Marketing Strategy

Marketing strategy is a long term game plan for businesses to achieve differentiation and sustainable competitive advantage to tap the right target customers.

9 Marketing Metrics for CEOs

Most businesses these days drive lead generation and lead conversion by running multiple digital marketing campaigns. Digital marketing campaigns like…

1 week ago

Post-COVID Marketing Strategies for Business Revival

Many market analysts compare post-COVID recovery to post-World War II recovery. Every business has to operate in an agile and…

3 months ago

Best Chrome Extensions for Digital Marketers

Most enterprises these days launch different and multiple digital marketing campaigns to get a higher return on investment (ROI). Digital…

3 months ago

Benefits of Inbound Marketing

Unlike traditional marketing or outbound marketing, inbound marketing does not emphasize on making marketers reach out to existing and potential…

4 months ago

Why Should You Add PR to Your Content Marketing Strategy?

Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital…

4 months ago

Small Business Marketing Automation Tools

Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media…

4 months ago

11 Great Webinar Promotion Strategies for Busy Marketers

Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars…

11 months ago

How to Build a Content Marketing Funnel?

You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content…

11 months ago

What is Buyer’s Journey?

The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…

1 year ago

What is Intent Marketing?

Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…

1 year ago

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