Last month I wrote a post on best SEO tools, which can be used for better SEO ranking. This is the second article in that series, where I will write about the list of SEO audit tools.

Major search engines like Google and Bing use over 200 ranking factors while displaying web pages on search engine results pages (SERPs). Also, they keep updating algorithms frequently to deliver relevant and updated search results to searchers. Often the algorithm changes affect the search engine performance and visibility of millions of websites in a few hours. That is why; the smarter website owners and webmasters measure and monitor the website performance metrics of their websites by conducting an SEO audit.

What is SEO Audit?

According to Search Engine Journal,

An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong.

You can easily identify the onsite and offsite problems and issues affecting your website’s search engine performance by conducting an SEO audit regularly. SEO audit results will help you to finetune the SEO strategy by identifying high-performing keywords, analyzing competitors, creating better content, and improving the website’s user experience. But SEO audit is a multistep procedure. Also, you have to prepare an elaborate checklist to measure the SEO health of your websites based on over 200 ranking factors used by search engines.

The SEO audit tools help you to conduct SEO audits regularly without investing extra time, effort, and resources. In addition to facilitating SEO audit automation, these free and commercial tools can assess the SEO health of large and complex websites in a few minutes. You can automate and accelerate the auditing process by choosing from a wide range of SEO audit tools. But it is always advisable to consider some of the SEO audit tools that are used widely by digital marketers and search engine optimizers across the world.

13 SEO Audit Tools to Measure and Improve Your Website’s Search Engine Performance

1) Semrush

Semrush is designed as an all-in-one digital marketing tool. It comes with features to help professionals plan and run a variety of digital marketing campaigns – SEO, content marketing, social media, and advertising. But you can use Semrush as a robust SEO audit tool to measure your website’s search visibility by analyzing your competitors and evaluating their ad strategies. Semrush assesses a website’s SEO health by identifying over 120 technical and on-page SEO issues using a robust website crawler. It helps you to improve your website’s search visibility by generating a comprehensive list of SEO issues. You can make SEO audit an ongoing process by scheduling auto-crawling.

2) Moz’s Site Crawl

Moz has designed Site Crawl as an online website crawling tool. But Site Crawl comes with built-in features to simplify SEO audit by identifying a slew of issues affecting a website’s search performance. While crawling websites, the commercial tool tracks both recurring and new SEO issues. Also, it divides the issues into multiple categories using colourful charts. Site Crawl helps you to understand the nature and impact of individual SEO issues, along with providing instructions and solutions. You can monitor the SEO auditing process by flagging specific issues as fixed or ignored.

3) WooRank Site Crawl

The premium SEO audit tool launched by WooRank helps you to measure your website’s search visibility by identifying technical SEO issues. You can use Site Crawl to identify and fix a variety of SEO issues – title tag, body content, meta description, and crawl errors. Also, you can improve your website’s search performance without putting extra time and effort by organizing the audit results into groups. Also, you can use the contextual helpers provided by Site Crawl to understand the SEO issues clearly. At the same time, you can use the online tool to monitor your website’s SEO health by scheduling automated web crawls.

4) RavenTools

The all-in-one SEO tool aims to make SEO affordable for business owners and digital marketers. You can use the Website Auditor to assess your website’s search visibility by identifying and diagnosing a variety of issues. The premium online tool divides all issues identified during the SEO audit into six broad categories – content issues, link issues, visibility issues, image issues, semantic issues, and meta issues. You also have the option to prepare an SEO audit checklist simply by changing the audit results are visualized. The checklist will make it easier for you to fix all SEO issues by getting actionable information and instructions provided by the SEO audit tool.

5) SiteAnalyzer’s Crawl

Crawl is developed by SiteAnalyzer team as an econsultant for websites. The premium online tool helps you to boost your website’s search visibility by identifying crucial SEO issues like broken links, inaccessible pages, redirects, duplicate content, page title, metadata, web page load speed, and exploration issues, and indexation errors. You can easily identify and track these issues by generating reports in multiple formats. Crawl further helps you to understand why does the SEO error occurs and how to fix the SEO errors.

6) WebCEO

The SEO Analysis Tool developed by WebCEO helps you to identify critical SEO issues and explore SEO opportunities. You can use this commercial SEO analyzer tool to measure your website’s search visibility by conducting mobile optimization and page speed tests. Also, the detailed SEO audit report helps you to identify the technical SEO issues, learn about each SEO issue in detail, and fix the issues by following how-to-fix instructions. The tool further makes it easier for you to identify the best optimized and worst optimized web pages on your website.

