Category Archives: Marketing Strategy
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product or service. The buyers differ from each other in several aspects. They make similar journeys to make the purchase decision. For instance, the business-to-business (B2B) buyers are different from business-to-consumer (B2C) buyers. But a B2B […]
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term “buyer intent” refers to a customer’s or prospect’s requirements or needs during a specific period of time.
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads effectively by sending the right information at the right time to drives sales conversion. As a key step in the lead nurturing process, lead scoring helps you to determine the worthiness of prospective customers by […]
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening and asked me “Hey, I have started working on my 2021 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. […]
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional inbound marketing, focuses on personalizing the buying experience of every high-ticket customer. In addition to synchronizing marketing and sales activities, the approach influences the purchase decisions of customers using highly personalized content and interactions.
In the first part of this blog series, I have covered: “what is lead nurturing and how to set up lead nurturing campaigns. In the second part, I covered the benefits of lead nurturing. This is the third and concluding part of the blog series. I will cover winning lead nurturing strategies that work. The […]
In the first part of this blog series, I have covered the basic question: “what is lead nurturing and how to set up lead nurturing campaigns. In this blog, I will cover the benefits of lead nurturing. And in the third part of the blog series, I will cover winning lead nurturing strategies. Your business […]
65% of the businesses say that generating traffic and leads is their biggest challenge. But 96% of the visitors who come to the website, are not ready to buy. And this is even more worrisome: 80% of the new leads never translate into sales. So, whats the solution? Well, I think its lead nurturing. Many […]
With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing to inbound marketing. They can easily convert prospects into customers by providing various forms of quality content through inbound marketing channels. But they have to focus extensively on the brand marketing strategy to launch and […]
According to International Monetary Fund : “The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than the global financial crisis. The economic damage is mounting across all countries, tracking the sharp rise in new infections and containment measures put in place by governments.“ The recessional phase of the global economy […]