49% of marketers consider organic helps them get higher ROI than other digital marketing channels. Also, search engine optimization (SEO) is more effective in reducing the average customer acquisition costs by 87.41% than other digital marketing strategies. These SEO statistics compiled by ImpactPlus suggest that marketers will continue implementing SEO strategies in 2023 to boost customer acquisition and reduce customer acquisition costs.
But leading search engines like Google will update their algorithms frequently in 2023 to beat the growing popularity of AI-powered chatbots like ChatGPT. Additionally, they will use additional ranking factors and signals to provide the most relevant information to searchers. Hence, marketers like you will review and refine your SEO strategies regularly to minimize the impact of search engine algorithm changes.
You have to improve your website’s search engine ranking by adopting new SEO best practices and avoiding common SEO mistakes. We are making it easier for you to optimize your website for search engines by highlighting common SEO mistakes you must not make while making and updating strategies in 2023.
10 Common SEO Mistakes You Must Not Make in 2023
1. Ignoring Mobile and Voice Search
In 2023, you must optimize your website for search engines using on-page and off-page SEO techniques. But you must remember that Google has already switched to mobile-first indexing. While indexing and ranking websites it crawls the mobile version of website content using a smartphone agent. Also, 27% of searchers use mobile search on their smartphones and tablets. Hence, your SEO strategy must optimize a website for textual search, mobile search, and voice search in 2023.
Backlink generation will remain one of the key SEO strategies in 2023. But you cannot boost a website’s search visibility simply by increasing the number of backlinks. Instead, you should prioritize the quality of backlinks over the number of backlinks. Your strategy must focus on generating backlinks from reputable and niche websites. You should focus on getting links from websites related to your industry while avoiding links that search engines consider spam.
3. Posting Poorly-Crafted Content
In 2023, you can increase website traffic organically by posting long-form content. Also, you must optimize the long-form content by including long-tail keywords, creating inbound and outbound links, optimizing the title tag, and using headings and subheadings.
But you must remember that long-form content will not increase your website ranking if it does not keep visitors engaged. Hence, your strategy must focus on posting well-crafted content that provides relevant information to searchers in interesting and compelling ways.
4. Not Implementing Image SEO
You can make long-form content interesting and compelling by embedding images. But you can boost the content’s search performance only by optimizing images for search engines. In addition to choosing the right images, your SEO strategy must optimize the image by customizing the file name, adding captions, and using alt and description tags. It is always advisable to consider several image SEO tips to divert higher-quality traffic to your website.
5. No Producing Video Content
While creating content for SEO campaigns, you must remember that online video consumption has increased to 2.5 hours per day in 2022. Hence, your SEO strategy must focus on creating and publishing videos regularly. In addition to helping you accomplish specific marketing goals, high-quality videos will increase your website’s search engine ranking in a short amount of time. But you must not forget to optimize the videos using YouTube SEO tips and tricks.
6. Using Only High-Traffic Keywords
The SEO tools make it easier for you to find the most relevant keywords for SEO campaigns. But you can no longer boost a website’s search performance using generic keywords or practicing keyword stuffing. Instead, you should focus on increasing website traffic by combining short-tail and long-tail keywords. Short-tail keywords will help you divert more searchers to your website than long-tail keywords. Long-tail keywords will help you divert targeted searchers to your website.
7. Ignoring Local Search
The internet enabled businesses to offer their products and services across geographies. But a large percentage of consumers use search engines to gather information about local businesses. In addition to targeting the global audience, your SEO strategy must focus on optimizing content for local search. For instance, you should localize the content by including location-based information. Also, you should optimize the content for the local audience by applying local SEO best practices.
8. Not Conducting Content Audit
You can boost a website’s search performance by posting fresh content regularly. But you must not forget the impact of existing poor-quality content on your website’s search visibility. Hence, your SEO strategy should make content audit an ongoing process. Regular content audits will help you identify and delete poor-quality content. Also, they will make it easier for you to divert more traffic to the existing pages by updating the older content.
9. Forgetting to Evaluate SEO Performance
In 2023, you cannot boost a website’s search performance only by posting and optimizing fresh content. In addition to posting SEO-optimized content regularly, you must measure SEO success using various parameters. Widely-used website SEO analysis tools like Google Analytics and Google Trends help you evaluate important aspects of a website – code, content, structure, traffic, and offsite authority – without putting in extra time and effort. But you must make SEO analysis an ongoing process to make your website rank higher on SERPs by making data-driven decisions.
10. Ignoring Technical SEO Issues
While planning SEO strategies, marketers prioritize on-page and off-page SEO over technical SEO. But you cannot boost a website’s search engine ranking in 2023 without fixing common technical issues like no XML sitemap, HTTP instead of HTTPS, too many on-page links, page speed, and duplicate content. You can detect issues affecting your website’s indexability, crawlability, and searchability using one of the best SEO tools. However, you must fix the SEO issues proactively to increase your website’s organic traffic.
In 2023, major search engines will update their algorithms frequently to beat the growing popularity of chatbots. You have to update your SEO strategy to increase organic website traffic by minimizing the impact of search algorithm updates. While making or updating SEO strategies in 2023, you should focus on avoiding common SEO mistakes and adopting new SEO ideas.