Within a short span of time, blogging has emerged as a lucrative career options. Many bloggers these days write and publish blogs regularly to earn salary. At the same time, many salaried professionals have become full time bloggers to earn more income. The amount of money a blogger can earn differs based on a myriad of factors including category, popularity and experience.
According to Qrius.com, “If the blogger is more experienced, then he/she can earn up to $3000+ also. Celebrity bloggers in India earn between $20,000 and $30,000 a month. Most of the bloggers are average bloggers who are earning $500 – $1000. Only a few bloggers are earning between $5000 and $10,000 a month. And this income is way more than what an average engineer earns in India.”
The blogger cannot earn income without monetizing the blog properly. Both experienced bloggers and beginners can monetize their blogs in a number of ways. Many content creators monetize their blogs by leveraging ad networks as a simple but effective blog monetization option. The ad networks start displaying ads after approving a blog. They display relevant ads to the readers according to the category and nature of the blogs.
Also, they display the ads without impacting the reading experience of website visitors. Hence, ad networks help bloggers to generate recurring income by displaying high quality ads. While monetizing their blogs, the bloggers have the option to choose from a wide range of ad networks. Some of these ad networks approve a blog quickly, while others require the blogs to comply with predefined guidelines. The content creators can easily monetize their blogs by focusing on some important ad networks for bloggers.
Google AdSense is currently one of the most popular and preferred ad networks for bloggers. Millions of bloggers rely on the ad network launched by Google to earn recurring income. AdSense aims to help bloggers to generate revenue in a simple and fee way by posting ads on their websites. The ad network evaluates each ad to determine its relevance for specific blog posts. The bloggers also have the option to customize ad formats and placement to generate more money. In addition to supporting impression-based payment model, Ad Sense supports automated and timely payment schedule. But the ads often look as spam after being displayed by Google on many websites.
Unlike experienced bloggers, beginners opt for InfoLinks to generate revenue through intent-driven smart ads. The ad network uses algorithms to deliver the right ad to the right reader in real-time. The advanced ad units provided by InfoLinks help bloggers to monetize traffic from both computers and mobile devices. Also, the content creators can generate more revenue by utilizing the unused ad space on their websites. They can monitor the ad revenue using the dashboard provided by InfoLinks. But many bloggers complain that the dashboard provided by the ad network looks dates. InfoLinks has set the minimum payout at $50.
Unlike other ad networks, BlogHer emphasizes on empowering and inspiring women content creators. The options provided by BlogHer help female bloggers to monetize the blogs and women entrepreneurs to monetize their websites. The bloggers can join BlogHer to monetize their blogs by partnering with many publishers and influencers. In addition to growing blog traffic, the ad network helps content creators to get sponsored content opportunities. But BlogHer does not allow registered members to display third-party ads on their websites. Also, the bloggers must allow the ad network to display ads on the top of every web page or blog post.
Revenue Hits emphasizes on boosting sales conversion instead of generating ad-based revenue. It uses a payment model that triggers pay out only when the display ad leads to sales or sign ups. The bloggers cannot leverage the ad network to earn recurring income if they are not selling any products or services. But over 20000 content publishers use Revenue Hits to convert website visitors into customers. In addition to imposing no traffic restrictions, Revenue Hits supports higher pay out rates. Many entrepreneurs opt for this ad network to boost conversion rate regularly.
Mediavine helps content creators to monetize their blogs by displaying tried and tested ads. As the ad network tests every ad before placement, the ads become more effective in generating revenue. Also, Mediavine helps bloggers to get search engine traffic and keep readers engaged by boosting website loading speed by 200%. The bloggers can use the dashboard provided by Mediavine to check and monitor the ad revenue in a transparent way. They are further required pay a fixed percentage of the ad revenue to Mediavine. However, the ad network has set the minimum traffic requirement at 25000 sessions per month.
The ad network helps bloggers to generate revenue in the long run based on price of 1000 ad impressions. But AdThrieve has stricter guidelines for approving a blog or domain than other important ad networks for bloggers. Once a blog is approved, the blogger can earn recurring income regardless of payment made by the advertisers. AdThrieve simplifies display ad management by providing useful features like advanced proprietary technology, ad quality assurance, traffic growth opportunities, and innovative partnership. As a Google Certified Publishing Partner (GCPP), AdThrieve has set the minimum traffic requirement for the blog at 100000.
The popular alternative to Google AdSense is supported by major search engines like Bing and Yahoo. Many experienced bloggers and beginners prefer Media.net to Google AdSense to generate revenue through contextual ads. In addition to creating contextual ads according to the content, Media.net customizes the ads according to the website’s look and feel. It further increases ad revenue by displaying the highest yielding ads. Media.net takes a few days to review and approve a blog. But it has set the minimum payout at $100. Many bloggers even complain about the quality of ad unit designs provided by Media.net.
