Marketing strategy is a long term game plan for businesses to achieve differentiation and sustainable competitive advantage to tap the right target customers.
Eminent researchers believe that the world economy is headed for a recession in 2023. The global recession will decline the…
Unlike other web pages on a website, a landing page does not form first impressions on visitors by providing information…
Businesses use various marketing strategies to generate and increase revenue consistently. Both conventional and digital marketing strategies consider marketing as…
B2B companies and startups generate leads regularly using both organic and paid lead generation strategies. But the chances of a…
As standalone or static web pages, landing pages are created specifically for digital marketing and online advertisement campaigns. A potential…
In 2023, businesses will spend their advertising expenditures on both organic search and paid search. They will increase organic traffic…
Businesses these days drive customer acquisition and sale conversion by implementing multiple marketing strategies. Some of these marketing strategies achieve…
As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial…
Like large and established businesses, startups have to overcome a slew of challenges to achieve and sustain profitable growth. The…
In 2021, the average time spent on mobile phones by Americans per day increased to 5 hours and 24 minutes.…
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