Category Archives: Marketing Strategy
Account-Based Marketing Strategies for Best Results in 2022
At present, account-based marketing or key account marketing is one of the hottest trends in business-to-business (B2B) marketing. According to a global survey conducted by LinkedIn, “Over 56% of B2B marketers are using account-based marketing in their current business operations. Likewise, over 80% of those surveyed plan to increase their budget account-based marketing over the […]
7 Digital Marketing Strategies For Aviation Industry
As international travel resumes and more aerospace projects expand, the aviation and aerospace industry will become increasingly competitive. To stay ahead in the business of aviation you will want to incorporate digital marketing strategies for aviation industry to succeed against your competitors. Digital marketing can help you to recruit people easily, in a time where […]
9 Local Digital Marketing Strategies for Realtors
Marketing has long been crucial to the success of real estate professionals. For many years the norm has been traditional advertising like billboards, magazines, and radio. However, with the widespread use of the internet, digital marketing has begun to revolutionize the way we do marketing. Today more prospective home buyers are looking at sites like […]
9 Marketing Metrics for CEOs
Most businesses these days drive lead generation and lead conversion by running multiple digital marketing campaigns. Digital marketing campaigns like social media ads and pay-per-click ads help enterprises to generate more leads in the short run by increasing traffic to their websites. At the same time, a business can generate more leads and increase conversion […]
Post-COVID Marketing Strategies for Business Revival
Many market analysts compare post-COVID recovery to post-World War II recovery. Every business has to operate in an agile and decisive way to accelerate post-COVID recovery regardless of its size and industry. Also, no business can increase revenue and sustain growth in the post-pandemic world without facilitating digital transformation. A study conducted by the worldwide […]
Best Chrome Extensions for Digital Marketers
Most enterprises these days launch different and multiple digital marketing campaigns to get a higher return on investment (ROI). Digital marketers cannot monitor and manage various digital marketing campaigns – search engine optimization (SEO), content marketing, social media marketing, email marketing, video marketing, and web advertising – without using the right software solutions and tools. […]
Benefits of Inbound Marketing
Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential customers through TV/radio advertisements, newspaper advertisements, press releases, cold calling, trade shows, or direct mails. Instead, the modern marketing approach focuses on pulling customers towards a business, product, or service using high-quality content. The enterprises […]
Why Should You Add PR to Your Content Marketing Strategy?
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital marketing strategies are yet to make traditional marketing strategies obsolete. Public relations (PR) is one of the conventional marketing strategies that are used widely by businesses in the age of digital marketing. Your business can […]
Small Business Marketing Automation Tools
Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media like television, radio, newspapers, and magazines. Digital marketing enables small businesses to compete with larger enterprises without increasing costs. A small business can launch personalized and targeted digital marketing campaigns to generate leads and increase […]
11 Great Webinar Promotion Strategies for Busy Marketers
Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars using many online live webinar software and online conference software. They can further use the webinars as a new age marketing tool to highlight their skills, showcase products/services, and build their company’s credentials. But no […]