Category Archives: Marketing Strategy
Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential customers through TV/radio advertisements, newspaper advertisements, press releases, cold calling, trade shows, or direct mails. Instead, the modern marketing approach focuses on pulling customers towards a business, product, or service using high-quality content. The enterprises […]
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital marketing strategies are yet to make traditional marketing strategies obsolete. Public relations (PR) is one of the conventional marketing strategies that are used widely by businesses in the age of digital marketing. Your business can […]
Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media like television, radio, newspapers, and magazines. Digital marketing enables small businesses to compete with larger enterprises without increasing costs. A small business can launch personalized and targeted digital marketing campaigns to generate leads and increase […]
Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars using many online live webinar software and online conference software. They can further use the webinars as a new age marketing tool to highlight their skills, showcase products/services, and build their company’s credentials. But no […]
You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content marketing campaigns. But you cannot achieve the marketing goals without sending the right content to the customer according to her current position in the buyer’s journey. A content marketing funnel will help you to send […]
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product or service. The buyers differ from each other in several aspects. They make similar journeys to make the purchase decision. For instance, the business-to-business (B2B) buyers are different from business-to-consumer (B2C) buyers. But a B2B […]
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term “buyer intent” refers to a customer’s or prospect’s requirements or needs during a specific period of time.
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads effectively by sending the right information at the right time to drives sales conversion. As a key step in the lead nurturing process, lead scoring helps you to determine the worthiness of prospective customers by […]
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening and asked me “Hey, I have started working on my 2021 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. […]
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional inbound marketing, focuses on personalizing the buying experience of every high-ticket customer. In addition to synchronizing marketing and sales activities, the approach influences the purchase decisions of customers using highly personalized content and interactions.