Marketing Strategy

What is Lead Scoring – A Definitive Guide

Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads…

1 year ago

B2B Lead Generation Strategies for 2021

Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…

1 year ago

What is Account Based Marketing?

Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…

1 year ago

Blog Series Part III: Lead Nurturing Strategies That Work

In the first part of this blog series, I have covered: "what is lead nurturing and how to set up…

1 year ago

Blog Series Part II :Benefits of Lead Nurturing

In the first part of this blog series, I have covered the basic question: "what is lead nurturing and how…

1 year ago

Blog Series Part I :What is Lead Nurturing?

65% of the businesses say that generating traffic and leads is their biggest challenge. But 96% of the visitors who…

1 year ago

Brand Marketing Strategy in the Era of Inbound

With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing…

1 year ago

A Business Owner’s Guide for Marketing Strategy during Recessions [like COVID-19]

According to International Monetary Fund :"The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than…

1 year ago

7 Digital Marketing Strategies For Small Businesses in 2018

The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating…

4 years ago

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