Every year Google makes thousands of changes to its search algorithms. Some of the major search algorithm updates impact the search engine visibility of thousands of website in a short amount of time. Also, the search engine algorithm changes often make widely used search engine optimization (SEO) techniques obsolete and create many new SEO trends. Businesses, with a great organic SEO strategy, get a significant percentage of your website traffic from organic search. Hence, you can get organic traffic to your website or online platforms regularly by fine-tuning your search engine optimization SEO strategy by adopting the emerging SEO trends early and proactively.
According to a Channel Performance Report released by Brightedge,
“51% of all website traffic comes from organic search, while over 40% of revenue is captured by organic traffic.”
Also, you must keep the SEO strategy dynamic to adopt the emerging SEO trends in 2021 proactively.
12 Hottest SEO Trends in 2021 to Get Website Traffic from Organic Search
1. Long-Form Content
The search engines do not consider content length as a criterion for ranking websites. But the statistics posted on various websites suggest that long-form content get more organic traffic, social media shares, and backlinks than short-form content. Your SEO strategy must focus on creating long-form articles and blogs in 2021. But you must divide the content into small sections using sub-titles and headings to make it easier for the searcher to read blogs and articles on their mobile devices. Also, you must include the links or button to make it easier for readers to share the content on social networks instantly.
2. Google E-A-T Principle
Google has already started assessing the quality of content using the EAT principle. The EAT principles measure content quality using three key parameters – expertise, authoritativeness, and trustworthiness. In addition to creating long-form content, you must focus on improving the content quality. You can keep the content relevant for readers by meeting the reader’s precise search intent. Also, you must allow the reader to access the content in her preferred format. At the same time, you also need to make the content authoritative by including the latest statistics, facts, and external links to authoritative websites.
3. Video Content
According to Hubspot.com,
“In 2020, it’s likely that the expectation of brands to provide marketing videos has gotten even stronger. Each day, consumers use product demos, video reviews, and unboxings to learn about products before they buy them.”
Your can easily get more traffic from organic search by focusing on the creation and promotion of video content. You consider creating a dedicated video channel to create and post video content regularly. The video content will help you to convey information about your products, services, and brands to customers. However, it is also important to optimize the videos for search engines by including the most relevant keywords. Also, you
4. Featured Snippet
Google displays the featured snippets at the top of the search engine results page (SERP) to provide quick answers or solutions to the questions asked by the searchers. You can get website traffic from organic search regularly by making your content appear in the featured snippet. But you must remember that the long-form content does not appear in the featured snippets. While creating featured snippets, you need to focus on presenting a chunk of information in Q&A format or using bullet points or including relevant keywords. Also, you need to ensure that the snippet answers question-based queries precisely.
5. Site Experience
Search engines will focus on the site experience in 2021 while ranking websites. Your website cannot get more traffic from organic search without delivering an excellent user experience. While optimizing your SEO strategy in 2021, you must not forget to assess the loading speed of the website. You need to ensure that the website keeps visitors engaged by loading in less than 2 seconds. Also, you must check if a searcher can access the website instantly and seamlessly on both computers and mobile devices. At the same time, you need to focus extensively on improving the website’s mobile experience.
6. Google Maps
According to SEOExpertBrad.com,
“46% of all searches on Google are seeking local information. Also, 97% searched online to find a local business.”
The local search rankings help small and local businesses to get website traffic from organic search by competing with large enterprises. Google makes it easier for local businesses to improve their ranking on Google Maps by creating free profiles. Unlike Google Search, Google Maps do not allow Google Ads to dominate organic search results. While preparing SEO strategies for a local business in 2012, you must explore ways to improve its ranking on Google Maps.
7. Predictive Search
Major search engines these days predict what search query a searcher will type using predictive search algorithms. Also, they update the predictive search algorithms regularly to prevent searchers from typing the search query. Google does not recommend webmasters to optimize content for predictive search. But Google Discover considers the quality of content and the intent of the searcher while ranking content. The AI-driven tool further ranks content using a slew of parameters – browsing history, location history, and search history. While creating content for SEO campaigns in 2021, you must keep in mind the factors considered by Google Discover.
8. Voice Search
According to the voice search statistics posted on QuoraCreative.com
“55% of teenagers are using voice search daily basis, while 60% of smartphone users have tried voice search at least once in the past 12 months.”
The statistics indicate that voice search will remain one of the hottest SEO trends in 2021. Your SEO strategy must focus on boosting voice search. In addition to including relevant keywords, you must focus on including the longer phrase that searchers use in daily conversations. Also, you can make it easier for the voice search technology to identify the keywords by making the phrases sound natural. You must not forget that the searchers do not use abbreviations while initiating voice searches.
9. Search Intent
In 2021, you cannot make SEO strategy effective by focusing only on keywords. Google has already started displaying search results based on search intent. Hence, you can make content rank higher on SERPs by focusing on search intent instead of keywords. Google recommends businesses to create content that is both useful and understandable. In addition to presenting information in a simpler way, you must focus on meeting the precise needs of the customers. It is also advisable to create the content with the information that answers some of the frequently asked questions (FAQs) by the searchers.
10. Data and Analytics
The businesses these days collect a large amount of real-time data from various sources. They can leverage big data to boost the performance of SEO campaigns. Also, the data and analytics tools will help you to assess the performance of SEO campaigns using a variety of parameters – indexing, page loading time, redirects, bounce rates, and response errors. Also, the new-generation SEO tools are designed with built-in data analytics to automate common SEO activities like keyword research, competition analysis, backlink generation, on-page SEO and technical SEO.
11. AI-Driven Tools
Google already uses machine learning to deliver more relevant search results by understanding search intent accurately. Many enterprises have started investing in artificial intelligence (AI) driven tools to optimize and automate their SEO efforts. The AI-driven tools help enterprises to optimize content for search engines by including the right keywords, fixing grammatical errors, and generating backlinks. In 2021, more enterprises will leverage AI-driven content generators to create content according to the updated search algorithms. Also, the AI-driven SEO tools will be used widely by digital marketers to analyze big data, perform keyword research, and monitor search engine optimization campaigns.
In 2021, tech companies cannot generate qualified leads and drive sales conversion simply by creating and promoting content. They have to attract prospects and leads by offering a variety of freemiums. Many companies already use freemiums as a seducing marketing tool to drive more organic traffic to their websites. For instance, the fintech companies these days attract relevant customers by offering free EMI calculators or online interest rate comparison tools. While implementing SEO strategies in 2021, the tech companies must focus on promoting the freemiums aggressively just like promoting informational content like blogs.
The search engines will update their search algorithms frequently in 2021 to provide relevant and updated information to searchers. Hence, the SEO trends in 2021 will change from time to time. You must track and adopt the emerging SEO trends proactively to get regular website traffic from organic search beyond 2021. Also, you need to keep a track of the overall marketing strategy that competitors and similar companies are following