As an integral part of web pages, hyperlinks make it easier for visitors to move to another web page or another section within the same web page simply by clicking on a word, phrase, or image. In addition to improving user experience, the hyperlinks also directly impact the web page’s search engine visibility. While implementing […]

Unlike paid search and social media marketing, search engine optimization (SEO) delivers results in a longer timeframe. But several studies suggest that SEO helps businesses to generate much higher long-term ROI than paid advertisement options. But your business can get higher ROI by running SEO campaigns only by combating the frequent search engine algorithm changes. […]

In addition to making the textual content more appealing and engaging, images contribute hugely towards improving the content’s search engine visibility. Major search engines like Google and Bing advise webmasters and digital marketers to divert higher-quality traffic to the website by adding high-quality images and adding context to the images. According to Google Search Central, […]

While delivering search results, Google provides additional information about the content and URL by displaying a concise sample of the content. The sample of the content or additional data displayed on search engine results pages (SERPs) is called rich snippets or rich results. Google introduced the rich snippets feature in 2009 with the aim to […]

While displaying search results, major search engines like Google and Bing assess and understand your content using a variety of factors or signals. The search algorithms used by Google rank content using over 200 ranking factors. None of the major search engines has confirmed that they use URL as a major ranking factor while ranking […]