Tag Archives: Email Marketing Best Practices

Email Capture Tools that are Still Relevant in 2022

Email Capture Tools that are Still Relevant in 2022

While implementing inbound and outbound marketing strategies, enterprises these days focus on developing and nurturing relationships with prospective customers. They establish relationships with prospective customers through multiple marketing channels. But the lead generation statistics compiled by several websites suggest that emails are more effective than other channels in generating leads. According to the 2021 Demand […]

Combining SEO and Email Marketing for Better Results

Combining SEO and Email Marketing for Better Results

As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]

Email Segmentation Strategies for Savvy Marketers

Email Segmentation Strategies for Savvy Marketers

According to Lyfe Marketing, “Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.” While planning and launching email marketing campaigns, many marketers […]