Category Archives: Marketing Strategy

Low Budget Marketing Ideas

Low-Budget Marketing Ideas

Companies have been increasing their marketing budget consistently after the COVID-19 pandemic. According to a survey conducted by Gartner, “Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021.” However, the percentage of revenue spent on marketing and advertising will vary across enterprises and industries. Small businesses […]

Small Business Marketing Challenges

Small Business Marketing Challenges

As the COVID-19 is all set to become an endemic, small businesses and startups get many opportunities to achieve inclusive and sustainable growth. Entrepreneurs will get potential customers interested in their products/services by adopting innovative marketing ideas. Also, they will combine multiple marketing strategies to facilitate long-term growth. But no entrepreneur can generate and convert […]

Permission Marketing

Permission Marketing: Definition, Strategies and Benefits

While running various marketing campaigns, businesses send a variety of digital content to existing and potential customers regularly without obtaining their permission. The marketing and promotional content delivered through multiple channels often interrupt a customer’s experience or attention. Unlike conventional and interruption marketing, permission marketing emphasizes getting customers’ permission or consent before sending them promotional […]

Inbound Marketing vs Outbound Marketing

Inbound Marketing vs Outbound Marketing

Businesses these days make potential customers interested in their products and services by running many marketing campaigns. The marketing campaigns can be divided into two broad categories – inbound and outbound. Inbound marketing strategies attract the attention of potential customers by delivering the information they are looking for. These strategies utilize various forms of pull […]

Conversion Rate Optimization CRO

What is Conversion Rate Optimization?

Inbound marketing techniques enable businesses to drive visitors to their websites without investing huge resources. A business can increase its website traffic consistently by running multiple inbound marketing campaigns simultaneously. But no business can achieve preset digital marketing goals without measuring and improving conversion rate optimization. According to Wikipedia, “Conversion rate optimization (CRO) is the […]

Acquisition Marketing Strategy: A Brief Guide

Acquisition Marketing Strategy: A Brief Guide

While planning various marketing campaigns, enterprises target both existing and new customers. But businesses focus on promoting their products or services to new consumers while planning acquisition marketing campaigns. They promote a product or service to a new customer base through multiple customer acquisition channels. However, they always target new customers who are either in […]

Inbound Marketing Strategies-for your business in 2022

Inbound Marketing Strategies for Your Business in 2022

Unlike traditional or outbound marketing, inbound marketing does not require your business to reach out to potential customers. Instead, inbound marketing strategies enable your business to attract, influence, and convert prospects by delivering valuable content and experiences. In addition to curtailing customer acquisition costs, inbound marketing strategies help your increase website traffic and generate more […]

Account-Based Marketing Strategies for Best Results in 2022

Account-Based Marketing Strategies for Best Results in 2022

At present, account-based marketing or key account marketing is one of the hottest trends in business-to-business (B2B) marketing. According to a global survey conducted by LinkedIn, “Over 56% of B2B marketers are using account-based marketing in their current business operations. Likewise, over 80% of those surveyed plan to increase their budget account-based marketing over the […]

Digital Marketing Strategies For the Aviation Industry

7 Digital Marketing Strategies For Aviation Industry

As international travel resumes and more aerospace projects expand, the aviation and aerospace industry will become increasingly competitive. To stay ahead in the business of aviation you will want to incorporate digital marketing strategies for aviation industry to succeed against your competitors. Digital marketing can help you to recruit people easily, in a time where […]

9 Local Digital Marketing Strategies For Realtors

9 Local Digital Marketing Strategies for Realtors

Marketing has long been crucial to the success of real estate professionals. For many years the norm has been traditional advertising like billboards, magazines, and radio. However, with the widespread use of the internet, digital marketing has begun to revolutionize the way we do marketing. Today more prospective home buyers are looking at sites like […]