Category Archives: Marketing Strategy

What is Lead Scoring

What is Lead Scoring – A Definitive Guide

Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads effectively by sending the right information at the right time to drives sales conversion. As a key step in the lead nurturing process, lead scoring helps you to determine the worthiness of prospective customers by […]

B2B Lead Generation Strategies

B2B Lead Generation Strategies for 2021

Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening and asked me “Hey, I have started working on my 2021 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. […]

Account Based Marketing

What is Account Based Marketing?

Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional inbound marketing, focuses on personalizing the buying experience of every high-ticket customer. In addition to synchronizing marketing and sales activities, the approach influences the purchase decisions of customers using highly personalized content and interactions.

Brand Marketing Strategy in the era of Inbound

Brand Marketing Strategy in the Era of Inbound

With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing to inbound marketing. They can easily convert prospects into customers by providing various forms of quality content through inbound marketing channels. But they have to focus extensively on the brand marketing strategy to launch and […]

Marketing Strategy

A Business Owner’s Guide for Marketing Strategy during Recessions [like COVID-19]

According to International Monetary Fund : “The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than the global financial crisis. The economic damage is mounting across all countries, tracking the sharp rise in new infections and containment measures put in place by governments.“ The recessional phase of the global economy […]