Tag Archives: Small Business Marketing

Small Business Marketing Automation Tools

Small Business Marketing Automation Tools

Unlike large enterprises, small businesses and startups lack the resources required to generate leads and drive sales using traditional media like television, radio, newspapers, and magazines. Digital marketing enables small businesses to compete with larger enterprises without increasing costs. A small business can launch personalized and targeted digital marketing campaigns to generate leads and increase […]

Marketing Strategy

A Business Owner’s Guide for Marketing Strategy during Recessions [like COVID-19]

According to International Monetary Fund : “The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than the global financial crisis. The economic damage is mounting across all countries, tracking the sharp rise in new infections and containment measures put in place by governments.“ The recessional phase of the global economy […]

Digital Marketing Strategies

7 Digital Marketing Strategies For Small Businesses in 2018

The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing […]