Marketing strategy is a long term game plan for businesses to achieve differentiation and sustainable competitive advantage to tap the right target customers.
Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential…
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital…
Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media…
Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars…
You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content…
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads…
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…
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