Unlike other ad networks for bloggers, Monumetric helps content creators to generate revenue by implementing customized ad revenue strategies. In addition to forming revenue partnership, Monumetric helps bloggers to earn recurring income by providing a slew of features – alignment with premium advertisers, dedicated technical support and no long-term contract. The bloggers can further use the dashboard provided by Monumetric to monitor performance of ads and check latest earning statistics. But the bloggers can join the ad network only when their blogs or websites have over 10000 page views per month. They need to pay a setup fee if the monthly page view is less than 80000.
Despite being a young ad network, Fomo Ads has been gaining popularity due to its simple sign up process and easy-to-use setup. The ad networks support pay-per-view (PPV) pricing model and allows bloggers to earn revenue based on number of impressions. The customization tools provided by Fomo help bloggers to make ads more appealing by changing their look and feel. At the same time, the bloggers also have the option to decide the way push notification ads and number of push notification ads to be displayed. However, Fomo, unlike leading ad networks, does not support different types of push notifications and ad units.
Unlike the large ad networks for bloggers, Ezoic helps bloggers to generate revenue by monetizing traffic from countries other than the USA. Ezoic leverages artificial intelligence (AI) to make the websites load faster and increase ad revenue. The ad networks further optimizes blog monetization by providing robust features like drag-and-drop ad tester, option to implement ad exchange, massive advertiser base and measure ROI using big data analytics. But the Google Certified Publishing Partner allows bloggers to sign up only when their websites have 10000 monthly visitors. Hence, novice bloggers often find it challenging to leverage Ezoic.
PropellerAds enables bloggers to earn recurring income using a variety of options – native ads, onclick ads, banner ads, smart links, push notifications and interstitials. It uses an AI-driven system to automate and optimize various ad campaigns. Also, the fraud prevention technology used by the ad network helps bloggers to monetize only legit traffic by eliminating chances of fraud. The bloggers can create ads and monitor ads in real-time using the self-serve platform provided by PropellerAds. Unlike other ad networks, PropellerAds has not set any minimum page view number and support a low payout rate. But the ads published by the network often impact the reading experience of website visitors.
Epom helps content creators and publishers to monetize content by diverting traffic to their blogs through computers and mobile devices. In addition supporting multiple ad formats, Epom ad network increases revenue by focusing on ad format and ad space. It further uses intelligent matching algorithm and precise targeting to help bloggers generate more revenue. At the same time, the bloggers can use the easy-to-use interface provided by Epom to control advertising activities, monitor ad performance, and track daily revenue.
Bidvertiser describes itself as a supply side ad platform for content publishers. It allows bloggers to monetize their blogs by choosing from a wide range of ad formats – smartlinks, sliders and banners. Also, it leverages artificial intelligence (AI) to help bloggers monetize both web traffic and mobile traffic to their blogs. Bidvertiser scans the ads regularly to keep them safe. Also, the ad platforms enable bloggers to earn recurring income by setting payout rate at $10. The bloggers can further receive payment through cheques, bank transfers and PayPal.
Like PopCash, Viewdeos approves blogs in a short amount of time. But the ad network monetizes blogs through video ads. The blogger can access premium video ads after joining Viewdeos. Also, Viewdeos generates engage readers by creating customized ad videos from the content. Many bloggers join Viewdeos to generate more revenue by displaying high quality video ads. The videos ads are more effective in keeping the readers engaged and persuading them to click than other forms of digital ads. The bloggers can easily evaluate the video ads by requesting a demo before joining Viewdeos.
At present, RevContent is one of the most preferred native ad networks for bloggers. The discovery platform provided by RevContent helps content creators to monetize their blogs recommending the content to relevant users. The bloggers can easily deliver relevant content to target audience using customizable widgets provided by the ad network. Also, they can take appropriate editorial and revenue decisions by leveraging audience insights. RevContent claims to make over 250 billion content recommendations per month to 97% of US households.
At present, the ads placed by 33Across are being accessed by hundreds of leading advertisers and premium brands. The bloggers can join 33Across ad network to improve blog visibility and drive higher performance by leveraging Impact ad formats. 33Across allows bloggers to integrate the Impact ads with various platforms by choosing from three distinct options – header bidding, tag-based integration and sever-to-server. The bloggers can further create Impact ads using a single piece of code. 33Across is one of the ad networks that allow content creators to control both ad formats and advertisers without any restrictions.
While exploring ways to monetize the blogs, the content creators can choose from many ad networks. But they must remember that the ad networks differ from each other in a number of categories including approval guidelines and pricing models. Most ad networks allow bloggers to earn income by choosing from four distinct pricing models – cost per click (CPC), cost per mille (CPM), cost per acquisition (CPA), and fixed rate. That is why; the bloggers must choose the right ad network and the right pricing model to earn recurring income by writing content.
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