Marketing strategy is a long term game plan for businesses to achieve differentiation and sustainable competitive advantage to tap the right target customers.
Most businesses these days drive lead generation and lead conversion by running multiple digital marketing campaigns. Digital marketing campaigns like…
Many market analysts compare post-COVID recovery to post-World War II recovery. Every business has to operate in an agile and…
Most enterprises these days launch different and multiple digital marketing campaigns to get a higher return on investment (ROI). Digital…
Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential…
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital…
Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media…
Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars…
You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content…
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…
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