Business to Business Marketing or B2B Marketing refers to marketing activities done towards other businesses. It defers a lot from B2C marketing, which is directed towards end consumers.
B2B marketing strategy would involve creating your target customer personas first, understanding their pain points and create a plan to reach them using different channels.
No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business…
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads…
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…
Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…
In the first part of this blog series, I have covered the basic question: "what is lead nurturing and how…
65% of the businesses say that generating traffic and leads is their biggest challenge. But 96% of the visitors who…
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have…
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