Marketing Strategy

Marketing strategy is a long term game plan for businesses to achieve differentiation and sustainable competitive advantage to tap the right target customers.

Startup Marketing Strategy for 2023

Eminent researchers believe that the world economy is headed for a recession in 2023. The global recession will decline the…

3 days ago

Landing Page Optimization Tricks

Unlike other web pages on a website, a landing page does not form first impressions on visitors by providing information…

2 weeks ago

Revenue Marketing: Connecting Marketing with Revenue

Businesses use various marketing strategies to generate and increase revenue consistently. Both conventional and digital marketing strategies consider marketing as…

2 weeks ago

B2B Lead Scoring: A Quick Guide

B2B companies and startups generate leads regularly using both organic and paid lead generation strategies. But the chances of a…

3 weeks ago

Landing Page Hacks for Better Conversion

As standalone or static web pages, landing pages are created specifically for digital marketing and online advertisement campaigns. A potential…

1 month ago

Paid Search Strategies that will get Results in 2023

In 2023, businesses will spend their advertising expenditures on both organic search and paid search. They will increase organic traffic…

1 month ago

Performance Marketing vs Brand Marketing

Businesses these days drive customer acquisition and sale conversion by implementing multiple marketing strategies. Some of these marketing strategies achieve…

1 month ago

Digital PR Strategies and Tools

As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial…

2 months ago

Brand Building for Startups

Like large and established businesses, startups have to overcome a slew of challenges to achieve and sustain profitable growth. The…

4 months ago

SMS Marketing: Is it still relevant in 2022?

In 2021, the average time spent on mobile phones by Americans per day increased to 5 hours and 24 minutes.…

4 months ago

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