing assess and understand your content using a variety of factors or signals. The search algorithms used by Google rank content using over 200 ranking factors. None of the major search engines has confirmed that they use URL as a major ranking factor while ranking […]
YouTube SEO Tips and Tricks for 2021
YouTube is the second largest search engine after Google and the second most popular social media platform after Facebook. But you cannot accomplish preset video marketing goals in 2021 only by uploading new videos to YouTube regularly. In addition to uploading unique and engaging video clips, you must keep in place a YouTube search engine […]
10 Easy Link Building Tactics for Beginners
The search engines use a wide variety of ranking signals to deliver relevant search results to searchers. As one of the key search engine ranking signals, backlinks, inbound links, or incoming hyperlinks make search engine algorithms understand if the content is relevant, credible, valuable, and useful. Both beginners and experienced digital marketers implement link building […]
What is Voice Search SEO?
In 2011, Google introduced voice search as a new feature in web search. The feature enables users to find information using voice commands instead of typing search queries. Major search engines have been updating the voice search feature regularly. Likewise, the number of searchers switching from text search to voice search has been increasing consistently. […]