Category Archives: Content Marketing
Creating Evergreen Content: A Quick Guide
The SEO content created and published by digital marketers can be broadly divided into two categories – time-sensitive and evergreen. Time-sensitive or seasonal content has a short lifespan and diverts traffic to a website for a short period of time. On the other hand, evergreen content remains fresh and relevant over a longer period of […]
B2B Content Marketing Trends for 2023
According to the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report, “62% of organizations have documented content marketing strategies, 75% of organizations are expected to increase their content marketing budgets, and 30% of organizations spend more than 49% of their marketing budgets on content marketing.” In 2023, B2B companies and startups will […]
Content Amplification Tools: How to Use Them to Get More Traffic?
On-page and off-page SEO techniques help you divert organic traffic to your website or blog site regularly. But you cannot make the website visitors read the website content without increasing the content’s reach. As a multichannel promotional approach, content amplification enhances your content’s reach by distributing digital content through multiple online platforms and channels. According […]
Content Gap Analysis: What is it and How to do it?
As a long-term digital marketing strategy, content marketing helps businesses to drive lead generation and conversion activities through the creation and distribution of valuable, relevant, and consistent content. But a business can boost digital marketing campaigns only by creating and publishing content that potential and existing customers are seeking out on the web. What is […]
Content Writing Tools for SEO
Major search engines update their search algorithms several thousand times a year to boost the overall search experience by improving the quality and relevance of search engines. These search algorithm updates impact the search visibility of your website either positively or negatively. Google advises you to minimize the impact of search algorithm changes by asking […]
Sales Enablement Content Strategy
Businesses these days generate leads by running various digital marketing campaigns. But the salespeople need a variety of resources to engage and convert leads into customers. Most organizations these days implement sales enablement strategies to ensure that the sales team can engage leads throughout the buying process using the relevant information, content, and tools. According […]
Tips for Better Content Writing
Every business can boost lead generation and lead conversion by launching a variety of digital marketing campaigns – search engine optimization (SEO), social media marketing, content marketing, and email marketing. But no business can run any of these digital marketing campaigns without creating and distributing high-quality content. According to the updated content marketing statistics posted […]
Why Should You Add PR to Your Content Marketing Strategy?
Most businesses these days switch from traditional marketing to digital marketing to curtail costs and increase ROI. But the digital marketing strategies are yet to make traditional marketing strategies obsolete. Public relations (PR) is one of the conventional marketing strategies that are used widely by businesses in the age of digital marketing. Your business can […]
B2B Content Writing Tips and Tricks
No writer can create content that drives engagement, conversion, and sales without keeping in mind the key differences between Business to Business (B2B) content marketing and Business to Consumer (B2C) content marketing. The B2C content marketing strategies aim to influence the purchase decisions of individual buyers by establishing and selling an emotional connection. But B2B […]
15 Content Marketing Trends You Should Watch out for in 2021
Unlike other digital marketing campaigns, content marketing does not promote a product, service, or brand explicitly. Instead, content marketing emphasizes creating brand awareness, generating audience interest, driving search engine traffic to the website, and nurturing leads through the creation and distribution of relevant, valuable, and targeted digital content. According to research conducted by the Content […]