Tag Archives: Advanced SEO Concepts
Off-Page SEO Techniques for Aspiring Marketers
Marketers increase website traffic to a website using search engine optimization (SEO) as a tried and tested digital marketing strategy. But an aspiring marker can increase a website’s search visibility by focusing on three distinct levels of SEO – technical, on-page, and off-page. Unlike on-page and technical SEO techniques, off-page SEO activities are performed, outside […]
Combining SEO and Email Marketing for Better Results
As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]
Rank Math vs Yoast SEO Plugin
In addition to promoting code-less website development, WordPress is considered to be more SEO-friendly than other content management systems (CMS). Each new version of WordPress comes with new features and updates to boost search engine optimization (SEO). Also, it allows users to implement SEO strategies by choosing from thousands of SEO plugins. The usage statistics […]
Canonical Tags: Best Practices and Common Mistakes
Many websites these days have multiple web pages or URLs with the same content to make the content look good on various devices and operating systems. But the search engines often consider the URLs as the duplicate versions of the same web page while indexing the website. The canonical tags helps website developers and webmasters […]
Robots Txt File: A Quick Guide
While crawling or indexing a website, search engine crawlers refer to robots.txt to know which URLs they are allowed to index and which web pages they are not allowed to index. As a simple text file, robots txt file helps webmasters to allow search engines to access specific content and lock away specific content from […]
Yoast SEO Plugin: A Quick Guide
In addition to being a user-friendly blogging platform, WordPress is often regarded as the most search engine optimization (SEO) friendly content management system. WordPress website owners can accelerate custom website development by availing a wide range of themes and plugins. Likewise, they can get regular website traffic from popular search engines using a slew of […]
Crawl Budget: What is it and Why Does it matter?
While indexing websites, search engine crawlers emphasize on indexing web pages without impacting the experience of the website visitors. They adhere to the crawl rate limit to collect information from a website at the maximum fetching rate. The number of URLs on a website crawled by search engine crawlers like Googlebot on a single day […]