Brand Promotion

Brand Promotion is a long term strategy of creating a sustainable differentiation and value creation for the target customers. Branding is done to make sure your target customers perceive the importance, unique identity and value of the brand and they keep attached to the brand.

The brand acts as a connector to bridge the gap between the business and customers. The brands should make sure to maintain the brand identity and brand voice consistency in all communications, campaigns and customer touch points.

Brand Marketing Strategy in the Era of Inbound

With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing…

2 years ago

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