Category Archives: Digital Marketing

The Ideal Content Length for Your Blog Post

Google and Bing update their search algorithms frequently to deliver the most relevant information to the searchers. They do not use the content length as a key metric while ranking blogs and articles. But several studies suggest that long-form content appear higher on the search engine results pages (SERPs) that short-form content. Also, the longer […]

Digital Marketing Trends

Top Digital Marketing Trends in 2020 [The Year of COVID-19 Recession]

The nationwide lockdowns and global financial recession caused by COVID-19 makes it difficult for businesses from various industries generate revenue. But the businesses cannot acquire customers and boost sales without running digital marketing campaigns. Many experts believe that the disruptions caused by the Corona virus pandemic will contribute towards boosting digital marketing in 2020. “The […]

Digital Marketing Strategies

7 Digital Marketing Strategies For Small Businesses in 2018

The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing […]