Lead nurturing refers to the process of building and sustaining relationships with the customers throughout the buying process by sending relevant content and personalized messages to the newly-generated leads. Your business can easily translate leads into sales by keeping in place an elaborate lead nurturing strategy.
According to the latest statistics posted on 99Firms.com:
In addition to boosting your lead generation efforts, lead nurturing will help you to increase conversion rate and order value consistently. You can easily nurture the existing and newly-generated leads using the right lead nurturing tool. The tool will automate and streamline lead nurturing campaigns by following a series of steps.
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