Marketing Strategy

Marketing strategy is a long term game plan for businesses to achieve differentiation and sustainable competitive advantage to tap the right target customers.

SMS Marketing: Is it still relevant in 2022?

In 2021, the average time spent on mobile phones by Americans per day increased to 5 hours and 24 minutes.…

4 hours ago

Low-Budget Marketing Ideas

Companies have been increasing their marketing budget consistently after the COVID-19 pandemic. According to a survey conducted by Gartner, “Marketing…

3 weeks ago

Small Business Marketing Challenges

As the COVID-19 is all set to become an endemic, small businesses and startups get many opportunities to achieve inclusive…

1 month ago

Permission Marketing: Definition, Strategies and Benefits

While running various marketing campaigns, businesses send a variety of digital content to existing and potential customers regularly without obtaining…

2 months ago

Inbound Marketing vs Outbound Marketing

Businesses these days make potential customers interested in their products and services by running many marketing campaigns. The marketing campaigns…

2 months ago

What is Conversion Rate Optimization?

Inbound marketing techniques enable businesses to drive visitors to their websites without investing huge resources. A business can increase its…

3 months ago

Acquisition Marketing Strategy: A Brief Guide

While planning various marketing campaigns, enterprises target both existing and new customers. But businesses focus on promoting their products or…

4 months ago

Inbound Marketing Strategies for Your Business in 2022

Unlike traditional or outbound marketing, inbound marketing does not require your business to reach out to potential customers. Instead, inbound…

4 months ago

Account-Based Marketing Strategies for Best Results in 2022

At present, account-based marketing or key account marketing is one of the hottest trends in business-to-business (B2B) marketing. According to…

9 months ago

7 Digital Marketing Strategies For Aviation Industry

As international travel resumes and more aerospace projects expand, the aviation and aerospace industry will become increasingly competitive. To stay…

10 months ago

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