Category Archives: Email Marketing
Email Segmentation Strategies for Savvy Marketers
According to Lyfe Marketing, “Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.” While planning and launching email marketing campaigns, many marketers […]
9 Email Marketing Mistakes to Avoid
According to a market research report released by Content Marketing Institute, 81% of the business-to-business (B2B) marketers create and distribute email newsletters regularly. Likewise, 31% of B2B marketers use email newsletters as the primary communication channel to nurture leads. Your business can easily generate and nurture leads by sending personalized and targeted emails. The email […]
B2B Email Marketing Best Practices 2020
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new age communication tools like social media marketing, instant messaging and intelligent chat bots, the popularity of email marketing has always been on a rise. Today, in this blog post, we […]