Category Archives: Marketing Strategy
Post-COVID Marketing Strategies for Business Revival
Many market analysts compare post-COVID recovery to post-World War II recovery. Every business has to operate in an agile and decisive way to accelerate post-COVID recovery regardless of its size and industry. Also, no business can increase revenue and sustain growth in the post-pandemic world without facilitating digital transformation. A study conducted by the worldwide […]
Best Chrome Extensions for Digital Marketers
Most enterprises these days launch different and multiple digital marketing campaigns to get a higher return on investment (ROI). Digital marketers cannot monitor and manage various digital marketing campaigns – search engine optimization (SEO), content marketing, social media marketing, email marketing, video marketing, and web advertising – without using the right software solutions and tools. […]
Benefits of Inbound Marketing
Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential customers through TV/radio advertisements, newspaper advertisements, press releases, cold calling, trade shows, or direct mails. Instead, the modern marketing approach focuses on pulling customers towards a business, product, or service using high-quality content. The enterprises […]
Why Should You Add PR to Your Content Marketing Strategy?
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital marketing strategies are yet to make traditional marketing strategies obsolete. Public relations (PR) is one of the conventional marketing strategies that are used widely by businesses in the age of digital marketing. Your business can […]
Small Business Marketing Automation Tools
Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media like television, radio, newspapers, and magazines. Digital marketing enables small businesses to compete with larger enterprises without increasing costs. A small business can launch personalized and targeted digital marketing campaigns to generate leads and increase […]
11 Great Webinar Promotion Strategies for Busy Marketers
Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars using many online live webinar software and online conference software. They can further use the webinars as a new age marketing tool to highlight their skills, showcase products/services, and build their company’s credentials. But no […]
How to Build a Content Marketing Funnel?
You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content marketing campaigns. But you cannot achieve the marketing goals without sending the right content to the customer according to her current position in the buyer’s journey. A content marketing funnel will help you to send […]
What is Buyer’s Journey?
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product or service. The buyers differ from each other in several aspects. They make similar journeys to make the purchase decision. For instance, the business-to-business (B2B) buyers are different from business-to-consumer (B2C) buyers. But a B2B […]
What is Intent Marketing?
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term “buyer intent” refers to a customer’s or prospect’s requirements or needs during a specific period of time.
What is Lead Scoring – A Definitive Guide
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads effectively by sending the right information at the right time to drives sales conversion. As a key step in the lead nurturing process, lead scoring helps you to determine the worthiness of prospective customers by […]