Marketing Analytics and Metrics

Best Web Analytics Tools for Businesses

The average daily time spent online by internet users has been increasing steadily. The consistent increase in desktop and internet…

2 months ago

Digital Marketing KPIs for Aspiring Marketers

Unlike traditional media, digital media makes it easier for aspiring marketers to drive on lead generation and lead conversion activities…

9 months ago

9 Tips to Lower Customer Acquisition Cost (CAC)

Different types of digital marketing campaigns help businesses achieve and sustain growth by making customer acquisition an ongoing process. A…

9 months ago

Critical SaaS Marketing Metrics to Track

In addition to being intangible, Software as a Service (SaaS) products are being updated by the provider frequently. Also, potential…

11 months ago

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