Category Archives: Business Lead Generation
MQL to SQL Conversion Rate
As a key stage in the formal sales process, lead qualification helps your business identify marketing-ready leads (MQL) and sales-ready leads (SQL) through the evaluation of open leads generated through various marketing campaigns and channels. The SQLs have already entered the sales funnel. Hence, your sales team can close sales deals by connecting and communicating […]
Outbound Lead Generation Strategies
Businesses and startups these days generate leads using inbound and outbound marketing campaigns. Inbound lead generation strategies focus on attracting more visitors to the business website and converting them into leads. But outbound lead generation strategies require marketers to approach leads that match the business’s ideal customer profile and engage with them actively by initiating […]
Best Lead Generation Tools for Businesses in 2022
No business can achieve and sustain profitable growth without acquiring and retaining paying customers regularly. Most businesses these days implement B2B lead generation strategies to identify and cultivate potential customers for their products or services continuously. According to the lead generation statistics compiled by Startup Bonsai, “53% of marketers spend half or more of their […]