Category Archives: Search Engine Optimization SEO
SEO Certification Courses for 2021
According to a Channel Performance Report released by BrightEdge, “Organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).” Businesses across the world implement SEO strategies to drive more visitors to their websites from search engines. Some of these […]
What are Breadcrumbs in Websites?
In a popular German fairy tale, Hansel and Gretel dropped breadcrumbs on the ground to form a trail that they can follow to reach home in case they lost their way in the forest. The digital marketers place breadcrumbs in websites at the top of a web page as a navigational aid to make visitors […]
Internal Linking SEO Best Practices
While optimizing a web page for search engines, you must focus on its internal link structure and external link structure. The external links or outbound links point your website to another website, while the internal links point to the web pages on the same websites. Unlike external links, internal links connect a specific web page […]
The Complete On-Page SEO Checklist
While implementing a search engine optimization (SEO) strategy, digital marketers often focus only on posting fresh content and building high-quality back links. But you cannot leverage the off-page SEO techniques without optimizing each web page for search engines. Before publishing a blog post, you must use on-page SEO techniques to convey key information about the […]
How to Increase Domain Authority?
While implementing a search engine optimization (SEO) strategy, digital marketers have to focus on analyzing and predicting the performance of the website on search engine results pages (SERPs). Moz, leading Software as a Service (SaaS) company, makes it easier for webmasters and digital marketers to check how a website will perform on SERPs by developing […]
Rank Math vs Yoast SEO Plugin
In addition to promoting code-less website development, WordPress is considered to be more SEO-friendly than other content management systems (CMS). Each new version of WordPress comes with new features and updates to boost search engine optimization (SEO). Also, it allows users to implement SEO strategies by choosing from thousands of SEO plugins. The usage statistics […]
Canonical Tags: Best Practices and Common Mistakes
Many websites these days have multiple web pages or URLs with the same content to make the content look good on various devices and operating systems. But the search engines often consider the URLs as the duplicate versions of the same web page while indexing the website. The canonical tags helps website developers and webmasters […]
Robots Txt File: A Quick Guide
While crawling or indexing a website, search engine crawlers refer to robots.txt to know which URLs they are allowed to index and which web pages they are not allowed to index. As a simple text file, robots txt file helps webmasters to allow search engines to access specific content and lock away specific content from […]
Yoast SEO Plugin: A Quick Guide
In addition to being a user-friendly blogging platform, WordPress is often regarded as the most search engine optimization (SEO) friendly content management system. WordPress website owners can accelerate custom website development by availing a wide range of themes and plugins. Likewise, they can get regular website traffic from popular search engines using a slew of […]
Crawl Budget: What is it and Why Does it matter?
While indexing websites, search engine crawlers emphasize on indexing web pages without impacting the experience of the website visitors. They adhere to the crawl rate limit to collect information from a website at the maximum fetching rate. The number of URLs on a website crawled by search engine crawlers like Googlebot on a single day […]