The selling strategies or sales methods used by enterprises can be broadly divided into two categories – inside sales and…
As a prominent Industry 4.0 technology, artificial intelligence (AI) has transformed the content creation process. Most content creators these days…
A recent report published by LinkedIn suggests that about 90% of small and medium-sized businesses (SMBs) in India have already…
B2B companies generate, nurture, and convert leads using various strategies. They deliver relevant content at different stages in the B2B buyer’s…
Every customer takes specific actions before and after making a purchase decision. Marketers influence the purchase decision of a customer…
In addition to generating 54% more leads than traditional marketing, inbound marketing tactics help businesses curtail lead generation costs by…
Search Engine Optimization (SEO) is one of the inbound marketing strategies that help you drive organic traffic to a website…
Several market research and forecast reports suggest a steady increase in global ad spend across digital marketing channels. According to…
In the digital age, existing and prospective customers communicate with businesses and brands through multiple channels. Multichannel communication creates opportunities…
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