The online ad networks help bloggers and content publishers to earn recurring income by placing ads on their blogs. The bloggers and content publishers can monetize their blogs using a wide range of ad networks. Infolinks is one of the leading and trusted ad networks. At present, large companies like Facebook, Amazon, Microsoft, and eBay run ads on Infolinks. In this blog post, I will post the Infolinks review, how good it is an ad network and how it compares with other popular ad networks.
In addition to being considered as one of the Google AdSense alternatives for a small website, Infolinks is one of the most popular advertisement platforms for new bloggers. Infolinks monetizes blogs by displaying intent-based ads on the web pages. The intent-based ads integrate seamlessly with the website content.
Also, the bloggers can use the integration code to make the ads appear at the end of the content. The ads further load only after the content is loaded without affecting the blog post’s loading speed. The content publishers also have the option to monetize the content by running a variety of Infolinks ads. But the bloggers must keep in mind the pros and cons of the Infolinks advertisement platform to monetize the blog effectively.
The online ad networks or ad platforms differ from each other primarily in the category of features. Infolinks advertisement is designed with a slew of features that make it different from other ad networks for bloggers. The important features of Infolinks advertisement programs are –
- Intent-based and real-time ads
- Supports real-time and keyword-based ad bidding
- An open and trusted ad platform for advertisers and content publishers
- Relevant and highly-engaging ad units
- Runs the world’s third-largest marketplace for content publishers
- Ads are approved in 72 hours
- Ads do not consume space or affect the website’s loading speed
- Supports multiple payment options
A Popular Alternative to Google AdSense
The advertising networks market share table posted on Datanyze suggests that most bloggers and content publishers prefer Google AdSense to other ad networks and platforms. But Infolinks is often described as one of the popular AdSense alternatives for small websites and new bloggers. The bloggers and content publishers must remember that Google AdSense and Infolinks differ from each other in several aspects – Infolinks vs AdSense.
Both AdSense and Infolinks allow bloggers to run ads regardless of the size of website traffic. But Google, unlike Infolinks, emphasizes on quality of content. That is why; new bloggers find it easier to generate revenue by running Infolinks ads.
Google AdSense has a longer approval process than Infolinks. Infolinks approves or rejects blogs in 72 hours or 3 days. But Google takes more than 7 days to approve or reject blogs.
Quality of Ads:
The Infolinks ads integrate seamlessly with the content. They further do not affect the website’s loading speed and user experience. But the quality of the ads is impacted due to inferior keyword scanning algorithms used by Infolinks. On the other hand, Google AdSense improves the quality of the ads consistently across its publishing network.
Traffic and Publishers:
Google AdSense has a wider reach than other ad networks. Infolinks is reportedly operates in over 128 countries. But the bloggers can generate and increase revenue only if their blogs get traffic from Europe, the USA, and Canada. Google AdSense enables bloggers to earn revenue by connecting with customers across the world.
Ad Revenue Sharing:
Infolinks shares 65% of ad revenue with content publishers, while Google Adsense shares 51 to 68% of the ad revenue with the bloggers. But Infolinks help bloggers to generate more revenue by attracting more website visitors from western countries.
Infolinks allows bloggers to choose from cost-per-click (CPC) and cost-per-impression (CPM) advertising options. It displays in-text ads that readers of the blogs can see only when hovering over the link. But the bloggers can generate recurring revenue using a variety of ads supported by Infolinks.
In Article Ads:
The algorithm used by Infolinks displays in article ads only when the readers stay engaged with the blog post or content. The ads can appear in an expanded format in between the content. Infolinks displays ads from major brands to generate more revenue for the content publishers.
In Text Ads:
The Infolinks algorithms choose and display the relevant in text ads by scanning the entire content. These ads appear in the form of hyperlinks on the web page. Infolinks displays 12 in text ads on a single page by default. But the bloggers must reduce the number of in text ads to 7 per page to keep the user experience unaffected.
In Fold Ads:
Infolinks displays in fold ads based on data collected from major search engines. The Infolinks advertisement option displays a wider range of ads to the readers or visitors. But the in fold ads appear at the bottom of the web page. Hence, they appear more appealing and engaging in computers than mobile devices. A blogger should opt for in fold ads only when a large percentage of visitors access the website on their computers.
In Tag Ads:
The in tags ads are more customizable than other forms of Infolinks ads. The algorithms used by Infolinks displays the in tag ads by identifying the most relevant keywords in the content. But the bloggers cannot persuade readers to click on the in tag ads without customizing them according to the web page’s theme.
In Frame Ads:
The in frame ads affect the web page’s loading speed by displaying ads in the form of banner ads on both sides of the content. The bloggers should opt for in frame ads only if the blogging website has adequate screen space to accommodate to frames on both sides.
In Screen Ads:
Infolinks is yet to roll out this new type of ads to content publishers. But the beta versions of in screen ads suggest that the option will display ads that are both relevant and viewable on various devices. Also, Infolinks will allow bloggers to customize the in screen ads according to the current position of a reader – entry, exit, and engagement.
The Infolinks ad platform allows bloggers to without considering the language, size of website traffic, and the number of page views. But it restricts bloggers and content publishers to post violent content, hate-related content, pornographic content, and content that violated intellectual property (IP) rights. The bloggers need to comply with the latest guidelines and policies set by Infolinks to run ad campaigns. Infolinks still holds the right to approve or decline an application without mentioning any reason.
Payment Options and Payout
Unlike other leading ad networks, Infolinks supports multiple payment options. It allows bloggers to receive payment through direct bank wire transfer, electronic checks, or leading online payment processors like PayPal, Western Union, and Payoneer. But Infolinks has set the minimum payout threshold at $50. The global ad platform released payment every 45 days. The bloggers can track and measure the revenue earned by them using the dashboard provided by Infolinks.
Things to Consider
Infolinks is considered as one of the popular ad networks for small websites and new bloggers. But the bloggers must remember that the Infolinks will not help them to monetize blogs by targeting Asian traffic. In addition to providing multiple advertisement options, Infolinks also supports multiple payment options. But the ad network has set the minimum payout at $50. Hence, the bloggers will receive payment only when the ad revenues cross the minimum threshold of $50.
Infolinks helps bloggers and content publishers to earn recurring income by running a variety of intent-based ads. But the bloggers must not forget that like other ad networks Infolinks also has its pros and cons. Also, Infolinks keep updating its ads and products from time to time. Hence, bloggers must choose the right type of Infolinks ads to generate income regularly.
I will look forward to your comments, did I miss anything major in my Infolinks review. Please let me know by putting your comments below.