Category Archives: Search Engine Optimization SEO

Combining SEO and Email Marketing for Better Results

Combining SEO and Email Marketing for Better Results

As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]

Website Performance Metrics Every Site Owner Should Look at

Website Performance Metrics Every Site Owner Should Look at in 2021

Businesses use websites as a powerful tool to accomplish a slew of goals – generate leads, drive sales, and automate customer service delivery. But no business can accomplish the predefined business objectives without delivering a superior user experience continuously. The user experience delivered by a website is directly impacted by its accessibility, usability, functionality, performance, […]

What are Rich Snippets

What are Rich Snippets?

While delivering search results, Google provides additional information about the content and URL by displaying a concise sample of the content. The sample of the content or additional data displayed on search engine results pages (SERPs) is called rich snippets or rich results. Google introduced the rich snippets feature in 2009 with the aim to […]