Unlike other web pages on a website, a landing page does not form first impressions on visitors by providing information about your business, brand, products, or services. Instead, these standalone web pages convert website visitors into leads or customers by making them take the desired action. While designing landing pages, you should focus on achieving […]

Businesses use various marketing strategies to generate and increase revenue consistently. Both conventional and digital marketing strategies consider marketing as a cost center. But revenue marketing, unlike other marketing strategies, considers marketing as a revenue center. The goal-oriented approach drives customer acquisition and increases revenue using widely used digital marketing channels and techniques. Also, it […]

B2B companies and startups generate leads regularly using both organic and paid lead generation strategies. But the chances of a B2B lead becoming a paying customer varies. As a tried-trusted methodology, B2B lead scoring or B2B account scoring helps marketers and salespeople differentiate ready-to-buy leads from least likely-to-buy leads. The sales and marketing teams compare […]

As standalone or static web pages, landing pages are created specifically for digital marketing and online advertisement campaigns. A potential customer lands on these destination pages after clicking on an online ad, search result, email link, or social media link. Hence, landing pages act as a tool to convert visitors into In addition to conveying […]

Businesses these days drive customer acquisition and sale conversion by implementing multiple marketing strategies. Some of these marketing strategies achieve preset goals in a short amount of time, while others deliver great results in the long run. Brand marketing is a long-term marketing strategy, while performance marketing is a short-term marketing strategy. Hence, brand marketing […]