Tag Archives: B2B Email campaigns
9 Email Marketing Mistakes to Avoid
According to a market research report released by Content Marketing Institute, 81% of the business-to-business (B2B) marketers create and distribute email newsletters regularly. Likewise, 31% of B2B marketers use email newsletters as the primary communication channel to nurture leads. Your business can easily generate and nurture leads by sending personalized and targeted emails. The email […]
B2B Lead Generation Strategies for 2021
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening and asked me “Hey, I have started working on my 2021 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. […]
B2B Email Marketing Best Practices 2020
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new age communication tools like social media marketing, instant messaging and intelligent chat bots, the popularity of email marketing has always been on a rise. Today, in this blog post, we […]