Category Archives: Digital Marketing

Best Chrome Extensions for Digital Marketers

Best Chrome Extensions for Digital Marketers

Most enterprises these days launch different and multiple digital marketing campaigns to get a higher return on investment (ROI). Digital marketers cannot monitor and manage various digital marketing campaigns – search engine optimization (SEO), content marketing, social media marketing, email marketing, video marketing, and web advertising – without using the right software solutions and tools. […]

10 Digital Marketing Tips To Jumpstart Your Business After the COVID-19 Shutdowns

Digital Marketing Tips To Jumpstart Your Business After the COVID-19 Shutdowns

The coronavirus epidemic has brought attention to every aspect of corporate marketing. Entrepreneurs need to take a practical approach to research  post pandemic digital marketing solutions to return to the game. Pandemic has spread worldwide, affecting millions of people and encouraging businesses to keep at least 75% of their human resources at home. It means […]

Video Marketing Strategies

Video Marketing Strategies to Boost Your Business in 2021

At present, enterprises from various industries use videos as a powerful marketing tool to market and promote their products, services, and brands. Unlike other digital marketing techniques, videos help businesses to increase website traffic, generate leads, drive sales conversion, and make users understand products/services. The annual State of Video Marketing Survey conducted by Wyzowl highlights […]

Website Performance Metrics Every Site Owner Should Look at

Website Performance Metrics Every Site Owner Should Look at in 2021

Businesses use websites as a powerful tool to accomplish a slew of goals – generate leads, drive sales, and automate customer service delivery. But no business can accomplish the predefined business objectives without delivering a superior user experience continuously. The user experience delivered by a website is directly impacted by its accessibility, usability, functionality, performance, […]

The Ideal Content Length for Your Blog Post

Google and Bing update their search algorithms frequently to deliver the most relevant information to the searchers. They do not use the content length as a key metric while ranking blogs and articles. But several studies suggest that long-form content appear higher on the search engine results pages (SERPs) that short-form content. Also, the longer […]

Digital Marketing Trends

Top Digital Marketing Trends in 2020 [The Year of COVID-19 Recession]

The nationwide lockdowns and global financial recession caused by COVID-19 makes it difficult for businesses from various industries generate revenue. But the businesses cannot acquire customers and boost sales without running digital marketing campaigns. Many experts believe that the disruptions caused by the Corona virus pandemic will contribute towards boosting digital marketing in 2020. “The […]

Digital Marketing Strategies

7 Digital Marketing Strategies For Small Businesses in 2018

The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing […]