B2B Marketing Strategy

Business to Business Marketing or B2B Marketing refers to marketing activities done towards other businesses. It defers a lot from B2C marketing, which is directed towards end consumers.

B2B marketing strategy would involve creating your target customer personas first, understanding their pain points and create a plan to reach them using different channels.



B2B Content Writing Tips and Tricks

No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business…

1 week ago

What is Buyer’s Journey?

The term “buyer’s journey” refers to the process through which a prospective customer makes the decision to purchase a product…

8 months ago

What is Intent Marketing?

Unlike traditional marketing techniques, intent marketing helps businesses to personalize marketing efforts to meet a buyer’s current intent. The term…

8 months ago

What is Lead Scoring – A Definitive Guide

Your business can easily collect leads from various sources by running inbound marketing campaigns. But you must nurture the leads…

8 months ago

B2B Lead Generation Strategies for 2021

Saurav, One of my good friends, who has recently set up his own startup recently, called me last Friday evening…

9 months ago

What is Account Based Marketing?

Like traditional inbound marketing, account based marketing also uses content to drive sales conversion. But account based marketing, unlike traditional…

9 months ago

Blog Series Part II :Benefits of Lead Nurturing

In the first part of this blog series, I have covered the basic question: "what is lead nurturing and how…

9 months ago

Blog Series Part I :What is Lead Nurturing?

65% of the businesses say that generating traffic and leads is their biggest challenge. But 96% of the visitors who…

9 months ago

B2B Email Marketing Best Practices 2020

Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have…

10 months ago

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