Marketing Strategy

B2B Lead Generation Strategies for 2021

Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…

11 months ago

What is Account Based Marketing?

Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…

11 months ago

Blog Series Part III: Lead Nurturing Strategies That Work

In the first part of this blog series, I have covered: "what is lead nurturing and how to set up…

12 months ago

Blog Series Part II :Benefits of Lead Nurturing

In the first part of this blog series, I have covered the basic question: "what is lead nurturing and how…

12 months ago

Blog Series Part I :What is Lead Nurturing?

65% of the businesses say that generating traffic and leads is their biggest challenge. But 96% of the visitors who…

12 months ago

Brand Marketing Strategy in the Era of Inbound

With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing…

1 year ago

A Business Owner’s Guide for Marketing Strategy during Recessions [like COVID-19]

According to International Monetary Fund :"The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than…

1 year ago

7 Digital Marketing Strategies For Small Businesses in 2018

The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating…

3 years ago

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