Category Archives: Email Marketing
What is Domain Warming and how does it affect Email Deliverability?
87% of marketers disseminate different forms of content by sending emails. But they cannot make email marketing campaigns successful only when the right customer receives the right content at the right time. Email marketers have to overcome many challenges to ensure that the right content is delivered to the target audience. Many bloggers cite improving […]
Email Capture Tools that are Still Relevant in 2022
While implementing inbound and outbound marketing strategies, enterprises these days focus on developing and nurturing relationships with prospective customers. They establish relationships with prospective customers through multiple marketing channels. But the lead generation statistics compiled by several websites suggest that emails are more effective than other channels in generating leads. According to the 2021 Demand […]
Cold Email Marketing Strategy: A Quick Guide
While running email marketing campaigns, businesses generate and convert leads by sending both warm emails and cold emails. They send warm emails to contacts that have opted in to receive messages. But marketers send cold emails to receivers with no prior contact. That is why; businesses must implement a cold email marketing strategy to make […]
Combining SEO and Email Marketing for Better Results
As popular digital marketing strategies, both search engine optimization (SEO) and email marketing help businesses to generate leads and drive sales conversion. But the digital marketing strategies differ from each other. Wikipedia describes search engine optimization (SEO) as “the process of improving the quality and quantity of website traffic to a website or a web […]
Email Segmentation Strategies for Savvy Marketers
According to Lyfe Marketing, “Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That’s four times higher than any other digital marketing channel.” While planning and launching email marketing campaigns, many marketers […]
9 Email Marketing Mistakes to Avoid
According to a market research report released by Content Marketing Institute, 81% of the business-to-business (B2B) marketers create and distribute email newsletters regularly. Likewise, 31% of B2B marketers use email newsletters as the primary communication channel to nurture leads. Your business can easily generate and nurture leads by sending personalized and targeted emails. The email […]
B2B Email Marketing Best Practices 2020
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new age communication tools like social media marketing, instant messaging and intelligent chat bots, the popularity of email marketing has always been on a rise. Today, in this blog post, we […]