Marketing Strategy

Marketing strategy is a long term game plan for businesses to achieve differentiation and sustainable competitive advantage to tap the right target customers.

Benefits of Inbound Marketing

Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential…

6 hours ago

Why Should You Add PR to Your Content Marketing Strategy?

Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital…

1 week ago

Small Business Marketing Automation Tools

Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media…

2 weeks ago

11 Great Webinar Promotion Strategies for Busy Marketers

Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars…

8 months ago

How to Build a Content Marketing Funnel?

You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content…

8 months ago

What is Buyer’s Journey?

The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…

9 months ago

What is Intent Marketing?

Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…

9 months ago

What is Lead Scoring – A Definitive Guide

Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads…

10 months ago

B2B Lead Generation Strategies for 2021

Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…

10 months ago

What is Account Based Marketing?

Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…

10 months ago

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