Business to Business Marketing or B2B Marketing refers to marketing activities done towards other businesses. It defers a lot from B2C marketing, which is directed towards end consumers.
B2B marketing strategy would involve creating your target customer personas first, understanding their pain points and create a plan to reach them using different channels.
As a strategic communication process, public relations (PR) helps a business make and protect its image by forming mutually beneficial…
According to the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report, “62% of organizations have documented content…
While planning various marketing campaigns, enterprises target both existing and new customers. But businesses focus on promoting their products or…
Unlike traditional or outbound marketing, inbound marketing does not require your business to reach out to potential customers. Instead, inbound…
As international travel resumes and more aerospace projects expand, the aviation and aerospace industry will become increasingly competitive. To stay…
No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business…
The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…
Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…
Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads…
Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…
This website uses cookies.