Marketing Strategy

Landing Page Hacks for Better Conversion

As standalone or static web pages, landing pages are created specifically for digital marketing and online advertisement campaigns. A potential…

5 months ago

Paid Search Strategies that will get Results in 2023

In 2023, businesses will spend their advertising expenditures on both organic search and paid search. They will increase organic traffic…

5 months ago

Performance Marketing vs Brand Marketing

Businesses these days drive customer acquisition and sale conversion by implementing multiple marketing strategies. Some of these marketing strategies achieve…

6 months ago

Digital PR Strategies and Tools

As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial…

6 months ago

Brand Building for Startups

Like large and established businesses, startups have to overcome a slew of challenges to achieve and sustain profitable growth. The…

8 months ago

SMS Marketing: Is it still relevant in 2022?

In 2021, the average time spent on mobile phones by Americans per day increased to 5 hours and 24 minutes.…

8 months ago

Low-Budget Marketing Ideas

Companies have been increasing their marketing budget consistently after the COVID-19 pandemic. According to a survey conducted by Gartner, “Marketing…

9 months ago

Small Business Marketing Challenges

As the COVID-19 is all set to become an endemic, small businesses and startups get many opportunities to achieve inclusive…

10 months ago

Permission Marketing: Definition, Strategies and Benefits

While running various marketing campaigns, businesses send a variety of digital content to existing and potential customers regularly without obtaining…

10 months ago

Inbound Marketing vs Outbound Marketing

Businesses these days make potential customers interested in their products and services by running many marketing campaigns. The marketing campaigns…

11 months ago

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