Tag Archives: Buyer Persona
At present, account-based marketing or key account marketing is one of the hottest trends in business-to-business (B2B) marketing. According to a global survey conducted by LinkedIn, “Over 56% of B2B marketers are using account-based marketing in their current business operations. Likewise, over 80% of those surveyed plan to increase their budget account-based marketing over the […]
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening and asked me “Hey, I have started working on my 2021 marketing plan. We have a robust email marketing plan ready. Can you quickly tell me what are the other ways to generate B2B leads”. […]
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional inbound marketing, focuses on personalizing the buying experience of every high-ticket customer. In addition to synchronizing marketing and sales activities, the approach influences the purchase decisions of customers using highly personalized content and interactions.
In the first part of this blog series, I have covered: “what is lead nurturing and how to set up lead nurturing campaigns. In the second part, I covered the benefits of lead nurturing. This is the third and concluding part of the blog series. I will cover winning lead nurturing strategies that work. The […]