While monetizing a website, content creators and publishers have the option to choose from many ad services platforms and applications. AdSense is an ad-serving application launched by Google, while Ezoic is a Google award-winning ad platform. Often bloggers describe Ezoic as one of the most popular alternatives to Google AdSense.

According to the usage statistics posted on SimilarTech, Google AdSense is currently used by 3,448,200 websites. At the same time, 23,731 websites use Ezoic to generate revenue by monetization with ads. But you cannot increase ad revenue only by choosing an ad network based on its market share. It is always important to compare Ezoic and AdSense based on their key features, pros, and cons.

AdSense

Google AdSense creates opportunities for you to generate recurring ad revenue by monetizing websites, blogs, and YouTube videos. Also, the ad network allows advertisers to run ads in multiple formats – text, images, videos, and HTML. Here is a video guide to Google Adsense ad network.

The free-of-charge ad network serves contextually-relevant ads on a webpage based on its content as well as the visitors. The ads served by AdSense are designed by advertisers. However, Google evaluates a website elaborately based on predefined AdSense guidelines.

You can monetize a website using AdSense only after publishing 30 to 35 unique articles or blogs. Also, you need to ensure that your website includes specific pages like about us, privacy policy, contact us, and terms and conditions.

Ezoic

Ezoic monetizes a website by improving user experience and ad performance simultaneously. It is one of the ad networks that optimize the user experience and ad performance using new-generation technologies like artificial intelligence (AI), machine learning (ML), and big data analytics. Here is a detailed review of Ezoic Ad network.

While monetizing a website using Ezoic, you have the option to leverage a slew of tools and solutions, including a multivariate ad testing tool, a video player, and big data analytics. You can use Ezoic to monetize a website regardless of its monthly traffic.

But Ezoic provides additional benefits and access to more ad partners if the website has more than 10000 monthly sessions. Several bloggers have highlighted how they increase ad revenue significantly after switching to Ezoic from leading ad networks, including AdSense. 

In this blog, we have analyzed the ad networks for bloggers: Ezoic vs AdSense, and listed out 9 Major Differences, which will help you in making a decision

Ezoic vs AdSense

Joining Criteria

Both Ezoic and AdSense monetize websites regardless of the number of monthly sessions. But they require you to write the website in one of the languages supported by AdSense and publish only unique content. Ezoic prohibits you from running websites using unethical techniques like copying content from other sites and auto-generating content using content creation tools.

Integration

Content publishers can integrate Google AdSense into their websites simply by pasting a small piece of code in the header.php file. Bloggers not proficient in web technology have to refer to online sources to trace the header.php file. But content publishers have to put in extra time and effort to integrate Ezoic into a website. Also, they often have to solve several configurations and integration issues while starting with Ezoic.

Ad Layouts

Both AdSense and Ezoic support ad layout customization. But Ezoic makes it easier for content publishers to evaluate and compare multiple ad layouts using a variety of parameters by providing an AI-driven layout tester. It recommends the best-performing ad layouts by analyzing a large amount of website data. Users also have the option to place ads in the desired area and customize the settings of individual ads. 

Ad Optimization

Both AdSense and Ezoic facilitate ad testing. But AdSense requires publishers to test ads manually. Often publishers find the manual ad testing results inaccurate and unreliable. Ezoic simplifies and improves ad testing by providing an AI-powered ad tester. The ad tester helps publishers test ads and measure user experience simultaneously. Also, the tool recommends the best-performing ad layout to publishers by a large number of data points.

Number of Ads

Ezoic, unlike AdSense, maximized ad revenue by displaying more ads on a web page without affecting the user experience. The ad network sometimes increases the number of ads displayed on a web page to more than 10. The increase in the number of ads makes Ezoic more effective than AdSense in increasing ad revenue. But you must perform elaborate testing to ensure that the additional ads do not impact your website’s user experience adversely.

Site Performance

Unlike AdSense, Ezoic emphasizes increasing ad revenue by making a website deliver a better user experience. The tool provided by the ad network helps content publishers measure the performance of a website using a slew of parameters, including loading speed, session duration, and bounce rate. Also, they can boost the website’s performance by fixing the issues highlighted by the tool.

Ad Revenue

AdSense shares 68% of ad revenue with content creators and publishers. On the other hand, Ezoic allows publishers to choose from two revenue-sharing options – 10% of revenue share and ad-funded. But Ezoic beats AdSense in the category of RPM. It helps content creators increase ad revenue consistently by increasing the number of monthly sessions. That is why; many bloggers these days switch from AdSense to Ezoic to earn more.

Payment

Both Ezoic and AdSense have set payment terms at net 30 days. Hence, you will receive in March the ad revenue earned in January. But AdSense has set the minimum payout at $100, while Ezoic has set the minimum payout at $25. Both ad networks support multiple payment methods, including bank transfers, wire transfers, and paper checks. Ezoic, unlike AdSense, supports PayPal as a payment method.

Customer Support

While using AdSense, publishers lack the option to get proactive customer support. They often solve issues by finding solutions from online forums and sources. But websites do not face major issues if AdSense is integrated accurately. On the other hand, Ezoic is one of the ad networks that offer solid customer support. Hence, it becomes easier for content publishers to set up Ezoic and solve emerging issues.

Ezoic vs AdSense: The Final Verdict

Many bloggers switch from AdSense to Ezoic to generate more ad revenue. But you must remember that Ezoic is a Certified Google Publishing Partner. It requires you to write the website in one of the AdSense-supported languages. Also, your website must use tools complying with Google AdSense policy.

AdSense and Ezoic differ from each other in many aspects. You should compare the website monetization options using a slew of parameters. At the same time, you must keep in mind the monthly sessions of your website while choosing from Ezoic vs AdSense.

Abhijit Panda

A Fun Loving Techie. Marketer by Profession. Passionate about Everything Digital.

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