Marketing Strategy

Why Should You Add PR to Your Content Marketing Strategy?

Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital…

1 year ago

Small Business Marketing Automation Tools

Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media…

1 year ago

11 Great Webinar Promotion Strategies for Busy Marketers

Unlike conventional seminars, webinars are hosted over the internet using specialized software tools. Marketers can easily plan and host webinars…

2 years ago

How to Build a Content Marketing Funnel?

You can easily influence three important aspects of a buyer’s journey – value, intent, and action – by running content…

2 years ago

What is Buyer’s Journey?

The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…

2 years ago

What is Intent Marketing?

Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…

2 years ago

What is Lead Scoring – A Definitive Guide

Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads…

2 years ago

B2B Lead Generation Strategies for 2021

Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…

2 years ago

What is Account Based Marketing?

Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…

2 years ago

Blog Series Part III: Lead Nurturing Strategies That Work

In the first part of this blog series, I have covered: "what is lead nurturing and how to set up…

2 years ago

This website uses cookies.