Category Archives: Marketing Strategy
Brand Marketing Strategy in the Era of Inbound
With people spending a quarter of their waking lives online, it becomes essential for businesses to switch from outbound marketing to inbound marketing. They can easily convert prospects into customers by providing various forms of quality content through inbound marketing channels. But they have to focus extensively on the brand marketing strategy to launch and […]
A Business Owner’s Guide for Marketing Strategy during Recessions [like COVID-19]
According to International Monetary Fund : “The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than the global financial crisis. The economic damage is mounting across all countries, tracking the sharp rise in new infections and containment measures put in place by governments.“ The recessional phase of the global economy […]
7 Digital Marketing Strategies For Small Businesses in 2018
The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing […]