Category Archives: Search Engine Optimization SEO
What is Voice Search SEO?
In 2011, Google introduced voice search as a new feature in web search. The feature enables users to find information using voice commands instead of typing search queries. Major search engines have been updating the voice search feature regularly. Likewise, the number of searchers switching from text search to voice search has been increasing consistently. […]
What are Stop Words in SEO?
What are Stop Words? While writing content, writers do not consider if a specific word will be considered or ignored by search engines. But major search engines like Google ignore particular words either fully or partially while indexing the content. The term “stop words” refers to the words that are ignored by search engines. Hence, […]
Black Hat SEO Techniques to Avoid in 2021
The frequent search algorithm updates by Google create many new search engine optimization (SEO) trends and make many widely used SEO techniques ineffective. While implementing an SEO strategy in 2021, you must focus on adopting the emerging SEO trends early and proactively. At the same time, you must identify and avoid the black hat SEO […]
App Store Optimization – A Basic Guide
The app developers cannot increase the number of downloads without making their apps rank higher on the search results of Apple App Store or Google Play Store. App store optimization or app store SEO is the process of improving the visibility and discoverability of an app on the search results displayed by app stores. According […]
SEO Trends to Look Out for in 2021
Every year Google makes thousands of changes to its search algorithms. Some of the major search algorithm updates impact the search engine visibility of thousands of website in a short amount of time. Also, the search engine algorithm changes often make widely used search engine optimization (SEO) techniques obsolete and create many new SEO trends. […]
How to Create SEO Friendly URLs?
As a web address, a unique resource locator (URL) depicts the location of a web page, file, or website on the internet. Each URL consists of six important components – protocol, sub-domain, domain, top-level domain, subfolder, and slug. Major search engines recommend webmasters to keep a website’s URLs structure simple, readable, and structured. Google advises […]
SEO Certification Courses for 2021
According to a Channel Performance Report released by BrightEdge, “Organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%).” Businesses across the world implement SEO strategies to drive more visitors to their websites from search engines. Some of these […]
What are Breadcrumbs in Websites?
In a popular German fairy tale, Hansel and Gretel dropped breadcrumbs on the ground to form a trail that they can follow to reach home in case they lost their way in the forest. The digital marketers place breadcrumbs in websites at the top of a web page as a navigational aid to make visitors […]
Internal Linking SEO Best Practices
While optimizing a web page for search engines, you must focus on its internal link structure and external link structure. The external links or outbound links point your website to another website, while the internal links point to the web pages on the same websites. Unlike external links, internal links connect a specific web page […]
The Complete On-Page SEO Checklist
While implementing a search engine optimization (SEO) strategy, digital marketers often focus only on posting fresh content and building high-quality back links. But you cannot leverage the off-page SEO techniques without optimizing each web page for search engines. Before publishing a blog post, you must use on-page SEO techniques to convey key information about the […]