What is Lead Nurturing

What is Lead Nurturing

Lead nurturing refers to the process of building and sustaining relationships with the customers throughout the buying process by sending relevant content and personalized messages to the newly-generated leads. Your business can easily translate leads into sales by keeping in place an elaborate lead nurturing strategy.

According to the latest statistics posted on 99Firms.com:

  • Companies good at lead nurturing generate 50% more sales-ready leads.
  • Deals closing with nurtured leads receive a 47% higher order value.

In addition to boosting your lead generation efforts, lead nurturing will help you to increase conversion rate and order value consistently. You can easily nurture the existing and newly-generated leads using the right lead nurturing tool. The tool will automate and streamline lead nurturing campaigns by following a series of steps.

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