Category Archives: WordPress SEO
Sales Enablement Content Strategy
Businesses these days generate leads by running various digital marketing campaigns. But the salespeople need a variety of resources to engage and convert leads into customers. Most organizations these days implement sales enablement strategies to ensure that the sales team can engage leads throughout the buying process using the relevant information, content, and tools. According […]
9 Tips to Lower Customer Acquisition Cost (CAC)
Different types of digital marketing campaigns help businesses achieve and sustain growth by making customer acquisition an ongoing process. A business can run both organic and paid digital marketing campaigns to both acquire new prospects and convert existing prospects into customers. But no business can increase profit without controlling and reducing customer acquisition costs. According […]
WordPress SEO Checklist for 2022
In 2022, individuals and enterprises will promote their websites through many digital marketing channels – search engines, social media, emails, display ads, and paid advertisements. But search engines are more effective in diverting organic and trackable traffic to websites than other digital marketing channels. According to Search Engine Journal, “53%: The percentage of all trackable […]
SEOPress vs Yoast SEO
The simple and clean source code of WordPress boosts websites’ search performance by easing search engine crawling and website indexing procedures. Also, WordPress is one of the content management systems (CMS) that comes with many built-in search engine optimization (SEO) tools. Webmasters and digital marketers can optimize a website according to the latest search engine […]
12 Popular WordPress Alternatives That Are Useful in 2021
The templates, themes, extensions, tools, and plugins provided by content management systems (CMSs) help developers to reduce the time and effort required to build custom websites. Over 64 million live websites currently used CMSs. But the latest market share data posted on several websites suggest that over 27 million live websites currently use WordPress. Also, […]
How to Create SEO Friendly URLs?
As a web address, a unique resource locator (URL) depicts the location of a web page, file, or website on the internet. Each URL consists of six important components – protocol, sub-domain, domain, top-level domain, subfolder, and slug. Major search engines recommend webmasters to keep a website’s URLs structure simple, readable, and structured. Google advises […]
Landing Page SEO Strategies that Work
The leads and prospects always land on the landing page or destination page on your website after clicking on a paid ad or email link. As standalone web pages, the ad landing pages are not connected to other pages on the website. But they persuade the website visitors to take a specific action by showing […]
Meta Description – Importance and Best Practices for SEO
Most people these days use search engines to answer many questions and collect varied information. But each searcher wants to know about the web pages appearing on the search engine results pages (SERPs) before clicking on the link. As an HTML element, meta description conveys information about the content of a web page to searchers […]
Robots Txt File: A Quick Guide
While crawling or indexing a website, search engine crawlers refer to robots.txt to know which URLs they are allowed to index and which web pages they are not allowed to index. As a simple text file, robots txt file helps webmasters to allow search engines to access specific content and lock away specific content from […]
Yoast SEO Plugin: A Quick Guide
In addition to being a user-friendly blogging platform, WordPress is often regarded as the most search engine optimization (SEO) friendly content management system. WordPress website owners can accelerate custom website development by availing a wide range of themes and plugins. Likewise, they can get regular website traffic from popular search engines using a slew of […]