Category Archives: Digital Marketing
Website Performance Metrics Every Site Owner Should Look at in 2021
Businesses use websites as a powerful tool to accomplish a slew of goals – generate leads, drive sales, and automate customer service delivery. But no business can accomplish the predefined business objectives without delivering a superior user experience continuously. The user experience delivered by a website is directly impacted by its accessibility, usability, functionality, performance, […]
11 Landing Page Best Practices to Implement in 2021
As a standalone web page on the website, the landing page acts as a powerful marketing tool to convert website visitors into leads and customers by making them share contact information. Digital marketers can easily generate more leads by diverting website traffic to dedicated landing pages instead of the home page. In addition to facilitating […]
Digital Marketing Growth in India for 2021 and Beyond
The shutdowns and lockdowns caused by COVID-19 pandemic compelled many businesses to switch from conventional marketing campaigns to digital marketing activities to meet the changing consumer behavior. In 2020, the growth of digital marketing industry is often attributed to the disruptions caused by COVID-19. But the digital marketing industry in India will continue to grow […]
The Ideal Content Length for Your Blog Post
Google and Bing update their search algorithms frequently to deliver the most relevant information to the searchers. They do not use the content length as a key metric while ranking blogs and articles. But several studies suggest that long-form content appear higher on the search engine results pages (SERPs) that short-form content. Also, the longer […]
Top Digital Marketing Trends in 2020 [The Year of COVID-19 Recession]
The nationwide lockdowns and global financial recession caused by COVID-19 makes it difficult for businesses from various industries generate revenue. But the businesses cannot acquire customers and boost sales without running digital marketing campaigns. Many experts believe that the disruptions caused by the Corona virus pandemic will contribute towards boosting digital marketing in 2020. “The […]
7 Digital Marketing Strategies For Small Businesses in 2018
The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing […]