All posts by Abhijit Panda
SaaS Content Marketing
As a long-term digital marketing strategy, content marketing helps brands build trust and relationships with existing and potential customers by providing high-quality content. Both B2B and B2C companies these days create brand awareness, establish authority, and boost sales conversions by creating, distributing, and promoting both textual and visual content. Like other B2B and B2C companies, […]
Inside Sales Software for Your Business
The selling strategies or sales methods used by enterprises can be broadly divided into two categories – inside sales and outside sales. Salespeople engaged in outside sales sell products or services by meeting potential customers in person. They meet customers by visiting their offices or at industry events like conferences and trade shows. The salespeople […]
AI Tools for Content Marketing
As a prominent Industry 4.0 technology, artificial intelligence (AI) has transformed the content creation process. Most content creators these days use AI content writing tools to generate content ideas and reduce content creation time. Likewise, most marketers use AI plagiarism checkers to differentiate between human-generated content and AI-generated content. However, content creators and marketers can […]
Marketing Automation Tools in India
A recent report published by LinkedIn suggests that about 90% of small and medium-sized businesses (SMBs) in India have already invested in marketing automation. In addition to automating routine and repetitive marketing activities, marketing automation helps them increase conversion rates by nurturing leads across marketing channels. Leading marketing automation tools in India help marketers generate […]
SEO Strategies for SaaS Companies in 2024
The overcrowded Software as a Service (SaaS) space makes it challenging for companies to acquire and retain customers. As a tried-and-tested marketing strategy, search engine optimization (SEO) helps SaaS companies generate, nurture, and convert leads effectively and organically. In addition to increasing organic website traffic, SEO makes it easier for SaaS companies to generate more […]
Best B2B Email Marketing Software
B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s journey using multiple communication channels, including emails. They launch email marketing campaigns and expand their email list regularly. The best B2B email marketing software helps them launch, manage, and monitor multiple campaigns without escalating costs. In […]
Best Free Blogging Sites
As a tried-and-tested digital marketing strategy, blogging helps companies and startups accomplish multiple goals – increase website traffic, generate leads, drive sales conversions, and foster customer relationships. At the same time, blogging creates opportunities for individual content creators to earn $0.01 – $0.25 per page view. In addition to publishing blog posts regularly, enterprises and […]
Webinar Marketing Ideas for 2023
Internet users spend more digital time on online videos than other forms of digital content. A global survey conducted by Statista suggests that respondents watch an average of 17 hours of online video content per week in 2023. The surge in online video consumption creates opportunities for marketers to boost digital marketing campaigns by publishing […]
A Guide to Voice Search Optimization in 2023
While finding information on the web, searchers these days prefer using smartphones and tablets to desktops and laptops. Younger searchers prefer finding online information using voice search, while older searchers still use text search while searching the internet. However, a surge is being noticed in searchers belonging to various age groups who prefer giving voice […]
Customer Journey Tracking Tools
Every customer takes specific actions before and after making a purchase decision. Marketers influence the purchase decision of a customer only by delivering personalized and targeted content according to her preferences and behavior. They prepare customer journey maps to understand her expectations and optimize her experience according to the current stage in the buyer’s journey […]