Category Archives: Sales Strategy
Lead Qualification Checklist for the Aspiring Salespeople
Digital marketing campaigns help your business generate open leads regularly from multiple communication channels. But every open lead may fit your ideal customer profile or become a paying customer. You must filter and evaluate open leads based on their purchasing potential. The lead qualification process helps you identify leads that will make an actual purchase […]
Complete Guide to BANT Qualification
As an important stage in the formal sales development process, sales qualification streamlines and boosts lead nurturing and conversion by evaluating prospects. Salespeople use a variety of parameters to assess the chances of a lead being converted into a paying customer. Likewise, they streamline the lead qualification process using several lead qualification frameworks or methodologies, […]
Common Sales Methodologies to Choose from
Every organization these days sell the same products or services to a wide variety of customers. Salespeople can close more deals only by understanding and streamlining the buyer’s journey. Sales methodologies make it easier for salespeople to streamline buyers’ journeys by providing them with the right strategies or guiding principles. Salespeople can refer to the […]
Guide to Sales Qualification in 2022
Formal sales cycles help businesses from various industries increase sales revenue consistently. But no business can boost sales revenue without managing the key stages in sales cycles efficiently. Sales qualification is one of the key stages in the formal sales process that helps salespeople identify and differentiate disqualified leads. According to Gartner.com, “Sales qualification is […]
Sales Development Process: A Quick Guide
Every B2B company these days generates leads by running search engine optimization (SEO), content marketing, email marketing, and social media marketing campaigns. But no business can drive sales conversion only by generating more leads. In addition to generating leads from various channels, they must keep in place a process for identifying, connecting, and qualifying leads. […]
Sales Enablement Strategy
A business can generate leads regularly by running multichannel digital marketing campaigns. But salespeople cannot convert leads into customers and close sales deals without overcoming a slew of challenges successfully. They need a variety of resources to close more deals and convert more prospects. You can make it easier for your business’s sales team to […]
Price Skimming Strategy: Advantages and Disadvantages
While launching a new product, your business has the option to choose from many pricing strategies. Unlike other product pricing strategies, the price skimming strategy emphasizes maximizing revenue and profits in the short run by setting the initial price of the new product high. You have to lower prices gradually as the demand for the […]
What is Premium Pricing
While determining the price of a product, the decision-makers evaluate the pros and cons of several pricing strategies. Some decision-makers opt for the penetration pricing strategy to create demand and acquire a market share of offering the product or service at a lower price. At the same time, some decision-makers opt for premium pricing/prestige pricing/image […]
What is Penetration Pricing?
Before launching a new product or service, the businesses use a variety of pricing strategies and methods to determine its selling price. Some pricing strategies focus on recovering the cost of production, while others help businesses to generate more revenue and profits. Unlike other pricing strategies, penetration pricing strategy helps businesses to penetrate a new […]
What is Cost-Plus Pricing and When to Use It?
While determining the price of a product or service, you can consider several types of pricing strategies. Some pricing strategies help you to increase the demand for the product or service, while others make it easier for you to generate more profit. Unlike other pricing strategies, cost-plus pricing or markup pricing helps you to generate […]