7) SEOptimer

SEOptimer allows you to measure your website’s search visibility and performance using a slew of tools – site crawler, embeddable audit tool, and white label reports. You can use SEOptimer to assess your website’s SEO health based on the ranking factors or signals used by leading search engines. Also, you can fix the issues identified during the SEO audit using the clear and actionable recommendations made by the commercial SEO auditing and reporting tool. The do-it-yourself (DIY) SEO tool provided by SEOptimer helps you to identify and fix the SEO issues without availing the assistance of SEO professionals. Also, you can start the SEO audit on demand simply by generating a white label SEO report in PDF format in a few seconds.

8) Screaming Frog SEO Spider

Screaming Frog SEO Spider is designed as a desktop-based website crawler for popular operating systems like Windows, macOS, and Ubuntu. But many SEO professionals leverage the features provided by the commercial tool to conduct SEO audits. In addition to crawling large websites efficiently, SEO Spider measures a website’s search visibility by identifying common SEO issues like broken links, redirects, duplicate content, page title, metadata, robots.txt, and directives. It further crawls both HTML and JavaScript efficiently, while generating XML sitemaps and supporting site architecture visualization. You can boost the performance of this SEO audit tool by integrating it with Google Search Console and Google Analytics seamlessly.

9) SEO Site Checkup

You can use the commercial SEO audit tool to assess your website’s search performance by performing a variety of tests – most common keywords test, keywords usage test, competitor domains test, backlinks test, image alt test, sitemap test, robots.txt test, site loading speed test,  social media test,  image caching test,  page cache test, HTTPS test, and safe browsing test. Also, you can use SEO Site Checkup to compare the search performance of your website to that of the top five competitors. You can refer to how-to-fix tutorials shared by the developers to fix all SEO issues identified during the SEO audit.

10) Ahrefs Site Audit

The commercial SEO audit tool launched by Ahrefs measures your website’s on-page SEO performance by assigning an overall SEO health score. Ahrefs Site Audit measures the search performance of your website using over 110 SEO issues, including HTML tags, page load speed, content quality, incoming links, outgoing links, external pages, social tags, and localization. Also, it helps you to fix these SEO issues by providing recommendations. You can further use the dashboard provided by Ahrefs Site audit to understand each SEO issue clearly and learn how to fix the issue. The tool produces reliable SEO audit reports by crawling both HTML and JavaScript.

11) Free SEO Report Card

Free SEO Report Card helps you to analyze your website’s SEO health based on an online report generated by UpCity. You can generate and receive the report over the internet simply by providing important information like website, main keyword, and competitor domain. UpCity will assess your website’s search performance based on the information submitted by you. You can refer to the report to conduct an SEO audit in a short amount of time using important parameters like rank analysis, onsite analysis, link building, website accessibility, current indexing, and trust metrics. But you lack the option to get suggestions, instructions, or tips while using this simple SEO audit tool.

12) Alexa’s Site Audit Tool

The premium SEO audit tool developed by Alexa helps you to identify and fix the technical issues affecting your website’s search visibility. You can use the tool to identify crawl errors, on-page SEO, page loading speed, and security problems. In addition to identifying the technical SEO issues, Alexa’s Site Audit Tool helps you to fix these issues by providing tips and instructions. The tool makes it easier for you to identify and fix technical issues by generating reports in an easy-to-read format. You can even use the tool to measure the performance of SEO strategies by making SEO audit a recurring process.

13) Google Search Console

The free web service launched by Google helps you to measure and improve your website’s visibility of Google search results using tools and generating reports. Many digital marketers leverage Google Search Console to understand how the popular search engine sees the website. You can use Google Search Console to boost your website’s search engine visibility by identifying and fixing common issues like page load speed, HTML markup, broken links, and indexed web pages. Also, you can assess the website’s performance based on the number of clicks and impressions. But Google Search Engine lacks some of the features provided by commercial SEO audit tools.

You can easily measure, monitor, and improve your website’s search engine performance using a slew of SEO audit tools. Most of these SEO audit tools are available in multiple versions. Also, they are being updated regularly to assess your website’s SEO health according to the latest search engine guidelines and algorithm changes. But you must remember that each of the SEO audit tools has its own pros and cons. Hence, you must focus on choosing an SEO audit tool that analyzes your website’s search performance accurately.

Abhijit Panda

A Fun Loving Techie. Marketer by Profession. Passionate about Everything Digital.

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