Category Archives: Marketing Strategy
How to Build a Content Marketing Funnel?
You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content marketing campaigns. But you cannot achieve the marketing goals without sending the right content to the customer according to her current position in the buyer’s journey. A content marketing funnel will help you to send […]
What is Buyer’s Journey?
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product or service. The buyers differ from each other in several aspects. They make similar journeys to make the purchase decision. For instance, the business-to-business (B2B) buyers are different from business-to-consumer (B2C) buyers. But a B2B […]
What is Intent Marketing?
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term “buyer intent” refers to a customer’s or prospect’s requirements or needs during a specific period of time.
What is Lead Scoring – A Definitive Guide
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads effectively by sending the right information at the right time to drives sales conversion. As a key step in the lead nurturing process, lead scoring helps you to determine the worthiness of prospective customers by […]
B2B Lead Generation Strategies for 2021
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening and asked me “Hey, I have started working on my 2021 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. […]
What is Account Based Marketing?
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional inbound marketing, focuses on personalizing the buying experience of every high-ticket customer. In addition to synchronizing marketing and sales activities, the approach influences the purchase decisions of customers using highly personalized content and interactions.
Blog Series Part III: Lead Nurturing Strategies That Work
In the first part of this blog series, I have covered: “what is lead nurturing and how to set up lead nurturing campaigns. In the second part, I covered the benefits of lead nurturing. This is the third and concluding part of the blog series. I will cover winning lead nurturing strategies that work. The […]
Blog Series Part II :Benefits of Lead Nurturing
In the first part of this blog series, I have covered the basic question: “what is lead nurturing and how to set up lead nurturing campaigns. In this blog, I will cover the benefits of lead nurturing. And in the third part of the blog series, I will cover winning lead nurturing strategies. Your business […]
Blog Series Part I :What is Lead Nurturing?
65% of the businesses say that generating traffic and leads is their biggest challenge. But 96% of the visitors who come to the website, are not ready to buy. And this is even more worrisome: 80% of the new leads never translate into sales. So, whats the solution? Well, I think its lead nurturing. Many […]
Brand Marketing Strategy in the Era of Inbound
With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing to inbound marketing. They can easily convert prospects into customers by providing various forms of quality content through inbound marketing channels. But they have to focus extensively on the brand marketing strategy to launch and […]