Category Archives: Email Marketing

Email Segmentation Strategies for Savvy Marketers

Email Segmentation Strategies for Savvy Marketers

According to Lyfe Marketing, “Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.” While planning and launching email marketing campaigns, many marketers […]

Email Marketing Mistakes to Avoid

9 Email Marketing Mistakes to Avoid

According to a market research report released by Content Marketing Institute, 81% of the business-to-business (B2B) marketers create and distribute email newsletters regularly.  Likewise, 31% of B2B marketers use email newsletters as the primary communication channel to nurture leads. Your business can easily generate and nurture leads by sending personalized and targeted emails. The email […]