Tag Archives: Content Marketing Strategies
B2B Content Marketing Trends for 2023
According to the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report, “62% of organizations have documented content marketing strategies, 75% of organizations are expected to increase their content marketing budgets, and 30% of organizations spend more than 49% of their marketing budgets on content marketing.” In 2023, B2B companies and startups will […]
Content Amplification Tools: How to Use Them to Get More Traffic?
On-page and off-page SEO techniques help you divert organic traffic to your website or blog site regularly. But you cannot make the website visitors read the website content without increasing the content’s reach. As a multichannel promotional approach, content amplification enhances your content’s reach by distributing digital content through multiple online platforms and channels. According […]
Content Gap Analysis: What is it and How to do it?
As a long-term digital marketing strategy, content marketing helps businesses to drive lead generation and conversion activities through the creation and distribution of valuable, relevant, and consistent content. But a business can boost digital marketing campaigns only by creating and publishing content that potential and existing customers are seeking out on the web. What is […]
Tips for Better Content Writing
Every business can boost lead generation and lead conversion by launching a variety of digital marketing campaigns – search engine optimization (SEO), social media marketing, content marketing, and email marketing. But no business can run any of these digital marketing campaigns without creating and distributing high-quality content. According to the updated content marketing statistics posted […]
How to Do a Content Audit and Boost Your Organic Traffic in 2021
Popular search engines update their search algorithms frequently. Each search algorithm update aims to provide more relevant and updated information to the searchers. Hence, you can get organic traffic to your website in 2021 by focusing on keeping its content relevant and up-to-date. In addition to posting fresh and well-researched content regularly, you must focus […]
The Ideal Content Length for Your Blog Post
Google and Bing update their search algorithms frequently to deliver the most relevant information to the searchers. They do not use the content length as a key metric while ranking blogs and articles. But several studies suggest that long-form content appear higher on the search engine results pages (SERPs) that short-form content. Also, the longer […]
12 Types of Interactive Content Which You Can Use in Your Blog
While writing fresh articles and blogs, you have the option to combine a variety of content – static content, dynamic content, and interactive content. The static content does not change from time to time, while the dynamic content is being updated constantly according to the latest information and emerging trends. At the same time, interactive […]