Marketing Strategy

A Business Owner’s Guide for Marketing Strategy during Recessions [like COVID-19]

According to International Monetary Fund :

The COVID-19 pandemic has pushed the world into a recession. For 2020 it will be worse than the global financial crisis. The economic damage is mounting across all countries, tracking the sharp rise in new infections and containment measures put in place by governments.

The recessional phase of the global economy will make many existing marketing trends obsolete and create many new marketing strategy and trends. The recession will make many business owners reduce marketing budget to control operational cost. But the business owners cannot generate more revenue during and after the recession without investing in digital marketing.

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Software Product Development

Software Product Development: 10 Steps to Find the Right Partner

A groundbreaking idea is all you need, but is it truly so? There are way too many technical and time-related challenges that befall the way. Then there are tighter operating budgets & the dreadful smart competitors. What if you do not have an in-house team for Software Product Development to bring your ideas to life? Or if you would like to get a product developed by professionals who are experts in both domain and technology – would it cost a fortune? Wouldn’t it be a dream come true if companies could materialize all the ideas they had all by themselves?

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Mobile-App-Development-Trends

10 Mobile App Development Trends to Look Out For

Recently, Google revealed the list of most downloaded Android apps for 2017. Surprisingly, the most downloaded apps list for Android platform does not include popular mobile apps like Facebook and WhatsApp. The list includes a number of apps that many Android device users have not heard of. The list will encourage many app developers to launch new mobile apps with out-of-box features and outstanding user experience in 2018. However, the developers also need to adopt the emerging mobile app development trends to accomplish more downloads and generate revenue.

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Digital Marketing Strategies

7 Digital Marketing Strategies For Small Businesses in 2018

The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing strategy according to both existing and emerging trends in digital marketing. Also, they have to implement various digital marketing best practices efficiently to reach out to more customers and achieve higher conversion rate. Here are 7 digital marketing strategies for small businesses and startups in 2018.

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Top Programming Languages to Learn in 2017

Technology is changing very rapidly; we get to know about a new advancement every now and then. In such a scenario, it is vital for developers to know which programming languages will be most sought after in the times to come. This will help them deal effectively with future challenges. Below is a list of top programming languages which programmers can learn in 2017.

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Hot Programming Trends

10 Hot Programming Trends That You Cannot Miss

Software programmers want to build custom software applications, according to specific business requirements, without writing longer lines of code. At the same time, they also need to focus on keeping the code base readable, structured and maintainable. So the software developers have to keep track of the most recent programming trends to boost their skills, efficiency and proficiency.

Important Update: This is 2020 June: I was trying to update the old post and realized that most of the trends have changed completely. So I chose to write a new post on this topic. Please feel free to visit the new post for the latest programming trends in 2020 and beyond.

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