Buyers Journey

Buyers Journey is a process which starts with the identification of problems and need gaps. Then they conduct research, evaluate various products or services available in the market and in the final step, zero down on one.

B2B Lead Generation Strategies for 2021

Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…

2 years ago

What is Account Based Marketing?

Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…

2 years ago

Blog Series Part III: Lead Nurturing Strategies That Work

In the first part of this blog series, I have covered: "what is lead nurturing and how to set up…

2 years ago

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