Tag Archives: Email Marketing Best Practices

Combining SEO and Email Marketing for Better Results

Combining SEO and Email Marketing for Better Results

As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]

Email Segmentation Strategies for Savvy Marketers

Email Segmentation Strategies for Savvy Marketers

According to Lyfe Marketing, “Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.” While planning and launching email marketing campaigns, many marketers […]