While implementing a search engine optimization (SEO) strategy, digital marketers often focus only on posting fresh content and building high-quality back links. But you cannot leverage the off-page SEO techniques without optimizing each web page for search engines. Before publishing a blog post, you must use on-page SEO techniques to convey key information about the web page to the search engines. You can increase a website’s search engine ranking only by combining on-page and off-page SEO techniques seamlessly. Its very important for webmasters to follow website audit checklist for better results.