In addition to generating 54% more leads than traditional marketing, inbound marketing tactics help businesses curtail lead generation costs by 62%. Also, they create opportunities for companies and startups to increase brand awareness, boost sales conversion, and sustain competitive advantage by building long-lasting relationships with consumers.
But inbound marketing, unlike outbound marketing, delivers results in the longer run. Marketers can accomplish desired results only by ensuring that the right content is delivered to the right customer at the right time. Smart marketers boost the performance of inbound marketing campaigns through automation.
They automate recurring and routine marketing activities using inbound marketing tools. The inbound marketing software solutions further make it easier for users to nurture leads and personalize customer experiences by leveraging a large amount of real-time data. We are making it easier for you to automate inbound marketing activities by discussing some of the widely-used inbound marketing tools.
Integrated customer relationship management (CRM) software helps marketers access the contact information of prospects and customers collected from various sources. Sales and marketing teams leverage customer data to increase sales conversion rates by sending personalized content to every customer according to her current position in the buyer’s journey. Also, sales and marketing teams can share up-to-date customer information with various stakeholders. Salesforce boosts inbound marketing campaigns using AI-driven prompts that make users take the right action at the right time.
Marketers convert leads into customers by sending personalized and targeted messages across the sales funnel. They must understand a customer to personalize messages according to her position in the buyer’s journey. The web analytics service launched by Google is used widely by inbound marketers to understand customers based on website and mobile app data. Google Analytics uses artificial intelligence (AI) and machine learning (ML) to provide actionable insights that help marketers boost the performance of marketing content and campaigns.
In addition to facilitating email marketing automation, MailChimp boosts the performance of email marketing campaigns using AI and data analytics. Marketers can use the standalone email marketing tool to send the right message to a large number of customers at the right time.
At the same time, the software helps them optimize email content by giving AI-assisted suggestions and simplifying A/B testing. Marketers can use MailChimp to track the performance of individual email marketing campaigns using important metrics like open rate, clickthrough rate, and unsubscribe.
Businesses these days run paid advertisement campaigns to diver more visitors to their websites. Marketers engage and convert website visitors by building and optimizing campaign-specific landing pages. Unbounce makes it easier for marketers to build custom landing pages by providing industry-specific templates.
Also, the software uses AI technologies to optimize each landing page based on insights gained by analyzing real-time campaign data. Unbounce eliminates the need to perform A/B testing by sending website visitors to the right landing pages detected using intelligence technologies.
Inbound marketers use Buffer to automate common social media marketing activities. They use the software to publish and schedule posts on popular social networks like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and Tik Tok. Buffer makes it easier for users to track social media marketing campaign performance by generating reports.
Also, marketers can use the inbound marketing tool to engage customers on social media by navigating and responding to their comments. At the same time, the tool provided by Buffer enables marketers to create customized landing pages for social media ads in minutes.
SEMrush is one of the inbound marketing tools that help users automate multiple campaigns – search engine optimization (SEO), social media marketing, and PPC. Marketers use the all-in-one software to automate recurring SEO activities like keyword research, competitor analysis, website audits, and search rank tracking.
At the same time, the software facilitates SEO-friendly content generation by identifying relevant topics, measuring content performance, and providing actionable tips. Marketers can use SEMrush to post and schedule content on popular social networking platforms and analyze the performance of social media posts.
AdRoll makes it easier for marketers to plan, manage, and improve a wide variety of ad campaigns. Marketers can use this advertising platform to run brand awareness ads, connected social ads, and retargeting ads. AdRoll makes it easier for users to show relevant ads to each lead by tracking the behavior of identified contacts and the activities of unknown contacts.
Also, it divided the target audiences into relevant segments based on their behaviors and attributes. The bidding AI used by the software helps marketers reduce ad spending by making frequent predictions based on the latest data. At the same time, marketers can use AdRoll to complement paid ad campaigns with email marketing campaigns.
Smart marketers opt for Hubspot to automate inbound marketing campaigns using a variety of tools. Hubspot facilitates inbound marketing automation by providing content management software, marketing automation software, and CRM software. The marketing automation software makes it easier for users to attract website visitors from organic and paid marketing channels.
Also, users can convert website visitors into customers in a variety of ways – delivering targeted content, sending emails, and optimizing landing pages. Hence, marketers can use Hubspot to run multichannel campaigns without investing in additional inbound marketing tools.
The marketing automation solution launched by Oracle comes with features and tools to boost B2B lead conversion. While planning inbound marketing campaigns, marketers use Marketo to create rich buyer personas based on behavioral and firmographic data collected from many sources.
They create dynamic marketing campaigns based on these buyer personas. Marketo makes it easier for users to create important marketing assets like emails, landing pages, and forms. The software uses advanced AI algorithms to target the right audience, prioritize qualified leads, and send targeted messages.
Smart marketers boost lead generation and conversion through the automation of individual inbound marketing strategies like search engine optimization, social media marketing, content marketing, email marketing, and influencer marketing. Hence, they combine a slew of free and premium inbound marketing tools to automate various activities. But they always evaluate the pros and cons of each inbound marketing tool to automate the desired marketing activities successfully.